# How Preu AI increased proceeds per user by 80% with strategic annual plan anchoring

> How Preu AI increased proceeds per user by 80% with strategic annual plan anchoring

Source: https://superwall.com/case-studies/preu-ai

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February 8, 2026 

#  How Preu AI increased proceeds per user by 80% with strategic annual plan anchoring 

By anchoring its monthly plan against a heavily discounted annual plan, Preu AI maximized revenue without dropping the lower-commitment option.

![Preu AI app icon](https://superwall.com/_astro/icon.BwuI8dKU_1cAIem.webp) 

Preu AI [ View on the App Store ](https://apps.apple.com/us/app/paes-ai-resuelve-ejercicios/id6578424737?uo=4) 

TL;DR

 By anchoring its monthly subscription against an annual plan priced at 60% of the monthly price, Preu AI drove an 80% increase in proceeds per user (PPU) and a 22% increase in its trial conversion rate. 

 Preu AI is a specialized educational technology application that assists students preparing for the PAES university entrance exam in Chile. Operating in a market where educational success is critical, the app's monetization strategy needed to effectively convert users by showing the value of long-term commitment. 

 Using Superwall's experimentation platform, Preu AI tested a pricing psychology hypothesis: Would anchoring a monthly plan against a heavily discounted annual plan drive higher overall revenue? 

## The challenge

 Preu AI's main challenge was determining how to maximize high-value users. The team faced three intertwined questions: 

* **Long-term commitment.** The team needed a way to encourage users toward the high-value annual plan without eliminating the lower-commitment monthly option.
* **Pricing psychology.** The hypothesis was that showing the annual plan's price would make the monthly plan seem too expensive by comparison.
* **Measuring net revenue.** They needed analytics to track conversion volume and proceeds per user (PPU) to confirm that the strategy led to financial gain.

## The solution

Preu AI utilized Superwall to execute an A/B test:

* **Monthly trial only.** Featured a single monthly subscription option with a "Try Free" button.
* **Monthly plus annual anchor.** Featured a monthly subscription plus an annual plan at 60% of the monthly price.

 The paywalls highlighted the urgency of success by contrasting the risks of failing the exam with the benefits of immediate access. 

## The results

 The experiment showed that price anchoring was the most profitable strategy: 

* **PPU soared.** The variant featuring the discounted annual plan resulted in a massive 80% increase in proceeds per user (PPU).
* **Conversion improved.** The strategy significantly improved trial quality, leading to a 22% increase in the trial conversion rate.
* **Anchoring validated.** The results confirmed the hypothesis that by providing a strong annual anchor, the team maximized revenue.

##  More case studies 

| January 30, 2026 | [ How Planner 5D boosted revenue per user by 83% through optimal pricing ](https://superwall.com/case-studies/planner-5d)                | ![](https://superwall.com/_astro/icon.D8veHGB2_6Wdn.webp) Planner 5D |
| ---------------- | ------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------- |
| January 26, 2026 | [ How Rizz App boosted onboarding conversion by 10% with an intentional two-step flow ](https://superwall.com/case-studies/rizz-god)     | ![](https://superwall.com/_astro/icon.CAdsxurF_2daDVD.webp) Rizz God |
| January 17, 2026 | [ How PropGPT increased proceeds per user by almost half with a simple price increase test ](https://superwall.com/case-studies/propgpt) | ![](https://superwall.com/_astro/icon.DsUesuDG_Z1xefjA.webp) PropGPT |

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