gradient blur

WWDC 2024: Your Personal Field Guide to Navigating Dub Dub

Whether it's your first WWDC or you've been several times, here's some evergreen information to consider.

Jordan Morgan

Developer Advocate


WWDC is a fantastic, fun and overwhelming time for iOS developers and designers. Here's how to best use your time throughout the week.

I still remember my first WWDC. It was the 2018 conference, and it was a career-defining week for me personally. Getting to meet face-to-face with employees of Apple was incredible. I left inspired, motivated and learned quite a lot.

Apple's annual conference is a powerhouse of an event — both industry fans, analysts and the average consumer alike all pay attention to it. Though, for developers and designers, it's a bit different. We get to see what our summers will be filled with, what new APIs are coming and, of course, we'll see iOS 18.

This week can be mentally taxing as it is fun, so here's a primer on how to go about your week (no matter if you're here physically, or following along digitally).

First things first, should you fly to Cupertino?

Before the pandemic, WWDC took place primarily in a conference center and thousands of developers descended into one location. Next to it, other conferences such as AltConf or Layers would all be taking place around the same time. For the opening keynote, everyone would be inside one, gigantic conference venue to watch it live:

gradient blur

WWDC 2019 Keynote

These days, it's a mix of a digital conference with a one day special event at Apple's campus that requires a lottery ticket to attend. Naturally, the first question people new to WWDC ask is something along the lines of:

"If I didn't win a ticket, should I still go?"

My answer to this question has always been a resounding yes! There are so many benefits to being in the area both from a professional growth aspect, networking and more. You'll leave inspired by other developers, indies sharing their stories, or just chatting with a new friend about all of the announcements.

With that out of the way, let's cover what the week typically ends up looking like.

The conference itself

The conference will kick off with the primary keynote — this year, that will be June 10th. Typically, the event starts at around 10:00 a.m. pacific time. This is where the fun starts, but it pays to think about it strategically, too. I highly recommend taking lightweight notes during this — it'll give you a sense of where Apple is going with all of its platforms for the next 365 days:

gradient blur

Notes from WWDC 2019

If you're streaming it, it's nice to screen capture important slides (like I've done above) but if you miss anything — no worries, you can always watch these back in the Developer app. If you're attending in person, keep the notes high level. You're looking for the "big picture" APIs here (think widgets, App Intents — things like that).

Remember, the keynote is just as much for the greater public as it is for you. This is where the major APIs that'll help get you a coveted featured spot in the App Store once iOS 18 launches will be mentioned. They'll be obvious, too.

Shortly after the event is done, you'll want to frantically refresh Apple's developer website. Apple has become much, much better at collating all of the important information into just a few pages. If you simply replace "wwdc2023" to "wwdc2024" in the link above after the keynote this year, you'll find all of the big announcements there. Plus, Apple is even putting the sample code in one place too — very handy.

So, if the keynote is the "what", the Platforms State of the Union is certainly the "how" supporting those announcements. It'll take place (if history repeats itself) two hours after the keynote. That means you'll have time for lunch, but afterwards it pays to settle in to watch this session. It explains how everything works, where to find the new APIs and what frameworks are involved. For example, the year widgets were announced, it looked something like this:

  • Keynote: Announce and show widgets.

  • Platform State of the Union: Explained the WidgetKit framework, how to generally use the API and then it listed out future sessions to watch to learn more.

So, the keynote and the state of the union are sessions I recommend you watch live. Then, throughout the week - Apple will drip feed new sessions (totaling well over 100 sessions), but the good news is you can watch these at your leisure. To make things feel less frantic, go through and look at every session available throughout the week. Bookmark the ones that are most relevant to you now (it's hard to not bookmark them all!) — but be realistic with yourself and start there:

gradient blur

The Apple Developer App Bookmarks

You shouldn't worry too much about watching sessions right away. There will be amazing community events happening all week that'll be more more valuable (again, you can watch the sessions anytime).

Community Events

The community events are, honestly, what make WWDC so special. You're bound to see friends you've only previously chatted with on Twitter, meet Apple employees and everything else in-between. There are events nearly every day of the week, and they are the best reason to make the trip.

Apple will usually update the official website with community events — but in the interim, Paul Hudson has done a fantastic job at collecting them all here. To that end, here are some highlights.

Streaming the keynote

The folks over at iOS Dev Happy Hour rented out a spot to stream the keynote last year, and I expect they'll do the same again in 2024. I went to the event last year, and had a blast huddling up with other developers to react and chat about everything that was announced:

gradient blur

Setting up for the WWDC 2023 Keynote Stream

Sponsored "Bashes"

Several companies typically hold some flavor of a "bash" and they are a great way to network. Plus, who can argue with free food? Keep an eye out on Twitter, or the linked resource above listing out events, to see when these might be taking place.

San Pedro Square Market

Almost every night of the week, you can find a small to large gathering of developers at the San Pedro Square Market:

gradient blur

San Pedro Square Market

This rings true especially on the Saturday and Sunday evening before WWDC officially starts. Every year since "dub dub" had been in the San Jose Convention Center, this was a great spot to make new friends, chat about what you're working on or simply grab some pizza and guess what Apple might've been up to in the last year. Even though the conference has moved to Cupertino, this tradition has remained and you can expect to find several developers here.

One More Thing Conf

This year, a spiritual successor to AltConf will be taking place — One More Thing Conf. This seems like a fantastic way to spend the week, and personally — I'm happy to see another adjacent conference taking place along WWDC. There are free tickets and paid options available, and it's happening in Cupertino — not only that, but very close to Apple Park.

The Coffee Shop Meetups and Impromptu Dinners

Of course, my personal defining memories aren't necessarily from the in-person labs that used to take place, or the keynote itself. It was the natural, organic and serendipitous dinners or morning coffee shop meetings. These are where you can make some friends for life, show off your app to friends and more. In short — this is what makes the week so fun.

Talk to you friends, join a WWWDC Discord or Slack and see where people are meeting up. I promise, there is always a coffee shop meetup happening every single day of the week, somewhere. And, this is also a great place to bump into Apple employees — and I think you'll find they are just as energized by the week as you are.

Final Thoughts

Whether you're gearing up for your first WWDC or you're a veteran, hopefully you picked up some tips from this post. My prevailing wisdom is this:

  • Watch the keynote and state of the union live.

  • Look for community events and attend as many as possible.

  • Don't stress about running the beta or learning APIs, you've got the whole trip home to do that.

  • And, make some new friends!

WWDC is like Christmas for the iOS community, and we at Superwall will all be there in person. Please say hi if you see us, and we are excited to meet some of you!

gradient blur

Get a demo

We'd love to show you Superwall

Want to learn more?

  1. Fill out this tiny form →
  2. We'll prepare you a custom demo
  3. Walk you through Superwall
  4. Follow up and answer questions

Key features

  • Drag 'n Drop Paywalls
  • 200+ Custom Templates
  • Unlimited A/B tests
  • Surveys, Charts & More

By proceeding you consent to receiving emails and our terms.

gradient blur

Customer Stories

Our customers refer to Superwall as their most impactful monetization tool. In their own words:


Thanks to Superwall, we were able to 2x our iOS app profitability in just six months. It has greatly assisted our growth team in achieving exceptional results by facilitating high-frequency experimentation.

Mojo launch
Bernard Bontemps, Head of Growth

Really excited about the progress we made recently on paywalls with Superwall. We got more than 50% increase in conversion for upsell screens. This is crazy.

Photoroom launch
Matthieu Rouif, CEO

Superwall has completely changed the game for us. We’re able to run experiments 10x faster and unlock the ideal monetization model for our users.

RapChat launch
Seth Miller, CEO

Superwall made testing paywalls so much faster. Instead of releasing a new version of the app each time, we were able to iterate on the winning paywalls much quicker. Thanks to that it increased our revenue per customer by 40%.

Teleprompter launch
Mate Kovacs, Indie Dev

Superwall lets us move 10x faster on our monetization strategy. We can build and launch multiple paywall iterations without the need for client releases or complicated deploys. Our product iteration loop is days, rather than months because of Superwall.

Citizen launch
Jon Rhome, Head of Product

Superwall enables Bickster’s marketing team to design and optimize app paywalls, freeing up engineering to concentrate on innovation. As a result, Superwall helped accelerate our install-to-subscription rates, lower engineering expenses, and cured our team’s frustration with the (once) time-consuming process of iterating on paywalls.

Bickster launch
Chris Bick, CEO

Superwall has revolutionized our monetization strategy. It’s an essential tool that allows rapid paywall testing and optimization, leading to remarkable improvements in our subscription conversions and revenue generation. Can’t recommend Superwall enough for any app-based business.

Coinstats launch
Vahe Baghdasaryan, Sr. Growth

Superwall has played an integral part of improving our subscription business. Compared to other providers, Superwall has proven superior in facilitating high-frequency experimentation allowing us to achieve an ideal monetization model, resulting in a significant increase in revenue.

Hornet launch
Nils Breitmar, Head of Growth

Superwall is the single greatest tool we’ve used to help us increase our revenue. Our material wins from Superwall are greater than any tool we’ve worked with to date!

Pixite launch
Jordan Gaphni, Head of Growth

Shout out to Superwall for helping us dial in our paywall — made a big impact on monetization, increasing revenue by more than 50% 💸

Polycam launch
Chris Heinrich, CEO

Superwall increases revenue. Full stop. Being able to test paywalls on the fly and quickly analyze results has drastically increased our revenue and improved our monetization of users. Highly recommend this tool!

Hashtag Expert launch
Zach Shakked, Founder
Start for FREE

Simple win-win pricing

Interest aligned pricing. No recurring charges. No hidden fees.


Pricing that scales ic_trending_up_24px

Superwall only makes money when a paywall converts, usually only costing ~1% of total revenue. In all cases, Superwall pays for itself... otherwise, why would anyone use it?

What's included

  • Drag 'n Drop Paywall Editor
  • 200+ Paywall Templates
  • Unlimited A/B tests
  • Charts & Analytics

$0.20 /

Paywall Conversion

Start for free

250 conv/mo, 100% FREE.
No credit card required.