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Templates, 3.0, deprecations, and free paywalls!

News from the Superwall Team


Bryan Dubno

Senior Software Engineer


Thanks for being a part of the Superwall community! We’re kicking off the month with some exciting announcements, including the first issue of this very SuperNewsletter™. Let’s dive in!

🖼️ Template Gallery

The template gallery is live, and it’s never been easier to create a paywall. From the Dashboard, scroll down to Paywalls > Create New > From Template. From there, you’ll have quick access to some of the best converting paywalls on the App Store. Simply select a template to customize the paywall with your own brand colors, text, fonts & more!

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✨ Superwall 3.0

Paywall 3.0 Superwall 3.0 is coming soon! We’re taking advantage of concurrency additions in Swift with async/await, consolidating APIs across SwiftUI and UIKit for added simplicity, adding compatibility support for Combine, and more! Look out for more information to come over the next few weeks.

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🧟 Deprecations

Speaking of 3.0, Paywall.present() has been deprecated for some time now in favor of Paywall.track() and Paywall.trigger(). Triggering a paywall provides much more flexibility around deciding what's displayed to users via the rules engine, and accepts parameters that can be referenced by the rules engine for even more dynamic paywall targeting. If you haven't yet moved to Paywall.track() or Paywall.trigger(), you can find documentation details here. Need help with implementation changes? Always feel free to reach out by replying here, or through the Intercom widget on the site!

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💸 Free Paywalls

Superwall has built hundreds of paywalls for clients and has a unique vantage point on what's converting today across every category on the App Store. As a token of gratitude for signing up, we create a paywall for every customer using the daily insights we're gathering every single day (we're processing over 2 million events per day!). If you haven't yet had your free paywall created, please reach out

Thanks for reading all the way through – we’re so grateful to have you here. As always, keep the feedback coming and don’t hesitate to reach out. You can reply directly to this email or find us on Twitter @superwall.‍

Happy paywall'ing!

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Customer Stories

Our customers refer to Superwall as their most impactful monetization tool. In their own words:


Thanks to Superwall, we were able to 2x our iOS app profitability in just six months. It has greatly assisted our growth team in achieving exceptional results by facilitating high-frequency experimentation.

Mojo launch
Bernard Bontemps, Head of Growth

Really excited about the progress we made recently on paywalls with Superwall. We got more than 50% increase in conversion for upsell screens. This is crazy.

Photoroom launch
Matthieu Rouif, CEO

Superwall has completely changed the game for us. We’re able to run experiments 10x faster and unlock the ideal monetization model for our users.

RapChat launch
Seth Miller, CEO

Superwall made testing paywalls so much faster. Instead of releasing a new version of the app each time, we were able to iterate on the winning paywalls much quicker. Thanks to that it increased our revenue per customer by 40%.

Teleprompter launch
Mate Kovacs, Indie Dev

Superwall lets us move 10x faster on our monetization strategy. We can build and launch multiple paywall iterations without the need for client releases or complicated deploys. Our product iteration loop is days, rather than months because of Superwall.

Citizen launch
Jon Rhome, Head of Product

Superwall enables Bickster’s marketing team to design and optimize app paywalls, freeing up engineering to concentrate on innovation. As a result, Superwall helped accelerate our install-to-subscription rates, lower engineering expenses, and cured our team’s frustration with the (once) time-consuming process of iterating on paywalls.

Bickster launch
Chris Bick, CEO

Superwall has revolutionized our monetization strategy. It’s an essential tool that allows rapid paywall testing and optimization, leading to remarkable improvements in our subscription conversions and revenue generation. Can’t recommend Superwall enough for any app-based business.

Coinstats launch
Vahe Baghdasaryan, Sr. Growth

Superwall has played an integral part of improving our subscription business. Compared to other providers, Superwall has proven superior in facilitating high-frequency experimentation allowing us to achieve an ideal monetization model, resulting in a significant increase in revenue.

Hornet launch
Nils Breitmar, Head of Growth

Superwall is the single greatest tool we’ve used to help us increase our revenue. Our material wins from Superwall are greater than any tool we’ve worked with to date!

Pixite launch
Jordan Gaphni, Head of Growth

Shout out to Superwall for helping us dial in our paywall — made a big impact on monetization, increasing revenue by more than 50% 💸

Polycam launch
Chris Heinrich, CEO

Superwall increases revenue. Full stop. Being able to test paywalls on the fly and quickly analyze results has drastically increased our revenue and improved our monetization of users. Highly recommend this tool!

Hashtag Expert launch
Zach Shakked, Founder
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