# How Rash ID boosted revenue and trial quality with anchored subscription options

> How Rash ID boosted revenue and trial quality with anchored subscription options

Source: https://superwall.com/case-studies/rash-id

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January 9, 2026 

#  How Rash ID boosted revenue and trial quality with anchored subscription options 

A health app tested whether offering more pricing options would lift conversion, ARPU, and trial quality.

![Rash ID app icon](https://superwall.com/_astro/icon.IWKuBdYr_1apOMj.webp) 

Rash ID [ View on the App Store ](https://apps.apple.com/us/app/rash-id-skin-rash-identifier/id1488063716?uo=4) 

## Intro

 Rash ID is an app that uses AI to help users identify and understand skin conditions. A cutting-edge health app, the team needed to optimize its pricing tiers to maximize initial conversion and long-term user value. 

 Rash ID used Superwall to test the impact of offering more pricing options on overall revenue and trial quality. 

## The challenge

 Rash ID's main challenge was figuring out how to best present their pricing tiers: 

* **Anchoring effect.** The team questioned whether offering more pricing options would confuse users, or if the effect of the price comparison would increase conversion.
* **Trial quality.** They also needed to know if showing the huge discount provided by the annual plan would attract more long-term users.
* **Risk management.** The team needed an A/B testing environment to split traffic 50/50 and measure impact accurately before a full deployment.

## The solution

Rash ID executed an A/B test on their primary paywall:

* **Control paywall.** Offered two subscription options—monthly or yearly—without showing which is the best offer.
* **Variant paywall.** Offered three options—monthly, yearly, or weekly—with annual marked as the best offer.

 The test was designed to see if the three-option paywall would lead to a significant lift in both trial starts and long-term revenue. 

## The results

 The paywall with three duration options greatly outperformed the two-option control: 

* **Initial conversion boost.** The three-option paywall showed an immediate boost in trial starts, showing the power of price anchoring.
* **ARPU lift.** Average Revenue Per User (ARPU) increased by around 20%, as more users were converting and picking a higher price tier.
* **Trial quality soared.** Conversion to paid increased by over 50%, showing that the new paywall attracted high-value users.

## About Superwall

 Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision. 

##  More case studies 

| January 1, 2026   | [ How Stompers increased annual trials by 16% with a single-page paywall ](https://superwall.com/case-studies/stompers)        | ![](https://superwall.com/_astro/icon.D6Q1Aiyg_Z1zwlvi.webp) Stompers |
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| December 28, 2025 | [ How Ryn VPN achieved a 158% revenue surge with a strategic rewarded ad paywall ](https://superwall.com/case-studies/ryn-vpn) | ![](https://superwall.com/_astro/icon.SoFWAAQ0_85Y8J.webp) Ryn VPN    |
| December 19, 2025 | [ How SellRaze boosted revenue per user by 10% with a lower annual price ](https://superwall.com/case-studies/sellraze)        | ![](https://superwall.com/_astro/icon.COR5sEWa_Z1ROXiC.webp) SellRaze |

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