# How Stompers increased annual trials by 16% with a single-page paywall

> How Stompers increased annual trials by 16% with a single-page paywall

Source: https://superwall.com/case-studies/stompers

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January 1, 2026 

#  How Stompers increased annual trials by 16% with a single-page paywall 

Stompers used Superwall to test whether a single, direct paywall was more effective at driving high-commitment trials than a multi-page flow.

![Stompers app icon](https://superwall.com/_astro/icon.D6Q1Aiyg_ZQJVum.webp) 

Stompers [ View on the App Store ](https://apps.apple.com/us/app/stompers-step-counter-friends/id6477849675?uo=4) 

TL;DR

 Stompers ran an A/B test comparing a single-page paywall against a multi-page flow. The single-page paywall increased the overall conversion rate by over 16% and drove a large increase in yearly trial starts — shifting users toward annual plans and unlocking higher ARPU. 

 Stompers is a walking and fitness app that uses gamification to motivate users to walk more. The team needed a clear paywall structure that effectively communicated their premium value and encouraged users to opt into their high-value annual subscription. 

 Stompers used Superwall to test whether a single, direct paywall was more effective at driving high-commitment trials than a multi-page flow. 

## The challenge

 Stompers needed help figuring out what type of paywall flow to use. Three questions shaped the work: 

* **Trial commitment.** The team needed to determine which structure — a multi-page flow or a simple, single page — was better at securing annual trials.
* **Unexpected behavior.** Initial tests showed that the single-page paywall led to more annual free trials, while the multi-page paywall led to more monthly subscription trials.
* **Optimization priority.** The goal was to boost the annual trial commitment, as annual subscribers represent the highest long-term value.

## The solution

Stompers ran an A/B test comparing two paywall structures:

* **Single-page control.** Presented the product value, features, and the annual/monthly price options on a single screen.
* **Multi-page variant.** Multiple screens, guiding the user through feature benefits and a trial reminder before showing pricing.
* **Pricing comparison.** Variants compared the monthly price of $9.99/mo against annual prices of $79.99/yr and $49.99/yr.

 The team needed to prove that the single-page flow was the most effective conversion path for their highest-value subscription: the annual trial. 

## The results

 The test revealed that for Stompers' users, less friction led to higher commitment: 

* **Conversion rate jumped.** The single-page paywall increased the overall conversion rate by over 16%, showing it was more effective despite less information.
* **Annual trial increased.** This option also led to a huge increase in yearly trial starts, proving that users preferred the direct presentation when committing to an annual plan.
* **Higher ARPU unlocked.** By shifting users away from monthly trials and toward annual trials, the team maximized the long-term revenue potential of their subscriber base.

##  More case studies 

| December 28, 2025 | [ How Ryn VPN achieved a 158% revenue surge with a strategic rewarded ad paywall ](https://superwall.com/case-studies/ryn-vpn) | ![](https://superwall.com/_astro/icon.SoFWAAQ0_85Y8J.webp) Ryn VPN    |
| ----------------- | --------------------------------------------------------------------------------------------------------- | ------------------------------------------------ |
| December 19, 2025 | [ How SellRaze boosted revenue per user by 10% with a lower annual price ](https://superwall.com/case-studies/sellraze)        | ![](https://superwall.com/_astro/icon.COR5sEWa_Z1ROXiC.webp) SellRaze |
| December 15, 2025 | [ How Symmetry’s workout app boosted paid users with a comparison-based paywall ](https://superwall.com/case-studies/symmetry) | ![](https://superwall.com/_astro/icon.BCigg7hQ_Z14xFWF.webp) Symmetry |

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