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Visual rules editor, new style editor, localization, and behind the scenes

News from the Superwall Team

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Bryan Dubno

Senior Software Engineer


Good to see you again! We’re constantly asking ourselves “How can we make [everything] quicker?” – after all, the quicker you’re able to run a variety of experiments, the quicker you learn which paywalls are performing best for conversion. So, we’ve made some huge improvements to the most-used Superwall editors - the Rules editor and the Style editor. Let’s dive in!

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✨ Visual Rules Editor

Rules are one of the most powerful features of paywall campaigns. Do you ever wonder how to create a rule to filter by country, or find that manually typing out a rule like user.number_of_completed_exercise_sets == 12 to be a bit error-prone? We did too – so we very excitedly and intentionally launched the Visual Rules Editor. Now, you can easily choose from a dropdown of properties that include your custom user attributes, device, or event parameters to craft timely paywall-display Conditions. Combine this with (the also visual) Limit dropdown to experiment with various frequencies of execution.

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🎨 New Style Editor

The new style editor is live, and this is an exciting one! Never has it been easier to change the look and feel of your paywalls – from layout and sizing to typography and effects – elements can now be quickly and visually modified to reflect your brand identity. To make use of the new style editor, simply tap on an element when editing your paywall and explore the panel of attributes on the right-hand side. Want to try something cool? Select an element and change the background color under the Layer section to any HTML color like aquamarine and see the results!

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💬 Localization

One question we often hear: how can I localize my paywall for various languages? If you’re on the Superwall Dashboard, scroll down to Localization and click on Manage Localization. From there, you can download a .strings file containing strings from across all of your paywalls. Once finished localizing, simply upload that file and you're ready to go. Pro-tip: if you haven’t yet localized your app, translating your paywall before the rest of your app could be a strong indicator of which localizations to prioritize.

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📽️ Behind the scenes

From new features, optimizations, paywall designs, SDK improvements, Dashboard updates and more, we’re focused on making paywall experimentation a breeze – and we couldn’t do it without your much-appreciated help. With all the feedback coming in, we want to transparently keep you in the loop on what we’re actively working on. We’ll soon be launching an interactive Product Roadmap where you can make requests, offer feedback, and get notified as soon as we start working on items you’re most interested in. More details coming soon!‍

Thanks for reading all the way through – we’re so grateful to have you here. As always, keep the feedback coming and don’t hesitate to reach out. You can reply directly to this email or find us on Twitter @superwall.

Happy paywall'ing!

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Customer Stories

Our customers refer to Superwall as their most impactful monetization tool. In their own words:


Thanks to Superwall, we were able to 2x our iOS app profitability in just six months. It has greatly assisted our growth team in achieving exceptional results by facilitating high-frequency experimentation.

Mojo launch
Bernard Bontemps, Head of Growth

Really excited about the progress we made recently on paywalls with Superwall. We got more than 50% increase in conversion for upsell screens. This is crazy.

Photoroom launch
Matthieu Rouif, CEO

Superwall has completely changed the game for us. We’re able to run experiments 10x faster and unlock the ideal monetization model for our users.

RapChat launch
Seth Miller, CEO

Superwall made testing paywalls so much faster. Instead of releasing a new version of the app each time, we were able to iterate on the winning paywalls much quicker. Thanks to that it increased our revenue per customer by 40%.

Teleprompter launch
Mate Kovacs, Indie Dev

Superwall lets us move 10x faster on our monetization strategy. We can build and launch multiple paywall iterations without the need for client releases or complicated deploys. Our product iteration loop is days, rather than months because of Superwall.

Citizen launch
Jon Rhome, Head of Product

Superwall enables Bickster’s marketing team to design and optimize app paywalls, freeing up engineering to concentrate on innovation. As a result, Superwall helped accelerate our install-to-subscription rates, lower engineering expenses, and cured our team’s frustration with the (once) time-consuming process of iterating on paywalls.

Bickster launch
Chris Bick, CEO

Superwall has revolutionized our monetization strategy. It’s an essential tool that allows rapid paywall testing and optimization, leading to remarkable improvements in our subscription conversions and revenue generation. Can’t recommend Superwall enough for any app-based business.

Coinstats launch
Vahe Baghdasaryan, Sr. Growth

Superwall has played an integral part of improving our subscription business. Compared to other providers, Superwall has proven superior in facilitating high-frequency experimentation allowing us to achieve an ideal monetization model, resulting in a significant increase in revenue.

Hornet launch
Nils Breitmar, Head of Growth

Superwall is the single greatest tool we’ve used to help us increase our revenue. Our material wins from Superwall are greater than any tool we’ve worked with to date!

Pixite launch
Jordan Gaphni, Head of Growth

Shout out to Superwall for helping us dial in our paywall — made a big impact on monetization, increasing revenue by more than 50% 💸

Polycam launch
Chris Heinrich, CEO

Superwall increases revenue. Full stop. Being able to test paywalls on the fly and quickly analyze results has drastically increased our revenue and improved our monetization of users. Highly recommend this tool!

Hashtag Expert launch
Zach Shakked, Founder
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