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Cohort Segmentation, Local Notifications, and Fresh Templates!

Announcing trial-end local notifications and advanced user segment — even across campaigns!


Bryan Dubno

Senior Software Engineer


We're back with some noteworthy updates from your friends at Superwall. We’re continuously striving to give you the tools you need to create successful paywall campaigns and improve revenue from your app. This time around, we've got exciting new features, important fixes, and some fresh templates! So, let’s dive right in!

🔔 Trial-End Local Notifications

Enhance user transparency with the new Trial-End Local Notifications feature. You can now use the paywall editor to schedule timely reminders for your users before their trials expire, ensuring they stay in control of their auto-renewing subscriptions. It's another way to foster trust and enhance the user journey towards conversion at your paywall.

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🔢 User Cohort Segmentation

We've introduced  user.seed to the Rules Editor – a feature that assigns each user a unique number from 0 to 99, allowing for detailed user cohort segmentation across campaigns. This means you can set rules like "if user.seed < 50, show variant A, else show variant B" in one campaign and ensure the same users will see a consistent variant in the next campaign. This new attribute gives you more precise control over your A/B testing and helps optimize your user experiences across campaigns.

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🔧 iOS 14 Receipt Validation Fix

We’ve addressed a transaction validation issue for apps using v3.0.2 or higher of the SDK that affected users on iOS 14. Rest assured, this is now fixed in SDK 3.2.0.

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🕰️ Time-Based Event Tracking

We've added a series of new features that make your campaign rules even more flexible. You can now use attributes like  device.minutesSince_X, device.hoursSince_X, device.daysSince_X, device.monthsSince_X, and device.yearsSince_X in campaign rules and paywalls, where  X is any event name. This can include Superwall events, such as  app_open, or your own custom events. This enables you to segment your users based on their interactions with specific events, optimizing your paywall display strategy.

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🎨 More Templates & Custom Requests

We're continuing to expand our template gallery to give you more options for your paywalls. And don't forget, we're always ready to accommodate your specific needs – you can request a custom template anytime from your Dashboard, and we aim to have it ready for you within a week.

We're excited to share these updates and hope they bring you excitement too! As always, we're here to help you navigate your way to success in app monetization. Don’t hesitate to reach out with any questions or feedback. You can reply directly to this email or find us on Twitter @superwall.

Happy paywall'ing!

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Customer Stories

Our customers refer to Superwall as their most impactful monetization tool. In their own words:


Thanks to Superwall, we were able to 2x our iOS app profitability in just six months. It has greatly assisted our growth team in achieving exceptional results by facilitating high-frequency experimentation.

Mojo launch
Bernard Bontemps, Head of Growth

Really excited about the progress we made recently on paywalls with Superwall. We got more than 50% increase in conversion for upsell screens. This is crazy.

Photoroom launch
Matthieu Rouif, CEO

Superwall has completely changed the game for us. We’re able to run experiments 10x faster and unlock the ideal monetization model for our users.

RapChat launch
Seth Miller, CEO

Superwall made testing paywalls so much faster. Instead of releasing a new version of the app each time, we were able to iterate on the winning paywalls much quicker. Thanks to that it increased our revenue per customer by 40%.

Teleprompter launch
Mate Kovacs, Indie Dev

Superwall lets us move 10x faster on our monetization strategy. We can build and launch multiple paywall iterations without the need for client releases or complicated deploys. Our product iteration loop is days, rather than months because of Superwall.

Citizen launch
Jon Rhome, Head of Product

Superwall enables Bickster’s marketing team to design and optimize app paywalls, freeing up engineering to concentrate on innovation. As a result, Superwall helped accelerate our install-to-subscription rates, lower engineering expenses, and cured our team’s frustration with the (once) time-consuming process of iterating on paywalls.

Bickster launch
Chris Bick, CEO

Superwall has revolutionized our monetization strategy. It’s an essential tool that allows rapid paywall testing and optimization, leading to remarkable improvements in our subscription conversions and revenue generation. Can’t recommend Superwall enough for any app-based business.

Coinstats launch
Vahe Baghdasaryan, Sr. Growth

Superwall has played an integral part of improving our subscription business. Compared to other providers, Superwall has proven superior in facilitating high-frequency experimentation allowing us to achieve an ideal monetization model, resulting in a significant increase in revenue.

Hornet launch
Nils Breitmar, Head of Growth

Superwall is the single greatest tool we’ve used to help us increase our revenue. Our material wins from Superwall are greater than any tool we’ve worked with to date!

Pixite launch
Jordan Gaphni, Head of Growth

Shout out to Superwall for helping us dial in our paywall — made a big impact on monetization, increasing revenue by more than 50% 💸

Polycam launch
Chris Heinrich, CEO

Superwall increases revenue. Full stop. Being able to test paywalls on the fly and quickly analyze results has drastically increased our revenue and improved our monetization of users. Highly recommend this tool!

Hashtag Expert launch
Zach Shakked, Founder
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