# Dashboard Documentation
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Assets
Upload and reuse images and videos across paywalls for easy branding and asset management.
Assets is a media library for all of your paywalls. It lets you upload images and videos once, then reuse them. This helps you avoid uploading the same file multiple times or copying URLs out of older paywalls when you want to reuse media.
To open it, click **Assets** in the **sidebar**:
### How assets get into the library
* **Upload from Assets:** Open **Assets** from the sidebar, then click **Add Assets** or drag files onto the page.
* **Upload from the editor:** Upload an image or video from a paywall field and Superwall adds it to **Assets** automatically.
* **Discover existing media:** Use **Discover Assets** to scan existing paywalls and add images and videos that are already in use.
### Upload assets from the Assets page
* **Open Assets:** Click **Assets** in the sidebar for the currently selected app.
* **Add files:** Click **Add Assets**, or drag and drop image and video files into the page.
* **Wait for the upload to finish:** Uploaded files appear in the library when the upload completes.
### Discover assets from existing paywalls
Use this if you already have paywalls with media and want to build the library from what is already in use.
* **Open the menu:** Click the menu in the top-right corner of the **Assets** page.
* **Run discovery:** Click **Discover Assets**.
* **Review the results:** Superwall scans existing unarchived paywalls and adds any images and videos it finds to the library.
Discovering assets does not change any existing paywalls. It only creates asset entries so those files can be reused later.
### Use an asset in a paywall
* **Select a component:** In the paywall editor, select an image or video component.
* **Open the asset picker:** Click the bookmark button next to the source field to open **Pick from Assets**.
* **Choose an asset:** Search or browse the library, then select the asset you want to use.
* **Save the paywall:** The selected asset is applied to that component.
For videos, the asset picker sets the main video source. Configure the thumbnail separately in the video settings if needed.
### Find and review assets
* **Filter by type:** Switch between **All**, **Images**, and **Videos**.
* **Search by name:** Use the search field to find a specific asset.
* **Preview an asset:** Click an asset card to open a larger preview and view its details.
* **Download an asset:** Use the asset menu or preview dialog to download the file.
### Delete assets
* **Remove it from the library:** Use the asset menu and click **Delete**.
* **Keep existing paywalls working:** Deleting an asset does not remove it from paywalls that already use it. It only removes it from the reusable library.
### Things to know
* **Supported media:** Assets supports images and videos.
* **Selected app context:** The library you see is based on the app you have selected.
* **Project sharing:** If the selected app belongs to a project, the same asset library is shared across the apps in that project.
* **No automatic replacements:** Uploading, discovering, or deleting an asset does not update existing paywalls automatically.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Active Subscriptions
Learn what the Active Subscriptions chart measures and when to use it.
## What it shows
Active Subscriptions shows the count of unexpired, paid subscriptions over time.
## How to use it
Use this chart to track the size of your paying subscriber base. It is one of the clearest ways to see whether new subscriptions and renewals are outpacing expirations.
## Good to know
Active Subscriptions does not tell the full story by itself. Pair it with MRR, Subscriber Churn, and Auto Renew Status to understand revenue and retention quality.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Active Users
Learn what the Active Users chart measures and when to use it.
## What it shows
Active Users shows the count of users who were active during each period.
## How to use it
Use this chart to understand audience size and engagement. It helps explain changes in paywall exposure, conversion volume, and revenue that may be driven by app usage.
## Good to know
Active Users is a useful denominator when reviewing monetization. If revenue is flat while active users grow, look at paywall exposure and conversion rates next.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# ARR
Learn what the ARR chart measures and when to use it.
## What it shows
ARR shows annualized recurring revenue from subscriptions. It normalizes subscription revenue into an annual view.
## How to use it
Use ARR to understand your recurring revenue run rate and how it changes over time. It is helpful when you want a longer-range view than monthly movement can provide.
## Good to know
ARR is an annualized metric, so use it for directional recurring revenue trends instead of short-term cash timing.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Auto Renew Status
Learn what the Auto Renew Status chart measures and when to use it.
## What it shows
Auto Renew Status shows how much MRR is currently set to renew versus churn based on subscription renewal status.
## How to use it
Use this chart to understand renewal risk before subscriptions expire. It is useful for spotting periods where a larger share of recurring revenue is at risk.
## Good to know
Use Auto Renew Status alongside Subscriber Churn. One shows renewal intent before expiration, while the other shows subscriptions that actually expired.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Checkout Conversion
Learn what the Checkout Conversion chart measures and when to use it.
## What it shows
Checkout Conversion shows the percentage of users who converted after starting checkout.
## How to use it
Use this chart to spot purchase flow friction. If users start checkout but do not complete it, the issue may be closer to product selection, store purchase flow, payment state, or purchase restoration.
## Good to know
Compare Checkout Conversion with Paywall Conversion. A drop in checkout conversion points later in the funnel than a drop in paywall conversion.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Cohorted Proceeds
Learn what the Cohorted Proceeds chart measures and when to use it.
## What it shows
Cohorted Proceeds shows net proceeds grouped by install date. Each cohort represents users who installed during the same period.
## How to use it
Use this chart to understand how install cohorts monetize over time. It is a good fit for comparing acquisition quality, measuring payback windows, and reviewing the impact of product or campaign changes by cohort.
## Good to know
Pair this chart with acquisition spend when you want to understand whether new cohorts are earning back what you spent to acquire them.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Conversions
Learn what the Conversions chart measures and when to use it.
## What it shows
Conversions shows the count of completed transactions.
## How to use it
Use this chart to track purchase volume over time. It is useful for reviewing campaign launches, product changes, offer changes, and seasonal traffic patterns.
## Good to know
Conversion count is volume, not rate. Pair it with Paywall Conversion and New Users when you need to understand whether performance changed because of traffic or efficiency.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Charts
View charts detailing important metrics about your app's subscription performance, paywalls, users, and revenue.
To view charts breaking down your app's performance, click the **Charts** button in the **sidebar**:
> **Note:** Check out a video overview of our charts on [YouTube](https://youtu.be/7UIO99LSvTQ).
### Chart types
Choose between different charts by making a selection from the left sidebar:
> **Tip:** You can also toggle which charts are showing by using the chevrons on the left-hand side.
Currently, we offer the following charts:
#### Revenue Charts
* [**Proceeds**](/docs/dashboard/charts/proceeds): Revenue after refunds, store fees, and taxes.
* [**Sales**](/docs/dashboard/charts/sales): Revenue before refunds, taxes, and fees.
* [**Cohorted Proceeds**](/docs/dashboard/charts/cohorted-proceeds): Net proceeds cohorted by install date, after refunds, taxes, and fees.
* [**ARR**](/docs/dashboard/charts/arr): Annualized recurring revenue from subscriptions.
* [**MRR**](/docs/dashboard/charts/mrr): Monthly recurring revenue from subscriptions.
* [**Realized LTV per new user**](/docs/dashboard/charts/realized-ltv-per-new-user): Net proceeds per new user, cohorted by install date.
* [**Realized LTV per paid user**](/docs/dashboard/charts/realized-ltv-per-paid-user): Net proceeds per paying user, cohorted by install date.
#### Subscription Charts
* [**Active Subscriptions**](/docs/dashboard/charts/active-subscriptions): Count of unexpired, paid subscriptions.
* [**Paid Conversion**](/docs/dashboard/charts/paid-conversion): Percent of installs who became paying users.
* [**New Trials**](/docs/dashboard/charts/new-trials): Trial starts, cohorted by trial start date.
* [**Trial Conversion**](/docs/dashboard/charts/trial-conversion): Percentage of trials that converted to paid subscriptions.
* [**New Subscriptions**](/docs/dashboard/charts/new-subscriptions): New subscriptions, cohorted by subscription start date.
* [**Auto Renew Status**](/docs/dashboard/charts/auto-renew-status): How much of your MRR is set to renew versus churn.
#### Paywall Charts
* [**Initial Conversion**](/docs/dashboard/charts/initial-conversion): Percent of new users who converted on a paywall.
* [**Paywalled Users**](/docs/dashboard/charts/paywalled-users): Count of unique users who opened paywalls.
* [**Paywall Rate**](/docs/dashboard/charts/paywall-rate): Percent of new users who opened paywalls.
* [**Paywall Conversion**](/docs/dashboard/charts/paywall-conversion): Percent of users who converted after opening a paywall.
* [**Conversions**](/docs/dashboard/charts/conversions): Count of completed transactions.
* [**Checkout Conversion**](/docs/dashboard/charts/checkout-conversion): Percentage of users who converted after starting checkout.
#### User Charts
* [**New Users**](/docs/dashboard/charts/new-users): Count of new users.
* [**Active Users**](/docs/dashboard/charts/active-users): Count of active users.
#### Retention & Churn Charts
* [**Subscriber Churn**](/docs/dashboard/charts/subscriber-churn): Percentage of paid subscriptions that expired in each period.
* [**Refund Rate**](/docs/dashboard/charts/refund-rate): Ratio of refunds to gross proceeds, cohorted by first purchase date.
* [**Subscription Retention**](/docs/dashboard/charts/subscription-retention): Subscription retention by cohort over time.
### Filtering chart data
To filter data on a chart, **click** the **Filter** button at the top right:
Filter data by choosing a filter type and **clicking** on **+ Add Filter** to apply it. You can add one, or several, filters:
When you're done, **click** on the **Apply** button, and the chart will refresh with the data filtered by your selections:
> **Note:** On iOS revenue charts, use **Billing Plan Type** to filter revenue by App Store billing plan.
> The available values are `MONTHLY` and `UP_FRONT`. This filter is only available for supported
> iOS revenue charts and is ignored for non-iOS apps or charts that do not use revenue events.
To remove an individual filter, **click** on the **trash can** icon on the trailing side of it:
To remove an individual component that's part of a filter, such as breaking down by **Application** and removing one included app, **click** on the **X** button on its trailing side:
To remove all filters, **click** on the **Clear Filters** button:
### Breaking down chart data
To break down data in a chart, **click** the **Breakdown** toggle at the top right:
The breakdowns available are tailored to the type of chart you have selected. After you apply a selection, the chart and the table below it update automatically:
For annual iOS subscriptions that use [monthly billing plans](/docs/dashboard/products#monthly-billing-plans-for-annual-ios-subscriptions), supported revenue charts can also be broken down by **Billing Plan Type** to compare monthly-installment revenue against up-front annual revenue.
> **Tip:** Breaking down a **Proceeds** chart by **Placements** is a powerful way to directly correlate features you make, or similar things you've paywalled, to your app's revenue growth.
### Selecting time ranges
To customize the time span and level of detail of the data displayed on the chart, use the two date toggles at the top right:
These controls adjust the chart's view interval and data range:
**Display Interval:** Sets the interval at which data is displayed on the chart. Choose options like hourly, daily, weekly, or monthly to adjust how granular the chart appears. Selecting **Auto** automatically optimizes the interval based on the selected date range.
**Data Fetch Range:** Defines the total date range used to populate the chart. Options include **Yesterday**, **Last 7 Days**, **Last 30 Days**, and more.
> **Tip:** You can also use natural language to set a data fetch range. For example, "last month", "two weeks ago", or similar ranges.
In Dashboard v2, the [Realized LTV per new user](/docs/dashboard/charts/realized-ltv-per-new-user) chart adds a **Window** control next to these, which limits how long after install a user's revenue still counts toward their cohort.
### Changing chart formats
Each chart type can display its data in different chart formats. To change the default display, **click** on the **Chart** button found at the top right:
You can toggle the chart format between **Stacked Area**, **Line**, **Stacked Bar**, or **Bar**. Here is the same chart data in each format:
## Tab
## Tab
## Tab
## Tab
Additionally, you can hover any chart element to see more details about the data point:
### Exporting chart data
You can export any chart data as a `.csv` file. Just **click** the **Export** button at the bottom-right of any chart:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Initial Conversion
Learn what the Initial Conversion chart measures and when to use it.
## What it shows
Initial Conversion shows the percentage of new users who converted on a paywall.
## How to use it
Use this chart to evaluate the first monetization path for new users. It is useful when you are tuning onboarding, first-session paywalls, placements, or introductory offers.
## Good to know
If Initial Conversion changes, compare it with New Users and Paywall Rate to make sure the shift is not just a change in acquisition volume or paywall exposure.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# MRR
Learn what the MRR chart measures and when to use it.
## What it shows
MRR shows monthly recurring revenue from subscriptions. It normalizes subscription revenue into a monthly view.
## How to use it
Use MRR as the baseline for subscription revenue health. It makes it easier to see whether recurring revenue is expanding, flattening, or shrinking over time.
## Good to know
Review MRR alongside Active Subscriptions and Auto Renew Status to separate subscriber count changes from renewal risk.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# New Subscriptions
Learn what the New Subscriptions chart measures and when to use it.
## What it shows
New Subscriptions shows new subscription starts, grouped by subscription start date.
## How to use it
Use this chart to understand subscription acquisition. It is helpful for reviewing launches, pricing tests, offer changes, and campaign experiments.
## Good to know
Break this chart down by subscription start type when you want to separate direct paid starts from trial conversions.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# New Trials
Learn what the New Trials chart measures and when to use it.
## What it shows
New Trials shows trial starts, grouped by trial start date.
## How to use it
Use this chart to understand how often users are entering trials. It is especially helpful after changing offers, pricing, trial eligibility, or paywall presentation.
## Good to know
Trial volume is only one side of the story. Review Trial Conversion to see whether those trials are turning into paid subscriptions.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# New Users
Learn what the New Users chart measures and when to use it.
## What it shows
New Users shows the count of users who were first seen during each period.
## How to use it
Use this chart to understand acquisition volume. It gives context for revenue, conversion, paywall exposure, and subscription metrics that may move because traffic changed.
## Good to know
When conversion or revenue rates change, check New Users to see whether the app's audience mix or volume changed at the same time.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Paid Conversion
Learn what the Paid Conversion chart measures and when to use it.
## What it shows
Paid Conversion shows the percentage of installs that became paying users.
## How to use it
Use this chart to connect acquisition to paid outcomes. It is useful when you want to know whether new users are becoming customers at a healthy rate.
## Good to know
Paid Conversion sits downstream of several steps. If it drops, compare it against Paywall Rate, Paywall Conversion, Trial Conversion, and Checkout Conversion to find where the funnel changed.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Paywall Conversion
Learn what the Paywall Conversion chart measures and when to use it.
## What it shows
Paywall Conversion shows the percentage of users who converted after opening a paywall.
## How to use it
Use this chart to judge how well paywalls convert the users who actually see them. It is helpful for comparing paywall designs, products, pricing, and experiments.
## Good to know
Review Paywall Conversion together with Paywall Rate. One tells you how often users see paywalls, and the other tells you how often exposed users convert.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Paywall Rate
Learn what the Paywall Rate chart measures and when to use it.
## What it shows
Paywall Rate shows the percentage of new users who opened paywalls.
## How to use it
Use this chart to understand how much of your new user base is reaching a monetization moment. It is useful when tuning placements, campaign audiences, onboarding flows, or feature gating.
## Good to know
A low Paywall Rate can hide a strong paywall. If too few users see it, pair this chart with Paywall Conversion before changing the paywall itself.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Paywalled Users
Learn what the Paywalled Users chart measures and when to use it.
## What it shows
Paywalled Users shows the count of unique users who opened paywalls.
## How to use it
Use this chart to understand paywall exposure. It helps answer whether enough users are reaching monetization moments before you judge paywall conversion performance.
## Good to know
Break this chart down by placement or paywall when you want to see which surfaces are driving the most paywall views.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Proceeds
Learn what the Proceeds chart measures and when to use it.
## What it shows
Proceeds shows the revenue your app keeps after refunds, store fees, and taxes.
## How to use it
Use this as your grounded revenue view. It is the chart to reach for when you want to understand how much revenue is actually making it through after deductions, instead of only looking at top-line sales.
## Good to know
Break proceeds down by renewal type, placement, product, or country when you need to understand which parts of the business are driving net revenue.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Realized LTV per new user
Learn what the Realized LTV per new user chart measures and when to use it.
## What it shows
Realized LTV per new user shows net proceeds per new user, cohorted by install date.
## How to use it
Use this chart to understand how much revenue new users have actually generated so far. It is useful for evaluating acquisition quality, pricing changes, and onboarding or paywall changes across install cohorts.
## Choosing a window
> **Note:** The **Window** control is available in Dashboard v2. Enable **New Dashboard Experience** from
> **Settings > Public Beta**, then open the chart at `app.superwall.com`. The legacy dashboard at
> `superwall.com` does not show this control, and its version of the chart is always unbounded.
By default, this chart counts every dollar a cohort has ever earned, no matter how long after install it came in. The **Window** control caps that, counting only what a user spent within a set number of days of installing.
Choose from **3 days**, **7 days**, **14 days**, **30 days**, **90 days**, or **Unbounded**. Unbounded is the default, and matches how this chart has always behaved.
The window runs from each user's install date, not from the chart's date range. Pick **7 days** and someone who installed in March and someone who installed last week are both measured over their first week.
Without a window, older cohorts almost always look better, because they have had more time to earn. That makes it hard to tell whether a pricing or paywall change actually worked. Set a window and every cohort gets the same number of days.
> **Tip:** Short windows show how fast a cohort starts paying back. Longer ones pick up renewals and trials
> that convert late.
## Good to know
Newer cohorts have had less time to generate revenue. Set a **Window** to compare them fairly, or keep the gap in mind when reading the chart unbounded.
Cohorts too recent to have filled the window are marked incomplete. On a daily chart with a 7-day window, that is today plus the previous seven days, and those points will keep rising. The marking follows the chart's display interval, so a weekly or monthly view marks whole weeks or months.
The **Window** control appears only on this chart. [Realized LTV per paid user](/docs/dashboard/charts/realized-ltv-per-paid-user) and the other revenue charts are always unbounded.
Any window other than **Unbounded** is calculated fresh instead of served from cache, so it takes a bit longer to load.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Realized LTV per paid user
Learn what the Realized LTV per paid user chart measures and when to use it.
## What it shows
Realized LTV per paid user shows net proceeds per paying user, cohorted by install date.
## How to use it
Use this chart to understand how valuable paying users are after they convert. It helps separate paid customer quality from broader acquisition volume.
## Good to know
Compare this chart with Realized LTV per new user to see whether changes are coming from conversion rate, paid user value, or both.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Refund Rate
Learn what the Refund Rate chart measures and when to use it.
## What it shows
Refund Rate shows refunds as a share of gross proceeds, cohorted by first purchase date.
## How to use it
Use this chart to detect refund spikes and understand whether specific purchase cohorts are refunding at a higher rate. It is helpful after offer, pricing, product, or audience changes.
## Good to know
If Refund Rate rises while Sales stays healthy, review the matching Proceeds chart to understand the net revenue impact.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Sales
Learn what the Sales chart measures and when to use it.
## What it shows
Sales shows gross revenue before refunds, taxes, and store fees are deducted.
## How to use it
Use Sales to understand top-line purchase volume and demand. It is especially useful when you want to compare how much users purchased against what eventually became proceeds.
## Good to know
If Sales is growing but Proceeds is not, look at refunds, store fees, taxes, and product mix to understand where the gap is coming from.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Subscriber Churn
Learn what the Subscriber Churn chart measures and when to use it.
## What it shows
Subscriber Churn shows the percentage of paid subscriptions that expired during each period.
## How to use it
Use this chart to monitor retention risk and understand when paid subscriptions are dropping out. It is useful after pricing changes, product changes, offer changes, or onboarding updates.
## Good to know
Compare Subscriber Churn with Auto Renew Status to see whether renewal risk is turning into actual expired subscriptions.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Subscription Retention
Learn what the Subscription Retention chart measures and when to use it.
## What it shows
Subscription Retention shows how subscription cohorts retain over time.
## How to use it
Use this chart to understand long-term subscriber retention by cohort. It helps you see whether newer cohorts are holding onto subscriptions better or worse than earlier cohorts.
## Good to know
Newer cohorts have less elapsed time, so their later retention periods may not be complete yet. Use wider date ranges when you need a more mature retention view.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Trial Conversion
Learn what the Trial Conversion chart measures and when to use it.
## What it shows
Trial Conversion shows the percentage of trials that converted to paid subscriptions.
## How to use it
Use this chart to understand trial quality and renewal behavior. It helps you see whether trial starts are leading to paid outcomes after the trial period ends.
## Good to know
When trial conversion moves, check the trial length, offer type, onboarding experience, cancellation behavior, and product usage during the trial window.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Creating Projects
Projects are how Superwall groups the same app together across platforms.
Projects can contain one or more applications. For example, a project for one "app" could have an iOS, Android and web checkout app in the same project. To create a new project, follow these steps:
## Click your existing project
Open the menu by selecting your existing project from the top-level side of
the sidebar
## Click New Project
*You may need to scroll down if you have many apps*
## Start typing
From there, name your app and choose the platform you're building for. You can always add more platforms later.
> **Tip:** Superwall can prefill existing iOS apps live on the App Store. If you haven't launched yet, simply choose "Not released yet" and you'll be good to go.
## Finish the form
Once you're all done, you should be able to see your new project and its app and switch between
them using the project switcher on the top left that we used to get started! 🎉
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Rules
Rules allow you to decide _which users_ see a paywall.
> **Warning:** This page is outdated. Please visit this [one](/docs/dashboard/dashboard-campaigns/campaigns-audience) for the most relevant
> information.
1. Rules are evaluated in order.
2. Once a rule is matched, no other rules are evaluated within the campaign.
3. A user's paywall assignment is sticky.
> **Note:** **Assignments Are "Sticky"**Once a user is assigned a paywall or a holdout within a rule, they will continue to see that assignment, regardless of the paywall's percentage, unless you reset assignments by clicking the reset icon next to Assigned or remove the paywall from the rule via the X button.Remember: Changing a paywall's percentage only affects **new users**. It doesn't affect assignments for users who already saw that paywall.This allows you to decide if you should continue showing an old paywall to users who already saw it. For example, you may decide to increase prices but keep the paywall with the old pricing visible for those who've already seen it.
### Adding Rules
Add a rule to a campaign by clicking the **Add Rule** button from within a [campaign](/docs/dashboard/dashboard-campaigns/campaigns).
### Updating Conditions with the Rule Editor
Change a rule's condition by clicking the highlighted condition itself:
In this example, we add a condition that evaluates to true if user has logged greater than or equal to 3 days.
This opens the **Rule Editor**. Here, you can edit the rule to set conditions based on user, device or event parameters and set a limit to how often the rule is matched:
In this example, only users who have the `en` `deviceLanguageCode` and have a `creator` `account_type` will match this rule. They will only match this rule once every 2 days.
Clicking on the condition reveals a dropdown of possible conditions which you can filter on:
Conditions are added to this list when data is retrieved from the SDK via registering events or setting user attributes. If a condition doesn't yet exist in the drop down, you can manually add it by referencing it with dot syntax. For example, `user.custom_parameter` would reference `custom_parameter` on the `user` object. As with [paywall text variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables), the following objects are all available to use:
| Object | Description |
| ------ | -------------------------------------------------------------------------------------------------------------------------------------------------- |
| user | User attributes that you set via the SDK using setUserAttributes(\_:). See [Setting User Attributes](/docs/sdk/quickstart/setting-user-properties) |
| params | Parameters defined when [registering an event](/docs/sdk/quickstart/feature-gating). |
| device | Device attributes that are gathered by the SDK. |
Additionally, you can use the following device properties: `device.minutesSince_X`, `device.hoursSince_X`, `device.daysSince_X`, `device.monthsSince_X`, and `device.yearsSince_X`, where X is the name of an event that you've [registered](/docs/sdk/quickstart/feature-gating) or a [Superwall event](/docs/sdk/guides/3rd-party-analytics/tracking-analytics). This gives you the days etc since the last occurrence of the event that you specify, excluding the event that triggered the paywall. For example, a campaign with an `app_open` event and the rule `device.daysSince_app_open > 3` will present a paywall on app open only if the last `app_open` event was over 3 days ago.
### Limit
You can also add a limit to how often a rule should trigger. This allows you to
say "show this once per day" or "show this once per week". It allows you to
balance between number of paywall impressions (which increase conversions) with
the potential impact on retention if you show the paywall too often.
### Segmenting Users into Cohorts Across Campaigns
Users are assigned a random number from 0 to 99 on app install (which is reassigned if you call `reset()`). You can use this to segment users into cohorts across campaigns. For example, in campaign A you may have a rule `if user.seed < 50 { show variant A } else { show variant B }`, in campaign B you may a rule `if user.seed < 50 { show variant X } else { show variant Y }`. Therefore users who see variant A will then see variant X.
### Rule Settings
The following settings can be access by clicking the ellipse icon to the right of any rule
| Setting | Description |
| --------- | ----------------------------------------------------------------- |
| Move Up | Swaps the rule's order with the rule directly above it. |
| Move Down | Swaps the rule's order with the rule directly below it. |
| Pause | Pauses the rule, preventing it from being evaluated all together. |
| Delete | Deletes the rule. |
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Audiences
Audiences allow you to set up simple or complex filtering rules to match certain users and show a paywall to them. For a user to see a paywall, they must be matched to an audience. An audience can show one or more paywalls based on a percentage you set (i.e. show paywall A to 70% of users, and paywall B to 30%).
**Another way to think of them is this: If you're wanting to create conditions, filters or certain rules or flows that must happen to show a paywall — then you create an audience for it.**
If creating filters to show a paywall under certain conditions doesn't apply to you, then you can simply leave the default audience on — it'll match everyone who hits a [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements).
In the audience view, you can set up filtering rules, check results of experiments and recent transactions resulting from them. All of your current audiences will show in the left-hand side of the campaign details screen:
The audience section lets you [edit the order](#reordering-audiences) in which audiences are evaluated. **Superwall evaluates audiences top-to-bottom.** For example, consider you had three audiences for a caffeine tracking app:
* An audience for users who tried to set a custom app icon.
* An audience for users who've logged caffeine late at night.
* And, everyone else.
If a user logged caffeine in the morning, Superwall would first check if they matched the custom app icon audience, and then the audience for logging caffeine late at night. Since neither of those match (since they are logging caffeine in the morning, and not setting a custom icon), they'd land in the "everyone else" audience bucket.
### Adding a new audience
To create a new audience, **click** the **+** button in the audiences section, located at the left-hand side of the campaign details view:
You have two options for creating a new audience:
1. **From scratch:** This is the default option. It will create a new audience with no filters.
2. **Import existing...:** Use this to copy an existing audience and use it as a template for a new one. See [Duplicate an audience](#duplicate-an-audience) for more details.
### Renaming Audiences
To rename an audience, **click** the **pencil icon**, located at the top of a selected audience:
### Configuring an audience
To use an audience to filter for a particular set of events, rules or any other condition — you use **filters**, specify if an **entitlement** should be evaluated, along with an optional **limit**.
#### Creating filters
You can add filters (i.e. rules or conditions to match against) by **clicking** on an audience, and then clicking the **+ Add Filter** button:
From there, select any of the events to create a filter with. For example, if you want to use a placement you've made to match against:
1. Click "+ Add Filter".
2. Type in "event\_name".
3. For the evaluation operator, choose "is".
4. And then, type in the placement's name.
For example, if we wanted to show a certain paywall for users who tried to set a custom icon, it might look like this:
When you have a condition setup, **click** the **Save** button towards the bottom to apply it:
If you don't want to save any filter you're working on, **click** the **Discard** button by the save button.
You can combine rules together, too. In the following example, if we only wanted the paywall to show on iOS, and not Android, you can simply click "+Add Filter" once more, and add the condition:
#### Using user properties or placement parameters
You can reference [user attributes](/docs/sdk/quickstart/setting-user-properties) and [placement parameters](/docs/using-placement-parameters) in campaign filters. For example, if you were to set `hasLoggedCoffee` on your user, you could use that in a filter.
**Adding user properties**
1. **Click** on Add Filter, and then click the **+** icon:
2. Select **User** and name the property, then save it:
3. Now you can select **User** (or type the property name) and the new property is available for user in your filter. Here, it's at the bottom:
**Adding placement parameters**
This works exactly the same as above, just choose "Placement" instead:
#### Using rule groups
You can combine rules together in groups. For example, you can mix **AND** and **OR** operators in the same group. To create a rule group, **click** on **+ Add Group** in the filter editor.
In the following example, we've created a filter that matches...
* Users who have logged caffeine at least 5 times in the last week.
* And their user seed greater than or equal to 60.
* And if the app has been launched at least twice this week *and* they are on iOS.
For a hands on tutorial of creating multiple filters to show different paywalls, check out this video:
> **Note:** Assignments Are "Sticky". Once a user is assigned a paywall or a holdout within an audience, they
> will continue to see that assignment unless you reset them (by clicking the reset icon next to
> Assigned) or remove the paywall from the rule via the X button. Remember: Changing a paywall's
> percentage only affects **new users**. It doesn't affect assignments for users who already saw
> that paywall.
#### Matching to entitlements or subscription status
To match your campaign to specific entitlement, or base it on the user's current subscription status, **click** the entitlements button and choose an option:
1. **Unsubscribed users (default):** Users without an active entitlement match.
2. **All users**: All users match.
3. **Auto-renew disabled**: Users who have opted out of auto-renew.
4. **Active trials, auto-renew disabled**: Users currently in an active trial, but they've already cancelled it before their trial period expired.
5. **Active subscriptions, auto-renew disabled**: Users with an active subscription who have auto-renew turned off (i.e. these users will eventually churn).
6. **Expired entitlements**: Users whose entitlements have expired.
7. **Specify entitlements...**: Users with the specified entitlement(s) and state are matched. Here, you can combine multiple entitlement checks, too. For example, if `gold` is `active` but `platinum` is `inactive`:
Once you've set up entitlement checks for the campaign, **click** the **Save** button that appears at the bottom:
#### Setting a limit
To set a limit for an audience, **click** the **+ Add Limit** button — located below the entitlements section:
This is useful if you want to limit how many times a user can match with the audience. You can choose how many times the limit should be placed, along with a time duration and time span. For example: 1 (times) every 60 (time duration) minutes (time span):
Once you've set up a limit, **click** the **Save** button at the bottom:
#### Using AI audience generation
Superwall can generate an audience for you based on a description of the audience you want to target. To do this, **click** the **AI Audience** button — located here:
Then, simply describe the audience you want to target, and Superwall will generate a filter for you. Superwall can use your custom placements and user attributes to generate a filter for you. For example, you could type "Target all users in the United States who have opened at least once":
From there, Superwall will generate a filter for you. You can then **click** the **Save** button to apply it:
### Audience details
When you select an audience, you can toggle between four main sections:
#### Filters
This is where you can configure filters and limits. If there isn't one set, this will say "Everyone", indicating the audience will match all users.
#### Paywalls
This section displays the paywalls which will present for the audience.
You can add new paywalls for the audience to use, or set a percentage to show across multiple paywalls when the audience is matched. To add a new paywall, click on **+ Add Paywall** to associate one to the current campaign.
#### Results
Here, you can see how paywalls are performing for the given audience.
Superwall will show top-level metrics here, but if you want to see more details, **click** the **Charts** button at the top-right hand side of the metrics.
#### Users
Finally, the users section shows **recent matches** in the audience from filters set up for it, and **transactions** that have resulted from them.
When viewing either one, Superwall will show which placement resulted in the paywall being presented (recent matches), and which placement led to a conversion (transactions).
### Reordering audiences
To change the order that Superwall evaluates audiences, simply drag and drop them in the left-hand sidebar of any opened campaign:
Remember, Superwall will check the audience at the top of the list here, and then go down one-by-one until it hits a match. These checks occur when a user hits a code path where you've registered a [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements) or if an automatically tracked placement is triggered (i.e. something like `survey_response`).
### Changing audience status
You can **duplicate**, **delete**, **pause** or **archive** an audience using the buttons at the top of open audience:
Archived audiences can be restored at any point. Paused campaigns are not evaluated by Superwall.
### Duplicate an audience
To duplicate or copy an existing audience, **click** the **+** button and choose "Import existing...". Then, you can select the audience you want to copy. Click it to use it as a template for a new audience:
From there, you can edit its name, filters, paywalls, and more.
### Common filters
#### Event count filters
> **Note:** Requires SDK version 4.7.0 and above.
Event count filters are a powerful way to target users based on the number of times they've performed an action or fired a placement. In this example, we would target users who have triggered the `caffeineLogged` placement at least 3 times in the last week:
You can choose from the following time ranges:
* Hour
* Day
* Week
* Month
* Since install
To create an event count filter, **click** on the **+ Add Filter** button, and then select one of the "Occurrences..." options:
Then, filter for the event or placement you want to target. In our example, we're filtering for the `caffeineLogged` placement:
Then choose the operator you want to use and the number of times the event or placement must have occurred. In our example above, we're targeting users who have logged caffeine at least 5 times in the last week. Be sure to **click** the **Save** button to save it:
#### App versions
To filter by app version, add `appVersion` as a filter. This is helpful if you want to show a paywall to users on a specific version of your app. For example, to target users on version 1.0.1 or later, add a filter for `appVersion`, the operator to is greater than or equal to, and the value to 1.0.1:
Another useful app version filter is `appVersionPadded`. When filtering by app version, string comparisons can cause unexpected behavior for versions with triple digits. For example, `3.100.0` would incorrectly compare as less than `3.65.0` when using a standard `appVersion` filter.
To solve this, use the `appVersionPadded` in your filter. It automatically zero-pads each segment of the version (e.g., `3.65.0` becomes `003.065.000` and `3.100.0` becomes `003.100.000`), allowing greater than and less than comparisons to work as expected.
> **Tip:** Use `appVersionPadded` instead of `appVersion` whenever you're doing a greater than or less than comparison across major or minor version updates that could exceed two digits.
Here's an example:
| Version | `appVersion` Comparison to 3.65.0 | `appVersionPadded` Comparison to 003.065.000 |
| ------- | --------------------------------- | -------------------------------------------- |
| 3.64.0 | Less than | Less than |
| 3.65.0 | Equal | Equal |
| 3.66.0 | Greater than | Greater than |
| 3.100.0 | **Less than** ❌ | **Greater than** ✅ |
#### User seeds
One particularly useful property to filter by are *user seeds*, which are automatically assigned by Superwall to a user from 0-99. You can add them as a filter by entering `user.seed`. User seeds are primarily used to control entirely different user experiences across different campaigns.
For example, imagine testing whether showing a paywall early in onboarding or at the end of it works better for conversion:
**Campaign A: Placement early in onboarding**
For your audience filter, you could use user seeds 0-49.
Here's what that would look like when setting up the filter:
**Campaign B: Placement late in onboarding**
And here, you'd filter by user seeds 50-99.
Even though these are filters that were set up across two entirely different campaigns, you can still define certain user audiences without creating custom placements for each of them. Using user seeds, you can easily compare the campaign results, too.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Paywalled Users
Paywalled users are users that have been presented a paywall from the selected audience. To see recent matches from your audience filter and its resulting transactions, **click** on the **Users** tab above the campaign details:
You'll find two main sections:
1. **Recent Matches:** Here, you'll see every user which matched your audience filter.
2. **Transactions:** Next, this displays any resulting transaction which occurred within the audience.
> **Tip:** Note that both Recent Matches and Transactions show the [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements) which
> triggered the match or transaction. This is incredibly useful in helping you gauge which actions
> are resulting in conversions.
### Recent matches
Recent Matches show you each user, their locale, and the placement which matched them to your selected audience (among other data) from the last 24 hours:
You can click on any user to see more details about them, including the history of the actions they took. You can also filter events by Superwall-managed events, your own app events and more:
For more on viewing users, check out this [doc](/docs/dashboard/overview-users).
### Transactions
The transactions shows all transactions which came from the campaign in the last 24 hours:
You can click on any user here, too, to see more details about them. Again, take note of the placements here — because they were directly linked to a conversion.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Priority Placements
Preload your most important campaign's paywalls before the rest of your app's campaigns.
By default, Superwall's SDK preloads every paywall attached to your campaigns when the app launches. For most apps, this works seamlessly. But if you have a paywall that needs to appear *immediately* — like an onboarding paywall shown right at first launch — you can tell the SDK to preload that campaign's paywalls first.
That's what **Priority Placements** do. This feature is also referred to as **prioritized placements** or **prioritized campaign preloading**. When you mark a campaign as prioritized, the SDK fetches and caches that campaign's paywalls before anything else. Other campaign paywalls are still preloaded afterward in the background.
> **Note:** Only **one campaign per app** can be prioritized at a time. If you prioritize a new campaign, the previously prioritized one is automatically deprioritized.
## When to use it
Prioritizing a campaign is most useful when:
* **You show a paywall on first launch or during onboarding** — the paywall needs to be ready the moment the user hits the placement, with zero loading delay.
* **A placement is triggered very early in a session** — such as `session_start` or `app_open` — and you want to guarantee the paywall appears instantly.
* **You have many campaigns** and want to ensure one specific campaign's paywalls take precedence during preloading.
If your app only has a few campaigns, preloading happens quickly enough that you likely won't need this. It's most impactful when you have several campaigns and want to control the order they load.
## How to prioritize a campaign
In the campaign editor, look for the **flag icon** next to the **Placements** header:
Click the flag to prioritize the campaign. The flag turns green to indicate the campaign is now prioritized. The dashboard describes this action as prioritizing campaign preloading.
To deprioritize, click the green flag again — it will revert to its default state.
### Switching between campaigns
If another campaign is already prioritized and you click the flag on a different campaign, a confirmation dialog will appear:
> **Switch prioritized campaign?**
> "\[Other campaign name]" is currently prioritized. Only one campaign can be prioritized at a time. Switching will deprioritize it.
Confirm to switch, or cancel to keep the current priority.
## How it works under the hood
When the SDK fetches its configuration and sees a prioritized campaign:
1. **Phase 1 — Prioritized preload:** The SDK identifies all paywalls belonging to the prioritized campaign and preloads them first.
2. **Phase 2 — Remaining preload:** After a 5-second delay, the SDK preloads all remaining campaign paywalls in the background.
This two-phase approach ensures the most important paywalls are cached and ready before others, without skipping preloading for the rest of your campaigns. The prioritized campaign's paywalls will be ready to present with no loading time, while other paywalls continue loading in the background.
> **Tip:** Prioritization only affects *preload order* — it does not change how placements, audiences, or experiments work. Your campaign logic stays exactly the same.
## SDK version requirements
Priority Placements require the following minimum SDK versions:
| SDK | Minimum version | Notes |
| ------------ | ------------------- | ----------------------------------------------------------------------------------------------------------- |
| iOS | **4.14.0** | Full support. |
| Android | **2.7.10** | Full support. |
| Flutter | **2.4.12** | Full support via bundled iOS SDK 4.14.2 and Android SDK 2.7.11. iOS-only support started in Flutter 2.4.11. |
| Expo | **1.0.11** | Full support via bundled iOS SDK 4.14.1 and Android SDK 2.7.11. iOS-only support started in Expo 1.0.8. |
| React Native | *Not yet supported* | The current React Native SDK bundles native SDK versions that predate prioritized campaign preloading. |
> **Note:** Priority Placements are fully backward-compatible. Older SDK versions ignore the prioritization flag and preload all paywalls in the default order.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Placements
Placements are the building blocks of a campaign. There are two types of placements:
1. **Standard placements:** These are placements you can use which Superwall already tracks and manages for you. Things like app installs, session start, failed transactions and more. We go into more detail about them [here](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements).
2. **Placements you create:** These are app-specific placements you create. They usually correlate to some "pro" action in your app, like "chartsOpened" or "workoutStarted" in a weight lifting app.
At their core, you register placements that, in turn, present paywalls. They can be as simple as that, or you can combine them with [audiences](/docs/dashboard/dashboard-campaigns/campaigns-audience) to create specific filtering rules to control paywall presentations, create holdouts and more.
To see how they work with our SDK, check out the [docs](/docs/sdk/quickstart/feature-gating). For a quick example, here's what it looks like on iOS:
```swift
Superwall.shared.register(placement: "caffeineLogged") {
// Action to take if they are on a paid plan
}
```
**Don't be shy about adding placements.** If you think you *might* want to use a certain feature in your app with a placement — do it now. You can add the placement, and keep it paused. Then, if you ever want to feature-gate that particular flow, you can enable it. No app update required.
In short, add placements for everything you want to feature gate, and things you may *want* to in the future.
> **Tip:** If a campaign's paywall needs to be ready immediately, such as during onboarding or on first app launch, use [Priority Placements](/docs/dashboard/dashboard-campaigns/campaigns-placements-prioritized) to preload that campaign before the rest of your app's campaigns.
### Placement parameters
Placement parameters let you attach contextual data when registering a placement ([SDK docs](/docs/sdk/quickstart/feature-gating)). That data travels with the placement into the dashboard so you can branch logic or personalize the experience without shipping new app code.
Once parameters arrive in the dashboard, you can:
* Reference them in [audience filters](/docs/dashboard/dashboard-campaigns/campaigns-audience#using-user-properties-or-placement-parameters) to decide which users should see a paywall, holdout, or rule group.
* Surface them in the paywall editor as custom variables to drive copy, images, or logic. See [Using Placement Parameters](/docs/using-placement-parameters) for templating examples.
* Pass them along to analytics exports or downstream workflows so your broader stack understands the same context the campaign used.
### The placements interface
Under the placements section, you can:
* **Add** new placements.
* **Pause** running placements.
* **Delete** existing placements.
#### Adding a placement
To add a placement, **click** the "+" button in the top-right side of the placements section:
A modal will appear, and from there you can add a placement via two different means:
1. **Use an existing Superwall event:** Superwall automatically manages several events that can be used as placements. For example, the `survey_response` event could be used to show an entirely different paywall with a discounted offering if a user responded with a particular answer. See the [list](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements) of the Superwall-managed events to learn more.
2. **Create your own, app-specific placement:** Here, you type in whatever event you want to use as a placement in your own app. In a caffeine tracking app, one of them might be when a user logs caffeine — something like `caffeineLogged`.
Either way, once you've selected one from our existing events or typed in your own, **click** on **Add Event** to associate the placement to your campaign:
> **Tip:** You can also add placements "on the fly" by invoking `register(placement:"myNewPlacement")`. If
> the placement you pass doesn't exist for a campaign, Superwall will automatically add it.
### Basic example of placement usage
Consider a caffeine tracking app. At a basic level, we want a paywall to show when a user tries to log caffeine, and they are not on a "pro" plan:
#### Step One: Make the placement
We'd make a placement called `caffeineLogged` inside a campaign:
#### Step Two: Assign a paywall
You can use the same paywall across different campaigns, placements, filters and more. In our case, we have one that we to show. So, since this campaign has a paywall linked to it already — we are good to go:
#### Step Three: Register inside our app
Inside our caffeine tracking app, when the user taps a button to log caffeine, we would register the `caffeineLogged` event. This way, if the user is pro, the closure is called and the interface to log caffeine is shown. If they are not pro, then our paywall will show:
```swift
Button("Log") {
Superwall.shared.register(placement: "caffeineLogged") {
presentLogCaffeine.toggle()
}
}
```
And that's it!
> **Tip:** Remember, you can pause placements at any point. So here, if you wanted to run a campaign where
> logging caffeine was free for a weekend — no update would be required. Just tell your users, and
> pause the placement in your Superwall dashboard. No app update required.
There are also several out-of-the box placements you can use, learn more about standard placements [here](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Standard Placements
Standard placements are events that Superwall automatically manages. The following [Superwall Events](/docs/sdk/guides/3rd-party-analytics/tracking-analytics) are registered by the SDK and can be added as placements in campaigns to present paywalls:
* [`app_install`](#app_install)
* [`app_launch`](#app_launch)
* [`deepLink_open`](#deeplink_open)
* [`session_start`](#session_start)
* [`paywall_decline`](#paywall_decline)
* [`transaction_fail`](#transaction_fail)
* [`transaction_abandon`](#transaction_abandon)
* [`survey_response`](#survey_response)
* [`touches_began`](#touches_began)
## `app_install`
### Usage
This is registered when the SDK is configured for the first time. Use it for first-launch onboarding flows or one-time offers.
### Parameters
These parameters are always available:
## `app_launch`
### Usage
This is registered when the app is launched from a cold start. Use it to present paywalls on fresh launches.
### Parameters
Same as `app_install`:
## `deepLink_open`
### Usage
This is registered when a user opens the app via a deep link. First, you need to make sure to [tell Superwall when a deep link has been opened](/docs/sdk/quickstart/in-app-paywall-previews).
You can use the URL parameters of the deep link within your rules. This works for both URL schemes and universal links.
For example, you could make three conditions to match this deep link: `myapp://paywall?offer=July20`. Here's how:
1. Add a rule to see if the event is `deepLink_open`. See the `paywall_decline` example below for how to add a standard placement.
2. Add `params.offer` is equal to whatever you've made, like `July20` for a timeboxed offer you made in that month.
3. Then, you'd also add `params.path` is equal to the text of a path you setup, like `paywall`.
### Parameters
After the app has emitted the first `deepLink_open` event for a given URL, these fields become available to audience filters:
## `session_start`
### Usage
This is registered when the app is opened after at least 60 minutes since the last `app_close`.
### Parameters
Same as `app_install`:
## `paywall_decline`
### Usage
This is registered when a user manually dismisses any paywall. You can combine this with rules to show a paywall when a user closes a specific paywall. First, [add](/docs/dashboard/dashboard-campaigns/campaigns-placements#adding-a-placement) the standard placement to a campaign:
Then, create a filter in the audience using it:
Here, when a user closes the paywall named `PaywallA`, a new paywall will show.
Note that you can't reference parameters that you've passed in to your original register call in your rules for `paywall_decline`.
### Parameters
Audience filters for `paywall_decline` placements can use the following parameters (empty values mean the field isn't applicable):
## `transaction_fail`
### Usage
This is registered when the payment sheet fails to complete a transaction (this does not include user cancellation). Use it to show an exit offer after a failed attempt.
### Parameters
Audience filters for `transaction_fail` placements can use the following parameters (empty values mean the field isn't applicable):
The event payload also includes a failure `message`; see [Superwall Events](/docs/sdk/guides/3rd-party-analytics/tracking-analytics) for full details.
## `transaction_abandon`
### Usage
This is registered when a user dismisses the store purchase sheet before the transaction completes. If a transaction-abandon paywall matches, Superwall immediately closes the current paywall and presents the new one.
### Parameters
Audience filters for `transaction_abandon` placements can use the following parameters (empty values mean the field isn't applicable):
For example, to show a transaction-abandon paywall only for onboarding paywalls, add a `transaction_abandon` placement and set `presented_by_event_name` to `onboarding`. To limit it to a single paywall, add `paywall_id` as an additional condition.
## `survey_response`
### Usage
This is registered when a response to a paywall survey has been recorded. First, you need to make sure your paywall [has a survey attached](/docs/dashboard/surveys).
You can combine this with rules to show a paywall whenever a survey response is recorded or when the user gives a specific response. Again, [add](/docs/dashboard/dashboard-campaigns/campaigns-placements#adding-a-placement) the standard placement `survey_response` to a campaign. Then, add another condition using `survey_selected_option_title` that's equal to the text of a particular response.
For example, if the user selected a survey option named `Too Expensive`, you could present another paywall with a discounted option. This is a great opportunity to show a discounted paywall to improve your conversion rate.
### Parameters
Audience filters for `survey_response` placements can use the following parameters (empty values mean the field isn't applicable):
## `touches_began`
### Usage
This is registered when the user touches the app's UIWindow for the first time. It is only tracked if there is an active `touches_began` placement in a campaign.
### Parameters
Same as `app_install`:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Starting an Experiment
You run experiments in Superwall by adding multiple paywalls to an audience. To start an experiment:
1. Select an audience.
2. Click the Paywalls tab.
3. Add two or more paywalls.
Here's a .gif, beginning to end, setting up an experiment:
It's as simple as that to start a paywall experiment.
### Setting presentation percentages
You must set a presentation percentage between your paywalls within the experiment. This determines how often they'll show based off of the percentage set for each one.
To set a percentage, **click** the **pencil icon** above *any* of the paywalls attached to the audience:
Then, assign percentages from 0%-100% for each of them. In total, your percentages should equal 100 (i.e. paywall A shows 10%, paywall B shows 30%, and paywall c shows 60% of the time) unless you're purposely creating a [holdout](/docs/dashboard/dashboard-campaigns/campaigns-starting-an-experiment#creating-holdouts). When you're done, **click** the **Checkmark** icon below any paywall:
### Resetting assignments
If you change your experiment, or simply want to change the presentation percentages between your paywalls, you might want to reset your assignments. Remember that when an audience matches a user, it's *sticky* — and the same is true of when someone is matched to a paywall within an experiment.
So, if you want to make sure everyone is matched again to a paywall based off new percentages, **click** the refresh button below a paywall when editing percentages (next to where it says "X assigned"):
> **Warning:** Resetting assignments also resets the stats for the experiment.
### Creating holdouts
A *holdout* occurs when you purposely edit an audience to *not* present a paywall in some cases. Setting a holdout is useful when you want to test the effectiveness of showing a paywall.
**To create a holdout, set your paywall presentation percentages to be less than 100% across all of the paywall you're using.**
Here's an example of one paywall set to show 50% of the time, meaning the other 50% of users who match this audience will be in a holdout:
It's common to pair holdouts to certain [placements](/docs/dashboard/dashboard-campaigns/campaigns-placements) to see whether a holdout increases or decreases transactions. The holdout group will act as a control which you can compare against.
### Removing variants
During an experiment, you may find that one or more paywalls are performing significantly worse than the others. In that case, you would probably consider removing it. You can simply remove the paywall, or set its presentation percent to 0%, and your experiment will continue. No metrics will be affected or reset. **Resetting assignments will reset metrics, removing paywalls will not.**
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Campaign Structure
Once you open a campaign, you can edit its details, placements, control experiments, view results, manage paywalls and more. The campaign detail screen is divided into three separate sections:
### Placements
Under the placements section, you can add, pause or delete existing placements. Placements are actions, or implicit events, which you can use to show a paywall or implement feature gating. Be liberal with adding placements, you can always pause them on-the-fly without app updates. Or, if you later decide to paywall a particular feature, it gives you more flexibility if you already have a placement for that particular action.
Learn more about placements [here](/docs/dashboard/dashboard-campaigns/campaigns-placements).
### Audiences
Audiences allow you to set up simple or complex filtering rules to match against certain users, show a particular paywall to them, view results of experiments and recent transactions resulting from them. All of your current audiences will show in the left-hand side of the campaign details screen.
Learn more about audiences [here](/docs/dashboard/dashboard-campaigns/campaigns-audience).
### Experiments
Audiences are also where you set up paywall experiments, and view their performance. Experiments allow you to show one or more paywalls, and see which one is "winning".
Learn more about experiments [here](/docs/dashboard/dashboard-campaigns/campaigns-starting-an-experiment).
### Renaming campaigns
To rename a campaign, click on the pencil icon next to the campaign's name, located in the top-left hand side of the campaign details screen:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Understanding Experiment Results
To view the results of any paywall experiment that's running, **click** the **Results** tab in the campaign details view:
There are three main sections: **Paywalls**, **Placements**, and **Graphs (defaults to Proceeds Per User)**. Each section has a toggle at the top right to change associated metrics.
### Paywalls
Here, you'll see each paywall being used (or that was used) in an experiment. Superwall will show you metrics such as proceeds, users and much more. There are several metric to explore, and you can hover over any of them to get more details about what each metric represents:
> **Note:** Subscription lifecycle events (i.e. renewals, cancellations, etc) are matched to paywall
> conversions using unique identifiers provided by the platform at checkout and via webhook events.
You can also filter results per paywall. Click the checkbox next to one to have the results page only show data for that specific paywall:
### Placements
Here, you can get a detailed breakdown of each placement associated with the campaign. This helps you form a clear picture of what features or actions are leading to conversions.
### Graphs
Finally, the last section has several graphs to explore campaign performance. It defaults to Proceeds Per User.
### Setting up revenue tracking
Before any metrics based on revenue will display, you need to set up revenue tracking. To set up revenue tracking:
1. **Click** on **Settings** in the dashboard.
2. **Click** on **Revenue Tracking**.
3. Use the guides to follow any of the revenue tracking methods. For more details, check out our [docs](/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking).
If you don't have revenue tracking setup, you will see a banner on your dashboard:
### A note on conversions, trial starts, and subscription starts
Each experiment will notably report **conversions**, **trials starts** and **subscription starts**. In some cases, it may seem like these numbers don't match up quite how you'd expect. That could be due to a few different reasons:
1. **Reporting methods:** Conversions are an *SDK reported* event, while trial and subscription starts are *server reported* events. Sometimes, the server events might be a little behind on their reporting — whereas SDK events are usually instantaneous.
2. **Understanding Resubscriptions and Cancellations:** When someone resubscribes or restarts a paused subscription through a paywall, it *won't* be considered a new trial or a new subscription start. However, it *will* be counted as a **conversion**. As such, any revenue generated will be linked to that paywall. If they later decide to cancel the subscription, the cancellation will also be linked to the same paywall.
3. **Attribution:** And finally, attribution can sometimes be a complicated metric to track. If something doesn't look right on your end, please feel free to reach out to us and we'll always export your data so you can exactly where our numbers are coming from.
### Confidence intervals
Use confidence intervals to gauge how each paywall is performing against the other ones in your experiments. Hover over a specific metric to view the confience interval (i.e. Conversion Rate, Proceeds Per User, etc.):
Keep in mind that these intervals represent the percentage of users converted, it doesn't take into account revenue. Put differently, paywall A could have a higher conversion rate, but with a much cheaper offering than paywall B. Paywall B could still be making more money, but at a lower conversion rate with the higher-priced product.
For more on confidence intervals, check out our in-depth [blog post](https://superwall.com/blog/confidence-intervals-in-experiment-readouts).
### Identifiers and cohorting with 3rd party analytics
If you scroll to the end of the experiment results table, you'll find some useful identifiers which you can use to interface with third-party tools you may be using:
1. **Experiment id:** The identifier of the experiment that the paywall is a part of.
2. **Variant id:** The identifier representing the variant the paywall represented in the experiment.
3. **Paywall id:** The identifier for the paywall in the experiment, which associates back to the variant.
To learn more about interfacing with 3rd party analytics, check out this [doc](/docs/sdk/guides/3rd-party-analytics/cohorting-in-3rd-party-tools).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Campaigns
Campaigns are logical groupings of paywalls to show when certain _events_ are registered and _conditions_ are met. They are an incredibly powerful tool for creating experiments and managing best-in-class monetization flows.
View **Campaigns** by clicking them over on the left-hand **sidebar**:
Campaigns consist of three main concepts:
1. [Placements](/docs/sdk/quickstart/feature-gating)
2. [Audiences](/docs/dashboard/dashboard-campaigns/campaigns-audience)
3. [Paywalls](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-overview)
Campaigns are the centerpiece of Superwall. You can use one, or several, campaigns that can run concurrently. To understand campaigns, think of them like this:
* In a campaign, you add **placements** — which are actions you want to result in a paywall, or might someday want to result in a paywall(i.e. `loggedCaffeine`, `addedEntry`, etc).
* Then, as users take actions in your app, those placements are **registered** in the Superwall SDK.
* When a placement is registered, it's then evaluated by Superwall. Superwall looks at your campaign **[filters](/docs/dashboard/dashboard-campaigns/campaigns-audience#configuring-an-audience)**, and may or may not show a matching **paywall**.
With this setup, you can be incredibly simple or make in-depth, complex filters which determine when (and what) paywall is shown. You can set the percentage of new users that see each paywall, or even configure no paywall (a.k.a. a holdout) to be shown for certain placements.
### Toggling campaigns by status
You can toggle between campaigns by their status using the tabs at the top (above the campaigns):
* **All:** The default view. This shows all of your campaigns, regardless of their status.
* **Active:** Campaigns being used in production and serving up paywalls.
* **Inactive:** Campaigns that are not serving paywalls in production, but can be quickly re-enabled.
* **Archived:** Campaigns that have been archived, and not attached to any campaign. These can be restored.
### Viewing campaign top-level metrics
Each campaign will also display its active placements and top-level metrics (if any are available). In this example, the campaign at the top has data, while the one below it doesn't:
Metrics shown include:
* **Opens:** The amount of time any of the campaign's placements resulted in a paywall being presented.
* **Conversions:** The number of conversions produced from any paywall attached to the campaign.
* **Conversion Rate:** The conversion rate of the current campaign.
> **Note:** If the campaign isn't currently serving any paywalls because none have been attached to it, you'll
> see a wanting indicating that in this view. In the image above, that's the case for the campaign
> at the bottom, called "Survey".
### Toggling campaigns by date
To toggle the date range that the metrics previously mentioned should display within, use the date toggle at the top-right side:
### Viewing campaign details
To view more about any campaign, to set up filters, edit placements, paywalls and more — simply **click** on any campaign listed in the table. Then, campaigns details will be presented. More on that in the next [page](/docs/dashboard/dashboard-campaigns/campaigns-structure).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Flows Analytics
Understand Flow Journey analytics, drop-off, page transitions, and how users move through multi-page flows.
Flows Analytics help you understand how users move through a flow after it is live. Instead of only seeing whether a paywall opened or converted, you can inspect each step in the journey, see where users drop off, and compare how different flow variants perform.
You will find Flows Analytics in experiment results for flows. The section is called **Flow Journey**.
## What Flow Journey Shows
Flow Journey is built around page views inside a multi-page flow. Each time a user reaches a page, Superwall records the page, its position in the flow, how the user got there, and how long they spent on the previous page.
Use it to answer questions like:
* Which page has the largest drop-off?
* Are users reaching the paywall page in the flow?
* Which branch performs better?
* Do users spend too long on a particular step?
* Are different variants producing different journey shapes?
> **Note:** Flow Journey is only available for flows that use route-based navigation. Standard single-page paywalls and older index-based navigation do not produce Flow Journey page-view data.
## Viewing Drop-Off
The drop-off chart shows how many users reach each step in the flow. Each step represents a page position in the active route, not the order of pages in the editor sidebar.
The chart is useful for quickly finding the step where the most users leave. For example, if Step 1 has strong volume but Step 2 drops sharply, inspect the transition between those pages. The issue might be unclear copy, a missing **Navigate Page** action, an unexpected branch, or a page that asks too much too early.
The hourglass value under each step shows the median time users spent on that page before continuing, which can help you distinguish normal reading time from friction.
If your flow has multiple variants, you can compare them in the same view. This is useful when testing different onboarding lengths, survey questions, product positioning, or paywall placement inside a flow.
## Reading Flow Steps
Flow steps are based on the route a user takes through the flow:
* **Step 1** is the page reached from the flow entry point.
* Later steps follow the active route and branch conditions.
* Branches can cause different pages to share the same step position.
* Unlinked pages do not appear unless users can reach them through a route.
This means the analytics view follows the user journey, not the visual arrangement on the Canvas.
> **Tip:** If the analytics view does not match what you expected, return to the Canvas and check the flow entry point, route connections, branch rules, and **Navigate Page** actions.
## Branching View
When a flow includes branching, Flow Journey can show a branching view. This is a Sankey-style chart, which means wider paths represent more users moving between pages. It helps you see how users split across different routes and where they go next.
Use this view when your flow has conditional paths, such as:
* Different onboarding paths based on a multiple choice answer.
* A skip path and a setup path from the same page.
* Different post-purchase or post-permission outcomes.
* Survey responses that route users to different offers.
The branching view is most useful when you want to understand branch distribution. For example, if most users select one path but that path converts poorly, you may want to adjust the offer, shorten that branch, or route those users to a different page.
## Time on Previous Page
Flow Journey also tracks how long users spend before moving to the next page. This can help you spot pages that create friction.
Longer time is not always bad. A page with a video, product comparison, or detailed survey question may naturally take longer. But if users spend a long time on a simple transition page, check whether the CTA is visible, whether the copy is clear, and whether the next action is obvious.
## Coverage
You may see a coverage notice when some paywall opens do not have Flow Journey page-view data.
This can happen when some users open a flow from an SDK or runtime that does not emit page-view events, or when an older flow setup does not use route-based navigation. When coverage is incomplete, use Flow Journey directionally and avoid treating it as a perfect count of every open.
## Best Practices
* Make sure every route has a reachable **Navigate Page** action, unless the page uses auto-advance.
* Name flow pages clearly so analytics labels are easy to read later.
* Keep branch conditions simple enough that the branching view remains understandable.
* Use indicators in longer flows so users understand how much of the journey remains.
* Compare variants by both conversion and drop-off, not conversion alone.
For help building the flow structure that powers this reporting, see [Linking Pages](/docs/dashboard/dashboard-creating-flows/linking-pages) and [The Canvas](/docs/dashboard/dashboard-creating-flows/the-canvas).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Flow Elements
Add interactive elements to your flows: multiple choice, text entry, progress indicators, and date pickers.
Flows can be enhanced with interactive components designed for multi-page experiences. They capture user input, show progress, or request permissions. Use them to personalize the flow or gather information for branching.
## Multiple Choice
The multiple choice element presents options for users to select. This is the key element for enabling branching. User selections can determine which page they see next.
### Configuration
* **Single-select or multi-select:** Choose whether users can pick one option or multiple.
* **Randomize order:** Shuffle the options each time (useful for surveys to reduce bias).
* **Choice items:** Each choice has a label and a value.
### Labels and values
Each choice has two parts:
* **Label:** What users see (e.g., "Grow subscriptions").
* **Value:** What gets stored (e.g., `goal_grow`).
The value is used internally for routing conditions and user attributes. Keep values short and consistent (lowercase, underscores).
### Storing selections
When a user makes a selection, two variables are available: `selectedValue` (the internal value, e.g., `goal_grow`) and `selectedLabel` (the display text, e.g., "Grow subscriptions"). If localization is active, `selectedLabel` returns the translated label for the user's locale.
You can use these in routing conditions to branch the flow, store them as user attributes for analytics or personalization, reference them in dynamic content on later pages, or pass them to your backend via webhooks.
> **Tip:** Multiple choice controls are commonly used for [branching](/docs/dashboard/dashboard-creating-flows/linking-pages).
## Input
The input element lets users type a response, like their name, email, or feedback.
### Configuration
* **Placeholder text:** The hint shown before users type.
* **Keyboard type:** Choose the appropriate keyboard (default, email, number, etc.).
### Storing responses
Like multiple choice, text entry values can be stored as user attributes. This is useful for personalizing later pages with the user's name, capturing email addresses for follow-up, or collecting feedback or custom responses.
## Indicator
The indicator element shows progress through the flow, like "Step 2 of 5."
### Configuration
* **Style:** Choose from different visual styles (dots, bars, numbers).
* **Current step:** Which step to highlight.
* **Total steps:** How many steps to show.
Add an indicator when your flow has more than 3-4 pages. Users are more likely to complete a flow when they can see their progress and know how much is left. You can also use their properties in dynamic values such as progression:
## Date Picker
The date picker element lets users select a date, time, or both using a scrollable wheel or compact input. This is useful for collecting birthdates, scheduling preferences, or any date-related input during onboarding.
### Configuration
* **Style:** Choose between **Wheel** (scrollable columns) or **Compact** (native date/time input).
* **Components:** Choose what to collect.
* Wheel style supports **Date & Time**, **Date**, **Time**, and **Time List** (a single scrolling column with pre-formatted time options).
* Compact style supports **Date** and **Time**.
* **Min Date / Max Date:** Constrain the selectable range. Options are **No Limit**, **Today**, **Relative** (e.g., 30 days before or 1 year after today), or a **Fixed Date**.
* **Minute Interval:** When using a time component with the wheel style, set the interval between selectable minutes (1, 5, 10, 15, 30, or 60).
### Storing selections
The selected value is stored as a string and accessible as a variable. The format depends on what components are configured: `YYYY-MM-DD` for date, `HH:MM:SS` for time, or `YYYY-MM-DDTHH:MM:SS` for date and time. You can use this value in routing conditions, dynamic content on later pages, or pass it to your backend.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Getting Started with Flows
Create multi-page experiences like onboarding flows, cancellation surveys, and more. All within the same Superwall editor you're familiar with.
Flows let you string together multiple pages into a single, seamless experience. They're ideal for onboarding, cancellation surveys, upsells, or any multi-step journey. They're built right into the same editor you use for paywalls.
> **Tip:** Visual learner? Watch our [Flows walkthrough on YouTube](https://youtu.be/q_PAkCeKFfc).
### Use cases
Flows are built to work well for any multi-step experience:
* **Onboarding flows** that branch based on user goals or preferences.
* **[Web Flows](/docs/dashboard/guides/web-flows)** that qualify users on the web before sending them to your app.
* **Cancellation surveys** with conditional paths based on feedback.
* **Multi-step upsell funnels** that guide users to the right product.
* **Personalized welcome experiences** tailored to user segments.
### Familiar with paywalls?
If you've built paywalls in Superwall, you'll be right at home with Flows. They use the same editor, with some key enhancements added:
* You'll use the **Navigation element** to connect pages together.
* The **Canvas view** lets you see your entire flow at once.
* **Routes** define how users move between pages, including conditional branching.
Once you add a [navigation component](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-navigation-component), a new option called "Flow" becomes available in the [floating toolbar](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-floating-toolbar):
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# How Flows are Structured
Understand the key concepts of a Flow: the navigation element, pages, routes, and branching.
A Flow is a collection of pages connected by routes. Unlike single paywalls, the order of pages in the sidebar doesn't determine the flow. The connections (i.e. *routes*) you create do. The Navigation element is what makes a paywall opt into becoming a Flow.
To understand flows, you only need to be aware of these core concepts to get started:
1. **Navigation Component:** The base component which contains your flow.
2. **Pages:** The content of your flow, each one is housed within a central navigation component.
3. **Routes:** The user-defined ordering of how users progress through a flow.
4. **Branches:** A way to dynamically decide which route to take.
> **Note:** Not all flows need to use branches. If your flow is a linear journey, then they aren't required.
### The Navigation element
The Navigation element is what turns a paywall into a Flow. Without it, you have a standard paywall. With it, you unlock the Canvas view and the ability to connect pages together.
To add it:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Navigation** under the "Base Elements" header.
Once added, you'll see your paywall appear in the Canvas view, ready to be connected to other pages.
### Pages
Each page in a Flow is built the same way you build a paywall. Once you have a navigation element, adding pages to it enables the Flow editing capabilities:
> **Tip:** A "page" here is any content you add, such a stack, into the navigation element. Each top level container creates a page in your flow.
You can add elements, style them, and configure actions just like you would with any paywall.
* A Flow can have as many pages as you need.
* Pages that aren't connected to the flow are labeled "unlinked".
* Each page can have its own products, styling, and behavior.
Once you add one or more pages, the "Flow" button the floating toolbar will become active:
### Routes
Routes are the connections between pages. You create them by linking one page to another in the Canvas view. To begin, you'll **click** and **drag** from the starting point of the flow to the first page you want to use:
* Each route defines how users move from one page to the next.
* Routes can have different animation styles (push, fade, etc.).
* The first page in your flow connects to the "flow entry point".
You can control any routes animation style by clicking on it:
### Branching
Routes themselves can be conditional. If you need to show different pages based on user input or attributes, you can by creating a branch. Any *route* can become a *branch*. For example:
* If a user selected "Grow subscriptions" in a multiple choice element, go to Page A.
* Otherwise, go to Page B.
Branching is configured in the route settings, not on buttons or CTAs. This keeps your flow logic centralized and easier to maintain.
### The floating toolbar
The floating toolbar has been updated to support Flows. You'll find new controls for:
1. Switching between Device view and Canvas view.
2. Fitting the viewport to fit the entire flow canvas.
3. Editing branches.
4. Toggling the mini-map.
For more details, see [The Canvas](/docs/dashboard/dashboard-creating-flows/the-canvas).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Linking Pages
Connect pages with routes, configure animations, and set up conditional branching.
Linking pages is how you define the path through your flow. You'll connect pages using nodes in the Canvas view, and each connection (route) can have its own animation and conditions.
### Creating connections
In Canvas view, you'll see nodes on the edges of each page. These are your connection points.
To link two pages:
1. Click the node on the edge of the source page.
2. Drag to the destination page.
3. Release to create the route.
The first page in your flow should connect to the **flow entry point**, which is the starting node that appears in the Canvas. This marks where users begin:
### The edge toolbar
When you click on a route (the line connecting two pages), an edge toolbar appears with several options:
1. **Animation:** Choose a transition style for this route (see below).
2. **Add condition:** Opens a help dialog explaining how to set up conditional branching on this route.
3. **Duplicate:** Duplicates the source destination page and then creates a branch between them.
4. **Delete:** Remove the connection between two pages.
### Animation styles
Each route has an animation style that controls how the transition looks when users move between pages.
To change an animation:
1. Click on a route (the line connecting two pages).
2. In the edge toolbar that appears, select an animation style:
Available animations:
* **Push**: Slides the new page in from the right.
* **Fade**: Crossfades between pages.
* **Slide**: Smooth horizontal transition, like scrolling through a carousel.
* **Fade & Slide**: Combines a fade with a slide transition.
* **None**: Instant transition with no animation.
### Unlinked pages
Pages that aren't connected to the flow show a label indicating they're unlinked. These pages won't appear in the user's journey until you connect them:
Unlinked pages are useful for drafts you're still working on, pages you want to keep but aren't using yet, or testing different versions before connecting them.
### Branching
Routes can be conditional, meaning users can see different pages based on their input or attributes. This is the core of personalized flows. You might change the page that shows next based off a multiple choice answer, or certain component tapped, etc.
To add branching:
1. Connect a route in the Canvas to a page.
2. Then, from the same source page, click and drag to add *another* route to a different destination page.
3. Then, configure the rules from the resulting popup.
In this example, a route is already in place to go from the left-most page to the middle one. Adding another route from the same page to a new page creates a branch. The Flow editor recognizes that the route can now end up in more than one place:
For example, if you have a multiple choice element asking about user goals:
* Route 1: If user selected "Grow subscriptions" → Go to Growth Tips page.
* Route 2: If user selected "Reduce churn" → Go to Retention Tips page.
* Default route: Go to General Tips page.
### Editing branch rules
A branch dictates navigation by its *routing conditions*, and these are edited once a branch is made:
If you are familiar with [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values), rules are created exactly the same way.
These routing conditions can be based on things like:
* **User attributes:** Properties you've set on the user (e.g., subscription status, country).
* **User input:** Selections from Flow Elements like multiple choice or text entry.
* **Combinations:** Use AND/OR logic to combine multiple conditions.
When building conditions, you can use operators like **equals**, **not equals**, **contains**, and more. Two additional operators are available for checking whether a value exists at all:
* **is empty:** True when the value is not set (null, undefined, or an empty string). Useful for checking if a user hasn't made a selection yet or if an input field was skipped.
* **is not empty:** True when the value has any content. Useful for branching only after a user has provided input.
These operators don't require a comparison value. They check the variable itself.
### Multiple choice branch example
Here's an example using a multiple choice component to create a branch. When choosing a condition, in the popup select **Element** and choose the multiple choice response to dictate the flow (this assumes you have added a multiple choice component on the flow already):
Interactive elements that can control routing conditions will be available under the **Element** category when editing the rule. In the screenshot above, it's shown since a multiple choice component is used in the pages involved in the branch. You can see that here:
The multiple choice responses will automatically populate in the rule editor too:
When you are done, **click** on the **save** button and your branch will be saved. The canvas will update to reflect the branch:
To **edit** a branch, simply click on it from within the canvas to bring the rule editor back up.
### Connection warnings
The editor validates your flow connections and shows warnings when it detects potential problems. For example, if a page is connected to the next page but no element on the source page has a "Navigate Page" tap behavior, you'll see a warning indicating that the destination page may be unreachable.
If you see a warning, check that the source page has at least one element with a **Navigate Page** tap behavior set to **Next** so users can actually reach the connected page.
### Branching by tapped element
Sometimes you want different buttons on the same page to navigate to different destinations without a traditional condition. For example, a footer with "Continue" and "Skip Setup" buttons where each should go to a different page.
To set this up, use `navigationNode.tappedElement` as the routing condition. This lets you create a route based on which element triggered the "Navigate Page" action:
To configure this:
1. Create a branch from your page to multiple destinations.
2. In the rule editor, select **Element** as the condition type.
3. Choose **Navigation.tappedElement** from the dropdown.
4. Set it equal to the specific element that should trigger this route.
This approach is useful when you have multiple navigation buttons on a single page and each should lead somewhere different. The routing condition checks which button was actually tapped rather than relying on stored user input.
> **Tip:** Start simple. Get your basic flow working first, then add branching once you're comfortable with the structure.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Navigation
Control how users move through your flow with forward and backward navigation.
Navigation in Flows is handled by the Navigation element and other components you add tap behaviors to (such as CTA buttons). Users move forward along the routes you've defined, or backward through the pages they've already visited. The system is intentionally simple. Complex routing logic lives in the routes, not the buttons.
### The Navigation element
The [Navigation element](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-navigation-component) is what enables flow navigation. Add it to any page to unlock forward and backward controls.
To add it:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Navigation** under the "Base Elements" header.
Without a Navigation element, you have a paywall. With it, you can create a Flow.
### Adding navigation to components
Any element can have a [tap behavior](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#tap-behaviors). Using the "Navigate Page" behavior, you can tell a component to progress the flow forward or backwards:
To configure a component to navigate:
1. Select the button element.
2. In the right sidebar, find **Tap Behavior**.
3. Choose **Navigate Page** from the action options.
4. Select **Forward** or **Backward**.
To see them in action, change the canvas view to **Device**, and then click on the component to fire off its tap behavior:
Additionally, you can manually set which page should be navigated to within the floating toolbar using its variable editor:
### Going forward and backward
When a user taps **Forward**, they move to the next page based on the route you've connected from the current page. If there's no branching, they go to the single connected page. If there's branching, the route conditions determine which page comes next. When they tap **Back**, they return to the last page they visited in that session. Back navigation follows the user's history; it does not re-evaluate route conditions in reverse.
### Auto-advance timer
For pages that don't require user interaction, you can automatically advance to the next page after a set duration. This is useful for animation screens, feature previews, or any page where you want to keep the user moving through the flow without requiring a tap.
To set up auto-advance:
1. Select the page you want to auto-advance.
2. Find the **Auto Advance** hour glass button below the page.
3. Enter the duration in seconds.
Once configured, the page will automatically navigate forward when the timer completes:
### CTA buttons are simple by design
Since routes and branches determine where a user ends up, remember that CTA buttons in Flows commonly do one of two things: progress it forward or go backward.
You won't set a specific page number on a button in Flows. Instead, you simply move forward or backwards. All conditional logic (which page to show next based on user input or attributes) is defined in the routes, not the buttons. This keeps your flow easier to maintain and reason about.
> **Tip:** Think of CTA buttons as "next" and "back". The routes decide where "next" actually goes.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Ordering Screens
Understand how page order works in Flows and how to organize your Canvas.
In Flows, the order of pages in the sidebar doesn't determine the user's path. Routes define the order, not the list position. The sidebar and Canvas positions are purely for your organization.
### How order works
The sidebar order does not dictate which page shows next in the flow. The flow starts at the **entry point** and follows the routes you've created, so a page listed first in the sidebar can still appear last in the user's journey. Reordering pages in the sidebar or Canvas won't change what users see.
> **Note:** Routes define the flow, not page order. Rearranging pages won't change the user experience.
### Reordering on the Canvas
Drag pages on the Canvas to arrange them visually. This is especially helpful for:
* Making complex flows easier to understand at a glance.
* Aligning pages that share similar content or purpose.
* Creating visual groupings for different branches.
To reset the layout:
1. Look for the **snap to order** icon in the floating toolbar.
2. Click it to return all pages to their default positions.
You can also rename any page for organizational purposes. Just **click** on the text label above any page to edit its label name:
### Best practices
* **Match your mental model:** Arrange pages in a way that reflects how you think about the flow.
* **Keep related pages close:** Pages that are connected should generally be near each other on the Canvas.
* **Use space intentionally:** Spread out complex branching so it's easier to follow the routes.
And, don't be afraid to keep things scattered if that helps you work out a flow either. The ordering for the user is always decided by the routes, and you can the snap button anytime to get things tidy again.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Permission Prompts
Request system permissions like notifications, location, and camera at the right moment in your flows.
Requesting permissions is a natural part of many flows, especially onboarding. Rather than prompting for notifications or location access at a random moment, you can ask at the right point in a flow after the user understands the value.
Permission prompts are not a standalone element. They are a [tap behavior](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#tap-behaviors) called **Request Permission** that you attach to a button or other tappable component. When the user taps it, the system permission dialog appears.
## Available permissions
* **Notification:** Ask for permission to send system notifications.
* **Background Location:** Request location access when the app isn't in use.
* **Location:** Request location access while the app is in use.
* **Read Images:** Access the user's photo library/camera roll.
* **Contacts:** Access the user's contacts.
* **Camera:** Access the device camera.
* **App Tracking Transparency:** Ask to track the user across apps and websites.
* **Microphone:** Access the device microphone.
> **Note:** Permission prompts require iOS SDK 4.12.5+.
## If Granted / If Denied
You can add follow-up actions that run depending on the user's response. Use the **If Granted** section to add actions that run when the user allows the permission, and **If Denied** for when they decline. For example, you could navigate to the next page on grant, or show a different page explaining why the permission matters on deny.
## Testing permissions in the editor
You can test permission prompts directly in the editor preview without deploying to a device. When a permission request fires, the editor shows a simulation toast with **Grant** and **Deny** buttons. Clicking either one triggers the corresponding **If Granted** or **If Denied** follow-up actions, so you can verify your entire permission flow works before shipping.
## Testing callbacks in the editor
Custom Callback actions can also be tested in the editor. When a callback fires, the editor shows a simulation toast with **Success** and **Failure** buttons. If the callback is configured as **Blocking**, the action chain pauses until you click one. If it's **Non-blocking**, the chain continues immediately and you can click whenever you're ready. This lets you test both paths of your callback logic without writing any SDK code.
## Best practices
* Request permissions **after** providing value. Users are more likely to accept.
* Explain the benefit clearly (e.g., "Get notified about exclusive deals").
* Consider placing permission prompts after a purchase or key engagement moment.
For more guidance on iOS, view Apple's Human Interface Guidelines [here](https://developer.apple.com/design/human-interface-guidelines/privacy#Requesting-permission).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# The Canvas
See your entire flow at a glance, zoom in and out, and use the mini-map to navigate complex flows.
The Canvas is a display mode in the paywall editor tailored to help you see your entire flow laid out. It works similar to many design tool canvas' in that you can pan around, zoom to see the big picture, or click any page to focus it.
### Device view vs. Canvas view
There are two ways to view your flow:
* **Device view:** The familiar single-page editor for building individual pages. This is where you add elements, style them, and configure actions.
* **Canvas view:** The zoomed-out view showing all pages and their connections. This is where you link pages together and see the overall structure.
Switch between them using the floating toolbar, or by clicking on a page in Canvas view to zoom into Device view.
### Zooming
Use these controls to navigate the Canvas:
* **Keyboard:** `Cmd + scroll` (Mac) or `Ctrl + scroll` (Windows) to zoom in and out.
* **Toolbar:** Use the zoom controls in the floating toolbar.
* **Click:** Click any page in Canvas view to zoom into that page.
### The mini-map
For larger flows, the mini-map helps you navigate. It shows a thumbnail of your entire flow with your current viewport highlighted.
You can toggle the mini-map on or off from the floating toolbar. Also, you can click and drag anywhere within the minmap to focus the canvas to that specific area.
### Reordering pages on the Canvas
You can drag pages on the Canvas to arrange them visually. This helps make complex flows easier to understand at a glance. Simply **click** and **drag** any page to reposition it.
You can use the toolbar icon to snap pages back to their default order:
> **Note:** Remember that how pages are arranged on the Canvas is purely for your organization. The routes and branches you create determine the actual user journey.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Tips
Practical advice for building effective flows.
Want to watch some of these tips in action? Check out this video:
[Watch on YouTube](https://youtu.be/lkIxyC6tQwo)
### Setting custom user attributes
Setting custom user attributes inside a flow is one of the most useful techniques available. Any tap behavior can set a user attribute, which means buttons, multiple choice selections, and other interactive elements can all tag users with data as they move through the flow.
Once a user attribute is set, you can use it in a few different ways:
* **Within the same flow.** Personalize a later screen with the value (e.g., "Awesome John, welcome to the app!"), route to a different page via branching, or change which products and offers to show.
* **In your app.** Use the [SuperwallDelegate](/docs/sdk/guides/using-superwall-delegate) to send it straight to your analytics provider, create user cohorts, or handle it however you need.
For example, a "Next" button can do more than navigate to the next page. It could, for example, also read from a multiple choice selection, and set its selection to a custom user attribute. By using the tap behavior of "Set Attribute", the value will be set to the user:
In addition, your app can handle the attribute using the delegate:
```swift
extension MySuperwallDelegate: SuperwallDelegate {
func userAttributesDidChange(newAttributes: [String : Any]) {
// The attribute set in the flow is sent here
}
}
```
This works for any data you collect in a flow, not just multiple choice. Text input values, quiz responses, demographic selections, and preferences can all be stored as attributes and forwarded to your analytics, CRM, or backend.
### After purchase behavior
By default, when a user makes a purchase, the paywall or flow will close. But in Flows, you might want to continue. For example, you could show a thank-you message or collect feedback.
To set something like this up:
1. Select the purchase action on your button.
2. Look for the **After purchase** section.
3. Add one or more actions:
* **Close:** Dismisses the flow (the default).
* **Navigate Page:** Advances to the next page in the flow. This is the most common choice for flows where the purchase happens mid-journey.
* **Open URL:** Opens a link after purchase.
* **Custom Action:** Triggers a custom action in your app.
* **Custom Placement:** Registers a placement after purchase.
* **Set Attribute:** Sets a user attribute when the purchase completes.
* **Set State:** Updates a state variable.
The **Navigate Page** option is particularly useful in flows. Instead of closing after purchase, the user moves to the next connected page. This opens up use cases like:
* Showing a personalized welcome or thank-you message.
* Collecting feedback about why they subscribed.
* Presenting an upsell for an add-on product.
* Guiding users through initial setup.
* Placing a paywall in the middle of a flow and continuing the journey after conversion.
Purchase actions also include an **On Abandon** section. Use it when users should take a different path if they open the purchase sheet and cancel before completing the transaction. For example, you can close the Flow, navigate to a recovery page, set a state variable, or register a custom placement.
For the full option list and SDK requirements, see [Purchase outcome actions](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#purchase-outcome-actions).
### Simulate permission prompts
Using the permissions tap behavior, you can test Flows without having to run it on device. The canvas view will allow you to mock either response when you interact with a component with the permission behavior:
### Use indicators for longer flows
If your flow has more than 3-4 pages, add an Indicator element. Users are more likely to complete a flow when they can see:
* How far they've come.
* How much is left.
Progress visibility reduces abandonment, especially in onboarding flows where users might otherwise wonder "how much longer is this?"
### Keep flows focused
Flows work best when they have a clear, single purpose:
* **Onboarding:** Gathering preferences and introducing the app.
* **Cancellation:** Understanding why users are leaving and offering alternatives.
* **Upsell:** Guiding users to a higher tier or add-on.
If a flow is getting too long or trying to do too many things, consider splitting it into multiple flows. A focused 5-page flow is better than a sprawling 15-page one. When building a new flow, build linear first so all your pages are created and connected in a straight line, then test the basics to make sure navigation works and content looks right, and finally add branching once the foundation is solid. It's much easier to debug a simple flow than a complex one, so get the basics working before adding sophistication.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# AI Chat Builder
Use AI Chat in the paywall editor to build, inspect, and refine paywalls with natural language.
AI Chat is built into the paywall editor. Use it when you want Superwall to build a new paywall section, change copy, adjust layout, wire up products, add variables, or inspect why part of a design is not behaving the way you expect.
To get an idea of what AI Chat can do, build, or modify, try choosing one of the starter prompts:
## Open AI Chat
Open a paywall, then click **AI Chat** in the editor sidebar.
AI Chat works on the paywall currently open in your browser. It can read the editor state, inspect the layout tree, look at screenshots, and make changes through the same editor tools you use manually.
## Ask for a change
Type what you want the assistant to do, then press **Enter** or click **Send**. Use **Shift + Enter** for a new line.
Good prompts include the specific page, element, product, or behavior you want changed:
```txt
Create a three-plan product selector with annual highlighted, monthly secondary, and lifetime below it.
```
```txt
Make this onboarding paywall feel more premium, keep the same products, and add a short trust row under the CTA.
```
```txt
Find why the restore button looks off-center on small devices and fix it.
```
AI Chat can make multiple tool calls during one response. You can watch tool activity in the chat while the editor updates.
## Give the chat context
Select one or more elements on the canvas or in the **Layout** tab before sending a message. The selected elements appear above the composer and are sent as context with your prompt.
You can also attach images by clicking the image button, dragging an image into the chat, or pasting an image from your clipboard. Supported image types are JPEG, PNG, GIF, and WebP.
Use image attachments when you want the assistant to match a design, compare against a reference, or critique a visual result.
## Manage chats
AI Chat keeps separate chat sessions for the current application and paywall.
* **New Chat:** Starts a fresh conversation for the current paywall.
* **Chat tabs:** Switch between previous conversations.
* **Copy Session ID:** Copies a chat session ID from the tab context menu.
* **Import Chat:** Imports a chat by session ID.
* **Archive Chat:** Removes a chat from the current session list.
* **Layout toggle:** Switches between the full-width chat and the two-panel view.
Only one chat run can be active at a time. If a run is taking too long or moving in the wrong direction, click **Stop**.
## Review and publish
AI Chat changes the draft in the editor. Review the result before publishing:
1. Use the canvas and device preview to check layout, copy, and interactions.
2. Use **History** or undo if you want to roll back a change.
3. Preview on device when purchase, navigation, permission, or callback behavior matters.
4. Click **Publish** when the draft is ready to go live.
> **Warning:** AI Chat does not publish for you. Changes are only live after you publish the paywall.
## What AI Chat can edit
AI Chat uses the editor's live tool surface, so it can work across most of the same paywall areas you can edit manually:
* **Build and refine the design:** AI Chat can edit layout, element hierarchy, names, text, styles, ordering, images, and videos. It can also inspect screenshots and computed styles when you ask it to diagnose or polish a visual result.
* **Connect paywall data:** AI Chat can work with products and product references, theme tokens, style modes, token bindings, variables, current values, initial values, and dynamic values. Use it when a design needs to stay connected to the same data and products you would wire up manually.
* **Configure behavior and flows:** AI Chat can update tap behaviors, purchase actions, navigation actions, haptics, animations, routes, transitions, branching, localization, and trial-started notifications. It can also use search and find/replace when a change needs to touch more than one element.
AI Chat is best for iterative building and refinement. For account-level setup, such as creating applications, campaigns, products, or webhooks, use the [Superwall MCP](/docs/dashboard/guides/superwall-mcp) or [Superwall Skill](/docs/dashboard/guides/superwall-skill). To connect your own external agent directly to the open editor, use [Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Autoscroll
Use Superwall's autoscroll component to create marquee-like content that automatically scrolls.
### Adding an autoscroll component
The autoscroll component was built to make creating marquee-like content easy. To use the autoscroll component:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Autoscroll** under the "Layout" header.
The autoscroll component requires an explicit `width` set. Generally, setting this to 100% of the viewport's width works well. This is also the default size set:
### Adding contents to autoscroll
The autoscroll component has a few demonstration items added to it by default. You can remove these and add your own content:
### Controlling scroll speed
To control the scrolling speed, change the `Infinite Scroll Speed` property when the autoscroll component is selected. When it's first added, this value is intentionally set low so you can configure the component first. Change this to a higher value to see its content scroll:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Carousel
Use Superwall's carousel component to have items automatically progress through slides.
### Adding a carousel component
The carousel component was built to make progressing slide designs easy. It's similar to a [slides component](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-slides-component), except it automatically progresses through its contents instead of being primarily gesture driven. To use the carousel component:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Carousel** under the "Layout" header.
The carousel component requires an explicit `width` set. Generally, setting this to 100% of the viewport's width works well. This is also the default size set:
By default:
* The carousel `Scroll` property is set to `Paging`. Required.
* It's `Wrap` property is set to `Don't Wrap`. Required.
* The `Snap Position` property is set to `Center`. Editable.
* `Auto Paging` is set to `Enabled`. Editable.
* Finally, `Paging Delay` is intentionally set low to help with designing its content. Set it to a higher value to see the carousel in action.
### Adding contents to carousels
The carousel component has a few demonstration items added to it by default. You can remove these and add your own content:
### Tracking or updating the displayed element in a carousel
When a carousel element is added, Superwall automatically creates an element variable for it (accessed through the **[Variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables)** tab in the left sidebar, or the variables button in the **[floating toolbar](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-floating-toolbar)**). Its name will match whatever is in the element hierarchy in the left sidebar:
You can use this to:
* Select a product based off of the index of the carousel.
* Have a button progress to the next slide.
* Change text using [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) based on the index.
* etc.
> **Note:** The variable's name is derived by the node's unique identifier. You don't need to set or generally
> be aware of this value.
For example, here the button progresses to the next slide by incrementing the slides `Child Page Index` variable:
As another example, we could change the text to represent the different product periods we've set up for our fictional products of weekly, monthly and annual. By using a dynamic value, we can simply check which carousel index is showing and change the text accordingly:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Debugger
To view the paywall debugger, click the **Debugger** button from the **sidebar**
The debugger shows a raw representation of selected components. This is useful if you're trying to debug layouts or designs, since the CSS Superwall is generating will show here. It also will show what variables are applied and what they're specifically being evaluated to.
In this example, there is a variable called "Safe Area Top", set to 64 pixels. It's been set to the component's horiztonal padding for demonstration purposes:
When the component is selected, and the debugger is opened — you can confirm that variable is being applied to the component's padding:
If you're unsure of why a paywall has a design quirk or isn't displaying as you'd expect, open the debugger and take a look at the CSS.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Drawers
Use Superwall's drawer component to display content presented in response to a button tap or a variable changing.
### Adding a drawer component
The drawer component was built to make displaying contents from a bottom drawer easy, right out of the box. To use the drawer component:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Drawer** under the "Base Elements" header.
Drawers will automatically show a dimming view behind them when presented. Tapping on it will dismiss the drawer. By default, they are interactive — meaning they can be dismissed via a drag gesture. You can also change this to be `manual`, letting you explicity control when it presents or dismisses. Toggle this under the `Dismissable` property:
### Presenting drawers
When a drawer element is added, Superwall automatically creates an element variable for it (accessed through the **[Variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables)** tab in the left sidebar, or the variables button in the **[floating toolbar](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-floating-toolbar)**). Its name will match whatever is in the element hierarchy in the left sidebar:
To toggle its open state, you can use a tap behavior on a button or another element. In this example, we add a [tap behavior](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#tap-behaviors) to the button, which toggles the element variable's `Is Open` value:
You can also bind a drawer's open state to another paywall variable. For example, use `state.didAbandonTransaction` to open a recovery offer drawer after the user cancels the App Store or Google Play purchase sheet. See [Abandoned Transaction Paywalls](/docs/dashboard/guides/tips-abandoned-transaction-paywall) for the full setup.
> **Note:** The variable's name is derived by the node's unique identifier. You don't need to set or generally be aware of this value.
### Adding content to drawers
By default, drawers have a minimum height set. This is a general size that works well, but in most cases you'll want to add a [stack](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-stacks) and have the drawer derive its height from that. Or, you can add a stack and set its height equal to the drawer's minimum height. Generally, that approach is not as flexible since you likely want the drawer's height to be determined by the content inside of it:
## Tab
By default, there is a minimum height on the drawer. Here, we've removed that so that the inner stack will control its height:
## Tab
Since the drawer's minimum height was cleared, now it'll derive its height from the stack inside of it:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Duplicating Paywalls
To duplicate a paywall live, click the **Duplicate** button in the top-right side of the editor:
You can choose to duplicate the paywall into the current project, or into another one. If you choose to duplicate it into another project, you'll be prompted to select which app you want to duplicate it into:
Additionally, you can duplicate a paywall by opening the **Paywalls** view from the left-hand sidebar for any app you have. Below any paywall to duplicate, click the **Duplicate** button at the bottom:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Dynamic Values
Dynamic Values allow you to create rules and control flow statements to conditionally apply variables. You can use it for things like:
* Changing the text of a component based on which product is selected.
* Hide and show a modal from a button click.
To open the dynamic values editor, **click** on either the gear icon in the **component editor**, or simply **click** on any property in the **component editor**. In the dropdown, choose **Dynamic**:
When the dynamic values editor shows, **click** on **Add Value** to get started.
> **Tip:** Check out our introductory video covering [dynamic values on YouTube](https://youtu.be/bw9ve8d2rek?feature=shared).
### Assigning variables without conditions
**First off, to simply assign a variable *without* a condition, you still use the dynamic values editor.** For example, if you want some text component's color to match something you have in your [theme](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-theme) — just select it and don't insert any rule.
Here, we set the text to the theme's primary color:
### Setting dynamic values
The dynamic values editor works like most control flow interfaces. You set a condition, and choose what should happen when it's met. You can chain multiple conditions together, too. Or, simply use an if/else format.
Check out this example:
> **Note:** Notice how you can use [variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables) within the dynamic values editor,
> too.
It's saying:
1. When the product has an introductory offer (i.e. the condition)
2. Then set the text of the component to "Start \{\{ products.selected.trialPeriodText }} free trial" (i.e. what to do when a condition is met)
3. Otherwise, set it to "Subscribe for \{\{ products.selected.price }} / \{\{ products.selected.period }}."
You can also add rules within a group.
### Rules versus group
When you add a condition, you'll have the choice to either add a rule or a group:
Think about them like this:
* Use **rule** when you have one condition you're checking.
* Ex: If the user has a free trial available, do this.
* Use **group** when you need to aggregate several conditions together to check.
* Ex: If the user has a free trial available *and* they are in the United States, do this.
* Use **both** of them together to check complex conditions.
* Ex: If the user has a free trial available *and* they are in the United States, *and* they are on a certain version, do this.
In programming terms, it's a bit like this:
```swift
if user.hasPro && (user.isLegacy && user.isEligibleForProPlus) {
showUpsellToLegacyUsers()
}
```
The first part of that statement would be a **rule** and the second check that's grouped together would be a **group**.
> **Note:** You can add rules within groups, or more groups within an existing group.
### Free trial detection
A common use-case of dynamic values is to conditionally show or hide components, or change copy, based on whether or not the user is eligible for a free trial. To do this, set up a dynamic value as follows:
In short, use `products.hasIntroductoryOffer` to detect whether or not a free trial is available.
> **Note:** If a user has already claimed a free trial for any of the products within the subscription group,
> this value will be `false`.
### Examples
## Tab
This text component's color is to set to the theme's primary color without any condition (ie. it
should always be this color).
## Tab
If the product has an introductory offer, the text component will read "Try for free".
## Tab
Here, we set the text to be larger than it normally would be if the user an introductory offer
and they haven't seen a paywall in 3 days.
## Tab
Here, some text is set if the user's app version is greater than `1.1.0` and they are on an
iPhone. If those are true, and they have an introductory offer — the text "Power up your iPhone
like never before" is used.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Floating Toolbar
The floating toolbar sits at the bottom of the editor preview. It controls how you view and interact with your paywall or flow. Your selected view mode is remembered across sessions.
### View modes
The left side of the toolbar has a three-way switcher: **Legacy**, **Device**, and **Flow**.
**Device** focuses on a single page at a time. It zooms in on the selected page so you can interact with it like a real device. Tap buttons, test navigation, trigger actions, and see how things behave. If you are testing a paywall or stepping through a flow page by page, Device is the right mode.
**Flow** expands out and shows all of your pages at once, laid out with their connections visible. This is where you build and edit the structure of a flow: add pages, draw routes, set up branches, and rearrange the layout. If you are creating or editing a flow, this is the mode to work in.
**Legacy** is the original editor toolbar with zoom controls, a refresh button, and basic preview options. If you are working on an older paywall, this is the view you are used to.
A good mental model: Device is for testing, Flow is for building. You can switch between them at any time.
### Toolbar controls
Most controls are shared across Device and Flow modes. From left to right:
* **View mode switcher:** Legacy, Device, or Flow.
* **Center canvas:** Resets the canvas position so everything is centered in the viewport.
* **Auto-layout branches** (Flow mode only)**:** Snaps all pages into a clean, centered layout. Useful when you have been dragging pages around while building a flow and want to tidy things up.
* **Toggle minimap:** Shows or hides a thumbnail overview. In Flow mode, the minimap is especially helpful for navigating larger flows. You can click and drag within it to jump to a specific area.
* **Device selector:** Switch between iPhone, iPhone SE, iPhone XL, iPad, and Desktop previews.
* **Orientation:** Toggle between portrait and landscape.
* **Variables:** Open the variable editor to view or edit variables used across your paywall. You can filter by variables in use, or show all of them.
### Zooming
Zooming works differently depending on the view mode.
In **Legacy** mode, use the zoom slider in the toolbar to adjust the preview scale:
In **Device** and **Flow** modes, pinch and zoom with your trackpad or mouse to zoom in and out of the canvas.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Indicator
Show users their progress through a flow with the indicator element.
The indicator element displays progress through a multi-page flow, showing users where they are and how much remains. Adding an indicator reduces abandonment by setting clear expectations.
### Adding an indicator element
To add an indicator element:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Indicator** under the "Onboarding" header.
### Configuration
The indicator has two main properties: **Current Item** and **Total Items**.
**Current Item** controls which step is highlighted as active. By default, this uses the indicator's own state (`"Indicator".currentIndex`), which automatically tracks the user's position in the flow.
**Total Items** determines how many steps the indicator displays. You can set this using one of three modes:
* **Number:** Enter a fixed number directly (e.g., `5` for a five-page flow). Use this when you know the exact number of steps ahead of time.
* **Child Count:** Select another element on the page, and the indicator will use that element's child count as the total. This is useful when the number of steps is determined by dynamic content, such as a stack of slides.
* **State:** Bind the total to a variable. This gives you full control over the count through your flow's state, and is useful when the total changes based on branching or other conditions.
### Dynamic progress
Any indicator item is available as a variable. You can view variables either from the left side [variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables) menu, or via the floating toolbar. Either case, it's exposed via **Element -> Indicator**.
You can bind the indicator to the actual flow progress using dynamic values. This way, the indicator automatically updates as users move through pages.
Use the indicator's properties in dynamic values to show progression:
### Placement
Common indicator placements:
* **Top of the page:** Shows progress at a glance as users enter each page.
* **Inside a navigation bar:** Integrates with back/forward controls.
* **Above the CTA:** Reminds users they are almost done before the final action.
> **Tip:** For shorter flows (2-3 pages), an indicator may be unnecessary. Use your judgment based on the content density and expected completion time.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Input
Capture typed responses from users with the input element for names, emails, feedback, and more.
The input element lets users type a response directly into your paywall or flow. Use it to capture names, email addresses, feedback, or any custom text input.
### Adding an input element
To add an input element:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Input** under the "Onboarding" header.
### Placeholder text
Set placeholder text to give users a hint about what to enter. The placeholder appears inside the input field before the user starts typing.
Try to make the placeholder text contextual to the type of input you expect:
* "Enter your name"
* "[you@example.com](mailto\:you@example.com)"
* "Tell us what you think"
### Keyboard type
Choose the appropriate keyboard type to make input easier for users:
* **Text:** Standard text keyboard. This is the default.
* **Email:** Keyboard optimized for email addresses (includes @ and . keys).
* **Number:** Numeric keypad for number-only input.
* **Telephone:** Phone number keypad.
* **URL:** Keyboard optimized for entering URLs.
* **Password:** Text keyboard with secure text entry enabled.
* **Search:** Text keyboard with a search-style return key.
Selecting the right keyboard type improves the user experience and reduces input errors.
### Using responses
The text users enter can be stored as a user attribute, used as a variable, dynamic values, and more. Any multiple choice item is available as a variable. You can view variables either from the left side [variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables) menu, or via the floating toolbar. Either case, it's exposed via **Element -> Input**.
This is useful for:
* **Personalization:** Use the user's name on later pages (e.g., "Welcome, Sarah!").
* **Email capture:** Collect email addresses during onboarding for follow-up.
* **Feedback collection:** Gather open-ended responses for product insights.
* **Backend integration:** Pass the value to your backend via webhooks or the SDK.
### Using input values in dynamic content
After a user enters text, you can reference it elsewhere using dynamic values. For example, if you store the input under the key `user_name`, you can display it on the next page with a personalized greeting.
> **Tip:** Input elements work well paired with a "Continue" button that has a Navigate Page action. The user enters their response, then taps to proceed.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Layout
The **Layout** tab in the **sidebar** provides a visual outline of your paywall's components. Hovering over elements will highlight them in the device preview:
### Adding elements
Click the **+** in the left sidebar or in the **Layout** tab to select an element to add to your paywall. This will present our library of components along with any snippets you've made (along with some of our own stock recipes):
At the top, you can choose from our core, fundamental building blocks such as a stack, text and more.
> **Note:** Most of your layouts should probably start with a Stack component. From there, add child elements
> to them to construct any layout.
Our stock components include:
* **Stack:** The foundation of any layout, it works like CSS Flexbox layout. Check out this [reference](https://flexbox.help) if you're new to Flexbox rules, alignment or just need a refresher.
* **Text:** Text components that can use [variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables), different font styles and more.
* **Image:** Add any image, or URL where it's located, to your paywall.
* **Video:** Add any video, or URL where it's located, to your paywall. You can choose to loop it, show or hide playback controls, mute it or toggle autoplay. We support most file formats but we do recommend keeping the file size around 2-5 megabytes.
* **Icon:** Superwall has over 1,000 searchable icons to available, along with the ability to edit their weight and color. You can browse them by category by clicking on the right hand side:
* **Lottie:** A [Lottie](https://airbnb.design/lottie/) file. Either point to a URL of where it's located at, or upload one yourself. You can also customize looping, playback speed and more.
* **Drawer:** A basic drawer which presents from the bottom that can be configured to dismiss via fluid gestures or manually.
* **Navigation:** A container to set up multi-page designs, complete with a transition style.
### Snippets
Snippets allow you to aggregate one or more components together to reuse. For example, if you have a stack component with an icon and a text label, you could group that together to use as a component either in the current paywall, or another one later.
To add a snippet, select the **component** you want to use for your snippet and click the **bookmark** icon:
Then, give your snippet a name and add a description. When you're finished, click **Save**:
From then on, you can reuse it when adding a new component to any paywall. You'll see your own snippets at the bottom. Here's an example of a few custom snippets:
Note that you can edit any snippet you add, it will *not* overwrite the original snippet. If you do want any edits you make to be used as a snippet, simply make another snippet with the one you've edited.
### Re-ordering components or adding them as children
To reorder components on your paywall, you can simply drag and drop them in the **Layout** tab:
1. **Hovering on** another component will add the current component you're dragging as a child of the other component.
2. **Hovering above or below** other components will reorder the component you're dragging either above or below the other component.
You'll see a box filled in when you're adding a component as a child component, or you'll see a thin line to indicate you're reordering components. In the image below, notice how "The second cool feature" should be listed in the middle. Simply dragging it above the component in the middle will correctly reorder it:
Reordering and adding components as children is all done via the **Layout** tab. It'll always represent the current hierarchy of your paywall's components.
### Deleting, renaming and copying elements
You can delete and copy components by selecting them in the **Layout** tab and then clicking on one of the following icons as seen in this image:
From left to right, here's what each icon does:
* **Trashcan:** Deletes the component.
* **Bookmark:** Creates a snippet from the component.
* **Square on Square:** Copies the component.
* **Plus sign:** Adds a new component.
You can also select a component directly in the **live preview canvas** and use `⌘+C` (Mac) or `Ctrl+C` (Windows) to copy it, then `⌘+V` or `Ctrl+V` to paste it.
To **rename** a component, **double click** on its current name to edit it.
### Context menu
You can also right-click on a component to open a context menu. It contains nearly all of the editing options you'll find in the component editor. In addition, this is a great way to see and learn the available keyboard shortcuts:
### Component editor
Any component you select will open its editable properties in the **component editor**, which is on the right side of the editor window. You can change padding, text and anything related to a component here. To learn more, check out the dedicated page over editing components [here](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements).
### Editor toolbar
In the top right of the editor, you'll see a toolbar with a few icons:
From left to right, here's what each icon does:
* **Undo:** Undo the last action. You can also use the `command/control+Z` keyboard shortcut.
* **Redo:** Redo the last action.
* **Preview:** Preview the paywall on device. For more, read this [doc](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-previewing).
* **Duplicate:** Duplicate the current paywall within the current project, or into another one.
* **Share:** Allows you to share your paywall externally. See "Paywall sharing" below for more.
* **History:** View paywall edit history and revert to a previous version. See "Paywall history" below for more.
* **Publish:** Publish the current edits to your paywall and make them live.
### Paywall sharing
Clicking the share icon allows you to share your paywall externally. This is useful for sharing with your team or clients. Once you click on share, you'll be prompted to generate a link:
From there, you can share the link with anyone. When they open it, the paywall will be duplicated into their own Superwall project (though, without your existing products):
You'll know that a paywall has a share link available when the green banner at the top of the editor is present:
To make the paywall private again, simply click the **Share** button once more and **click** the **Make Private** option.
### Paywall history
All edits you make in the paywall editor are stored in the history view:
**Click** on any entry to rollback your paywall to that version. Additionally, you can rename and add more context about any entry by clicking the **pencil** icon:
Anytime you save a your paywall, a new entry will be created in the history.
> **Tip:** To quickly see a snapshot in your history, you can click on an entry and it will show a live preview in the editor.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Liquid
Liquid is a templating language that you can use to easily build text in your paywall. The simplest way to get started is simply by referencing a variable
with curly brackets. `{{ user.firstName }}` will output the user's first name. (Assuming you've called `setUserAttributes` with `firstName` previously in the SDK).
However, Liquid is much more flexible then simple curly brackets. It also offers "filters" which allow you to operate on the
variables before outputting them. Ex: `{{ 1 | plus: 3 }}` will output `4`. They work left to right and do not support order of
operations. (You can get around this limitation by using `assign`).
### Liquid syntax formatting
In text, you can use [Liquid filters](https://shopify.github.io/liquid/filters/abs/) to modify output. To use filters, add a pipe after the variable. Then, add in one or more filters:
```
// Results in 17, the absolute value of -17
{{ -17 | abs }}
```
For example, to capitalize a text variable, you would write:
```
// If the name was "jordan", this results in "JORDAN"
{{ user.name | upcase }}
```
## Working with Product Prices
When working with product prices in your paywall, you have two options depending on whether you need the raw numeric value or a pre-formatted price string.
### Formatted vs. Raw Prices
**Formatted Price (`{{ products.selected.price }}`)**
This provides a pre-formatted price string that includes the currency symbol and is formatted according to the user's locale with two decimal places.
```liquid
{{ products.selected.price }}
// Output -> "$0.99" (for US users)
// Output -> "€0.99" (for EU users)
// Output -> "¥99" (for Japanese users)
```
**Raw Price (`{{ products.selected.rawPrice }}`)**
This provides the raw numeric value without any formatting, which is useful when you need to perform mathematical operations.
```liquid
{{ products.selected.rawPrice }}
// Output -> 0.99
// Output -> 9.99
// Output -> 99
```
### Formatting Numbers to Two Decimal Places
If you're working with raw prices or performing calculations, you may need to format the result to show exactly two decimal places. You can use Liquid's `round` filter combined with number formatting:
```liquid
// Format a raw price to two decimal places
${{ products.selected.rawPrice | round: 2 }}
// Output -> "$0.99"
// Calculate a discount and format to two decimal places
{% assign discounted_price = products.selected.rawPrice | times: 0.8 %}
Sale Price: ${{ discounted_price | round: 2 }}
// Output -> "Sale Price: $0.79" (for a $0.99 product with 20% discount)
// Calculate savings and format to two decimal places
{% assign original_price = 9.99 %}
{% assign current_price = products.selected.rawPrice %}
{% assign savings = original_price | minus: current_price %}
You save: ${{ savings | round: 2 }}!
// Output -> "You save: $5.00!" (if current price is $4.99)
```
> **Note:** Use `{{ products.selected.price }}` when you want a properly formatted price string that respects the user's currency and locale. Use `{{ products.selected.rawPrice }}` when you need to perform calculations or custom formatting.
## Liquid inside Image URLs
You can use Liquid for any image URL in the Superwall editor. It can either be the entire URL, or interpolated with an existing one:
```javascript
// As the entire URL...
{{ user.profilePicture1 }}
// Or interpolated within one...
https://myApp.cdn.{{ events.activeEvent }}
```
You can access any variable available too ([including user created ones](/docs/sdk/quickstart/feature-gating#placement-parameters)), which makes it the right tool to display dynamic content for your images. Here are some examples:
* **User Profile Picture in a Dating App:** Display the profile image of a user that someone has tapped on:
`https://datingApp.cdn.{{ user.profilePicture1 }}`
* **Event-Specific Banners for Sports Apps:** Pull in images like team logos or event banners for ongoing or upcoming games: `https://sportsApp.cdn.{{ events.currentGame.teamLogo }}`
Here's an example:
## Custom Liquid filters
To make it easier to express dates & countdowns we've added several non-standard filters to our Liquid engine.
### `date_add`
Add a specified amount of time to a date.
**Usage**:
`[date string] | date_add: [number|ms string], (unit)`
There are two ways to specify the amount of time
to add:
1. By passing a number and a unit as arguments. The unit can be one of `seconds`, `minutes`, `hours`, `days`, `weeks`,
`months`, or `years`. For example, `{{ "2024-08-06T07:16:26.802Z" | date_add: 1, "days" }}` adds one day to the
date.
2. By using the ['ms'](https://github.com/vercel/ms?tab=readme-ov-file#ms) style of specifying a duration. This format is flexible
but generally you specify a number followed by a unit as part of a single string. Ex: `1d` (1 day), `2h` (2 hours), `30m` (30 minutes), etc.
For example, `{{ "2024-08-06T07:16:26.802Z" | date_add: "1d" }}` adds one day to the date.
> **Note:** You can chain multiple `date_add` and `date_subtract` filters together to add or subtract multiple units of time.
> Ex: `{{ "2024-08-06T07:16:26.802Z" | date_add: 1, "days" | date_add: 2, "hours" }}` adds one day and two hours to the date.
**More Examples**:
```liquid
{{ "2024-08-06T07:16:26.802Z" | date_add_minutes: 30 }}
// Output -> '2024-08-06T07:46:26.802Z'
```
### `date_subtract`
Subtract a specified amount of time from a date.
**Usage**:
`[date string] | date_subtract: [number|ms string], (unit)`
There are two ways to specify the amount of time
to subtract:
1. By passing a number and a unit as arguments. The unit can be one of `seconds`, `minutes`, `hours`, `days`, `weeks`,
`months`, or `years`. For example, `{{ "2024-08-06T07:16:26.802Z" | date_subtract: 1, "days" }}` subtracts one day from the
date.
2. By using the ['ms'](https://github.com/vercel/ms?tab=readme-ov-file#ms) style of specifying a duration. This format is flexible
but generally you specify a number followed by a unit as part of a single string. Ex: `1d` (1 day), `2h` (2 hours), `30m` (30 minutes), etc.
For example, `{{ "2024-08-06T07:16:26.802Z" | date_subtract: "1d" }}` subtracts one day to the date.
> **Note:** You can chain multiple `date_add` and `date_subtract` filters together to add or subtract multiple units of time.
> Ex: `{{ "2024-08-06T07:16:26.802Z" | date_subtract: 1, "days" | date_subtract: 2, "hours" }}` subtracts one day and two hours from the date.
**More Examples**:
```liquid
{{ "2024-08-06T07:16:26.802Z" | date_subtract_minutes: 30 }}
// Output -> '2024-08-06T06:46:26.802Z'
```
### `date`
Format a date in a specific way.
**Usage**:
`[date string] | date: [format string]`
The [`date`](https://liquidjs.com/filters/date.html) filter is a standard Liquid filter that formats a date. You can use it to format a date in any way that
Javascript's default date utility can parse. For example, `{{ "2024-08-06T07:16:26.802Z" | date: "%s" }}` formats the
date as a Unix timestamp. Here are some common date formats:
**Common Formats**
| Format | Example Output | Description |
| ------------------- | ------------------------- | ---------------------------------------------------------------------------- |
| `%s` | `1722929186` | Unix timestamp |
| `%Y-%m-%d %H:%M:%S` | `2024-08-06 07:16:26` | Year, month, day, hour, minute, second |
| `%a %b %e %T %Y` | `Sun Aug 6 07:16:26 2024` | Abbreviated day of the week, abbreviated month, day of the month, time, year |
| `%m/%d/%y` | `08/06/24` | Month, day, year (Common US Format) |
**Format Reference**
| Format | Example | Description |
| ------ | ---------- | --------------------------------------------- |
| %a | Tue | Shorthand day of the week |
| %A | Tuesday | Full day of the week |
| %b | Aug | Shorthand month |
| %B | August | Full month |
| %d | 06 | Zero padded day of the month |
| %H | 07 | Zero padded 24-hour hour |
| %I | 07 | Zero padded 12-hour hour |
| %j | 219 | Day of the year |
| %m | 08 | Zero padded month |
| %M | 16 | Zero padded minute |
| %p | AM | AM or PM |
| %S | 26 | Zero padded second |
| %U | 31 | Week number of the year, starting with Sunday |
| %W | 31 | Week number of the year, starting with Monday |
| %x | 8/6/2024 | Locale date |
| %X | 7:16:26 AM | Locale time |
| %y | 24 | Two digit year |
| %Y | 2024 | Four digit year |
| %z | +0000 | Timezone offset |
| %% | % | Literal % |
**More Examples**:
```liquid
{{ "2024-08-06T07:16:26.802Z" | date: "%Y-%m-%d %H:%M" }}
// Output -> '2024-08-06 00:16'
{{ "2024-08-06T07:16:26.802Z" | date: "%B %d, %Y" }}
// Output -> 'August 06, 2024'
{{ "2024-08-06T07:16:26.802Z" | date: "%I:%M %p" }}
// Output -> '12:16 AM'
{{ "2024-08-06T07:16:26.802Z" | date: "%A, %B %d, %Y" }}
// Output -> 'Tuesday, August 06, 2024'
```
### `countdown_from`
Calculates and formats the difference between two dates as a countdown.
**Usage**:
`[end_date string] | countdown_from: [start_date string], (style), (max unit)`
* `end_date` (required): The end date of the countdown.
* `start_date` (required): The start date of the countdown. Almost always `state.now`.
* `style` (optional): The style of the countdown. Can be one of `digital`, `narrow`, `short`, `long`, `long_most_significant`. The default is `digital`.
* `digital`: Displays the countdown in the format `HH:MM:SS`.
* `narrow`: Displays the countdown in the format `1d 2h 3m 4s`.
* `short`: Displays the countdown in the format `2 hr, 3 min, 4 sec`.
* `long`: Displays the countdown in the format `2 hours, 3 minutes, 4 seconds`.
* `long_most_significant`: Displays the countdown in the format `2 hours, 3 minutes, 4 seconds`, but only shows the most significant unit. Ex: `2 hours` if the countdown is less than 1 day or `3 days` if the countdown is less than 1 month.
* `max unit` (optional): The maximum unit to display in the countdown. Can be one of `years`, `months`, `weeks`, `days`, `hours`, `minutes`, or `seconds`. The default is `hours`. This means for a digital countdown of 72 hours would be represented as `72:00:00`, rather than `3 days`.
* `column` (optional): The column to display in the countdown. Can be one of `years`, `months`, `weeks`, `days`, `hours`, `minutes`, or `seconds`. This means for a digital countdown with the column set to `minutes`, the countdown `47:12:03` would be represented as `12`.
**Common Usage**:
```liquid
// Simple countdown timer
{{ device.deviceInstalledAt | date_add: '3d' | countdown_from: state.now }}
// Output -> '03:00:19'
// Fixed end date, with a message
Our summer sale ends in {{ "2024-08-06T07:16:26.802Z" | countdown_from: state.now, "long_most_significant" }}!
// Output -> Our summer sales ends in 3 days!
// Countdown with a custom column
{{ "2024-08-06T07:16:26.802Z" | countdown_from: state.now, "long", "days", "minutes" }}
// Output -> 12
// One hour countdown timer, starting from the moment a paywall is opened, formatted with just the hour and minute, i.e. 59:36 for fifty-nine minutes, thirty-six seconds
{{ device.localDateTime | date_add: "60m" | countdown_from: state.now, "long", "days", "minutes" }}:{% assign seconds = device.localDateTime | date_add: "60m" | countdown_from: state.now, "long", "days", "seconds" %}{% if seconds < 10 %}0{{ seconds }}{% else %}{{ seconds }}{% endif %}
```
> **Note:** In practice you will almost always use `state.now` as the start date. This is a special variable
> that represents the current time. Referencing it will ensure that the countdown re-renders every
> second.
### `event_name`
You can add "event\_name" as a [variable](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables#custom-variables) to get the name of the placement (trigger event) that caused the paywall to be displayed:
Then, it will be available to use as a custom variable. Once created, it should be listed under the **left sidebar -> Variables -> Params -> Event Name**:
**Common Usage**:
You could display the value in any text element:
```liquid
Triggered by: {{ event_name }}
```
But, more commonly, you might use it with a [dynamic value](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values). Then, you can customize your paywall based on the event name:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Local Resources
Use images, videos, and other media bundled in your app for faster paywall loading and offline support.
Local resources let you reference media files (such as images and videos) that are bundled directly in your app rather than hosted on a remote server. This means faster load times, no network dependency for those assets, and a smoother experience for your users.
> **Note:** Local resources require **iOS SDK v4.13.0+** or **Android SDK v2.7.7+**. They are not available on
> other platforms at this time.
### How it works
Instead of pointing an image or video to a URL, you can point it to a **local resource ID**. This ID maps to a file that the developer has registered in the native SDK. When the paywall loads, the SDK intercepts the request and serves the file directly from the device. No network call is required.
Set up those resource IDs in your app first by following the [SDK Local Resources guide](/docs/sdk/guides/local-resources).
The editor discovers which resource IDs are available by looking at device attribute events your app has reported in the last 7 days. This means at least one device running your app with the SDK configured must have reported its local resources before they appear in the editor.
### Setting a local resource on an image
To use a local resource for an image component:
1. **Select** the image component in the Layout tab or on the canvas.
2. In the component editor, find the image source property.
3. **Click** the **+ Add Local Resource** button.
4. A dropdown will appear listing all resource IDs that devices have reported recently. **Select** the one you want.
The image source will update to use the selected local resource. You can still provide a regular image URL as a **fallback**. If the local resource is unavailable (for example, in the web preview or on a device that hasn't registered that resource), the paywall will fall back to the remote URL automatically.
### Setting a local resource on a video
The same flow applies to video components. Select a video, click **+ Add Local Resource**, and choose the resource ID from the dropdown. A fallback URL is recommended for the same reasons as images.
### Fallback behavior
When a local resource is set, the paywall rendering follows this order:
1. **Try the local resource.** The SDK attempts to load the file from the device using the registered resource ID.
2. **Fall back to the remote URL.** If the local file isn't available (not registered, missing from the bundle, or running in the web preview), the regular image or video URL is used instead.
This means you can safely set a local resource without breaking the paywall for users on older SDK versions or other platforms.
### Availability in the editor
The resource ID dropdown is populated from device attribute events sent by your app. If you don't see any resource IDs:
* Make sure at least one test device is running your app with the local resources configured in the SDK. For setup instructions, see the [SDK Local Resources guide](/docs/sdk/guides/local-resources).
* The device must have opened a paywall or otherwise triggered a device attributes event within the **last 7 days**.
* Only **iOS** and **Android** platforms support local resources. The dropdown will not appear for other platforms.
> **Warning:** If a resource ID hasn't been reported by any device in the last 7 days, the editor will show a
> warning. This usually means no active devices have that resource registered, so double-check your
> SDK configuration.
### When to use local resources
Local resources are a great fit for:
* **Onboarding videos or hero images** that are critical to the first paywall experience and shouldn't depend on network conditions.
* **Large media files** where you want to avoid CDN costs or ensure instant loading.
* **Offline scenarios** where users may not have a reliable connection when the paywall is presented.
For smaller or frequently changing images, remote URLs are still the simpler choice since they don't require an app update to change.
### Related
* [SDK Local Resources Guide](/docs/sdk/guides/local-resources): How to register local resources in supported SDKs.
* [Styling Elements](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements): General component styling and image editing.
* [Liquid inside Image URLs](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-liquid#liquid-inside-image-urls): Using dynamic URLs for images.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Paywall Localization
To localize your paywall, **click** on the **Localization** button from the **sidebar**:
There are two ways to localize your paywall:
1. **Simple**: Here, you can use AI to localize your paywall into any language. You can manually refine each value at any point. Quick and accurate.
2. **Advanced**: User external .strings files to localize your paywall. This is ideal when you are using external localization services.
> **Note:** You can switch between the two methods at any time.
### Simple localization
Simple localization covers all translatable content on your paywall, including text elements and [multiple choice](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-multiple-choice-component) labels. Choice labels are treated the same as text: they appear in the translation panel, are included in CSV exports, and are covered by AI auto-translate.
Once enabled, a new side panel will present to help you localize you paywall:
You can control localization with the options at the top:
Here's what each options does, left-to-right:
| Name | Description |
| ------------- | ----------------------------------------------------------------------------------------------------------------------- |
| Localization | Opens a menu with options to access AI localize settings, switch to advanced localizations, or clear all localizations. |
| Missing Only | Filters the list to show only keys that have no localized value. |
| Import/Export | Allows importing or exporting localization data as a `.csv` file. |
| AI Localize | Starts the AI-powered localization process for selected keys. |
| Add Language | Lets you specify a new language to add for localization. |
To start the AI localization process, **click** on the **Add Language** button. Then, choose **AI Localize**. Superwall will being to localize each value, while respecting the AI Localize settings in place:
Once finished, you'll see all localized values:
> **Tip:** You can click on any value to edit it manually.
#### AI localization settings
You can customize how AI localization behaves by changing the settings in the **AI Localize Settings** menu:
The **Formality Style** lets you toggle between formal and informal language. Use the **Localization Style Guide** to provide specific instructions to your brand's voice accurately.
#### Managing languages
To remove or reset a language, **click** on the **three dotts** button next to the language:
To switch back and forth between languages, simply **click** the language at the top:
### Advanced localization
After opening the localization panel referenced above, **click** on the **Add Language** button. Choose the language identifier of the locale you're localizing for, and **click** on **Add**:
If there are any existing text components on your paywall, all of them with currently *unlocalized* strings will populate in the sidebar (in this example, we're localizing our text for Spanish speakers):
Click on the **Localize** button on any of them to enter in localized values. When you're done, click **Save**:
From there, go through and localize all of the values. Keep an eye on the progress bar at the top to see how far along you are. Remember to **click** on the **Publish** button at the top right of the editor to commit any localization edits.
> **Tip:** When you are localizing strings, the editor will reflect the locale you're editing against so you
> can see a live preview of how the text will appear.
#### Associating localized strings to new or existing text components
When you add new text components, or need to associate a different localization to an existing one — **click** the **Localize** button when the text component is selected. You can either use an existing localized string, or add a new one by clicking the plus button:
When a text component has a localized string attached to it, you'll see the localized string's key in place of the localize button:
> **Tip:** You can use variables with localized strings, too. Simply use liquid syntax within your localized
> string values to access any variable. Currently, variables themselves are not able to be
> localized. Learn more about using variables [here](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables).
#### Using .strings files
You can download and import .strings files to speed up your translations. This is ideal when you are using external localization services or have a large number of strings to localize.
#### Exporting .strings files
Select **Localization** from the left sidebar, **click** on the **Import** button. Choose "Download template" and the .strings file will be downloaded with all of your currently localized strings:
#### Importing .strings files
Select **Localization** from the left sidebar, **click** on the **Import** button. Choose "Import Strings File" and select your local .strings file to upload. Then, all of the updated values will be reflected in the editor.
### Localizing period lengths
Superwall will automatically localize period lengths for products. Simply use any of the period-based variables in your text:
For example:
```liquid
Analyze the math of caffeine this {{ products.primary.period | locale: "en" }}
// English, French, and any or any other localized regions you support...
Analyze the math of caffeine this year
Analysez les chiffres de la caféine ce année
```
You can override and remove auto-localization on specific items by setting a `locale` filter:
```liquid
Analyze the math of caffeine this {{ products.primary.period | locale: “en” }}
// Now, it'll show in English in every language
Analysez les chiffres de la caféine ce year
```
### Testing localized strings
You can preview how localized strings will appear on device. To set this up:
1. Make sure you've got [in-app previews](/docs/sdk/quickstart/in-app-paywall-previews) configured.
2. Open the paywall editor and click "Preview":
3. When it opens, tap the menu located at the top left and choose "Localization":
4. Then, select the language to display and the preview will reload with it:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Connect an Agent with MCP
Connect Claude Code, Codex, Cursor, or another MCP-compatible agent to the paywall currently open in the Superwall editor.
Editor MCP lets an external AI agent control the paywall currently open in your browser. Use it when you want to keep working in Claude Code, Codex, Cursor, or another MCP-compatible agent while giving that agent live access to the editor.
> **Note:** Editor MCP is different from the [Superwall MCP](/docs/dashboard/guides/superwall-mcp). The Superwall MCP manages account resources such as projects, applications, campaigns, products, and paywalls. Editor MCP controls the one paywall editor session open in your browser.
## Connect an agent
1. Open the paywall you want the agent to edit.
2. Open **AI Chat** in the editor sidebar.
3. Click the agent connection pill.
4. Choose **Skill** or **MCP**.
5. Copy the install command shown in the editor.
6. Paste the pairing prompt into your agent.
If you choose **Skill**, the editor shows:
```bash
npx skills add superwall/skills
```
Then paste the generated prompt into your agent:
```txt
Connect to the Superwall editor using the skill with pairing code: XXXX-XXXX-XXXX
```
If you choose **MCP**, select your client first. The editor generates the right command or configuration for Claude Code, Codex, Cursor, or another MCP client. Use the command shown in the editor because it includes the correct Editor MCP URL for your environment.
The MCP prompt looks like this:
```txt
Connect to the superwall-editor MCP with pairing code: XXXX-XXXX-XXXX
```
## Connected state
After the agent attaches, the connection pill shows the connected client and tool activity.
For example, this is what it looks like when an agent uses the pairing code to connect to the editor:
After the connection completes, the editor shows the attached client and recent tool activity.
The editor keeps the browser session open while the page is open. From the connection panel you can:
* **Disconnect Agent:** Release the current agent while keeping the editor session available for another pairing.
* **End Session:** Close the browser editor session and invalidate the pairing code.
Only one external controller can be attached to an editor session at a time. Disconnect the current agent before attaching a different one.
## What agents can do
Attached agents receive the editor's live tool list. The exact list can change as the editor evolves, but today agents can:
* **Inspect and edit the paywall:** Agents can read the current paywall, selected elements, children, navigation pages, computed styles, and screenshots. They can then update text, styles, names, node order, hierarchy, or write native paywall HTML directly into the editor.
* **Work with content and resources:** Agents can upload image and video assets, create and edit products, manage style tokens, and update variables, variable values, and dynamic values. They can also add localization languages, run AI localization, and configure trial-started notifications.
* **Configure behavior and advanced flows:** Agents can add or clear tap behaviors such as purchase, restore, close, open URL, set state, select product, navigate page, request permission, request callback, scroll, focus input, delay, animation, and haptics. They can also edit routes, transitions, branches, advanced native elements, and use search or find/replace to make broader changes.
## Session limits
Editor MCP uses pairing codes and session tokens rather than your account-level MCP OAuth flow.
| Limit | Behavior |
| ----------------------- | -------------------------------------------------------------------------------------- |
| Pairing code lifetime | Pairing codes expire after 10 minutes. |
| Editor session lifetime | Browser editor sessions expire after 24 hours. |
| Tool timeout | Tool calls time out after 30 seconds. |
| Browser reconnect | The browser has a short reconnect window if the page refreshes or briefly disconnects. |
| Failed pair attempts | Too many wrong pairing codes end the session. |
If a pairing code expires, open the connection panel again and use the new code.
## Troubleshooting
### The agent cannot attach
Check that the paywall editor tab is still open, the pairing code has not expired, and the agent is using the prompt from the current connection panel.
### The session says another controller is connected
Only one controller can be attached. Click **Disconnect Agent**, then attach the new agent with the latest pairing code.
### Tool calls fail after a browser refresh
Wait a moment for the editor to reconnect. If calls still fail, end the session and create a new connection from the editor.
### The agent edited the wrong thing
Use the editor's undo and history tools to review or roll back changes. Select the exact element you want changed before sending the next prompt so the agent receives that selection as context.
## Related
* [AI Chat Builder](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-ai-chat): Use Superwall's built-in chat builder inside the editor.
* [Superwall MCP](/docs/dashboard/guides/superwall-mcp): Manage account resources from external AI tools.
* [Superwall Skill](/docs/dashboard/guides/superwall-skill): Give coding agents Superwall docs, API helpers, and SDK integration guidance.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Multiple Choice
Capture user selections with multiple choice elements for branching, personalization, and data collection.
The multiple choice element presents a set of options for users to select from. It is commonly used in onboarding flows to gather preferences, capture survey responses, or enable [branching](/docs/dashboard/dashboard-creating-flows/linking-pages) based on user input.
### Adding a multiple choice element
To add a multiple choice element:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Multiple Choice** under the "Onboarding" header.
A multiple choice component has configuration options to add items, randomize ordering, and more. Select it from the sidebar, and you'll see these options on the right sidebar:
### Selection mode
You can configure whether users select one option or multiple:
* **Single-select:** Users pick one option. The selection replaces any previous choice.
* **Multi-select:** Users can pick multiple options. All selections are stored.
### Randomize order
Enable **Randomize order** to shuffle the options each time the element appears. This is useful for surveys where you want to reduce selection bias from item ordering.
### Items
Each choice has two parts:
* **Label:** The text users see (e.g., "Grow subscriptions").
* **Value:** The internal value stored when selected (e.g., `goal_grow`).
Keep values short and consistent. Use lowercase letters and underscores for readability (e.g., `preferred_plan`, `user_goal`).
To add more choices, click **+ Add** in the component editor. You can reorder choices by dragging them.
### Using selections
Any multiple choice item is available as a variable. You can view variables either from the left side [variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables) menu, or via the floating toolbar. Either case, it's exposed via **Element -> Multiple Choice**.
Two variables are available for each multiple choice element:
* **`selectedValue`:** The programmatic value of the selected choice (e.g., `goal_grow`). Use this for routing conditions, storing as user attributes, or any logic that depends on a stable internal value.
* **`selectedLabel`:** The display label of the selected choice (e.g., "Grow subscriptions"). This is useful for showing the user's selection back to them in text on a later page. If localization is active, `selectedLabel` returns the translated label for the user's locale.
When a user makes a selection, these variables can be used in several ways:
* **Routing conditions:** Branch the flow based on what the user selected. See [branching](/docs/dashboard/dashboard-creating-flows/linking-pages#branching).
* **User attributes:** Store the selection as a user attribute for later personalization or analytics.
* **Dynamic values:** Reference the selection in text elsewhere on the page or in later pages.
### Using selections for branching
Multiple choice is the primary way to enable conditional branching in flows. After a user selects an option, you can route them to different pages based on their choice.
For example, if you ask "What is your primary goal?" with options like "Grow subscriptions" and "Reduce churn," you can send each group to a tailored page.
See [Linking Pages](/docs/dashboard/dashboard-creating-flows/linking-pages) for detailed branching setup.
### Localization
Multiple choice labels can be localized just like text elements. When you add a language in the [localization panel](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-localization), choice labels are included alongside your other translatable strings. This means:
* **AI Localize** translates choice labels automatically with the rest of your text.
* **CSV export/import** includes choice labels as rows, so your translation workflow covers them.
* **Missing translation filters** account for choice labels, so you can spot untranslated options.
* **Outdated detection** flags choice labels when the base text changes after translation.
When a user makes a selection while localization is active, the `selectedLabel` variable returns the translated text for their locale.
> **Tip:** Multiple choice elements work in both standalone paywalls and multi-page flows. In flows, they unlock branching. In paywalls, they can capture preferences before purchase.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Navigation
Use Superwall's navigation component to navigate through pages of content.
> **Tip:** The navigation component is also the foundation for [Flows](/docs/dashboard/dashboard-creating-flows/getting-started). Adding a navigation element to a paywall unlocks multi-page experiences with branching, conditional routing, and more. If you're building something like onboarding or a cancellation survey, check out the [Flows docs](/docs/dashboard/dashboard-creating-flows/getting-started).
### Adding a navigation component
The navigation component was built to make paging, or navigating through paywall content, easy. To use the navigation component:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Navigation** under the "Base Elements" header.
You'll see the navigation component in the element hierarchy. **In most cases, you'll want a navigation's width to be 100% of the viewport**:
From there, add in content to create pages using [stacks](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-stacks):
Similar to the parent navigation element, it helps to have the width of your stacks be 100% of the parent.
### Changing pages
When a navigation element is added, Superwall automatically creates an element variable for it (accessed through the **[Variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables)** tab in the left sidebar, or the variables button in the **[floating toolbar](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-floating-toolbar)**). Its name will match whatever is in the element hierarchy in the left sidebar:
Each top-level child within the navigation component represents a *current index* value, starting from 0. Changing this value will change which page is displayed. In this example, we add a [tap behavior](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#tap-behaviors) to the button, which increments the element variable's `current index` value:
> **Note:** The variable's name is derived by the node's unique identifier. You don't need to set or generally be aware of this value.
### Editing transitions
A navigation component has four different transitions to use. Edit them by **clicking** on the navigation component from the left sidebar, and then selecting a value in the trailing sidebar:
Available transitions are:
1. **No Transition:** No animation will occur during page changes.
2. **Push:** Each page is pushed on or off of the next page, similar to navigation stacks in iOS.
3. **Fade:** Each page change results in an opacity fade in or out.
4. **Slide:** Similar to push, but the animation results in a smooth transition between pages, much like scrolling through a carousel would look.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Notifications
To configure a notification which displays before a free trial ends, click the **Notifications** button from the **sidebar**:
You can add a local notification that fires before a free trial ends. After the user starts a free trial, the app will ask them to enable notifications if they haven't already done so.
> **Note:** In sandbox mode, the free trial reminder will fire after x minutes, instead of x days.
### Configuration
To turn on a trial reminder notification, click **+ Add Notification**. From there, there are four fields to configure:
1. **Title**: Shows at the top of the notification.
2. **Subtitle**: Displays directly below the title in a smaller font. Not required.
3. **Body**: Shows in the primary body of the notification.
4. **Delay**: How many days before the trial ends the notification should fire.
Here's where those values show up on a notification:
These are scheduled as local notifications as soon as they are configured.
### Dynamic notification timing
> **Info:** Requires iOS SDK v4.10.7+ or Android SDK v2.6.6+.
The SDK automatically calculates the actual trial end date based on the product's introductory offer period from the app store. This means notifications are scheduled relative to when the trial **actually ends** — not when it starts.
For example, if you set a delay of 3 days:
| Product trial length | Notification fires on |
| -------------------- | ---------------------------- |
| 7-day trial | Day 4 (3 days before end) |
| 14-day trial | Day 11 (3 days before end) |
| 1-month trial | \~Day 27 (3 days before end) |
This ensures users receive trial-ending reminders at the right time — when the reminder is actually relevant to their subscription decision — regardless of the product's trial length.
> **Warning:** On older SDK versions (pre-4.10.7 on iOS), the notification fires X days **after** the trial starts rather than X days **before** it ends. Upgrade to the latest SDK for accurate timing.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Getting Started with the Paywall Editor
Use Superwall's best-in-class editor to bring virtually any paywall design to life, complete with advanced U.X. patterns. Or, browse our growing list of paywall templates to get started quickly.
There are two primary ways to create a paywall:
1. Using our editor from scratch.
2. Or, start with a [template](https://superwall.com/applications/\:app/templates) and edit it to fit your needs.
### Using the Editor
On the Superwall dashboard under **Paywalls**, click **+ New Paywall** and select **From Scratch**:
The Paywall Editor consists of 3 sections:
1. **Sidebar -** General paywall settings, designs and products to show on the paywall. You can toggle through its sections using keyboard shortcuts such as `command/control 1/2/3`, etc.
2. **[Device Preview](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-previewing) -** An interactive preview of your paywall on a mock device.
3. **Component Editor -** Fully customize components, use variables and more on your paywall.
### Building with AI
The editor also includes two AI-assisted ways to build and refine paywalls:
* **[AI Chat Builder](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-ai-chat):** Use the built-in chat to ask Superwall to create sections, update layouts, wire products, inspect screenshots, or refine the current draft.
* **[Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp):** Connect Claude Code, Codex, Cursor, or another MCP-compatible agent to the paywall currently open in your browser.
Both options edit the same draft you see in the editor. Review the result and click **Publish** when you are ready to make it live.
### Starting with a Template
On the Superwall dashboard under **Paywalls**, click **+ New Paywall** and select **Use Template**:
This will redirect you to the templates page where you can browse different types of paywall templates. Clicking on one will allow you to preview it:
Click **Use Template**, and it will open in our editor ready to customize:
### Request a Design
If you have an existing design in Figma, Sketch or something similar, you can ask Superwall to create it for you in our editor. Please allow about five business days from the date of your request (give or take). Once it's finished, it'll be uploaded to your Superwall account.
To request one, on the Superwall dashboard under **Paywalls**, click **+ New Paywall** and select **Request a Template**:
### Legacy Editor
If you're still using our legacy editor, you can still access those docs [here](/docs/configuring-a-paywall). If you're not sure which editor you're using, any legacy editor will have a `v3` or lower in the URL:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Previewing
To preview a paywall on device, click **Preview** in the top-right side of the editor:
To enable this functionality, you'll need to use deep links.
#### Adding a Custom URL Scheme (iOS)
To handle deep links on iOS, you'll need to add a custom URL scheme for your app.
Open **Xcode**. In your **info.plist**, add a row called **URL Types**. Expand the automatically created **Item 0**, and inside the **URL identifier** value field, type your **Bundle ID**, e.g., **com.superwall.Superwall-SwiftUI**. Add another row to **Item 0** called **URL Schemes** and set its **Item 0** to a URL scheme you'd like to use for your app, e.g., **exampleapp**. Your structure should look like this:
With this example, the app will open in response to a deep link with the format **exampleapp\://**. You can [view Apple's documentation](https://developer.apple.com/documentation/xcode/defining-a-custom-url-scheme-for-your-app) to learn more about custom URL schemes.
#### Adding a Custom Intent Filter (Android)
For Android, add the following to your `AndroidManifest.xml` file:
```xml
```
This configuration allows your app to open in response to a deep link with the format `exampleapp://` from your `MainActivity` class.
#### Handling Deep Links (iOS)
Depending on whether your app uses a SceneDelegate, AppDelegate, or is written in SwiftUI, there are different ways to tell Superwall that a deep link has been opened.
Be sure to click the tab that corresponds to your architecture:
## Tab
```swift AppDelegate.swift
import SuperwallKit
class AppDelegate: UIResponder, UIApplicationDelegate {
// NOTE: if your app uses a SceneDelegate, this will NOT work!
func application(\_ app: UIApplication, open url: URL, options: [UIApplication.OpenURLOptionsKey : Any] = [:]) -> Bool {
return Superwall.shared.handleDeepLink(url)
}
}
```
## Tab
```swift SceneDelegate.swift
import SuperwallKit
class SceneDelegate: UIResponder, UIWindowSceneDelegate {
// for cold launches
func scene(_ scene: UIScene, willConnectTo session: UISceneSession, options connectionOptions: UIScene.ConnectionOptions) {
if let url = connectionOptions.urlContexts.first?.url {
Superwall.shared.handleDeepLink(url)
}
}
// for when your app is already running
func scene(_ scene: UIScene, openURLContexts URLContexts: Set) {
if let url = URLContexts.first?.url {
Superwall.shared.handleDeepLink(url)
}
}
}
```
## Tab
```swift SwiftUI
import SuperwallKit
@main
struct MyApp: App {
var body: some Scene {
WindowGroup {
ContentView()
.onOpenURL { url in
Superwall.shared.handleDeepLink(url) // handle your deep link
}
}
}
}
```
## Tab
```swift Objective-C
// In your SceneDelegate.m
#import "SceneDelegate.h"
@import SuperwallKit;
@interface SceneDelegate ()
@end
@implementation SceneDelegate
- (void)scene:(UIScene *)scene willConnectToSession:(UISceneSession *)session options:(UISceneConnectionOptions *)connectionOptions {
[self handleURLContexts:connectionOptions.URLContexts];
}
- (void)scene:(UIScene *)scene openURLContexts:(NSSet *)URLContexts {
[self handleURLContexts:URLContexts];
}
#pragma mark - Deep linking
- (void)handleURLContexts:(NSSet *)URLContexts {
[URLContexts enumerateObjectsUsingBlock:^(UIOpenURLContext * _Nonnull context, BOOL * _Nonnull stop) {
[[Superwall sharedInstance] handleDeepLink:context.URL];
}];
}
@end
```
#### Handling Deep Links (Android)
In your `MainActivity` (or the activity specified in your intent-filter), add the following Kotlin code to handle deep links:
## Tab
```kotlin Kotlin
class MainActivity : AppCompatActivity() {
override fun onCreate(savedInstanceState: Bundle?) {
super.onCreate(savedInstanceState)
// Respond to deep links
respondToDeepLinks()
}
private fun respondToDeepLinks() {
intent?.data?.let { uri ->
Superwall.instance.handleDeepLink(uri)
}
}
}
```
### Previewing Paywalls
Next, build and run your app on your phone.
Then, head to the Superwall Dashboard. Click on **Settings** from the Dashboard panel on the left, then select **General**:
With the **General** tab selected, type your custom URL scheme, without slashes, into the **Apple Custom URL Scheme** field:
Next, open your paywall from the dashboard and click **Preview**. You'll see a QR code appear in a pop-up:
On your device, scan this QR code. You can do this via Apple's Camera app. This will take you to a paywall viewer within your app, where you can preview all your paywalls in different configurations.
```
```
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Products
To add products to your paywall, click the **Products** button from the **sidebar**:
> **Note:** If you haven't added products to your app, do that first. Check out this [doc](/docs/dashboard/products) for
> more.
### Choosing products
You can display as many products as you see fit on your paywall. Superwall will automatically fill in a name for the first three added ("primary", "secondary", and "tertiary") but you're free to name them anything else. Regardless, the name is used to reference them using Liquid Syntax in the editor. For example, `products.primary.price`.
> **Tip:** It's important to remember that *you* retain full control over which of your products show in a paywall, and how. For example, use them along with [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) to hide or show them to create any U.X. your design calls for.
### Choosing a billing plan for annual iOS subscriptions
If an annual iOS App Store product has a [monthly billing plan](/docs/dashboard/products#monthly-billing-plans-for-annual-ios-subscriptions), the product entry shows a **Billing plan** control after you add it to a paywall.
Choose:
| Option | What it does |
| -------------------- | -------------------------------------------------------------------------------------------------------------------------- |
| Monthly installments | Presents Apple's monthly billing plan where available. This is the default for products that offer a monthly billing plan. |
| Up-front | Presents the up-front annual billing plan for this paywall slot. |
This choice is stored per paywall product slot. That means the same annual App Store product can appear as monthly installments on one paywall and up-front annual billing on another paywall.
The iOS SDK applies the selected plan during StoreKit 2 purchase on iOS SDK `4.16.0` or later. If the user's device or storefront cannot use the selected billing plan, StoreKit falls back to Apple's default plan. Use `products.selected.isBillingPlanAvailable` or the matching product variable to hide billing-plan-specific copy when the plan is not available.
### Understanding the selected product and selected product index variables
The `products.selected` variable will always represent any product the user has selected on your paywall. By default, it will be the *first* product you've added. In addition, the `products.selectedIndex` variable will also be updated as products are selected. This opens up many patterns to use, such as customizing copy, images, videos, or anything else based on which product the user has tapped on.
Many of our [built-in elements](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-layout#adding-elements) which display products will update these values. If you wish to add a custom element which selects a product, **click** on the element and add a **[tap behavior](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#tap-behaviors)** to choose a product (the selected index will update automatically as a result).
### Customizing pricing copy
In my most cases, Superwall will format your product's price in a localized manner. For example, look at this paywall from left-to-right:
1. The primary product is displayed in the button.
2. Below it, the call-to-action button formats its text as `Subscribe for {{ products.selected.price }} / {{ products.selected.period }} `.
3. That means any selected product's price will display with a similar pattern in the call-to-action button.
You can use [Liquid syntax](https://shopify.github.io/liquid/) to format prices in several different ways. For example, if you wanted to show an annual price differently, you could write `Subscribe for only {{ products.primary.monthlyPrice }} / month.` to display the localized price in monthly terms. If a product cost $120.00 a year, then the text would read as "Subscribe for only $10.00 / month."
Copy like this is achieved by using variables. To learn more about them, visit this [page](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables).
### Offer pricing copy
A common use-case is showing copy that reflects the selected product's trial or offer terms. Consider this example product:
| Product Identifier | Trial | Trial Price | Price | Period |
| ---------------------- | ------ | ----------- | ------ | ------ |
| myapp.annual40.1wkFree | 1 week | Free | $39.99 | 1 year |
In Superwall, all data for the one-week free trial is found in the `trial` liquid variables, which are a part of a `product`. Below, critical details about its duration, offer price and more are shown in the example paywall. Take note of the text box on the right, which shows how these variables can be used:
### Products missing App Store Connect API
When using Apple-based products, Superwall will automatically fetch the product information from App Store Connect. However, if you haven't set up the App Store Connect API, you may see a message indicating that the product information is missing:
To resolve this, follow the steps in our [App Store Connect API setup
guide](/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking#app-store-connect-api).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Publishing
To set your paywall live, click the **Publish** button in the top-right side of the editor:
Setting your paywall live doesn't necessarily mean that users will see it. You'll first need to associate a paywall with a [campaign](/docs/dashboard/dashboard-campaigns/campaigns). From there, either a user is matched to an audience filter or a [placement](/docs/sdk/quickstart/feature-gating) is evaluated which results in a paywall being presented.
> **Note:** Changes you make are saved locally, even if you haven't published the paywall. Refreshing won't
> erase progress if you close the tab and come back later, unless you sign out.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Renaming Paywalls
To rename a paywall, click the **Pencil Icon** button in the top-left side of the editor:
Type in a name, and click **Save**:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Settings
To configure settings for your paywall, click the **Settings** button from the **sidebar**:
Use this menu for paywall-wide presentation and behavior settings. The fields shown can vary by platform and account features, but each setting starts with a default value.
### Presentation Style
Toggle the presentation style of your paywall. Available options are:
1. **Fullscreen:** The paywall will cover the entire device screen.
2. **Push:** The paywall will push onto a hierarchy, such as a `UINavigationController` on iOS.
3. **Modal:** The paywall presents with the platform's default modal API.
4. **No Animation:** The paywall presents modally, but without any animation.
5. **Drawer:** The paywall presents from a bottom drawer with customizable height and corner radius.
6. **Popup:** The paywall presents as a modal popup with customizable width, height, and corner radius from the center of the screen.
#### Presentation Style Examples
These examples use the same paywall so the presentation differences are easier to compare.
**Fullscreen** fills the device screen.
**Push** presents the paywall through the app's navigation stack.
**Modal** uses the platform's default modal presentation.
**No Animation** presents modally without the transition animation.
**Drawer** presents from the bottom of the screen.
**Popup** presents in the center of the screen with configurable sizing.
#### Drawer Configuration
When using the **Drawer** presentation style, you can configure:
* **Height:** Set the height of the drawer as a percentage of the screen (default: 70%).
* **Corner Radius:** Set the corner radius for the drawer corners (default: 15px).
* **Scrolling:** Enable or disable scrolling within the drawer.
#### Popup Configuration
When using the **Popup** presentation style, you can configure:
* **Width:** Set the width of the popup as a percentage of the screen (default: 80%).
* **Height:** Set the height of the popup as a percentage of the screen (default: 60%).
* **Corner Radius:** Set the corner radius for the popup corners (default: 15px).
> **Note:** Popup style requires iOS SDK v4.8.0+
### Scrolling
Toggle the scrolling behavior of your paywall. Available options are:
1. **Enabled (Default):** The paywall can scroll its contents when presented on a device.
2. **Disabled:** Disables all scrolling behavior on the paywall.
> **Note:** Requires iOS SDK v3.11.2+ and Android SDK v1.4.0+
### Game Controller Support
Toggle game controller support for paywalls — obviously, ideal for paywalls shown in games where controllers may be in use. Available options are:
1. **Enabled:** The paywall can scroll its contents when presented on a device.
2. **Disabled (Default):** Disables all scrolling behavior on the paywall.
Learn more about game controller support [here](/docs/sdk/guides/advanced/game-controller-support#game-controller-support).
### Feature Gating
Feature gating allows you to control whether or not [placements](/docs/dashboard/dashboard-campaigns/campaigns-placements) should restrict access to features. Using either method, the paywall will still be presented if a user isn't subscribed:
1. **Non Gated:** Placements *will always* fire your feature block. Specifically, once the paywall is dismissed.
2. **Gated:** Placements *will only* fire your feature block if the user is subscribed. Note that if they are subscribed, the paywall will *not* be presented.
For example:
```swift
// With non gated - `logCaffeine()` is still invoked
Superwall.shared.register(placement: "caffeineLogged") {
logCaffeine()
}
// With gated - `logCaffeine()` is invoked only if the user is subscribed
Superwall.shared.register(placement: "caffeineLogged") {
logCaffeine()
}
```
This is useful to dynamically change what is paywalled in production without an app update. For example, in a caffeine tracking app — perhaps you might run a weekend campaign where logging caffeine is free. You'd simply change the paywall to be **Non Gated**. Then, the paywall would still be presented, but users would be able to continue and log caffeine.
For information on how this behaves when offline, view this [section](/docs/sdk/quickstart/feature-gating#handling-network-issues).
> **Note:** Feature gating does not apply if you are manually presenting a paywall via `getPaywall`.
### Cache on Device
If enabled, Superwall's SDK will cache the paywall on device. This can be useful if you have a paywall that could take a few seconds to fetch and present (i.e. if there is a video as part of your design). On-device caching can lead to quicker presentation.
> **Note:** Device caching is currently only available on iOS.
### Identifier
The identifier for the paywall. Non-editable.
### Present Paywall
> **Warning:** This is now deprecated in iOS SDK version 4 and above, and version 2 and above for all other SDKs. Instead, use the [entitlements](/docs/dashboard/dashboard-campaigns/campaigns-audience#matching-to-entitlements) feature when creating campaign filters.
You can have a paywall present under two different conditions when a [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements) is matched:
1. **Check User Subscription:** Present the paywall only if the user's subscription is not active.
2. **Always:** Present the paywall regardless of the user's subscription status.
### Reroute back button
If enabled, allows you to run custom logic on back button press and consuming the event.
To use it, once the option has been enabled, use the `PaywallOptions.onBackPressed` and return true to consume the back press event or false to let the SDK handle it.
> **Note:** Back button rerouting is currently only supported on Android SDK 2.5.6 or higher
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Slider
Let users choose a numeric value or scrub progress directly inside a paywall or flow.
The slider element lets users choose a numeric value by dragging a handle or using keyboard controls. Use it for goals, budgets, intensity controls, percentages, rating scales, and progress scrubbers inside paywalls or onboarding flows.
Use a slider when the user is choosing a number. Use [Navigation](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-navigation-component), [Slides](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-slides-component), or [Carousel](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-carousel-component) when the user is moving between screens.
### Adding a slider element
To add a slider element:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Slider** in the **Flows** section.
If you do not see **Slider**, flow elements may not be enabled for your workspace yet.
Adding a slider creates a small element group:
* **Track:** The background stack behind the slider.
* **Slider:** The interactive filled progress layer. Select this element to edit range, orientation, step size, and fill styling.
* **Knob:** A stack inside the slider that visually marks the current value.
Keep these elements together unless you are intentionally rebuilding the control. The knob is a child of the slider, so it moves with the filled progress layer as the value changes.
### Configure the range
Select the **Slider** element to configure its value behavior:
* **Orientation:** Choose **Horizontal** or **Vertical**. Horizontal sliders fill from left to right. Vertical sliders fill from bottom to top.
* **Range:** Set the minimum and maximum allowed values.
* **Step Size:** Set the increment used while dragging or using keyboard controls. Use `1` for whole numbers, `0.1` or `0.01` for decimal values, and `0` only when you need a continuous slider.
> **Note:** The slider starts at its minimum value unless its value variable already has a current or initial value. If the configured range changes later, out-of-range values are clamped visually until the user interacts with the slider again.
### Use the slider value
Every slider exposes a **Value** variable. You can insert it from the left side [Variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables) menu or from the floating toolbar under **Element -> Slider**.
Use the slider value to:
* Show the selected value in text, such as a goal amount, discount percentage, or intensity level.
* Drive dynamic values that show, hide, or restyle elements based on a threshold.
* Branch a flow based on the value the user selected.
* Pass the value into the rest of your paywall workflow when you need to persist or act on the selection.
> **Tip:** You can use a slider to build a "Customize your price" paywall. Map each slider step to a product, then use the slider value to update which product is selected under the paywall. This lets users drag between price points while the offer copy, displayed amount, and purchase button stay tied to the selected product.
> **Note:** AI Chat and Editor MCP use the native `sw-slider` element for this control. The underlying value is exposed as `state:node..value`, but most editor workflows should insert the value from the variable picker instead of typing the state path manually.
### Style the track, fill, and knob
The default slider is built from separate visual pieces so you can style each part independently:
* Select **Track** to edit the background bar. This is where you usually set width, height, background color, radius, padding, and placement.
* Select **Slider** to edit the filled progress layer. The slider's background color styles the fill, not the track behind it.
* Select **Knob** to edit the draggable handle. You can change its size, radius, border, shadow, and color like any other stack.
For horizontal sliders, the fill expands from the left edge. For vertical sliders, the fill expands from the bottom edge. When you switch a slider to vertical orientation, give the track a clear height and reposition the knob so it aligns with the fill edge.
> **Tip:** Style the track for the inactive portion of the control, and style the slider element for the active filled portion. If the slider seems invisible at first, it may be at its minimum value, where the fill has zero width or height.
### Common patterns
Common slider patterns include:
* **Goal selector:** Let users choose a target, such as workouts per week, minutes per day, or a savings amount.
* **Intensity selector:** Let users choose a level, difficulty, or personalization value.
* **Percentage selector:** Let users choose a discount, completion amount, or progress value.
* **Progress scrubber:** Let users scrub through a simple before/after or step-based experience.
### Troubleshooting
**Slider does not appear:** Make sure the track has visible styling, the slider has a real width and height, and flow elements are enabled for your workspace.
**Only the knob appears:** The slider may be at its minimum value, where the filled portion is zero width or height. Drag the knob or set an initial value.
**The value changes in the wrong increments:** Select the slider and update **Step Size**.
**A vertical slider still looks horizontal:** Set **Orientation** to **Vertical**, then give the track a clear height and reposition the knob for the vertical fill direction.
**Styling the slider changed the fill instead of the track:** This is expected. Select **Track** to style the inactive background, and select **Slider** to style the active fill.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Slides
Use Superwall's slides component to create a horizontal or vertical slide UX driven by a user's gesture.
### Adding a slides component
The slide component was built to make interactive slide designs easy. It's similar to a [carousel](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-carousel-component), except its meant to be driven by user gestures instead of automatically progressing through its contents. To use the slides component:
1. In the left sidebar, click **+** to add a new element.
2. Choose **Slides** under the "Layout" header.
The slides component requires an explicit `width` set. Generally, setting this to 100% of the viewport's width works well. This is also the default size set:
By default:
* The slides component is set to `Horizontal` scrolling.
* Scrolling indicators are created for you. Read below to see how you can customize these.
* A default height is assigned.
* The slides respond to gestures.
### Adding contents to slides
The slides component has a few demonstration items added to it by default. You can remove these and add your own content:
Here, the container stack determines the height. You can customize this as needed.
### Tracking or updating the displayed element in slides
When a slides element is added, Superwall automatically creates an element variable for it (accessed through the **[Variables](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables)** tab in the left sidebar, or the variables button in the **[floating toolbar](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-floating-toolbar)**). Its name will match whatever is in the element hierarchy in the left sidebar:
You can use its `Child Page Index` variable to change which slide is showing. You can use this to manually set which slide is showing. Here, the button progresses to the next slide by incrementing the slides `Child Page Index` variable:
> **Note:** The variable's name is derived by the node's unique identifier. You don't need to set or generally be aware of this value.
You can also reference this variable when using a [dynamic value](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) to do things such as:
* Select a product based off of the index of the slide.
* Show custom paging indicators.
* Change text using [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) based on the index.
* etc.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Stacks
From a component standpoint, stacks are the foundation of every layout. Most components and snippets will start with a stack. Under the hood, they mimic a flexbox layout.
> **Tip:** If you are new to CSS Flexbox, try out this interactive [tool](https://flexbox.help). Or, simply change the properties in the editor to see realtime changes.
### Stack Specific Properties
Stacks have unique properties:
* **Axis**: Determines the arrangement of items within the stack.
1. `Horizontal`: Items are arranged left to right.
2. `Vertical`: Items are arranged top to bottom.
3. `Layered`: Items are stacked on top of each other.
* **Vertical**: Controls the vertical alignment of the items within the stack.
1. `Top`: Aligns items to the top of the container.
2. `Center`: Aligns items vertically in the center of the container.
3. `Bottom`: Aligns items to the bottom of the container.
4. `Stretch`: Stretches items to fill the vertical space of the container.
5. `Baseline`: Aligns items according to their baseline.
* **Horizontal**: Controls the horizontal alignment of the items within the stack.
1. `Left`: Aligns items to the left of the container.
2. `Center`: Aligns items horizontally in the center of the container.
3. `Right`: Aligns items to the right of the container.
4. `Fill Equally`: Distributes items evenly across the container, filling the space equally.
5. `Space Evenly`: Distributes items with equal space around them.
6. `Space Around`: Distributes items with space around them, with half-size space on the edges.
7. `Space Between`: Distributes items with space only between them, with no space at the edges.
* **Spacing**: Defines the amount of space between items within the stack, measured in pixels by default.
* **Wrap**: Specifies how items within the stack should behave when they exceed the container's width.
1. `Don't Wrap`: Items remain in a single line and do not wrap onto a new line.
2. `Wrap`: Items wrap onto the next line when they exceed the container's width.
3. `Wrap Reverse`: Items wrap onto the previous line in reverse order.
* **Scroll**: Determines the scrolling behavior of the stack.
1. `None`: Disables scrolling within the stack.
2. `Normal`: Enables standard scrolling behavior.
3. `Paging`: Enables paginated scrolling, allowing users to swipe through pages of items. See "Creating Carousels" below.
4. `Infinite`: Endless scrolling, items clone and repeat themselves once they reach the end.
* **Snap Position**: Defines the position at which items snap into place during paging. Only relevant if `Scroll` is set to `Paging`.
1. `Start`: Items snap to the start of the container.
2. `Center`: Items snap to the center of the container.
3. `End`: Items snap to the end of the container.
* **Auto Paging**: Controls whether a carousel's contents should automatically page between items. Only relevant if `Scroll` is set to `Paging`.
1. `Disabled`: Auto paging is turned off, and items page via user interaction.
2. `Enabled`: Auto paging is turned on and items will automatically page according to the paging delay.
* **Paging Delay**: The duration to automatically advance the slides. Only relevant if `Scroll` is set to `Paging` and `Auto Paging` is set to `Enabled`.
* **Infinite Scroll Speed**: The amount of pixels per frame that the carousel should advance. Only relevant if `Scroll` is set to `Infinite`.
To see how to use stacks for common designs, check out these pages:
* [Carousel](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-carousel-component)
* [Autoscrolling](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-autoscroll-component)
* [Slides](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-slides-component)
* [Navigation](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-navigation-component)
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Styling Elements
Anytime you click on a component in the **Layout** tab, its editable properties will open on the right side of the editor window in the **component editor**. Here, you can see that clicking on the component in the layout tab opened its relevant properties in the component editor:
### Component Specific Properties
By default, when you select a component you'll see properties that are specific to it at the top of the component editor. For example, when you select a stack, you'll see stack-specific options. The same is true of text and any other component. Notice how the options change at the top-right here when a stack versus a text component are selected:
### Image generation
You can use A.I. to generate images. By selecting any image component, you can **click** on the **AI Tools** button to create an image based on the text and style you provide:
You are presented with two options:
1. **Generate Image:** Use this to create a brand new image, or regenerate an existing one.
2. **Remove Background:** This attempts to remove the background of the existing image element.
**Generating images:**
When the image generation editor modal is open, you can provide:
* **Image description:** A description of the image you'd like to generate. Generally speaking, the more detail you provide, the better the result will be. Instead of saying "Coffee up close", you might say "A close-up of a steaming cup of coffee with a heart-shaped foam design.""
* **Style:** The primary style of the image you're generating. Each one has several sub styles associated with it.
* **Sub-style:** A more specific style within the primary style you've chosen. For example, if you've chosen "Realistic Image", you might choose "Black and White" as a sub-style.
* **Remove background automatically:** Select this to have the image generator attempt to remove the background from the resulting image.
Here's an example prompt:
And, its result:
### Common component properties
Most components share similar properties related to things such as sizing, padding and more. Those are covered in more detail below.
Note that for any property that deals with editing a particular size, you can click on the disclosure arrow to choose a specific unit (such as `rems`):
Further, most values accept either an input amount or you can use a slider to set one. Some elements support hovering over them to reveal a slider, as well:
### Tap Behaviors
You can have a component trigger a specific action when it's tapped or clicked by adding a **tap behavior**. To add a tap behavior, **click** a component from either the Layout tab or the preview canvas, and in the **component editor** under under **Tap Behavior** click **+ Add Action**:
Available tap actions are:
**Purchases**
* **Purchase:** Begins the purchase flow for a specific product. Choose a product directly, or use **Selected** to purchase whichever product the user selected earlier in the paywall.
* **Select Product:** Puts the chosen product in a selected state. Useful for scenarios such as focusing a product in a paywall drawer, for example, when something is tapped or clicked.
* **Restore:** Begins a purchase restore operation. Useful for restoring purchases someone may have made prior.
* **Apply Discount:** For web checkout paywalls, validates a Stripe promotion code, re-prices the paywall's products in place, and applies the code at Stripe checkout. Point its **code** at a state variable bound to a text input (for customer-entered codes) or at a hardcoded literal (for a fixed promotion). See [Discount Codes](/docs/web-checkout/web-checkout-discount-codes).
#### Purchase outcome actions
Purchase actions can run follow-up actions after the purchase flow resolves. This lets one purchase button handle the success path and the abandon path separately.
The Purchase action includes three important settings:
| Setting | What it does |
| ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Product** | The product to purchase. Choose a product by position, such as the first or second product, or choose **Selected** to use the product currently selected on the paywall. |
| **After purchase** | Actions that run after Superwall receives a successful transaction result. The default is **Close**. |
| **On Abandon** | Actions that run when the user starts the purchase flow, then cancels or dismisses it before the transaction completes. Leave this empty if you do not want a special abandon response. |
You can add multiple actions to either **After purchase** or **On Abandon**. They run in order from top to bottom. Available outcome actions include:
* **Close:** Dismisses the paywall or Flow.
* **Navigate Page:** Moves forward or backward in a Flow.
* **Open URL:** Opens a URL after the purchase outcome.
* **Custom Action:** Sends a custom action to your app.
* **Custom Placement:** Registers a placement, which can present another paywall if your campaign is configured for it.
* **Set User Attribute:** Sets one or more user attributes.
* **Update Variable:** Updates a paywall state variable.
* **Redeem Purchase:** For Web Checkout purchases, sends the completed checkout through a redemption destination, such as the application default, Superwall's redemption page, a direct deep link, or a custom redirect URL.
Before these actions run, Superwall updates transaction state variables for the current paywall. After a successful purchase, `state.didCompleteTransaction` is set to `true` and `products.purchased` points to the purchased product. After an abandoned purchase, `state.didAbandonTransaction` is set to `true` and `products.abandoned` points to the product the user tried to buy. You can use those variables in follow-up actions, conditional content, drawers, or Liquid values.
> **Warning:** On iOS and Android, **On Abandon** actions and **After purchase** actions other than
> **Close** require iOS SDK 4.12.6+ or Android SDK 2.6.9+.
> **Note:** Post-purchase action lists are not available for external checkout. For external Stripe
> checkout, Superwall uses the application-level redeem purchase behavior instead.
For mobile purchases, use the standard outcome actions above. The following option only appears when the purchase resolves through Web Checkout.
#### Redeem Purchase for web checkout
Post-purchase actions are available for regular mobile paywalls and web checkout paywalls. **Redeem Purchase** is the Web Checkout-specific post-purchase action: it controls the redemption destination after Stripe checkout completes.
Use it when a Web2App or Web Flow checkout needs to override the application-level post-purchase behavior for one paywall. For example, one checkout button can use the application default while another opens Superwall's hosted redemption page, deep links into the app, or redirects to your own success page.
Add it from the web checkout purchase button's **After purchase** section:
1. Select the button that starts checkout.
2. In **Tap Behavior**, choose **Purchase**.
3. Under **After purchase**, click **+ Add**.
4. Choose **Redeem Purchase**.
5. Select a **Destination**.
| Destination | What happens |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Use Application Setting** | Uses the app-level [post-purchase behavior](/docs/web-checkout/web-checkout-configuring-stripe-keys-and-settings#post-purchase-behavior). This is the default and is best when every paywall should follow the same Web Checkout behavior. |
| **Open Redemption Page** | Opens Superwall's hosted redemption page for the completed checkout, even if the application setting is configured to redirect elsewhere. |
| **Deep Link** | Opens the generated app deep link for the completed checkout directly. If no completed checkout redemption target is available, the action does nothing. |
| **Custom Redirect** | Redirects to the URL you enter when the checkout produces a single successful redemption code. Superwall appends checkout context, including placement parameters, the app user ID when available, and Stripe purchase identifiers. |
**Custom Redirect** URLs must include a protocol, such as `https://example.com/success`. You can insert paywall variables into the URL from the variable picker. Use this when the next step is your own onboarding, analytics, account creation, or success page rather than Superwall's hosted redemption page.
If Superwall cannot safely use the custom redirect, such as when the checkout has multiple redemption codes, it falls back to the hosted redemption page.
> **Note:** **Redeem Purchase** only runs when Superwall has a completed Web Checkout redemption
> target. For non-web-checkout purchases, use the standard **After purchase** actions,
> such as **Close**, **Navigate Page**, **Open URL**, or **Custom Action**.
**Navigation**
* **Navigate Page:** Moves through a [Flow](/docs/dashboard/dashboard-creating-flows/getting-started). Use this to progress users through multi-page experiences like onboarding.
* **Next:** Advances to the next page in the flow.
* **Back:** Returns to the previous page in the flow.
* **Close:** Closes the paywall or flow.
* **Open URL:** Opens the given URL via one of three different ways:
1. **In-app browser:** Attempts to open the link *inside* of the app using the platform's web browser control. For example, on iOS, this opens an instance of [`SFSafariViewController`](https://developer.apple.com/documentation/safariservices/sfsafariviewcontroller).
2. **External:** Attempts to open the link *outside* of the app using the platform's web browser app. For example, on iOS, this opens Safari. Please note that the paywall stays presented when the link is opened.
3. **Deep Link:** Similar to the **external** option, but it'll *close* the paywall before opening the URL. This is useful for internal navigation or when you are attempting to link to something in a web page and you'd like the paywall to close when doing so.
* **Scroll To Element:** Scrolls the view to a specific element on the page.
> **Warning:** For Stripe Checkout or other external purchase links on iOS, use the **External** option. Do not use the in-app browser option for purchase flows.
**State & Variables**
* **Update Variable:** Sets or updates an existing variable's value. Options specific to the variable type will also be displayed. For example, a **Number** variable will have an option to choose an **Operation** such as Set, Increment or Decrement. Or, a **Boolean** variable's **Operation** will offer to either **Set** or **Toggle** the boolean value.
* **Set Attribute:** Sets a user attribute directly from the paywall. Enter a **Key** (e.g., `preferredPlan`, `onboardingComplete`) and a **Value** (e.g., `premium`, `true`). You can add multiple attributes per tap using **+ Add Attribute**. This behaves the same as calling `setUserAttributes()` in the SDK. Common use cases include capturing user preferences from paywall surveys, tracking paywall engagement, or segmenting users for A/B tests based on their choices. *Requires iOS SDK v4.10.7+.*
**Prompts**
* **Request Permission:** Requests a system permission. Useful for gathering permissions during onboarding flows. Available permissions are:
* **Notification:** Ask for permission to send system notifications.
* **Background Location:** Request location access when the app isn't in use.
* **Location:** Request location access while the app is in use.
* **Read Images:** Access the user's photo library.
* **Contacts:** Access the user's contacts.
* **Camera:** Access the device camera.
* **App Tracking Transparency:** Ask to track the user across apps and websites.
* **Microphone:** Access the device microphone.
You can add follow-up actions using **If Granted** and **If Denied** to run different actions depending on the user's response. For example, navigate to the next page when granted, or show a different page when denied. In the editor preview, permission requests are simulated with **Grant** and **Deny** buttons so you can test both paths without deploying.
* **Request Store Review:** Requests a review for the given app storefront.
1. **Rating Prompt:** Attempts to display the system-level ratings prompt for the platform. On Android, you may use `useMockReviews` on `SuperwallOptions` to ensure a prompt shows while testing.
2. **Written Review:** This option deeplinks to the respective App Store so the user can write a written review.
**Custom Actions**
* **Custom Action:** Performs a custom action that you specify. Using custom actions, you can tie application logic to anything tapped or clicked on your paywall. Check out the docs [here](/docs/sdk/guides/advanced/custom-paywall-actions).
* **Custom Placement:** Registers the placement you specify in the **Name** field. The name field supports dynamic values via Liquid templates, so you can insert state variables to create placement names that resolve at runtime (e.g., a name that includes the user's selected plan). Use the variable picker button next to the name field to insert variables. One common use-case is presenting another paywall from a currently opened one. Check out the example [here](/docs/dashboard/guides/presenting-paywalls-from-one-another).
* **Delay:** Pauses the action chain for a specified number of **Seconds** before continuing to the next action. This is useful when you have multiple actions on a single tap and want to space them out. For example, setting a variable and then closing the paywall after a short pause. It's also useful for driving animation states or creating auto-advance timers. The **Interruptible** option controls what happens if the user taps the same element again while a delay is pending: **Yes** cancels the current delay and restarts the action chain, while **No** ignores the tap until the delay completes.
* **Custom Callback:** Sends a named callback request to the SDK, allowing you to run custom app logic and respond with a result. Enter a **Name** for the callback and choose a **Behavior**: **Blocking** waits for the SDK to respond before continuing the action chain, while **Non-blocking** fires the request and continues immediately. You can pass paywall variables to the SDK using **+ Add Variable**. Use the **On Success** and **On Failure** sections to add follow-up actions that run depending on the SDK's response. For example, you could validate something in your app and then update a variable or close the paywall based on the result. In the editor preview, callbacks are simulated with **Success** and **Failure** buttons so you can test both paths. *Requires iOS SDK v4.12.10+ or Android SDK v2.7.0+.*
#### Animation
Each tap behavior includes an **Animation** dropdown that plays a visual effect when the element is tapped. Available options are:
* **None:** No animation (default).
* **Shrink:** The element briefly scales down and back up.
* **Grow:** The element briefly scales up and back down.
* **Fade:** The element briefly fades out and back in.
#### Haptics
Each tap behavior includes a **Haptics** dropdown that triggers a platform-native haptic feedback pattern on the user's device. Available on iOS and Android. Available options are:
* **None:** No haptic feedback (default).
* **Light:** A subtle, light tap.
* **Medium:** A moderate tap.
* **Heavy:** A strong, pronounced tap.
* **Success:** A feedback pattern indicating a successful action.
* **Warning:** A feedback pattern indicating a cautionary action.
* **Error:** A feedback pattern indicating a failed action.
* **Selection:** A light tap suited for selection changes.
If a component has a tap action associated to it, you'll also see a **triangle** icon next to it within the sidebar:
### Component styling properties
The properties below are editable regardless of which kind of component you are editing. The most important thing to keep in mind is that all of the properties below will work the same as they would on a web page. When you change these properties, behind the scenes — Superwall is applying the corresponding CSS code to the paywall.
### Typography
Edit the text, size, color and more of a component's text:
If you've added a [custom font](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-theme#custom-fonts), you can also select it here.
### Layer
Properties here edit the underlying layer of the component:
If you want a background fill, to toggle its overall opacity or other similar things — the layer is a great spot to do it.
### Size
Use size properties to set an explicitly width or height on the component:
Using the dropdown arrow, you can set a range of minimum and maximum values:
### Padding
Apply padding to the content within the component:
To have more granular control, expand each disclosure arrow to set only the top, bottom, left or right padding values:
### Margin
Apply spacing to the content outside of the component, further separating it from adjacent components:
### Corners
Applies a corner radius to the component:
Note that you may not see any change unless the component has some sort of background or layer fill. Further, if you'd like to adjust just one or more corners, click the dashed square icon to individually enter values:
### Borders
Set a border around the the component:
You can set its width, style (i.e. dashed, solid, etc) and more.
### Position
Specifies the position strategy used to place the component:
If you'd like to layer a component on top or below another component, the `Z Index` value is perfect here.
The most important value is what you use for `position`. Again, all of these options mirror their CSS counterpart. The available options are:
* **Normal:** The default option. The component will be positioned according to the normal flow of the paywall's hierarchy. This is analogous to `static` in CSS.
* **Relative:** Positions the component relative to its normal position, allowing you to move it with top, right, bottom, and left offsets *without* affecting the layout of surrounding components.
* **Absolute:** Removes the component from the normal paywall hierarchy flow and positions it relative to its nearest positioned component (which won't necessarily be a parent component).
* **Fixed:** Positions the component relative to the viewport, meaning it will stay in the same place even when the paywall is scrolled.
* **Sticky:** The component will behave as if it has a `normal` position *until* it teaches a certain point in the viewport. Then, it acts like it has a `fixed` position, sticking in place. This is great for sticky headers,footers or banners.
Mozilla has excellent developer docs over how the [position](https://developer.mozilla.org/en-US/docs/Web/CSS/position) CSS property works, along with interactive code samples. If you're having some issues getting things placed how you'd like, this is a great resource to check out.
### Effects
Applies CSS effects to the component:
If you're new to CSS transitions and animations, check out this interactive [reference](https://www.w3schools.com/css/css3_transitions.asp).
### Custom CSS
If you need to add some one-off custom CSS code, you can add them here. Just click **+ Add Property**:
From there, type in the CSS property you need and select it from our dropdown menu:
Here, you can see a manually set background value for the selected component:
> **Warning:** Using the Custom CSS section should be your last step, and only if you absolutely cannot achieve
> the design you need. For example, here we should simply use the `layer` section to set a
> background color.
This section applies CSS properties to the selected component. It is not a full stylesheet editor, so it cannot define CSS rules or `@keyframes` blocks. CSS `@keyframes` are not currently supported in the paywall editor's Custom CSS fields; use tap behavior animations, Effects, Lottie, GIFs, or video for motion.
### CSS Output
As you make any changes to these properties, you can see the actual CSS that Superwall is applying by scrolling down in the component editor to the **CSS Output** section:
This can be useful for debugging or further refining your designs.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Surveys
To set up a survey to show users when they close a paywall or perform a purchase, click the **Surveys** button from the **sidebar**:
Every survey you've created for your app will be selectable in this section. Superwall's surveys display natively on the platform it's presented on. For example, on iOS, it will present as an action sheet.
### Close Survey
Select a **close survey** to present when a user closes a paywall and *does not* purchase a product or start a trial:
Ideally, you'd use these to discover why users aren't willing to pay or become a trialist. By default, Superwall's survey template is a good place to start.
### Post Purchase Survey
Select a **post purchase survey** to present after the user starts a trial or performs a purchase:
These are useful to hone in on what's working, or gain insights about the types of users who are paying.
### Creating or editing surveys
You can open the survey editor from the survey section by clicking **Editing Surveys**:
To learn more about creating a survey, view the [docs here](/docs/dashboard/surveys).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Theme
To configure a paywall's theme, click the **Theme** button in the **sidebar**:
The theme options let you control the overall styling of your paywall. For example, you can change the background color, your primary color, and more. In addition, you can add your own variables to a theme to reference throughout your paywall's components.
> **Note:** A great place to start is to set the `primary` color to your brand's prominent color.
For example, notice how the entire background of the paywall changes when the `background` theme is changed from black to white:
Remember, these are *variables*, so while some of them like `background` immediately reflect their changes, most of them will be referenced by you within a component. For example, if you wanted to reference the default **padding** variable under the "Device size" section, you would:
1. Select a component.
2. Hover over the padding value you want to change (i.e. horizontal, vertical, individual values, etc.)
3. Hold the `option` or `alt` key and click **Edit**.
4. Select **padding** to apply it.
Here's what that example would look like:
Notice how the "padding" button now displays as purple, indicating it's referencing a variable.
There are three main theme groups for variables:
* **Interface:** These variables change automatically depending on the interface style of the device.
* **Device size:** These variables change automatically depending on the device size.
* **Theme:** Variables added here are static, and by default there is variable for a font choice.
### Interface
Use the **Interface** toggle to have your theme values be reflected in either light or dark mode. Any values you set will only apply when the device's interface theme matches the selected choice (i.e. light or dark).
**By default, Superwall has all of your theme apply to both light and dark mode.** But, if you click the **+** icon you can add dark mode specific values, too:
Superwall will copy all of your theme values over to the dark interface style, and from there you can customize them specifically for dark mode.
Superwall provides three interface theme variables out of the box:
* **Background:** The fill color of the paywall's background.
* **Primary:** The fill color of core component layers, like a button.
* **Text:** The text color.
However, you are free to add as many different theme variables as you need. Read below under "Creating theme variables" for more.
### Device Size
You can tailor variables to react to a device size. There are a total three different device sizes:
* **Small:** Typical iPhone device size in portrait.
* **Medium:** Typical iPhone device size in landscape, or a tablet in portrait or landscape.
* **Large:** Devices such as a desktop or laptop.
You can see the device preview change size as you toggle through the sizes:
By default, Superwall uses the **small** device size. Simply click the **+** button to add more. By default, Superwall provides a padding device size variable:
* **Padding:** A default padding of 16 pixels you can apply to components by referencing this variable.
### Theme static values
Variables you add here are static, meaning they don't react to device parameters and update their values. This is useful for thing you likely want to stay the same, regardless if light or dark mode is on, no matter the size of the device, etc.
Superwall provides a **font** static variable. Use it to set a default font to use for any text component.
### Custom fonts
Using the default **font** variable, you can also add a custom font. Click the **+** button in the font variable to add one:
Additionally, you can add a custom font by **selecting** a text component, and under the **Typography** section in the component editor, click the **+** button:
### Creating theme variables
To add your own theme variable, click **+ Add Theme Variable**:
There are three different types you can add, all of which use CSS under the hood:
1. **Color:** Set up a color variable using a color picker.
2. **Length:** Set up a length variable using a value of either pixels, a percent, viewport values and more.
3. **Font:** Set up a font variable using the font picker.
Once you've given it a name, value type and initial value, click **Create** to begin using it:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Variables
To add or edit variables, click the **Variables** button from the **sidebar**:
Variables allow you to reuse common values, adapt to the device's characteristics (such as size or color scheme), and do things like dynamically hide or how components. All of these scenarios can be achieved using variables in conjunction with our [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) editor:
* Presenting or hiding a bottom sheet of products.
* Changing the padding of several elements based on the device's available width.
* Formatting the price of a product based on different parameters, such as trial availability.
By default, Superwall has three different type of variables for use:
* **Device:** Relates to the device, the app's install date, bundle ID and more.
* **Product:** Represents the products added to the paywall, and their properties. In addition, there are variables for the selected product in addition to the primary, secondary or tertiary product.
* **User:** User-specific values, such as their alias ID.
While those will allow you to cover several cases, you can also add your own custom variables too.
> **Tip:** Variables dealing with any product period, such as `someProduct.period`, `someProduct.periodly`,
> and other similar variables, can localize automatically now. Learn more [here](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-localization#localizing-period-lengths).
### Using Variables
You primarily use variables in the **component editor** and with [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values). When using a variable in text, follow the Liquid syntax to reference one: `{{ theVariable }}`. For example, to reference a variable in some text, you would:
1. Select the text component.
2. Under Text -> click "+ Add Variable".
3. Then, drill down or search for the variable or its corresponding property.
4. Click on it, and it'll be added to your text and correctly formatted.
To use a variable with a component property, **click** on the property and choose **Dynamic**:
The [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) editor will appear. Next to **then:**, choose your variable and click **Save**:
Above, the "padding" variable was used. You can ignore the if/then rules above if you simply want to apply a variable, but to dynamically enable or disable them — you can set conditions accordingly. Read the docs over [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) to learn more.
> **Note:** You can also hover a property and hold down the **Option/Alt** key to bring up the dynamic values
> editor.
### Clearing variables
To remove a variable that's in use, **click** the property or gear icon (which will be purple when a variable is being used) and selected **Clear**.
### Stock variable documentation
Below are all of the stock variables and their types. You don't have to memorize any of these — when the variable picker shows, each of the correct liquid
syntax appears above every variable, and it be will auto-inserted for you when selected.
## Tab
| Property | Type | Example |
| ------------------------------- | ------ | ------------------------------------------------------------------------------- |
| App Install Date | Text | 2024-04-11 02:40:44.918000 |
| App User Id | Text | $SuperwallAlias:2580915A-8A2A-40B6-A947-2BE75A42461E |
| App Version | Text | 1.0.2 |
| Bundle Id | Text | com.yourOrg.yourApp |
| Days Since Install | Number | 0 |
| Days Since Last Paywall View | Number | |
| Device Currency Code | Text | AED |
| Device Currency Symbol | Text | AED |
| Device Language Code | Text | en |
| Device Locale | Text | en\_AE |
| Device Model | Text | iPhone14 |
| Font Scale | Number | 1.0 |
| Font Size | Number | 16 |
| Interface Style | Text | light |
| Interface Type | Text | iphone, ipad, mac. Returns "mac" for Mac Catalyst, "ipad" for iPad apps on mac. |
| Is Low Power Mode Enabled | Number | 0 |
| Is Mac | Number | 0 |
| Local Date | Text | 2024-05-02 |
| Local Date Time | Text | 2024-05-02T21:31:52 |
| Local Time | Text | 21:31:52 |
| Minutes Since Install | Number | 7 |
| Minutes Since Last Paywall View | Number | 1 |
| Orientation | String | "landscape" or "portrait" |
| Os Version | Text | 17.4.1 |
| Platform | Text | iOS |
| Public Api Key | Text | pk\_ccdfsriotuwiou23435 |
| Radio Type | Text | WiFi |
| Total Paywall Views | Number | 10 |
| Utc Date | Text | 2024-05-02 |
| Utc Date Time | Text | 2024-05-02T17:31:52 |
| Utc Time | Text | 17:31:52 |
| Vendor Id | Text | CC93GCD-ESB6-4DFF-A165-0963D0257221 |
| View Port Breakpoint | Text | X-Small/Small/Medium/Large/Extra Large/ Extra extra large |
| View Port Width | Number | 844 |
| View Port Height | Number | 390 |Reference any of the variables above by using the `device` variable. For example, if you were creating a filter or dynamic value based off whether or not the device was a Mac, you'd write `{{ device.isMac }}`.
## Tab
| Property | Type | Example |
| -------------------------- | ---- | -------------------- |
| Currency Code | Text | USD |
| Currency Symbol | Text | $ |
| Daily Price | Text | $0.26 |
| Identifier | Text | efc.1m799.3dt |
| Billing Plan Type | Text | MONTHLY |
| Is Billing Plan Available | Bool | True/False |
| Lanauge Code | Text | en |
| Locale | Text | en\_US\@currency=USD |
| Localized Period | Text | 1m |
| Monthly Price | Text | $10.00 |
| Period | Text | month |
| Period Alt | Text | 1m |
| Period Days | Text | 30 |
| Period Months | Text | 1 |
| Period Weeks | Text | 4 |
| Period Years | Text | 0 |
| Periodly | Text | monthly |
| Price | Text | $7.99 |
| Raw Price | Text | 7.99 |
| Raw Trial Period Price | Text | 0 |
| Trial Period Daily Price | Text | $0.00 |
| Trial Period Days | Text | 0 |
| Trial Period End Date | Text | May 2, 2024 |
| Trial Period Monthly Price | Text | $0.00 |
| Trial Period Months | Text | 0 |
| Trial Period Price | Text | $0.00 |
| Trial Period Text | Text | 7-days |
| Trial Period Weekly Price | Text | $1.00 |
| Trial Period Weeks | Text | 1 |
| Trial Period Yearly Price | Text | $0.00 |
| Trial Period Years | Text | 0 |
| Weekly Price | Text | $1.83 |
| Yearly Price | Text | $100.00 |The values above apply to any referenced product. There is the notion of a **primary**, **secondary**, **tertiary** and **selected** product. Whichever you use, you can use any of the above variables with it.For example, to reference the price of the selected product (i.e. one the user has clicked or tapped on within the paywall) — you could write `The selected product cost {{ products.selected.price }}`.For annual iOS App Store products with a [monthly billing plan](/docs/dashboard/products#monthly-billing-plans-for-annual-ios-subscriptions), each product also exposes billing plan variables:| Variable | Values | Use it for |
| ------------------------ | ------------------------------- | ----------------------------------------------------------------------------------------------------------------- |
| `billingPlanType` | `MONTHLY`, `UP_FRONT`, or empty | Showing which plan the product will use when Apple can honor it. |
| `isBillingPlanAvailable` | `true` or `false` | Hiding monthly-installment copy when the selected billing plan is unavailable on the user's device or storefront. |For example, use `products.selected.isBillingPlanAvailable` with [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) before showing copy such as "Billed monthly for 12 months."There are also stock variables that deal with products, but aren't part of a single product variable itself. They are referenced via the `products` variable:| Property | Type | Example |
| ---------------------- | ------ | ---------- |
| Has Introductory Offer | Bool | True/False |
| Selected Index | Number | 0 |Use `products.hasIntroductoryOffer` to detect whether or not a user has a trial available. Further, `products.selectedIndex` represents the index of a selected product (i.e. primary would equal 0).Superwall also exposes `products.abandoned` after a user cancels the store purchase sheet, and `products.purchased` after a transaction completes. Once those states are set, these variables point at the product the user abandoned or purchased, so you can use the same fields shown above:| Property | Type | Example |
| ------------------------ | ---- | ----------------------------------- |
| Abandoned Product Price | Text | `{{ products.abandoned.price }}` |
| Abandoned Product Period | Text | `{{ products.abandoned.periodly }}` |
| Purchased Product Price | Text | `{{ products.purchased.price }}` |
| Purchased Product Period | Text | `{{ products.purchased.periodly }}` |
## Tab
| Property | Type | Example |
| ------------------------ | ---- | ------------------------------------ |
| Did Abandon Transaction | Bool | `{{ state.didAbandonTransaction }}` |
| Did Complete Transaction | Bool | `{{ state.didCompleteTransaction }}` |Use `state.didAbandonTransaction` to react when a user opens the App Store or Google Play purchase sheet and then cancels before purchase. A common pattern is to bind a drawer's open state to this variable so a recovery offer appears inside the same paywall. See [Abandoned Transaction Paywalls](/docs/dashboard/guides/tips-abandoned-transaction-paywall) for a full example.
## Tab
| Property | Type | Example |
| --------------------------- | ------ | ---------------------------------------------------- |
| Alias Id | Text | $SuperwallAlias:606Z8824-434B-2270-BBD9-F1DF3E994087 |
| Application Installed At Id | Text | 2024-04-15T04:59:31.163Z |
| Event Name | Text | custom\_value |
| Seed | Number | 0 |Use any variable above by referencing the `user` variable first: `{{ user.seed }}`.
### Custom Variables
To create your own variable, click **+ Add Variable** in the **sidebar** under the **Variables** section:
The variable editor will be presented:
You'll be presented with four fields to fill out:
1. **Type:** The type of variable to create. Choose **State** if you'd like the variable to be mutated by [tap behaviors](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#tap-behaviors). **Parameter** variables are similar, but initial values can be passed in [from your app](/docs/sdk/quickstart/feature-gating#register-everything).
2. **Name:** How you will reference the variable. Any name will autocorrect to camel case, i.e. "Cool Variable" will be `coolVariable`.
3. **Value Type:** The variable type. Choose from `text`, `number`, or `boolean`.
4. **Initial Value:** The initial value of the variable. This only displays once a variable type has been chosen.
Once you have everything entered, click **Save**. Your variable will show up in a section in the **sidebar** under **Variables** called **Params**:
From there, they are able to be referenced the same way as any other variable:
### Liquid syntax formatting
In text, you can use [Liquid filters](https://shopify.github.io/liquid/filters/abs/) to modify output. To use filters, add a pipe after the variable. Then, add in one or more filters:
```
// Results in 17, the absolute value of -17
{{ -17 | abs }}
```
For example, to capitalize a text variable, you would write:
```
// If the name was "jordan", this results in "JORDAN"
{{ user.name | upcase }}
```
### Custom Liquid filters
To make it easier to express dates & countdowns we've added several non-standard filters to our Liquid engine.
#### `date_add_*` and `date_subtract_*`
These filters add or subtract a specified amount of time to/from a date.
| Filter | Description |
| ----------------------- | ----------------------------------------------------- |
| `date_add_seconds` | Adds the specified number of seconds to a date |
| `date_add_minutes` | Adds the specified number of minutes to a date |
| `date_add_hours` | Adds the specified number of hours to a date |
| `date_add_days` | Adds the specified number of days to a date |
| `date_add_weeks` | Adds the specified number of weeks to a date |
| `date_add_months` | Adds the specified number of months to a date |
| `date_add_years` | Adds the specified number of years to a date |
| `date_subtract_seconds` | Subtracts the specified number of seconds from a date |
| `date_subtract_minutes` | Subtracts the specified number of minutes from a date |
| `date_subtract_hours` | Subtracts the specified number of hours from a date |
| `date_subtract_days` | Subtracts the specified number of days from a date |
| `date_subtract_weeks` | Subtracts the specified number of weeks from a date |
| `date_subtract_months` | Subtracts the specified number of months from a date |
| `date_subtract_years` | Subtracts the specified number of years from a date |
**Example Usage**:
```liquid
{{ "2024-08-06T07:16:26.802Z" | date_add_minutes: 30 | date: "%s" }}
```
Output: `1722929186`
#### `countdown_*_partial`
These filters calculate the partial difference between two dates in various units. This is usefull for
formatting a countdown timer by exach segment.
| Filter | Description |
| --------------------------- | ----------------------------------------------------------------------------- |
| `countdown_minutes_partial` | Returns the remaining minutes in the current hour |
| `countdown_hours_partial` | Returns the remaining hours in the current day |
| `countdown_days_partial` | Returns the remaining days in the current week |
| `countdown_weeks_partial` | Returns the remaining weeks in the current month (assuming 4 weeks per month) |
| `countdown_months_partial` | Returns the remaining months in the current year |
| `countdown_years` | Returns the full number of years between the two dates |
**Example Usage**:
```liquid
{{ "2024-08-06T07:16:26.802Z" | countdown_hours_partial: "2024-08-06T15:30:00.000Z" }}:{{ "2024-08-06T07:16:26.802Z" | countdown_minutes_partial: "2024-08-06T15:30:00.000Z" }}
```
Output: `8:33`
#### `countdown_*_total`
These filters calculate the total difference between two dates in various units.
| Filter | Description |
| ------------------------- | ----------------------------------------------------- |
| `countdown_minutes_total` | Returns the total number of minutes between two dates |
| `countdown_hours_total` | Returns the total number of hours between two dates |
| `countdown_days_total` | Returns the total number of days between two dates |
| `countdown_weeks_total` | Returns the total number of weeks between two dates |
| `countdown_months_total` | Returns the total number of months between two dates |
| `countdown_years_total` | Returns the total number of years between two dates |
**Example Usage**:
```liquid
{{ "2024-08-06T07:16:26.802Z" | countdown_days_total: "2024-08-16T07:16:26.802Z" }}
```
Output: `10`
> **Note:** All these filters expect date strings as arguments. Anything that Javascript's default date
> utility can parse will work. For countdown filters, the first argument is the starting date, and
> the second argument (where applicable) is the end date.
> **Note:** The `countdown_*_total` filters calculate the total difference, while the `countdown_*_partial`
> filters calculate the remainder after dividing by the next larger unit (except for years).
> **Note:** For `countdown_months_total` and `countdown_years_total`, the calculations account for varying
> month lengths and leap years.
> **Note:** All countdown filters assume that the end date is later than the start date. If this isn't always
> the case in your application, you may need to handle this scenario separately.
### Snippets with variables
If you create a group of components built off of variables and conditions, save it as a [snippet](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-layout#snippets) to reuse. There are several stock snippets built this way. For example the **Product Selector** snippet:
Adding this snippet shows your products in a vertical stack:
When one is selected, the checkmark next to it is filled in. This is achieved with stock variables (i.e. the selected product) and then changing layer opacity based on if the checkmark's corresponding product is selected or not:
### Testing and handling different states
Often times, you'll want to test things like introductory or trial offers, a certain page within a paging design, or keep a modal drawer open to tweak its contents or look. To do that, simply change the variable's value in the editor. On the left sidebar, click **Variables** and then search for the one you're after and set its value.
Here are some common examples:
1. **Testing introductory offers:** To test trial or introductory offer states, change the `products.hasIntroductoryOffer` to `true` or `false`. In the example below, the text on the paywall changes based on whether or not a trial is available. To easily test it, you can toggle `products.hasIntroductoryOffer`:
2. **Testing abandoned transaction states:** To test a drawer or offer that appears after a canceled purchase, change `state.didAbandonTransaction` to `true`. If your copy references the abandoned product, choose a product by setting `products.abandonedProductId` to its product reference, such as `primary` or `secondary`.
3. **Testing a particular page in a paging paywall:** In this design, there are three distinct pages:
By default, the first one is showing. Though, if you needed to easily edit the second or third page, start by finding the variable that is controlling which page is shown. Typically, it'll be a state variable. Here, it's `changeScreen`:
By changing it, you can easily pull up each individual page and edit it as needed:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Using Demand Score in Campaigns
Learn how to create audiences based on demand score ranges to run targeted experiments and improve conversion.
Once you understand your demand score distribution, you can act on it by creating targeted audiences in your campaigns. Superwall provides a quick-start flow and manual options for building demand-score-based experiments.
> **Note:** Using Demand Score in campaign audience filters requires the **Scale** plan. Viewing Demand Score insights is available on all plans.
### Launching an experiment from Demand Score
The fastest way to get started is the **Launch Experiment** button at the bottom of the Demand Score page:
When you click it, Superwall handles the setup automatically:
1. **If you have no campaigns**, Superwall creates a new one called "Demand Score Campaign."
2. **If you have one campaign**, Superwall uses it directly.
3. **If you have multiple campaigns**, a dropdown appears so you can choose which campaign to use.
Superwall then creates a new audience named **"Demand Score 80-100"** with the filter rule `demandScore >= 80 AND demandScore <= 100`. The audience starts disabled so you can configure your paywall and settings before going live.
You'll be taken to the campaign page with the new audience ready for configuration. From there, you can [attach paywalls](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-overview), [adjust the score range](/docs/dashboard/dashboard-campaigns/campaigns-audience), and enable the audience when ready.
### Creating a custom demand score audience
You can also build demand score audiences manually in any campaign. This gives you full control over the score ranges and combinations:
1. Navigate to your campaign and click to add a new **audience**.
2. In the audience filter settings, add a filter using the `demandScore` property.
3. Set the operator and value to define your target range.
For example, to target mid-intent users:
* `demandScore` **is greater than or equal to** `40`
* **AND** `demandScore` **is less than or equal to** `79`
You can combine demand score filters with any other audience filters (country, platform, app version, etc.) to create precise segments.
For full details on audience configuration, see [Audiences](/docs/dashboard/dashboard-campaigns/campaigns-audience).
### Choosing your score ranges
Every app's demand score distribution is different. Rather than using fixed tiers, use the [Demand Score charts](/docs/dashboard/dashboard-demand-score/demand-score-insights) to find natural breakpoints in your own data. Look for where conversion rate jumps or where user volume is concentrated, then define ranges that match your audience.
For example, if the Conversion Rate chart shows a clear uplift starting at score 65, you might define:
* **High intent:** 65–100
* **Mid intent:** 30–64
* **Low intent:** 1–29
> **Tip:** The right ranges depend on your app. Start with what the charts show you, run an experiment, and refine from there.
### Experiment strategies
Here are a few approaches to get started with demand score experiments:
**Target high-intent users with premium offers**
Create an audience for your highest-scoring users and show them your strongest paywall with premium pricing, annual plans emphasized, and minimal distractions. These users are already likely to convert, so reduce friction and let your best offer do the work.
**Use softer approaches for lower intent**
For lower-scoring users, consider delaying the paywall, offering a free trial with a longer duration, or using introductory pricing. These users may need more time to see value before committing.
**A/B test by score range**
Run parallel experiments where different score ranges see different paywalls. For example:
* High-scoring users see a direct purchase paywall with annual pricing.
* Lower-scoring users see a trial-first paywall with monthly pricing and a "cancel anytime" message.
Compare conversion rates across the ranges to learn what resonates with each segment.
**Act on placement-specific insights**
If the [Breakdown by Placement](/docs/dashboard/dashboard-demand-score/demand-score-insights#breakdown-by-placement) chart shows a placement with high demand but low conversion, that's a sign the paywall at that placement isn't matching user intent. Create a demand-score-filtered audience specifically for that placement and test a different offer.
> **Tip:** Use the [AI Analysis](/docs/dashboard/dashboard-demand-score/demand-score-insights#ai-analysis) suggestions as a starting point. They're tailored to your actual data and often highlight the highest-leverage experiments to run first.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Understanding Demand Score Insights
Learn how to read and interpret the charts and breakdowns on the Demand Score page, including conversion rates, volume, trial outcomes, and per-placement and per-country analysis.
The Demand Score page provides several charts and breakdowns to help you understand how demand score correlates with conversion behavior in your app. Each section is collapsible and includes explanatory notes directly below the chart.
### Conversion rate
The **Conversion Rate** chart shows the observed conversion rate for each demand score bucket. Higher-demand buckets should generally have higher conversion rates. If they don't, it may point to a paywall or offer issue in that range.
> **Tip:** You can click **Copy Data** in most Demand Score components to copy its data.
Each bar is shaded by **confidence level** based on the sample size in that bucket:
| Confidence | Meaning |
| ---------- | ----------------------------------------------------------------- |
| **High** | Large sample size with a tight confidence interval. Reliable. |
| **Medium** | Moderate sample size. Directionally useful. |
| **Low** | Small sample or wide confidence interval. Interpret with caution. |
> **Tip:** Look for variation points in the curve. Buckets where conversion drops unexpectedly may indicate that your paywall or pricing isn't resonating with that intent level.
### Total paywalled users by conversion
This stacked bar chart shows the **absolute number of users** per demand score bucket, split into conversions and non-conversions:
Unlike the conversion rate chart (which normalizes by percentage), this view shows where your actual volume sits. A high-volume bucket with a low conversion rate represents more potential revenue impact than a low-volume bucket with the same rate.
Use this chart to:
* **Identify where your users are concentrated.** If most volume sits in the 80–100 range, your user acquisition is bringing in high-intent users.
* **Prioritize experiments.** A high-volume, low-conversion bucket is the highest-leverage place to test a new offer.
### Trial conversion and billing issues
This stacked bar chart breaks down **uncancelled trial outcomes** by demand score bucket:
Each bar shows three outcome types:
| Outcome | Description |
| -------------------------------- | -------------------------------------------------------------------------------------------- |
| **Trial conversion** | Users who completed their trial and converted to a paid subscription without billing issues. |
| **Billing issues (recovered)** | Users who hit a payment problem on conversion but later recovered and converted. |
| **Billing issues (unrecovered)** | Users who hit a payment problem and did not convert. |
This chart helps you understand post-conversion behavior. If certain demand tiers show high billing issues or low trial conversion, consider adjusting trial length, payment timing, or trial-to-paid messaging for those segments.
### Breakdown by placement
The **Breakdown by Placement** table shows how demand score and conversion vary across each of your paywall placements:
Each row displays:
| Column | Description |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
| **Placement** | The placement name (e.g., `GetStarted`, `transaction_abandon`). |
| **Demand Score** | A range visualization showing the Q1 (lower quartile), median, Q3 (upper quartile), and average demand score for users at that placement. |
| **Conversion Rate** | The overall conversion rate at that placement. |
| **Paywalled Users** | Total number of unique users who saw a paywall at that placement. |
Use the **Min. Paywalled Users** filter to hide low-volume placements and focus on statistically meaningful data.
**How to read the demand score range:** A tight range (Q1 and Q3 close together) means you're addressing a specific demand tier at that placement. A wide spread suggests the placement sees a mix of intent levels, and you may benefit from sub-experiments targeting different tiers within that placement.
> **Tip:** High demand score with low conversion at a placement may indicate a paywall or offer issue. Low demand score with solid conversion is a good sign that your offering resonates even with lower-intent users.
### Breakdown by country
The **Breakdown by Country** table uses the same format as the placement breakdown, but groups data by the user's country:
Use this view to:
* **Compare intent vs. performance across markets.** If two countries have similar demand score ranges but different conversion rates, the gap is likely driven by localization, pricing, or product-market fit rather than user intent.
* **Simplify segmentation.** If countries with similar demand scores also show similar conversion rates, targeting by demand score alone may be more effective than targeting by geography.
* **Find underperforming markets.** Countries with reasonable demand ranges but low conversion are candidates for localized pricing or copy experiments.
### AI Analysis
The **AI Analysis** section generates an AI-powered summary of your demand score data for the selected date range. Click **Generate AI analysis** to create a report:
The report includes three sections:
* **Insights:** Key patterns across your data, including what's working, what stands out, and where the opportunities are.
* **Demographics:** Observations about your user distribution and how volume concentration affects the analysis.
* **Experiments:** Two to three concrete next steps based on placement performance, country data, or demand tier opportunities.
The analysis is cached locally. If you change the date range or the cached report is more than a day old, click **Regenerate** to get a fresh analysis.
> **Tip:** The AI analysis is a great starting point for deciding what experiments to run. See [Using Demand Score in Campaigns](/docs/dashboard/dashboard-demand-score/demand-score-experiments) for how to act on these recommendations.
### Adjusting bucket size
Each chart section includes a **Bucket size** slider that controls how demand scores are grouped. The available sizes are 1, 2, 4, 5, 10, 20, and 25:
* **Smaller buckets** (e.g., 1 or 2) give more granular data but can be noisy with low sample sizes.
* **Larger buckets** (e.g., 10 or 25) smooth out noise and show clearer trends.
Start with the default bucket size of 10 and adjust based on your user volume.
### Exporting data
Each chart section has a **Copy Data** button that copies the chart's data to your clipboard in CSV format. Use this to perform further analysis in a spreadsheet or share data with your team.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Using Demand Score
Demand Score is a 1-100 value assigned to each user by Superwall, indicating their likelihood to convert. Use it to understand your audience and target users with the right offers.
Demand Score helps you understand how likely each user is to convert, so you can target the right people with the right offers. To view it, click **Demand Score** in the **sidebar**:
> **Note:** Demand Score is currently in **beta**. Anyone can view Demand Score insights, but using it to target audiences in campaigns requires the **Scale** plan.
### What is Demand Score?
Demand Score is a number from 1 to 100 assigned to each user by Superwall on every app open. A higher score means the user is more likely to convert. It's generated using several signals and data points, though no first-party user attributes are used.
Some signals used include device model, OS version, device age, App Store country, connection type, number of app opens, and paywall views. The model is trained on hundreds of millions of real-world data points across the Superwall network. You can use demand score a few different ways:
* **View interactive charts** that show how conversion rate, volume, and trial outcomes vary across demand score buckets.
* **Break down performance by placement and country** to see where your offerings resonate and where they don't.
* **Generate an AI-powered analysis** that highlights key patterns in your data and recommends experiments to run.
* **Filter campaign audiences** using `demandScore` to target users based on their likelihood to convert.
* **Launch experiments directly** from the Demand Score page to create high-intent audiences with one click.
> **Tip:** Because Demand Score relies on device-level signals and not user attributes, it works out of the box. There's nothing to configure in the SDK.
### Data thresholds
If your app is new, doesn't have enough paywall activity yet, or enough data processed, the Demand Score page will display empty results:
This happens when Superwall hasn't observed enough user sessions to generate reliable demand scores for your app. The model needs a baseline of app opens and paywall views across your user base before it can assign scores.
No action is needed on your end. As users interact with your app and encounter paywalls, Superwall will automatically begin assigning demand scores and the charts will populate.
> **Tip:** You can also try expanding the date range to **Last 90 days** or **Last 180 days** to capture a wider window of activity.
### Coverage
At the top of the Demand Score page, the **Coverage** card shows what percentage of your recent paywall viewers have been assigned a demand score:
Coverage is color-coded to help you quickly assess data reliability:
| Coverage | Indicator | Meaning |
| --------- | --------- | ------------------------------------------------------------------------ |
| Above 80% | Green | Great, you can confidently segment and run demand-score-based audiences. |
| 50–80% | Yellow | OK, results are usable but may have gaps. |
| Below 50% | Red | Low, try selecting a longer date range for more reliable results. |
### Selecting a date range
Use the date range selector in the top-right corner to adjust the time window for all charts and breakdowns on the page. Options include **Last 7 days**, **Last 30 days**, **Last 90 days**, and **Last 180 days**:
All sections on the page (coverage, charts, breakdowns, and AI analysis) update to reflect the selected range.
### Using Demand Score for targeting
The `demandScore` attribute (a number from 1 to 100) is available as an audience filter in [campaigns](/docs/dashboard/dashboard-campaigns/campaigns). Rather than using fixed tiers, use the charts on this page to understand where natural breakpoints exist in your own data, then create custom score ranges that match your app's audience.
For example, if the [Conversion Rate](/docs/dashboard/dashboard-demand-score/demand-score-insights#conversion-rate) chart shows a clear jump at score 70, you might target 70–100 as your "high intent" range. Every app's distribution is different, so let your data guide the ranges you choose.
For details on setting up demand score filters, see [Using Demand Score in Campaigns](/docs/dashboard/dashboard-demand-score/demand-score-experiments).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Access Controls
Manage organization roles, project access, and scoped API keys.
Use **Access Controls** to decide who can work inside your organization, which projects they can access, and what organization API keys are allowed to do.
Access controls apply at the organization level. You can give a member or API key access to every project, or restrict it to specific projects.
### Opening Access Controls
Open an app and go to **Settings > Team** to manage member roles and project access.
Use these settings pages for access management:
| Page | Use it to |
| -------- | ---------------------------------------------------------------------------------------- |
| Team | Invite teammates, update organization roles, and restrict members to specific projects. |
| API Keys | Create, update, or revoke organization API keys with selected scopes and project access. |
Only **Owners** and **Admins** can manage access. Owners can manage any role, including other Owners. Admins can manage most members and API keys, but they cannot assign or manage the Owner role.
> **Warning:** If an Admin is restricted to specific projects, they can only manage access for projects they can already access. Restricted Admins cannot grant unrestricted organization access.
### Organization roles
Organization roles control the maximum set of actions a member can take. Project access can narrow where those actions apply, but it cannot grant permissions beyond the member's organization role.
| Role | What it can do |
| ------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Owner | Full organization control. Owners can manage billing, settings, access controls, API keys, and other Owners. Owners always have access to all projects. |
| Admin | Full working access and access-management permissions, except for managing Owners. Admins can be restricted to specific projects. |
| User (Legacy) | Legacy Admin-level role kept for backward compatibility. Treat this as full access and reassign it when possible. |
| Editor | Can create and edit paywalls, campaigns, notifications, and assets. Editors can view related resources, but cannot manage access or sensitive organization settings. |
| Reader | Read-only visibility into dashboard resources. Readers cannot create, update, or delete resources. |
| Analyst | Read-only, analytics-focused visibility for stakeholders who need reporting access without edit permissions. |
### Project access
Each member has one project access mode:
| Mode | What it means |
| ------------ | ------------------------------------------------------------------------------------------ |
| All Projects | The member can access every current and future project allowed by their organization role. |
| Restricted | The member can only access the projects you assign to them. |
When a member is **Restricted**, assign one role for each project they can access:
| Project role | Use it for |
| ------------ | ------------------------------------- |
| Admin | Project-level management access. |
| Editor | Editing resources inside the project. |
| Viewer | Read-only access to the project. |
> **Note:** Project roles are capped by the organization role. For example, a Reader with a Project Admin grant is still read-only because the organization role does not allow writes.
Use the **Project access** dropdown when inviting or editing a member to choose **Restricted**. When selected, Superwall shows the project assignments and project role controls for that member.
### Invite a member
1. Open **Settings > Team**.
2. Click **Invite member**.
3. Enter the member's name and email.
4. Choose an organization role.
5. Choose **All Projects** or **Restricted**.
6. If restricted, select the projects they can access and choose a project role for each one.
7. Click **Invite**.
The invite appears as pending until the user accepts it.
### Update a member
From **Settings > Team**, click **Edit** next to a member. You can change their organization role, project access mode, and project assignments.
Owners cannot remove or demote the last Owner in an organization. Admins cannot assign the Owner role or edit existing Owners.
### API key access
Organization API keys use the same access model:
| Setting | What it controls |
| -------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Scopes | Which resources the key can read or write, such as paywalls, campaigns, products, webhooks, charts, users, assets, access controls, or ClickHouse analytics data. |
| Project Access | Whether the key can operate across all projects or only selected projects. |
Both checks must pass. For example, an API key with `paywalls:write` and **Restricted** access to one project can only update paywalls in that project.
In the create key dialog, choose the scopes first, then use **Project access** to decide whether the key can access all projects or only selected projects.
When you create a key, Superwall shows the token once. Copy it before closing the dialog. After that, the dashboard only shows a masked token.
### Revoke or update an API key
Use **Settings > API Keys** to review each key's scopes, project access, creation date, and last-used timestamp. Edit the key to change its scopes or project restrictions, or revoke it when it is no longer needed.
> **Tip:** Prefer restricted API keys for automation. Give each service only the scopes and projects it needs.
Keys with `data:read` can use the [ClickHouse query API](/docs/dashboard/guides/query-clickhouse) to run read-only SQL against your organization's analytics data.
### Troubleshooting
If a member cannot see a project, confirm that their project access mode is **All Projects** or that the project is selected in their restricted assignments.
If an API request is denied, check both the key's scopes and its project access. The key needs the correct resource scope and access to the target project.
If you cannot assign an Owner, make sure you are signed in as an Owner. Admins cannot grant or manage Owner access.
### Related
* [Team settings](/docs/dashboard/dashboard-settings/overview-settings-team)
* [Projects](/docs/dashboard/dashboard-settings/overview-settings-projects)
* [Keys](/docs/dashboard/dashboard-settings/overview-settings-keys)
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Advanced
In the **Advanced** section within **Settings**, you can view system health and remove your app:
### Disabling Superwall
If you'd like to temporarily disable Superwall, **click** the **Disable Superwall** button. You can later resume it, but disabling Superwall stops all paywalls from being presented or placements being evaluated.
### Removing your app
To permanently remove your app from Superwall, **click** the **Delete Application** button. You cannot undo this action.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# All teams
In the **All Teams** section within **Settings**, you can easily view each team that's part of your Superwall account:
When you click on that link, a modal appears to quickly filter through available options:
> **Tip:** You can also activate this by using the ⌘+K keyboard shortcut.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Apple Search Ads
Integrate Apple Search Ads with Superwall. View details on users acquired via search ads, visualize conversions from Apple Search Ads in charts, and create powerful campaign filters to target users using search ad data. Search ad integration requires 3.12.0 of the Superwall SDK or higher.
In the **Apple Search Ads** section within **Integrations**, you can the enable Apple Search Ads integration with Superwall:
> **Note:** Apple offers two different search ad services, "Basic" and "Advanced" tiers. Superwall supports
> both of them, though more data is available with the Advanced ads.
### Basic search ads setup
If you're only using basic search ads, **click** the toggle next to **Basic Apple Search Ads** to enable the integration:
That's it, you're all set. With basic Apple Search Ads enabled, you'll be to see users acquired via search ads in the [users page](/docs/dashboard/overview-users).
To see what you can do with advanced search ads data, skip down to the [use cases](#use-cases) section.
### Advanced search ads setup
Advanced search ads takes a few more steps since it requires the [Campaign Management API](https://searchads.apple.com/help/campaigns/0022-use-the-campaign-management-api). The overview is as follows, with more details about each step below them:
* First, you'll need to create a user in Apple Search Ads **using a different Apple Account** than your primary Apple Account.
* This new user will need to be set up with either the API Account Manager or API Account Read Only role.
* Then, you'll generate three things by pasting in a public key from Superwall: a client ID, team ID and key ID.
* Finally, you'll enter those three values into Superwall.
**Step One: Invite a new user**
1. Go to [searchads.apple.com](https://searchads.apple.com) and click **Sign In -> Advanced**.
2. Locate your account name in the top right corner and click **Account Name -> Settings**.
3. Under User Management, click **Invite Users**.
4. Grant the user appropriate permissions and enter in the rest of the details. The email address here is the one you'll want to use to create a new user in Apple Search Ads:
**Step Two: Accept the invitation**
Open the email and follow Apple's instructions to set up a new user with Apple Search ads. The email will look similar to this:
Once you've accepted the invitation using the invited Apple Account:
1. Once again, go to [searchads.apple.com](https://searchads.apple.com) and click **Sign In -> Advanced**.
2. Locate your account name in the top right corner and click **Account Name -> Settings**.
3. Over in Superwall, go to the **Settings -> Apple Search Ads -> click copy** under the public key:
4. Back in Apple Search Ads, paste the public key under **Public Key** and click **Generate API Client**:
**Step Three: Generate the client ID, team ID and key ID**
Now, you should see three values that have been generated by Apple Search Ads, a client ID, team ID and key ID.
1. Copy each generated value.
2. In Superwall, paste each value in and click "Update ASA Configuration."
3. Finally, click on "Check Configuration" and confirm everything is set up properly.
### Use cases
Once you've enabled Apple Search Ads, you can use the data in a few ways. First, users who've been acquired from a search ad will display that information in the users page under "Apple Search Ads." This is available with either the basic or advanced search ads. This can be useful for understanding the quality of users acquired from search ads.
If you're using advanced search ads, you get significantly more capabilities:
* You can leverage search ad data in your campaigns. This opens up the ability to do things like showing a specific paywall to a user who was acquired via a search ad, tailor messaging from the keyword that was used, and more.
* You can view search ads data in charts, breaking down metrics by campaign name and more.
#### Viewing users acquired via Apple Search Ads
If any user was acquired via a search ad, you'll see that data in the [users page](/docs/dashboard/overview-users). This can be useful for understanding the quality of users acquired from search ads:
Here's a breakdown of the attributes you'll see:
| Attribute | Example | Description |
| ----------------- | --------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| Ad Group Id | 1684936422 | The identifier for the ad group. Use Get Ad Group-Level Reports to correlate your attribution response by adGroupId. |
| Ad Group Name | Primary Ad Group | The name of the ad group for organizational and reporting purposes. |
| Ad Id | -1 | The identifier representing the assignment relationship between an ad object and an ad group. Applies to devices running iOS 15.2 and later. |
| Attribution | true | A Boolean value indicating if the attribution was successful. Returns true if a user clicks an ad up to 30 days before downloading your app. |
| Bid Amount | 0.25 | The cost-per-click (CPC) bid amount placed for this ad group. |
| Bid Currency | GBP | The currency used for the bid amount. |
| Campaign Id | 1633810596 | The unique identifier for the campaign. Use Get Campaign-Level Reports to correlate your attribution response by campaignId. |
| Campaign Name | Primary Campaign (US) | The name of the campaign, useful for tracking and organizational purposes. |
| Conversion Type | Download | The type of conversion, either Download or Redownload. |
| Country Or Region | US | The country or region for the campaign. |
| Keyword Id | 1685193881 | The identifier for the keyword. |
| Keyword Name | baskeball app | The specific keyword that triggered the ad. |
| Match Type | EXACT | The keyword matching type used to trigger the ad (e.g., EXACT, BROAD, or PHRASE). |
| Org Id | 3621140 | The identifier of the organization that owns the campaign. This is the same as your account in the Apple Search Ads UI. |
#### Using search ad data in campaigns
Using the table above, you can turn around and use any of those values to create [campaign filters](/docs/dashboard/dashboard-campaigns/campaigns-audience#filters):
> **Warning:** There is a delay from the moment a user downloads your app via a search ad to the time that event
> is sent to Superwall from Apple's servers. For that reason, using search ad data as a filter on
> events like an app's launch is discouraged.
#### Charts
Use data from Apple Search Ads in our [charts](/docs/dashboard/charts) as a breakdown and filter:
Apple Search Ads data can be used in the following charts:
* **Proceeds**
* **Sales**
* **Conversions**
* **New Subscriptions**
* **New Trials**
* **Trial Conversions**
* **Refund Rate**
As far as search ads data, you can create breakdowns using the following:
* **Ad Group Name**
* **Campaign Name**
* **Keywords Match Name**
* **Match Type**
Some common use cases here are:
* Attributing new trials from a search campaign.
* Seeing which keywords generate the most revenue.
* Understanding the quality of users acquired from a search ad.
* etc.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Audit Log
Review organization activity in Dashboard v2.
> **Note:** Audit Log is available in public beta when you enable New Dashboard Experience for
> the application you are working in.
Use **Audit Log** to review recent organization activity across the Superwall dashboard and V2 API. It shows who made a request, what they did, whether it was allowed or rejected, and the request context Superwall recorded at the time.
Audit Log is organization-wide. It is useful when you need to confirm who changed a resource, investigate a denied API request, or follow activity from one dashboard session. You can find it in the leading sidebar by clicking the app switcher:
### Before you start
To use Audit Log:
* Enable **New Dashboard Experience** from **Settings > Public Beta**.
* Use an account role with audit log access.
Owners, Admins, and legacy Users can view the audit log. Editors, Readers, and Analysts do not have audit log access.
Enabling **New Dashboard Experience** makes Dashboard v2 sections available as they roll out. It does not replace every legacy dashboard page or add Audit Log to the legacy sidebar.
> **Warning:** Audit Log is in public beta. The page, filters, and event details may change as Dashboard v2
> continues to roll out.
### Open the audit log
To open the full Dashboard v2 shell, go directly to:
```txt
https://app.superwall.com
```
If you are signed in, Superwall opens the Dashboard v2 organization picker. After you choose an organization, Dashboard v2 opens the first available app dashboard with the new sidebar.
You can also open a specific app dashboard when you know the organization and application IDs:
```txt
https://app.superwall.com/{organization_id}/{application_id}/dashboard
```
To open Audit Log directly:
```txt
https://app.superwall.com/{organization_id}/audit-log
```
If you are already in the full Dashboard v2 shell, you can also open the organization and project switcher in the sidebar, then choose **Audit Log**. The legacy dashboard sidebar does not show this item.
Audit Log is attached to the organization, not a single app. If your organization has multiple projects or apps, the page shows activity for the organization you are currently viewing.
> **Note:** Audit Log is in public beta. This interface is a work in progress and is subject to change.
### Read the event list
Each row represents one recorded request. The list is newest first and includes:
| Field | What it means |
| -------- | ------------------------------------------------------------------------------- |
| Actor | The user or API key that made the request. |
| Action | The parsed action, such as viewing, creating, updating, or deleting a resource. |
| Resource | The resource type and ID when Superwall can resolve one. |
| Outcome | Whether the request was allowed or rejected. |
| Time | When the request occurred. |
Rejected requests are marked so you can quickly find permission or authentication failures.
### Filter activity
Use filters to narrow the list:
| Filter | Use it to |
| ---------------- | --------------------------------------------------------------------- |
| Date range | Show the last 24 hours, last 7 days, last 30 days, or a custom range. |
| Action type | Show all actions, only views, or only changes. |
| Outcome | Show all requests, allowed requests, or rejected requests. |
| Actor | Search by actor name, API key name, or numeric user ID. |
| Advanced filters | Filter by HTTP method, endpoint ID, or failure code. |
Click **Refresh** to load the latest matching events. Use **Next** and **Previous** to move through additional pages when more events are available.
### Review event details
Click an event to open its detail sheet.
The detail sheet can include:
| Section | What it shows |
| ------------------- | --------------------------------------------------------------------------------- |
| Who | The acting user or API key, authentication method, and session ID when available. |
| Where | Device, location, IP address, and User-Agent context when available. |
| What | The resolved action, resource type, and resource ID. |
| Changes | Before and after values for supported mutations. |
| Why it was rejected | Failure stage, failure code, and status code for denied requests. |
| Developer details | Lower-level request data such as endpoint, method, path, and request ID. |
When a session ID is present, click **View this session** to filter the list to the other recorded actions from that login session.
### What gets recorded
Audit Log records served V2 API requests for the organization. Entries can include dashboard activity and API key activity, depending on how the request was authenticated.
For each entry, Superwall stores the request outcome, the endpoint, the actor, resource details when known, and request context such as IP address and User-Agent. For supported write actions, Superwall can also show a structured before-and-after change list.
> **Note:** Some older entries or read-only actions may not include every detail section. For example, a read
> request may not have changes, and older entries may not include device or location context.
### Related
* [Public Beta](/docs/dashboard/dashboard-settings/overview-settings-public-beta)
* [Team settings](/docs/dashboard/dashboard-settings/overview-settings-team)
* [Access Controls](/docs/dashboard/dashboard-settings/overview-settings-access-controls)
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Billing
In the **Billing** section in **Settings**, you can enter, or change, billing details for your Superwall account:
### Enter or edit billing details
Below the invoice section, you can enter (or edit) your billing details at any point. When you're finished, **click** the **Update Billing Details** button to save your changes.
### View past invoices
You can view upcoming and previous invoices from Superwall in this section, along with your subscription status right above it as well. The table will show payment status, the amount owed or paid, and the period the invoice fell within.
> **Tip:** You can also click any invoice row to download it as a .pdf.
### Entering in or editing a card on file
To enter in a credit card for payments, **click** the **Add Card** button above the invoice section:
From there, you can manually enter in your card details:
Or, you can use the Autofill Link service by clicking the green "Autofill Link" button:
If you have a card already present, you can remove it and add a different one here as well.
If you have any questions about your billing details or invoices, please feel free to reach out to us.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Keys
In the **Keys** section under **Settings**, you can easily view or copy your API key, view session starts by the last seven days, and app version sessions from the last seven days.
### API Key
You'll use your API key to initialize the Superwall client in your apps. Each one is prepended with `pk_` and then the identifier. To easily copy it, **click** the **Copy** icon on the right-hand side:
> **Note:** These are public SDK keys used to configure Superwall in your app. For scoped organization API keys used by servers, CI jobs, or other backend automation, use [Access Controls](/docs/dashboard/dashboard-settings/overview-settings-access-controls).
### Session starts by SDK version
Use the session starts by SDK chart to see how many sessions are being started, split out by the SDK version of Superwall.
This helps debug any potential issues that may occur by comparing sessions against the version of our SDK users are on. Of course, if your issue appears to be related to Superwall's SDK — always feel free to reach out so we can investigate.
### App version
Similarly, the app version chart helps you narrow down issues by showing sessions split out by app versions. If the use of our SDK didn't change, but your app version did, and an issue is occurring — then it may related to your app specific logic.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Localization
Todo.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Projects
In the **Projects** section within **Settings**, you logically group your apps together (regardless of the platform they are on):
Projects are typically the same app on multiple platforms. That is, the same app on iOS and Android. Grouping them together as a project can help with organization and make reporting a bit easier to manage.
### Creating a new project
To create a new project, **click** the **Create Project** button at the top right:
From there, give it a name and **click** the **Save** button:
### Adding apps to a project
After you've created a project, you can select an app for the iOS and Android platform by clicking their respective buttons:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Public Beta
In the **Public Beta** section within **Settings**, you can opt-in to Superwall beta features:
Simply toggle which features you'd like to activate for your Superwall account.
> **Warning:** These features are in beta for a reason. You may encounter bugs or errors.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Refund Protection
In the **Refund Protection** section under **Settings**, you can configure settings to better equip Apple to handle refund requests from your iOS app. This could result in fewer refunds being issued based on the context you provide Apple:
> **Warning:** Before you configure this, make sure you have [revenue tracking](/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking) set up.
### Refund protection options
When you opt into refund protection, there are four different options to choose from:
1. **Do not handle (default):** The default option, which means Apple will handle refunds as they see fit.
2. **Ask Apple to grant all refunds:** This option will inform Apple to grant **all** refunds, regardless of the context you provide.
3. **Ask Apple to decline all refunds:** This option will inform Apple that you wish to default to declining refunds. For example, if you have an app that has a credits-based system and a user requests a refund, you may want to try and decline that refund if the services were provided.
4. **Submit data and let Apple decide:** This option will inform Apple that you wish to submit data to them for each refund request. This data could be used to help Apple make a more informed decision on whether to grant or decline the refund.
### In-app purchase Configuration
You'll need to have in-app purchases configured with Superwall to use refund protection. For more information on setup, check this doc [out](/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking#in-app-purchase-configuration).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Google Play Revenue Tracking
In the **Revenue Tracking** section under **Settings**, you can now setup Google
Play Revenue Tracking.
> **Warning:** Google has made this really hard, so if you don't exactly follow the steps
> below, you might not get it working.
> **Warning:** Once configured, it can take up to 36 hours for the keys to start working.
### 1\. Enable Required APIs
* Enable: [Google Play Android Developer
API](https://console.cloud.google.com/apis/library/androidpublisher.googleapis.com)
* Enable: [Cloud Pub/Sub
API](https://console.cloud.google.com/apis/library/pubsub.googleapis.com)
If these are enabled, you'll see a blue "Manage" button next to the "Try this
API" button and a green API Enabled check.
### 2\. Create a Service Account
#### Create a new service account
* Visit [Service
Accounts](https://console.cloud.google.com/iam-admin/serviceaccounts) and
create a new user.
* 1. Create service account
You can specify anything here.
* 2. Permissions
* Add the "Pub/Sub Admin" role
* Add the "Monitoring Viewer" role
* 3. Principals with access
Skip this step.
#### Download the service account credentials
1. Click on the newly created service account
2. Go to the "Keys" tab
3. Click "Add key"
4. Select "Create new key"
5. Select "JSON"
6. Click "Create"
7. Upload that key file to Superwall under "Google Play Private Key"
### 3\. Add Service Account to Google Play Console
1. Visit [Google Play Console](https://play.google.com/console/u/0/signup)
2. Select "Users and Permissions"
3. Click "Invite new users"
4. Paste in the email address of the service account you created. You'll find this under the "Details" tab of your service account.
5. Select "Account Permissions"
6. Add the following permissions:
* "View app information and download bulk reports"
* "View financial data, orders, and cancellation survey responses"
* "Manage orders and subscriptions"
7. Click "Invite"
### 4\. Setup Pub/Sub Topic
1. Go to your app within the Google Play Console
2. Select "Monetize with Play"
3. Select "Monetization setup"
4. Under "Google Play Billing", check "Enable real-time notifications"
5. Copy the "Topic Name" from Superwall and paste it into the "Topic name" field in the Google Play Console.
* If you do not see this field, ensure the service account from [Step 3](#3-add-service-account-to-google-play-console) has been correctly added to the Play Console
6. Under "Notification content", select "Subscriptions, voided purchases, and all one-time products"
7. Click "Save"
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Revenue Tracking
In the **Revenue Tracking** section under **Settings**, you can set up revenue tracking three different ways. Revenue tracking is required to show revenue metrics in the Superwall dashboard.
## Status
Your revenue tracking status will be listed at the top, indicating if you've successfully set it up or not:
> **Note:** Until we receive the first event for your app (including Sandbox events), the configuration will still show as **missing**.
## Methods
There are different methods for revenue tracking depending on your platform:
* iOS: [App Store Connect](#ios-app-store-connect)
* Android: [Google Play](#android-google-play)
If you're using RevenueCat for purchase handling: [RevenueCat](#revenuecat)
> **Warning:** Choose only **one** of these methods.
> As soon as you've completed the steps for any of them, you should see integrated events begin to show up in Superwall's metrics.
### iOS: App Store Connect
#### Option 1 - App Store Connect Server Notifications
Use this method to forward subscriptions events from App Store Connect back to Superwall. To get started, go to **App Store Connect → App Information → App Store Server Notifications → Production & Sandbox URL fields:**
For the URL, use the value in Superwall that was prefilled by clicking the copy button:
Then, enter this in App Store Connect modal:
**Click** the **Save** button once you've entered in the URL.
#### Option 2 - Event Forwarding
If you handle subscription logic on your own server and are using Apple's subscription events notifications, use this method. It will forward Apple subscription events from your server to Superwall.
To implement this method, simply forward the **unmodified request** to Superwall before any other application logic.
Here's a Node.js example, just be sure to use your own API key in place of `YOUR_PRIVATE_KEY` in the snippet below:
> **Warning:** Your private key is **not** the same as your public key. Superwall will prefill your private key in the code snippets on the Revenue Tracking page for both Event Forwarding and App Store Connect setup.
```javascript
request.post(
{
url: "https://superwall.com/api/integrations/app-store-connect/webhook?pk=YOUR_PRIVATE_KEY",
headers: { "Content-Type": "application/json" },
body: JSON.stringify(req.body),
timeout: 5000,
},
(error, response, body) => {
if (!error && response.statusCode == 200) {
console.log("Successfully forwarded to Superwall")
} else {
console.error("Failed to send notification to Superwall", error)
}
}
)
```
#### In-App Purchase configuration
Setting up the in-app purchase configuration for iOS apps allows Superwall to power features like refund
consumption.{" "}
To complete setup, follow these steps:
## Tab
- Navigate to [App Store Connect](https://appstoreconnect.apple.com). - Click on **Users and
Access**.
## Tab
- Click on **Integrations** at the top. - Under **Keys**, choose **In-App Purchase**.
## Tab
- Click on **+** to create a new key if you don't have one. Add a name, and click **Generate**.> **Note:** You can reuse the **same key** for all of the apps falling under the same App Store Connect
> account. Though, you must still have access to the one-time download of its generated P8 key
> file. If you don't have access to this anymore, simply create a new one.
- **Click** on "**Download In-App Purchase Key**" for the new key. On the resulting
modal, click **Download**.> **Warning:** **IMPORTANT**: You only have one chance to download the key file. Make sure to save it in a
> secure location.
## Tab
* Upload the key file you downloaded in the previous step to Superwall under "P8 Key File." -
Fill in the **Bundle ID** of your app. - Enter the **Key ID** of the key you created in App
Store Connect. You can find it in the "Key ID" column shown in the image from step 3. Locate the
row for the key you made and copy the corresponding Key ID here.> **Warning:** Bundle IDs are case-sensitive. Enter the Bundle ID exactly as it appears in App Store Connect
> or Xcode, including capitalization. For example, `com.Company.App` and `com.company.app` are
> treated as different bundle IDs.
- For **Issuer ID**, fill in
the value found at **Users and Access -> Integrations -> In-App Purchase** in App Store Connect:
- **Click** on
**Update** and confirm everything is set up correctly.
#### App Store Connect API
Setting up the App Store Connect API helps Superwall pull product data from the App Store.
To complete setup, follow these steps:
## Tab
- Navigate to [App Store Connect](https://appstoreconnect.apple.com). - Click on **Users and
Access**.
## Tab
- Click on **Integrations** at the top. - Under **Keys**, choose **App Store Connect API**.
## Tab
- Choose **Team Keys** and create a new one. - Add a name, and for **Role** choose **App
Manager**. - **Click** on **Generate**. - **Click** on **Download** for the new key. On the
resulting modal, click **Download**.> **Warning:** **IMPORTANT**: You only have one chance to download the key file. Make sure to save it in a
> secure location.
## Tab
* Upload the key file you downloaded in the previous step to Superwall under "P8 Key File." -
Enter the **Key ID** of the key you created in App Store Connect. You can find it in the "Key
ID" column shown in the image from step 3. Locate the row for the key you made and copy the
corresponding Key ID here.
- For **Issuer ID**,
fill in the value found at **Users and Access -> Integrations -> In-App Purchase** in App Store Connect:
- **Click** on
**Update** and confirm everything is set up correctly.
### Apple Small Business Program
If you are part of Apple's Small Business Program, your proceeds cut is 15% instead of the standard 30%. To ensure Superwall reports revenue correctly, add the date you were accepted into the program. Optionally, add the date you were removed if applicable.
> **Note:** If you added your Apple Small Business Program status later on, Superwall will accurately reflect revenue for any new data. It does not backfill existing revenue metrics.
### Android: Google Play
You can now forward subscription events directly from Google Play to Superwall. For implementation details, please refer to our guide on [Revenue Tracking for Google Play](/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking-google-play).
### RevenueCat
Finally, if you're using RevenueCat, you can forward subscription events from RevenueCat to back to Superwall. For implementation details, please refer to their [documentation](https://www.revenuecat.com/docs/superwall).
#### Tracking Revenue with RevenueCat for iOS and Android Projects
If you are using RevenueCat and have *both* an Android and iOS app under the same project, be aware that you should have **two** Superwall apps (one for Android and iOS). Then, you can link them together as one project under [Settings -> Projects](/docs/dashboard/dashboard-settings/overview-settings-projects). In your RevenueCat project, you can refer to either the iOS or Android key from Superwall. Superwall will still segment the data by platform.
Here's an example, this app has both an Android and iOS project in Superwall. Both of them use RevenueCat:
In Superwall, those have been linked together as a project:
For *either* the iOS or Android project, go to **Settings -> Revenue Tracking -> RevenueCat** and get the integration token (or make one if you haven't yet):
Finally, in RevenueCat, use the token in their integration settings for Superwall:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Team
In the **Team** section within **Settings**, you can view and edit your Superwall team:
Team members can collaborate across your Superwall organization. By default, members can access all projects allowed by their role. To restrict members to specific projects, use [Access Controls](/docs/dashboard/dashboard-settings/overview-settings-access-controls).
### Invite users
To invite a user to collaborate on your apps, **click** on the **Invite Users** button at the top right:
From there, fill out the details (name and email address) and **click** the **Invite** button:
Once the user accepts the invite, they'll show up in your Team section. You can add or remove team members at anytime. To remove a team member, **click** the **trashcan** icon under **Actions**.
### Team roles
Only **Owners** or **Admins** can change team member roles. For project-level restrictions and API key permissions, use [Access Controls](/docs/dashboard/dashboard-settings/overview-settings-access-controls).
#### Owner — Full control
* Can perform all actions on the team/organization
* Can invite/remove team members
* Can assign or change any team member's role including other Owners
* Can modify billing and organization settings
* Access to all features including sensitive data (webhooks, API keys)
* Maximum privileges
#### Admin — Full access, limited team management
* Can perform most administrative actions
* Can invite/remove team members
* Cannot assign or change Owner roles
* Access to sensitive features like webhook destinations
* Full create/update/delete permissions on paywalls, campaigns, products, etc.
#### Editor — Can create and modify content
* Can create and update paywalls, campaigns, notifications, and assets
* Can view applications and organizations
* Cannot delete applications
* Cannot access team management (invite/remove members)
* Cannot access sensitive settings like webhooks or billing
#### Reader — View-only access
* Can view/read all resources (paywalls, campaigns, analytics, etc.)
* Cannot create, update, or delete anything
* Useful for stakeholders who need visibility but shouldn't make changes
#### Analyst — Analytics-focused visibility
* Can view analytics and reporting surfaces
* Cannot create, update, or delete resources
* Useful for finance, data, or growth stakeholders who need visibility without edit access
#### User (Legacy)
> **Warning:** The User role is a legacy role kept for backward compatibility. It has the same permissions as Admin. Use Admin, Editor, Reader, or Analyst for new assignments when possible.
* Has the same permissions as Admin
* Exists only for backward compatibility with accounts created before the current role system
* If you see team members with the User role, consider reassigning them to the appropriate role
### Renaming your team
To rename your team, enter in a new value name under the **Team Name** section, and **click** the **Save** button:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# General
Use the Settings area to set up API keys, metadata and more.
To access settings for your Superwall account, **click** the **Settings** button in the sidebar:
## Tab
Under the General section, you can set or edit metadata and some integration API keys for your app:
> **Note:** Some sections will hide or show depending on the platform your app is on. For example, for an
> Android app, Superwall will hide Apple-specific items.
**Name**
The name for your application in Superwall. This isn't user-facing and only used within Superwall. You can change it anytime.**Apple App ID**
Fill in your app's Apple identifier here. You can find it by going to **App Store Connect -> General -> App Information**.**Bundle ID**
Fill in your iOS app's bundle identifier exactly as it appears in App Store Connect or Xcode. Bundle IDs are case-sensitive, and the casing must match when configuring Apple keys such as your In-App Purchase configuration.**Apple Custom URL Scheme**
We use URL schemes to perform deep link logic and for in-app previews of paywalls for iOS apps. To learn more about setting up deep links, visit this [doc](/docs/sdk/quickstart/in-app-paywall-previews#using-deep-links-to-present-paywalls).
## Tab
### Application settingsHere, you can enter metadata about your iOS app that corresponds to your Stripe integration.
1) **Icon:** An icon to represent your app, we recommend using the same one that your iOS app does. This will appear on the checkout and subscription management pages.
2) **Web Paywall Domain:** The domain your paywalls will be shown from. This was set when the Stripe app was created, and cannot be changed.
3) **Application Name:** The name of your app, we recommend using the same name as your iOS app.
4) **Support URL:** A URL to your support page. This will be shown on the checkout and subscription management pages.
5) **Support Email:** An email you provide customers for support questions and general reach out
6) **Redeemable on Desktop:** If your app is an iPad app on Mac, enable this option so that users can redeem products on their Mac. If you aren't using iPads Apps on the Mac, you can disable this. If this is disabled, Superwall enforces redemption on an iOS device.### Stripe Live ConfigurationThis section allows you to connect Stripe keys with Superwall. You will need a:1) **Publishable Key:** A Stripe publishable key. Stripe creates this key for you, you don't need to generate it yourself.
2) **Secret Key:** A Stripe secret key that you create. Once you've made one, paste it here.You can find these keys [in your Stripe account](https://dashboard.stripe.com/settings/apps/com.superwall.stripe-rak). If you need help getting set up, check out the docs [here](/docs/web-checkout/web-checkout-configuring-stripe-keys-and-settings).### Stripe Sandbox ConfigurationThe sandbox configuration allows you to test purchasing flows with your web checkout integration. If you need to find these keys, you can find them in [your Stripe account](https://dashboard.stripe.com/test/settings/apps/com.superwall.stripe-rak).1) **Publishable Key:** A Stripe publishable key. Stripe creates this key for you, you don't need to generate it yourself.
2) **Secret Key:** A Stripe secret key that you create. Once you've made one, paste it here.### iOS configurationThis section has critical information for your iOS app. Without it, web checkout won't work.1) **Apple Custom URL Scheme (no slashes)**: Your custom URL scheme. If you haven't set this up, view the [documentation](/docs/sdk/quickstart/in-app-paywall-previews).
2) **Apple App ID**: Your app's Apple ID. You can find this in **App Store Connect -> General -> App Information**.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# RevenueCat Migration Guide
A guide to migrating from RevenueCat to Superwall.
If you're looking to migrate off RevenueCat and use Superwall, here's what you'll need to do along with a few considerations. Your setup can look a little different depending on how you're using RevenueCat, so we'll break it down into a few different sections. Jump to the one that fits your current architecture.
### If you're currently using RevenueCat and not Superwall
If you've not installed or shipped the Superwall SDK, and are only using RevenueCat — then it's a matter of removing one SDK and adding the other:
1. Remove the RevenueCat SDK from your project.
2. Install the Superwall SDK by following the [installation guide](/docs/getting-started-with-our-sdks).
3. Update any local data models to correlate purchase status.
For step 3, you might've been doing something similar to this to see if a user was subscribed:
```swift
// In RevenueCat's SDK
let customerInfo = try? await Purchases.shared.customerInfo()
return customerInfo.entitlements.active["Pro"]?.isActive ?? false
```
In Superwall, the concept is similar. You query active entitlements:
```swift
switch Superwall.shared.subscriptionStatus {
case .active(let entitlements):
logger.info("User has active entitlements: \(entitlements)")
handler(true)
case .inactive:
logger.info("User is free plan.")
handler(false)
case .unknown:
logger.info("User is inactive.")
handler(false)
}
```
Or, if you're only dealing with one entitlement, you can simplify the above to:
```swift
if Superwall.shared.subscriptionStatus.isActive {
// The user has an active entitlement
}
```
### If you're using a [PurchaseController](/docs/sdk/guides/advanced-configuration) with Superwall and RevenueCat
In this case, it's mostly a matter of removing the `PurchaseController` implementation. Remember, a purchase controller is for manually assigning a subscription state to a user and performing purchase logic. Superwall's SDK does all of that out of the box without any code from you:
```swift
// Remove the `PurchaseController` implementation from your app.
// Change this code...
let purchaseController = RCPurchaseController()
Superwall.configure(
apiKey: "MY_API_KEY",
purchaseController: purchaseController
)
// To this...
Superwall.configure(apiKey: "MY_API_KEY")
```
Now, when Superwall is configured without a purchase controller, the SDK takes over all purchasing, restoring and entitlement management.
### If you're using observer mode
If you're using RevenueCat today just with [observer mode](/docs/sdk/guides/using-revenuecat#using-purchasesarecompletedby) — you're free to continue to do so. Simply install the Superwall SDK and continue on.
### Considerations
1. **Paywalls:** RevenueCat's paywalls can be displayed if an entitlement isn't active, manually, or by providing custom logic. Superwall can do all of those presentation methods as well. The core difference is with Superwall, typically users [register a placement](/docs/sdk/quickstart/feature-gating) at the call site instead of looking at an entitlement. This means you can show a paywall based on one or several conditions, not just whether or not a user has an entitlement.
2. **Purchases:** Superwall uses the relevant app storefront (App Store or Google Play) to check for a source of truth for purchases. This is tied to the account logged into the device. For example, if a user is logged into the same Apple ID across an iPad, Mac and iPhone — any subscription they buy in-app will work on all of those devices too. RevenueCat uses a similar approach, so there typically isn't much you need to do. If any subscription status issues arise, typically restoring the user's purchases puts things into place.
Even if you're using [web checkout](/docs/web-checkout) with either platform, Superwall allows you to manually assign a subscription state to a user via [a `PurchaseController`](/docs/sdk/guides/advanced-configuration).
3. **Platform differences:** Like all products, Superwall and RevenueCat bring different features to the table, even though there are a lot of similarities. While both offer subscription SDKs, paywalls, and analytics - it helps to familiarize yourself with how Superwall is different. Superwall works on the foundations of registering placements and filtering users who activate them into audiences. Superwall groups those concepts together into [campaigns](/docs/dashboard/dashboard-campaigns/campaigns). This means that you're ready from day one to run all sorts of price tests, paywall experiments, and more.
In terms of reporting, RevenueCat currently offers some metrics like LTV and MRR that you may still need. If so, you can continue using RevenueCat alongside Superwall in [observer mode](/docs/sdk/guides/using-revenuecat#using-purchasesarecompletedby) and all of your dashboard analytics should work as they always have.
***
Whatever your setup, Superwall is ready to meet you where you're at. Whether you want to go all-in with Superwall, use it with RevenueCat or any other approach, our SDK is flexible enough to support you.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Pre-Launch Checklist
Ready to ship your app with Superwall? Here is a last minute checklist to give you confidence that you're ready to ship without issue.
## Have a card on file.
In your Superwall account, make sure you've got a card on file to avoid any service disruptions.
Go to `Settings->Billing` in your Superwall account to add one if you haven't yet.
## Products are correctly configured.
Set up your products in their respective storefront first, whether that's App Store Connect or
Google Play. Once you've done that, add them into Superwall. All of their respective identifiers
should match what they are in each storefront. For more details, refer to this
[page](/docs/dashboard/products).
## Products are on a paywall
Each paywall should display one or more of those previously added products. You can associate
them easily on the left hand side of the paywall editor.
## SDK is configured.
Be sure your paywall presents and our SDK is configured in your app. If you need to double check
things, check out the [docs for the relevant platform](/docs/getting-started-with-our-sdks).
## Complete a purchase.
Next, after your paywall shows in Testflight and beta builds, make sure you can successfully
purchase a product, start a trial or kick off a subscription. If you run into an issue, try
these steps in our [troubleshooting guide](/docs/support/troubleshooting). They solve a majority of the
common problems.
## All subscriptions are approved.
Finally, make sure that your subscriptions have been approved in each storefront. On App Store
Connect, for example, you'll have to send off each one individually for review. If this is your
initial launch, you can have them approved alongside the first build of your app.
If everything looks good here, you should be ready to launch with Superwall.
### Bonus Steps
These aren't essential, but they are good to think about to make sure you're leveraging all Superwall has to offer.
## Create a survey
No matter how much you optimize flows, designs or copy — the truth is that, statistically speaking, the majority of users will not convert. Finding out why is key, and you can do that with our surveys that you can attach to any paywall.Once a user closes a paywall, we'll present the survey attached to it. See how to set them up [here](/docs/dashboard/surveys).
## Don't be shy about placements
If you're new to Superwall, it might be tempting to use one, do-it-all placement — like `showPaywall` or something similar. We don't recommend this, please use an individual placement for each action or scenario that could possibly trigger a paywall. The more placements you have, the more flexible you can be. It opens up things like:1) Showing a particular paywall based on a placement. For example, in a caffeine tracking app, two of them might be `caffeineLogged` and `viewedCharts`. Later, you could tailor the paywall based on which placement was fired.
2) You can dynamically make some placements "Pro" or temporarily free to test feature gating without submitting app updates.
3) In your campaign view, you can see which placements resulted in conversions. This helps you see what particular features users might value the most.The easy advice is to simply create a placement for each action that might be paywalled. For a quick video on how to use placements, check out this [YouTube Short](https://youtube.com/shorts/lZx8fAL8Nvw?feature=shared).
## Use custom audiences
Audiences are how Superwall can segment users by filtering by several different values such as the time of day, app version and more. This lets you target different paywalls to certain audiences. To see an example of how you might set up an advanced example, see this video:
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Presenting Paywalls from One Another
Learn how to present a different paywall from one that's already presented.
It's possible to present another paywall from one already showing. This can be useful if you want to highlight a special discount, offer, or emphasize another feature more effectively using a different paywall. Check out the example here:
* A [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements) is evaluated when the button is tapped. Superwall sees that the user isn't subscribed, so a paywall is shown.
* Next, the user taps the "Custom Icons Too 👀" button.
* The current paywall dismisses, and then presents the icons-centric paywall.
> **Tip:** You can extend this technique to be used with several other interesting standard placements. For
> example, presenting a paywall when the user abandons a transaction, responds to a survey and more.
> Check out the examples [here](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements#standard-placements).
There are two different ways you can do this, with [custom placements](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#tap-behaviors) or by using [deep links](/docs/sdk/quickstart/in-app-paywall-previews). We recommend using custom placements, as the setup is a little easier.
> **Note:** Custom placements minimum SDK requirements are 3.7.3 for iOS, 1.2.4 for Android, 1.2.2 for
> flutter, and 1.2.6 for React Native.
They both have the same idea, though. You create a new campaign specifically for this purpose, attach a paywall and either add a filter (for deep linking) or a new placement (for custom placements) to match users to it.
> **Note:** While it's not *required* to make a new campaign, it is best practice. Then, if you later have
> other paywalls you wish to open in the same manner, you can simply add a new
> [audience](/docs/dashboard/dashboard-campaigns/campaigns-audience) for them in the campaign you make from the steps below.
### Use Custom Placements
## Add a Custom Placement Tap Behavior
Select a component on your paywall and add a **Custom Placement** Tap Behavior, and name it whatever you wish (i.e. showIconPaywall).
Finally, be sure to click **Publish** at the top of the editor to push your changes live
## Create a campaign for the other paywall to show
Create a new [campaign](/docs/dashboard/dashboard-campaigns/campaigns) specifically for this purpose, here — it's called "Custom Placement Example":
## Add the placement
In your new campaign, [add a new placement](/docs/dashboard/dashboard-campaigns/campaigns-placements#adding-a-placement) that matches the name of your custom action you added in step one. For us, that's `showIconPaywall`:
## Choose a paywall to show
Finally, choose a paywall that should present by **clicking** on the **Paywalls** button at the top:
### Use Deep Links
## Setup Deep Links
You'll need [deep links](/docs/sdk/quickstart/in-app-paywall-previews) set up for your app. This is how Superwall
will query parameters and later launch your desired paywall.
## Trigger the deep link from an existing paywall
Choose the paywall you want to open another paywall from. Then, click the element (a button, text, etc.) that should open the new paywall:1) In its component properties on the right-hand side, add a **Tap Behavior**.
2) Set its **Action** to **Open Url**.
3) For the URL, use your deep link scheme from step one, and then append a parameter which will represent which other paywall to present. This is specific to your app, but here — `offer` is the key and `icons` is the value. Your resulting URL should be constructed like this: `deepLinkScheme://?someKey=someValue`.
4) Set its **Type** to **Deep Link**.
5) Click **Done**.Here's what it should look like (again, with your own values here):
Finally, be sure to click **Publish** at the top of the editor to push your changes live.
## Create a campaign for the other paywall to show
Create a new [campaign](/docs/dashboard/dashboard-campaigns/campaigns) specifically for this purpose, here — it's called "Deeplink Example":
## Add the placement
In your new campaign, [add a placement](/docs/dashboard/dashboard-campaigns/campaigns-placements#adding-a-placement) for the `deepLink_open` standard placement:
## Edit the audience filter
Edit the default audience's filter to match `params.[whatever-you-named-the-parameter]`. Recall that in our example, the parameter was `offer` and the value was `icons`. So here, we'd type `params.offer` and **click** the **+** button:
Superwall will ask what type of new parameter this is — choose **Placement** and enter the parameter name once more (i.e. "offer"). Click **Save**:
Finally, choose the **is** operator and type in the value of your parameter (in our case, "icons"). Then, **click** the **+ Add Filter** button. Here's what it should look like:
## Choose a paywall to show
Finally, choose a paywall that should present by **clicking** on the **Paywalls** button at the top:
### Test Opens
After following the steps above for either method, be sure to test out your presentation. Open the relevant paywall on a device and tap on whichever button should trigger the logic. The currently presented paywall should dismiss, and then immediately after — the other paywall will show.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Query ClickHouse
Use the Superwall API to query your organization's ClickHouse-backed analytics data.
The ClickHouse query API gives you direct SQL access to the same analytics data Superwall uses for charts and campaign results. Use it when you need flexible reporting, internal dashboards, or ad hoc analysis without maintaining a separate data warehouse.
Querying from the terminal or a coding agent? The [Superwall CLI](/docs/dashboard/guides/superwall-cli#query-your-analytics-data) wraps this API: `superwall query "SELECT count() FROM sw.events_rep"` runs against your logged-in session, with no key handling needed.
Requests are scoped to your organization and require an organization API key with the `data:read` scope. Superwall provisions a read-only ClickHouse user for your organization on first use, then applies row-level policies so queries only return data for your organization's applications.
> **Warning:** Treat `data:read` keys as sensitive. They can query analytics data for your organization, so create dedicated keys, store them in a secret manager, and revoke them when they are no longer needed.
## Endpoint
Use either `POST` or `GET`:
| Method | Path | SQL location |
| ------ | -------------------------------------------------------------------- | --------------------- |
| `POST` | `https://api.superwall.com/v2/organizations/{organization_id}/query` | Request body |
| `GET` | `https://api.superwall.com/v2/organizations/{organization_id}/query` | `query` URL parameter |
`POST` is recommended for most queries because SQL can be long and multiline.
## Authentication
1. Open **Settings > API Keys** in the Superwall dashboard.
2. Create an organization API key.
3. Give the key the `data:read` scope.
4. Copy the token when Superwall shows it.
Pass the token as a bearer token:
```bash
Authorization: Bearer YOUR_SECRET_TOKEN
```
The token must belong to the organization in the path. A key from another organization cannot query this endpoint.
## Send a query
Set your organization ID and API key:
```bash
export SUPERWALL_ORG_ID="123"
export SUPERWALL_API_KEY="sk_..."
```
Run a query with `POST`:
```bash
curl "https://api.superwall.com/v2/organizations/$SUPERWALL_ORG_ID/query" \
--request POST \
--header "Authorization: Bearer $SUPERWALL_API_KEY" \
--data-binary "SELECT count() FROM sw.events_rep"
```
Run a query with `GET`:
```bash
curl --get "https://api.superwall.com/v2/organizations/$SUPERWALL_ORG_ID/query" \
--header "Authorization: Bearer $SUPERWALL_API_KEY" \
--data-urlencode "query=SELECT count() FROM sw.events_rep"
```
The response is the raw ClickHouse HTTP response. If you do not specify a format, ClickHouse returns its default text format. Add a `FORMAT` clause when you need JSON:
```bash
curl "https://api.superwall.com/v2/organizations/$SUPERWALL_ORG_ID/query" \
--request POST \
--header "Authorization: Bearer $SUPERWALL_API_KEY" \
--data-binary "
SELECT
name,
count() AS events
FROM sw.events_rep
WHERE ts >= now() - INTERVAL 7 DAY
GROUP BY name
ORDER BY events DESC
LIMIT 20
FORMAT JSONEachRow
"
```
## Use ClickHouse HTTP options
The endpoint proxies ClickHouse HTTP requests after Superwall authenticates your organization API key. You can pass standard ClickHouse URL parameters, such as `query`, `database`, or `default_format`, through the query string:
```bash
curl --get "https://api.superwall.com/v2/organizations/$SUPERWALL_ORG_ID/query" \
--header "Authorization: Bearer $SUPERWALL_API_KEY" \
--data-urlencode "query=SELECT name, count() FROM events_rep GROUP BY name LIMIT 20" \
--data-urlencode "database=sw" \
--data-urlencode "default_format=JSONEachRow"
```
Superwall does not expose the generated ClickHouse username and password. Authenticate to the Superwall endpoint with your bearer token instead of connecting directly to the ClickHouse cluster.
## Available tables
Your read-only user can query the analytics tables Superwall exposes for customer reporting:
| Table | Use it for |
| ------------------------------------------ | -------------------------------------------------------------------------------------------------------------- |
| `sw.events_rep` | Raw Superwall events, including event name, metadata, properties, sandbox flag, application ID, and timestamp. |
| `sw.events_hr_agg` | Hourly event aggregates. |
| `sw.demand_score_events_rep` | Demand Score event data. |
| `open_revenue.attributed_events_by_ts_rep` | Revenue and attribution events ordered by event time. |
| `open_revenue.paywall_open_events_agg` | Aggregated paywall open events. |
| `sw.subscription_status_rep` | Subscription status records. |
| `sw.user_attributes_rep` | User attributes set through the SDK or paywall flows. |
| `sw.applications_rep` | Application metadata available in ClickHouse. |
Use ClickHouse introspection queries to inspect columns before writing a production query:
```sql
SHOW TABLES FROM sw;
SHOW TABLES FROM open_revenue;
DESCRIBE TABLE sw.events_rep;
DESCRIBE TABLE open_revenue.attributed_events_by_ts_rep;
```
## Query JSON properties
Some event details are stored in JSON strings such as `props` and `meta`. Use ClickHouse JSON functions to extract them:
```sql
SELECT
JSONExtractString(props, '$placement_name') AS placement,
count() AS opens
FROM sw.events_rep
WHERE name = 'paywall_open'
AND ts >= now() - INTERVAL 30 DAY
GROUP BY placement
ORDER BY opens DESC
LIMIT 20
FORMAT JSONEachRow;
```
## Limits
Queries run as a read-only organization user with ClickHouse settings applied:
| Limit | Value |
| ---------------------- | ----------- |
| Maximum execution time | 300 seconds |
| Maximum threads | 4 |
| Maximum memory | 8 GB |
| Maximum bytes read | 20 GB |
If a query times out or uses too much memory, narrow the date range, add filters on `applicationId`, `isSandbox`, or event `name`, and avoid selecting large JSON columns unless you need them.
## Troubleshooting
| Status | What to check |
| ------ | ------------------------------------------------------------------------------------------------------------------------ |
| `401` | The request is missing a bearer token, or the token is invalid or revoked. |
| `403` | The API key does not include the `data:read` scope. |
| `404` | The requested organization resource could not be found. |
| `429` | Too many requests were sent in a short period. Retry later. |
| `500` | ClickHouse returned an unexpected error or Superwall could not proxy the request. Check the SQL and try a smaller query. |
## Related
* [Access Controls](/docs/dashboard/dashboard-settings/overview-settings-access-controls)
* [Charts](/docs/dashboard/charts)
* [Superwall Skill](/docs/dashboard/guides/superwall-skill)
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Superwall CLI
Set up the SDK, manage products, campaigns, and paywalls, query your analytics data, and call the API from your terminal or coding agent using the Superwall CLI.
The [Superwall CLI](https://github.com/superwall/cli) brings your whole Superwall account to the terminal: set up the SDK in your app, manage products, campaigns, and paywalls, run SQL against your analytics data, and call the Superwall and App Store Connect APIs. It's built for humans and coding agents alike, so everything it can do, your agent can do too.
> **Note:** The CLI is also what powers the [Superwall Skill](/docs/dashboard/guides/superwall-skill). Installing the skill teaches your coding agent to use these commands on your behalf, so you rarely need to memorize them. This page is the full reference for when you're driving the terminal yourself, or want to know exactly what your agent can do.
## Installation
Install the CLI globally with npm, then log in:
```bash
npm install --global superwall
superwall login
```
You can also run it without installing via `npx superwall`. The package installs two commands that behave identically: `superwall` and the shorter `sw`.
The CLI tells you when a new version is available. Update any time with:
```bash
superwall upgrade
```
## Authentication
`superwall login` opens your browser once, and every command shares that session. The session is stored in `~/.superwall`.
```bash
superwall login # opens the browser
superwall whoami # shows the logged-in account
superwall logout # ends the session
```
Approve the login on the page that opens, and you're done. The terminal picks it up automatically:
In CI or other headless environments, log in with an API key instead of a browser:
```bash
superwall login --api-key
```
If your account belongs to more than one organization, pick one with `superwall orgs use`. Otherwise, the CLI asks the first time it matters.
> **Note:** Logging in also installs the [Superwall agent skills](/docs/dashboard/guides/superwall-skill) into your coding agents and keeps them updated. See [Install agent skills](#install-agent-skills) below.
## Set up your app
The CLI's workflow commands handle SDK setup end to end:
```bash
npx superwall integrate # set up Superwall in your app from scratch
superwall migrate # switch from RevenueCat, Adapty, or Qonversion
superwall review # audit an existing setup; add --fix to repair issues
superwall doctor # quick health check
```
`integrate` is the fastest way to get started, and it works even before you have a Superwall account: run it in your project directory and it walks you through signing up right from the terminal. It works out what kind of app it's looking at, connects it to your Superwall account, and then runs the coding agent already on your machine (Claude Code or Codex, headless) to install and configure the SDK. From there it walks you through the rest: products, campaigns, placements, paywalls, and verifying everything on a real device.
`migrate` does the same for apps moving off RevenueCat, Adapty, or Qonversion, and `review` audits an existing integration, with `--fix` applying verified, safe fixes. Here's the end of a `review` run against a real iOS app: findings ranked by severity, proposed fixes written to a plan file, and nothing modified without your say-so:
### Drive the agent yourself
The CLI normally runs its workflows through a headless Claude Code or Codex on your machine. Add `--skill` to `integrate`, `migrate`, or `review` and instead of running anything, the CLI prints the exact instructions it would have given that agent: the bundled playbook for the task, composed for your project's framework, so an Expo project gets Expo instructions and never sees Swift ones.
```bash
superwall integrate --skill # prints the playbook, runs nothing
```
Reach for this when:
* **You use a different agent.** The CLI only drives Claude Code and Codex headlessly. Paste the playbook into Cursor, Gemini CLI, or any other agent and it can follow the same guided workflow there.
* **You want to stay in the loop.** A headless run works autonomously and reports back. Running the playbook in your own agent session lets you watch every step, approve each change, and steer as it goes.
* **You want to read it first.** Review exactly what the agent will be told to do before anything touches your codebase.
## Manage your account
Everything in the dashboard, from the terminal:
```bash
superwall apps list
superwall products create pro_monthly --price 9.99 --period month
superwall products storekit # generate a local .storekit file
superwall entitlements create pro
superwall campaigns create "Onboarding upsell" onboarding_complete
superwall paywalls list
superwall bootstrap # the whole account tree at a glance
```
| Command | Actions | Notes |
| -------------- | ----------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `bootstrap` | | Prints the complete account tree: orgs, projects, apps, campaigns, placements, and products |
| `apps` | `list`, `create`, `use` | Projects and platform apps; `create` takes `--platform` and `--bundle` |
| `products` | `list`, `create`, `storekit` | `create` takes `--price`, `--currency`, `--period`, `--period-count`, `--trial-days`, `--entitlement`; `storekit` writes a local `.storekit` file (`--out`) |
| `entitlements` | `list`, `create` | |
| `campaigns` | `list`, `create`, `placement` | `create` takes a name and a placement name |
| `paywalls` | `list` | |
| `orgs` | `list`, `use` | Only needed if you belong to multiple organizations |
`list` is the default action, so `superwall products` means `superwall products list`. Add `--json` for machine-readable output, and `--project ` or `--app ` to scope when you have more than one. Run `superwall --help` for every action and flag.
## Query your analytics data
Run SQL directly against your organization's ClickHouse analytics data:
```bash
superwall query "SHOW TABLES FROM sw"
superwall query "SELECT count() FROM sw.events_rep"
superwall query --file mrr.sql # runs a saved .sql file
cat query.sql | superwall query # or pipe SQL on stdin
```
Use it for anything you'd build on raw data: ad hoc analysis, custom dashboards, scheduled reports, agent workflows. `--json` returns ClickHouse's native JSON envelope (leave any `FORMAT` clause out of the SQL; the CLI requests JSON for you). Your session needs data read access.
See [Query with ClickHouse](/docs/dashboard/guides/query-clickhouse) for the available tables and schema.
## Call the API
Make raw, authenticated requests to any Superwall API endpoint:
```bash
superwall get /v2/products
superwall post /v2/products -d name="Pro Monthly" -d price:=9.99
superwall delete /v2/products/prod_123
```
Params follow an httpie-style convention: `-d key=value` sends a string, `key:=value` sends typed JSON (numbers, booleans, objects), and `key[sub]=value` nests. On `get` and `delete`, `-d` params become query parameters.
## App Store Connect
The entire App Store Connect API, proxied and signed by Superwall, with no `.p8` file or JWT to manage locally. Connect your credentials once:
```bash
superwall asc keys set --key-id --issuer --key-file AuthKey.p8
```
From there, you can call any endpoint in the ASC API. The CLI is schema-aware: it keeps a copy of Apple's own OpenAPI spec (fetched on first use, refreshed in the background) and knows every endpoint, field, and enum.
Look up the exact schema for anything, without hunting through Apple's docs:
```bash
superwall asc docs # browse every resource
superwall asc docs "introductory offer" # search by keyword
superwall asc docs /v1/subscriptions post # required fields, enums, relationships
```
Write with flat params. The CLI assembles the JSON:API body for you and validates it locally, so a mistake comes back as a precise fix instead of one of Apple's opaque `409` errors:
```bash
superwall asc post /v1/subscriptions \
-d name="Premium Monthly" -d productId=com.acme.pro \
-d subscriptionPeriod=MONTHLY -d group=
```
```
✗ Invalid POST /v1/subscriptions body:
• subscriptionPeriod "MONTHLY" not allowed — use ONE_WEEK|ONE_MONTH|…|ONE_YEAR
```
Fix the value and it goes through. Shortcuts cover the common reads (`asc apps`, `asc products `, `asc subscriptions `, `asc iaps `); everything else is `asc get|post|patch|delete /v1/...`. If your organization has more than one ASC team connected, scope with `--team `.
## Install agent skills
Logging in installs the [Superwall agent skills](/docs/dashboard/guides/superwall-skill) into your coding agents automatically and keeps them updated. To reinstall them (or a subset) manually:
```bash
npx superwall skills
```
The CLI shows a picker with every skill pre-selected, so pressing **Enter** installs them all, globally, for every coding agent detected on your machine (Claude Code, Cursor, Codex, Gemini CLI, Copilot, Windsurf, and more). To skip the picker or force a refresh:
```bash
superwall skills --skill superwall # install specific skills by name
superwall skills --force # reinstall even if already up to date
```
## For agents and scripts
Pass `--json` to any command: stable output shape, structured errors, and it never prompts. `--no-interactive` keeps the human-readable output but drops the prompts.
```bash
superwall products list --json
superwall query "SELECT count() FROM sw.events_rep" --json
```
## Feedback
Something broken, confusing, or missing? Send feedback straight to the team:
```bash
superwall feedback "migrate crashed on Expo"
```
## Telemetry
The CLI sends fully anonymous usage events (which workflow ran and whether it succeeded, never emails, IDs, file paths, SQL, prompts, or error messages). Opt out with `SUPERWALL_TELEMETRY_DISABLED=1` or `DO_NOT_TRACK=1`.
## Related
* [Superwall Skill](/docs/dashboard/guides/superwall-skill): Give your coding agent live Superwall docs and this CLI.
* [Superwall MCP](/docs/dashboard/guides/superwall-mcp): Manage your account from MCP-compatible AI tools.
* [Query with ClickHouse](/docs/dashboard/guides/query-clickhouse): The analytics tables behind `superwall query`.
* [Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp): Connect an agent to the paywall open in your editor.
* [Vibe Coding](/docs/sdk/guides/vibe-coding): All the AI tools available for working with Superwall in one place.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Superwall MCP
Manage Superwall projects, paywalls, campaigns, products, and more from AI tools like Claude Code and Cursor using the Superwall MCP.
The Superwall MCP lets AI agents manage your Superwall account through the [Model Context Protocol](https://modelcontextprotocol.io). Instead of clicking through the dashboard, you can create projects, paywalls, campaigns, products, and more directly from tools like Claude Code, Cursor, and Codex.
> **Note:** This is different from [Superwall Agents](/docs/agents), which is the Superwall Agents workspace for chats, analysis, automations, webhooks, and hosted machine work. The Superwall MCP is focused on giving external AI tools access to your Superwall account to create and manage resources. If you also want live docs and SDK integration guidance, use the [Superwall Skill](/docs/dashboard/guides/superwall-skill).
> **Tip:** If you want an agent to edit the paywall currently open in the visual editor, use [Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp) instead. Editor MCP uses a pairing code from the open paywall editor and exposes live editor tools for that single browser session.
## Installation
Add the Superwall MCP to your platform of choice using the URL `https://superwall-mcp.superwall.com/mcp`. You'll be prompted to log in to your Superwall account on first use.
### Claude.ai
Go to [Settings → Connectors](https://claude.ai/settings/connectors), click **Add Custom Connector**, and enter `https://superwall-mcp.superwall.com/mcp`:
### Cursor
Add the following to your `~/.cursor/mcp.json` file:
```json
{
"mcpServers": {
"superwall": {
"url": "https://superwall-mcp.superwall.com/mcp"
}
}
}
```
### Claude Code
```bash
claude mcp add superwall --transport http https://superwall-mcp.superwall.com/mcp
```
### Codex
```bash
codex mcp add superwall --url https://superwall-mcp.superwall.com/mcp
```
When you add the MCP via a CLI tool (Claude Code, Codex, or Cursor), a browser window will open to complete authentication. Log in to your Superwall account, and it will authenticate automatically. After that, ask the agent something like "check if you're connected to Superwall" — it will call the `whoami` tool and confirm the connection.
## What you can do
The Superwall MCP can manage nearly everything you'd normally do in the dashboard:
* **Organizations** — list your organizations or create new ones.
* **Projects** — create, update, archive, and unarchive projects.
* **Applications** — add iOS, Android, or web apps to a project.
* **Entitlements** — create, update, list, and delete entitlements that define what features users unlock.
* **Products** — create and manage products linked to App Store Connect or Google Play, with subscription details and pricing.
* **Templates** — browse available paywall templates to use as a starting point.
* **Paywalls** — create paywalls from templates or from scratch, attach products, set presentation style and feature gating, and archive or unarchive them.
* **Campaigns** — set up simple campaigns that show a paywall to 100% of users, or create advanced campaigns with A/B testing, holdout groups, and automatic optimization.
* **Webhooks** — create and manage webhook endpoints, inspect event deliveries, rotate secrets, and retry failed deliveries.
It does not directly control the live paywall editor canvas. For live design edits, use [AI Chat Builder](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-ai-chat) inside the editor or connect an external agent with [Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp).
## Quick setup
You can use the Superwall MCP to go from zero to a fully working paywall setup without ever opening the dashboard. Just ask your AI agent to set up Superwall for your app. You can give it your app name, platform, bundle ID, and store product IDs, and it can create the project, application, products, paywall, and campaign for you.
When the agent creates an application, it returns a `public_api_key`. That's what you pass to `Superwall.configure()` in your app. From there, fire a placement event with `register` and your paywall will show.
## Related
* [Superwall Agents](/docs/agents): AI workspace for Superwall analysis with connected tooling, automations, webhooks, and hosted machines.
* [Superwall Skill](/docs/dashboard/guides/superwall-skill): Recommended if you want docs access, guided SDK integration, and account management in one tool.
* [Superwall CLI](/docs/dashboard/guides/superwall-cli): Manage your account, query analytics, and integrate the SDK from the terminal.
* [Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp): Connect an external agent to the paywall currently open in the editor.
* [AI Chat Builder](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-ai-chat): Build and refine paywalls with Superwall's built-in editor chat.
* [Vibe Coding](/docs/sdk/guides/vibe-coding): Overview of the AI tools available for working with Superwall.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Superwall Skill
Give AI coding agents up-to-date Superwall docs, authenticated API access, and hands-on control of the paywall editor using the Superwall Skills.
The [Superwall Skills](https://github.com/superwall/skills) are a set of [Agent Skills](https://agentskills.io) that give AI coding agents everything they need to work with Superwall: live documentation, authenticated access to your account through the [Superwall CLI](/docs/dashboard/guides/superwall-cli), guided SDK integration flows for every platform, and hands-on control of the paywall editor.
> **Note:** This is different from [Superwall Agents](/docs/agents), which is the Superwall Agents workspace for chats, analysis, automations, webhooks, and hosted machine work. The Superwall Skill is for giving AI coding agents Superwall docs, API access, and SDK guidance. The Skill can perform all of the tasks the [Superwall MCP](/docs/dashboard/guides/superwall-mcp) can, and is recommended when you are working in an external coding agent.
## Installation
Install with one command:
```bash
npx superwall skills
```
The CLI shows a picker with every skill pre-selected. Press **Enter** and the skills install globally for every coding agent detected on your machine: Claude Code, Cursor, Codex, Gemini CLI, Copilot, Windsurf, and 70+ more. Run the same command again any time to update; it checks whether your installed skills are out of date first.
To install specific skills, or force a reinstall:
```bash
npx superwall skills --skill superwall # just one skill
npx superwall skills --force # reinstall even if up to date
```
If you use the [Superwall CLI](/docs/dashboard/guides/superwall-cli), you don't need to run this at all: `superwall login` installs the skills automatically and keeps them updated.
You can also install straight from the repo with the [skills.sh](https://skills.sh) CLI, which is what `superwall skills` uses under the hood: `npx skills add superwall/skills`.
## What's included
Three skills, each covering a different job:
| Skill | What it does |
| ------------------ | ---------------------------------------------------------------------------------------------- |
| `superwall` | The Superwall expert: docs, account resources, analytics, App Store Connect, and SDK workflows |
| `superwall-editor` | Hands-on control of the paywall editor session open in your browser |
| `wwdc` | WWDC session lookup, comparison, transcripts, and timestamped citations |
### superwall
The general-purpose skill teaches your agent to work through the [Superwall CLI](/docs/dashboard/guides/superwall-cli), so everything runs against your real account:
* **Live documentation**: fetched on demand from `llms.txt` and per-page markdown endpoints, so the agent always works from today's docs instead of training-data memory.
* **Account resources**: projects, apps, products, entitlements, campaigns, and paywalls, listed and created via the CLI.
* **SQL analytics**: ad hoc queries over your organization's ClickHouse analytics data with `superwall query`.
* **App Store Connect workflows**: the full ASC API through Superwall's signed proxy, with schema lookup and local validation.
* **SDK integration**: step-by-step integration flows for iOS, Android, Flutter, and Expo.
* **Migration and review**: guided migration off RevenueCat, Adapty, or Qonversion, and integration audits before you ship.
* **Dashboard links**: URL patterns for every dashboard page, so the agent can link you to the right place.
* **SDK source cloning**: the agent can clone SDK repos locally to trace internal behavior when debugging.
### superwall-editor
Attaches your agent to the paywall editor session open in your browser, using a pairing code. Once attached, the agent can build and restyle paywalls from a prompt, and edit onboarding and web2app flows live, while you watch the changes land in the editor.
To pair: open **AI Chat** in the paywall editor, expand the agent connection panel, choose **Skill**, and paste the pairing prompt into your agent. See [Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp) for the full flow.
### wwdc
WWDC on tap: find and compare WWDC sessions, navigate full session transcripts, cite sessions with timestamps, and summarize what changed platform to platform. Powered by [wwdc.ai](https://wwdc.ai).
## Authentication
The `superwall` skill authenticates through the official CLI, so resource and data commands run against your real account:
```bash
npm install --global superwall
superwall login
```
The session lives in `~/.superwall` and every command shares it. In CI, authenticate with an API key instead of a browser: `superwall login --api-key `. See the [Superwall CLI guide](/docs/dashboard/guides/superwall-cli) for the full command reference.
## Quick start
Ask your AI agent to integrate Superwall into your app. The agent will:
1. Detect your platform from the project structure (e.g., `Package.swift` → iOS, `pubspec.yaml` → Flutter).
2. Determine your purchase controller path, whether you're using Superwall's default purchase handling, RevenueCat, or a custom setup.
3. Walk through the integration steps, implementing each one in your codebase.
Want the fully automated version? `npx superwall integrate` signs you up and integrates the SDK in one shot, driven by the Claude Code or Codex on your machine. See [Set up your app](/docs/dashboard/guides/superwall-cli#set-up-your-app) in the CLI guide.
## Related
* [Superwall CLI](/docs/dashboard/guides/superwall-cli): The command line tool the `superwall` skill drives.
* [Superwall Agents](/docs/agents): For experiment analysis with connected Superwall tooling, automations, webhooks, and hosted machines.
* [Superwall MCP](/docs/dashboard/guides/superwall-mcp): For managing your Superwall account from AI tools.
* [Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp): For connecting external agents to the paywall currently open in the editor.
* [AI Chat Builder](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-ai-chat): For using Superwall's built-in editor chat to build and refine paywalls.
* [Vibe Coding](/docs/sdk/guides/vibe-coding): All the AI tools available for working with Superwall listed in one place.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Abandoned Transaction Paywalls
Learn how to respond when a user starts a purchase, then cancels the transaction.
When a user opens the store purchase sheet and dismisses it before completing the purchase, Superwall tracks a `transaction_abandon` event. You can respond to that in three ways:
1. Run an **On Abandon** action from the purchase button.
2. Show another paywall with a `transaction_abandon` placement.
3. Keep the user on the current paywall and reveal a drawer, offer, or survey using the `didAbandonTransaction` paywall state.
## Run an On Abandon action
Use the purchase action's **On Abandon** section when the response belongs to the button that started the purchase. This is the simplest option for cases like closing the paywall, moving to a recovery page in the same Flow, setting a state variable, or registering a custom placement after the user cancels the purchase sheet.
To set it up, select the purchase button, open its **Tap Behavior**, and add one or more actions under **On Abandon**. The actions run after Superwall receives the abandon result, so `state.didAbandonTransaction` and `products.abandoned` are already available when they execute.
For the full list of outcome actions and SDK requirements, see [Purchase outcome actions](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#purchase-outcome-actions).
## Show another paywall instead
You can add `transaction_abandon` as a placement in a campaign. If a matching paywall is available, Superwall closes the current paywall and presents the new one.
Use this approach when the recovery experience should be a completely separate paywall, such as a dedicated discount page, a transaction-abandon survey template, or a later campaign with its own audience filters.
For campaign setup details and available audience filter parameters, see [`transaction_abandon`](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements#transaction_abandon).
## Use `didAbandonTransaction` in the current paywall
Use the `didAbandonTransaction` state when you want the recovery offer to feel like part of the same paywall instead of closing one paywall and opening another.
`didAbandonTransaction` is a boolean state variable that Superwall manages for you. It starts as `false` when the paywall opens or when a new purchase begins. If the user cancels the store purchase sheet, Superwall sets it to `true`.
You can use that state to open a drawer after the abandoned transaction:
## Add a drawer for the recovery offer
In the paywall editor, add a [Drawer](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-drawer-component) element. Put the follow-up offer, survey, or personalized message inside the drawer.
## Bind the drawer to the transaction state
Select the drawer and set its open state to use a dynamic value. Use the `state.didAbandonTransaction` variable as the condition so the drawer opens when the value is `true`.
## Add the follow-up purchase action
Add a button inside the drawer that starts the purchase you want to offer next. For example, you might show the same product with clearer copy, a discounted product, or a lower-priced alternative.
## Publish and test the paywall
Preview the paywall on a device, tap the purchase button, then dismiss the App Store or Google Play purchase sheet. The drawer should appear on the same paywall after the transaction is abandoned.
> **Tip:** If you need to edit or preview the drawer in the paywall editor, open the **Variables** panel and
> temporarily set `state.didAbandonTransaction` to `true`.
## Personalize the recovery offer
When a transaction is abandoned, Superwall also stores the abandoned product reference. This lets you personalize copy based on the product the user tried to buy.
For example, if the user attempted to purchase the annual product, you can use the abandoned product variables to show annual-specific copy or pricing inside the drawer:
```liquid
Still interested in {{ products.abandoned.periodly }} access?
```
You can use the same product fields available for your other product variables, such as `products.abandoned.price`, `products.abandoned.periodly`, or `products.abandoned.trialPeriodText`.
> **Note:** `products.abandoned.*` refers to the product on the current paywall that the user attempted to
> purchase. Campaign audience filters use a separate `abandoned_product_id` value, which is the
> store product identifier.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# First Touch Paywalls
Learn how to present a paywall the moment users interact with your app.
### What
App installs to paywall views is one of the most critical metrics you can track. Using the first touch event to present a paywall is a great way to boost it.
### Why
Showing a paywall from the user's first touch can be an effective alternative to showing one simply after the app launches. This way, it feels less "in the way" and much less like a popup a user had no control over — while still ensuring users view your products.
### How
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Showing Unique Paywalls
Learn how to present a unique paywall based on the audience that was matched within a campaign.
### What
Using [audiences](/docs/dashboard/dashboard-campaigns/campaigns-audience) within a campaign, you can:
1. Show unique paywalls for each one.
2. And, within an audience, you can show multiple paywalls based on a [percentage](/docs/dashboard/dashboard-campaigns/campaigns-audience#paywalls).
### Why
Our data clearly demonstrates that showing the right paywall, to the right user, and at the right time dramatically affects revenue. There is rarely a one-size-fits all paywall, so you should be testing different variations of them often.
### How
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Feature Gating
Learn how to toggle feature gating in a paywall.
### What
Toggle [feature gating](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-settings#feature-gating) on a paywall to change whether or not a placement restricts access to features.
### Why
When you use "non-gated", it means users will still see a paywall *but* will have access to whatever feature is behind that paywall. This can be useful to allow access to pro features for a limited time — which hopefully will lead to more conversions later on down the road.
### How
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Custom Actions
Learn how to use custom actions.
### What
Use [custom actions](/docs/sdk/guides/advanced/custom-paywall-actions#custom-paywall-actions) to trigger application-specific functionality or logic from within your app.
### Why
Custom actions allow you to fire any arbitrary logic inside your app, allowing you to navigate to certain places or trigger platform-specific APIs (such as playing haptic feedback when tapping on a button on iOS).
### How
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Using Flows for Onboarding
Build first-run app onboarding with Flows, branching, user attributes, permission prompts, paywalls, and Flow Journey analytics.
Flows are the primary way to build onboarding in Superwall. Use them when you want to introduce the app, collect user preferences, branch users into different paths, request permissions at the right moment, present a paywall, and keep iterating without shipping app updates.
This guide focuses on in-app onboarding after the user has installed or opened your app. If the journey starts on the web before app install, use [Web Flows](/docs/dashboard/guides/web-flows) instead.
> **Tip:** If you are new to Flows, start with [Getting Started with Flows](/docs/dashboard/dashboard-creating-flows/getting-started), then come back here for onboarding-specific structure and launch guidance.
## How onboarding Flows work
An onboarding Flow is a paywall with a [Navigation element](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-navigation-component) and route-based pages. Campaigns and placements decide when the onboarding Flow appears. The Flow editor controls what happens after that: screens, buttons, routes, branches, permission prompts, products, and post-purchase steps.
Some common patterns found in onboarding Flows might include:
1. A welcome or value proposition page.
2. One or more preference questions using [Flow Elements](/docs/dashboard/dashboard-creating-flows/flow-elements).
3. A personalized education or recommendation page.
4. A permission prompt, if the permission is part of the product experience.
5. A paywall or offer page.
6. A final confirmation, setup, or "start using the app" page.
You do not need every step in every app. Keep the Flow focused on the user decision or setup step that matters most.
## Choose an entry point
Most onboarding Flows start from either the `app_install` placement or a custom placement.
### Use `app_install` for first launch
The [`app_install`](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements) standard placement fires when the SDK is configured for the first time. Use it when the onboarding Flow should appear as part of the first-launch experience.
To set it up:
1. Create a [campaign](/docs/dashboard/dashboard-campaigns/campaigns) for onboarding.
2. Add `app_install` as a [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements).
3. Assign your onboarding Flow paywall to that placement.
4. If the Flow must be ready immediately, use [Priority Placements](/docs/dashboard/dashboard-campaigns/campaigns-placements-prioritized) so Superwall preloads it before the rest of your campaigns.
Because `app_install` fires once per install, it works well for simple first-run onboarding. If your app has account creation, migration screens, or other native setup before onboarding should begin, use a custom placement instead.
### Use a custom placement for native control
Use a custom placement when your app decides exactly when onboarding should begin. For example, you might present onboarding after account creation, after a welcome screen, or after restoring an existing session.
## Tab
```swift iOS
Superwall.shared.register(placement: "onboarding_start")
```
## Tab
```kotlin Android
Superwall.instance.register(placement = "onboarding_start")
```
## Tab
```dart Flutter
await Superwall.shared.registerPlacement("onboarding_start");
```
## Tab
```typescript React Native
await Superwall.shared.register({ placement: "onboarding_start" });
```
Create the same placement in your onboarding campaign and assign the Flow paywall to it.
## Build the Flow
Create the onboarding experience in the paywall editor:
1. Add a [Navigation element](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-navigation-component).
2. Add pages for each onboarding step.
3. Switch to Canvas view.
4. Connect the entry point to the first page.
5. Connect the rest of the pages with [routes](/docs/dashboard/dashboard-creating-flows/linking-pages).
6. Add buttons with the **Navigate Page** tap behavior so users can move forward or backward.
Start with a linear Flow first. Once the basic path works, add branching, permission prompts, purchase steps, and post-purchase pages.
## Personalize the path
Onboarding is usually more effective when the user sees a path that reflects what they told you. Use [Multiple Choice](/docs/dashboard/dashboard-creating-flows/flow-elements#multiple-choice), [Input](/docs/dashboard/dashboard-creating-flows/flow-elements#input), and [Date Picker](/docs/dashboard/dashboard-creating-flows/flow-elements#date-picker) elements to collect onboarding data.
Common examples:
* Ask about the user's goal, then branch to different education screens.
* Ask about experience level, then change the amount of setup guidance.
* Collect a name, then use it in later copy.
* Ask for a target date, reminder time, or preference, then save it as an attribute.
Branching is configured on routes in the Canvas, not inside each CTA. For example, a single **Continue** button can move forward while route conditions decide whether the next page is a beginner path, advanced path, permission explainer, or paywall.
For setup details, see [Linking Pages](/docs/dashboard/dashboard-creating-flows/linking-pages) and [Flow Elements](/docs/dashboard/dashboard-creating-flows/flow-elements).
## Set user attributes
Use onboarding answers to set user attributes. Those attributes can personalize the rest of the Flow, target future campaigns, or feed your analytics and lifecycle tools.
Good onboarding attributes are stable and useful later:
* `onboarding_goal`
* `experience_level`
* `preferred_reminder_time`
* `has_completed_onboarding`
* `permission_intro_seen`
Inside the editor, add a **Set Attribute** tap behavior to a button or other tappable element. You can store a static value, such as `has_completed_onboarding = true`, or store a value collected from a Flow Element, such as the selected multiple-choice value.
If your app needs to react when attributes change, use the SDK delegate or event callbacks for your platform. For SDK setup, see [Setting User Properties](/docs/sdk/quickstart/setting-user-properties).
## Request permissions in context
Flows can request system permissions from a tap behavior. This is useful during onboarding because you can explain the value before showing the native prompt.
Examples:
* Ask for notification permission after explaining what reminders the user will receive.
* Ask for location permission after showing the location-based feature.
* Ask for camera or photo access after the user chooses a feature that needs it.
* Ask for App Tracking Transparency after explaining how attribution helps personalize offers.
Use [Permission Prompts](/docs/dashboard/dashboard-creating-flows/permission-prompts) to configure the request, then add **If Granted** and **If Denied** follow-up actions. The denied path can route to a short explanation page or continue onboarding without that capability.
## Add the paywall at the right moment
You can place a paywall anywhere in the onboarding Flow. Common patterns include:
| Pattern | When to use it |
| -------------------------- | ---------------------------------------------------------------------- |
| Early paywall | The product value is already clear and conversion is the primary goal. |
| Mid-flow paywall | The user has answered enough questions to personalize the offer. |
| End-of-onboarding paywall | The user has seen the core value and is ready to start. |
| Post-purchase continuation | The user buys, then continues through setup or a welcome page. |
By default, a purchase closes the paywall or Flow. If onboarding should continue after purchase, set the purchase action's **After Purchase** behavior to **Navigate Page**. See [After purchase behavior](/docs/dashboard/dashboard-creating-flows/tips#after-purchase-behavior) for setup.
## Measure onboarding performance
Use [Flow Journey analytics](/docs/dashboard/dashboard-creating-flows/analytics) to understand how users move through onboarding after the Flow is live.
Use Flow Journey to answer:
* Which onboarding step has the largest drop-off?
* Which branch produces the highest trial or purchase conversion?
* Are users reaching the paywall?
* Are users spending too long on a question or permission page?
* Do different variants produce different journey shapes?
For campaign-level testing, create variants of the Flow paywall or test different campaign audiences. Compare both conversion and step-by-step drop-off; the highest-converting onboarding path is not always the shortest one.
## Best practices
* Keep onboarding focused on one job: activation, preference collection, education, permission setup, or monetization.
* Build the first version linearly, then add branching once the core path works.
* Use indicators when the Flow has more than 3-4 steps.
* Ask only for information you will use in the Flow, app, or future targeting.
* Request permissions after explaining why they matter.
* Keep branch conditions simple enough that the Canvas and analytics remain easy to read.
* Name pages clearly so Flow Journey labels are useful later.
* Use a final page or attribute to mark onboarding completion.
## Related docs
* [Getting Started with Flows](/docs/dashboard/dashboard-creating-flows/getting-started)
* [How Flows are Structured](/docs/dashboard/dashboard-creating-flows/how-flows-are-structured)
* [Linking Pages](/docs/dashboard/dashboard-creating-flows/linking-pages)
* [Flow Elements](/docs/dashboard/dashboard-creating-flows/flow-elements)
* [Permission Prompts](/docs/dashboard/dashboard-creating-flows/permission-prompts)
* [Flow Journey analytics](/docs/dashboard/dashboard-creating-flows/analytics)
* [Web Flows](/docs/dashboard/guides/web-flows)
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Web Flows
Build web-to-app flows that qualify campaign traffic, personalize offers, and activate users before sending them to your app.
Web Flows are web-based acquisition and conversion flows for web-to-app growth. Use them to qualify users from paid campaigns, collect preferences, personalize the path ahead, attribute traffic sources, present web checkout, and then send users to download or open your app.
Web Flows are part of Superwall's [Flows](/docs/dashboard/dashboard-creating-flows/getting-started) feature, adapted for web-to-app journeys. They are designed for the people running growth campaigns. If you are building in-app onboarding after install, start with app Flows. If you are sending traffic from Meta, TikTok, search, influencers, lifecycle email, or landing pages into a web-to-app journey, start here.
> **Note:** Web funnels are a function of Web Flows. In Superwall, the product capability is Web Flows: the same underlying editor and navigation system as Flows, used for web-based acquisition, ad attribution, targeting, web checkout, and app handoff.
Here is an example of a live Web Flow built from the flow shown above. The user enters from a web URL, moves through the personalized steps, and then continues toward checkout, app download, or app activation.
## Web Flows vs. app Flows
Web Flows and app Flows share editor concepts, but they solve different jobs:
| Use case | App Flows | Web Flows |
| ------------------ | ------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------- |
| Primary audience | Product and app teams | Growth and marketing teams |
| User context | User is already in the app | User starts on the web before app activation |
| Common entry point | SDK placement, app install, feature moment, account setup | Ad click, social link, search campaign, influencer link, email, landing page |
| Main goal | Onboard, educate, collect preferences, request permissions, set user attributes | Qualify traffic, personalize the offer, track attribution, convert on web, send to app |
| Technical focus | App permissions, user attributes, native app behavior | Campaign URLs, query parameters, audience filters, web checkout, attribution |
## When to use Web Flows
Use Web Flows when the first meaningful step in the user journey happens on the web:
* **Paid acquisition flows** that start from Meta, TikTok, Google, social, search, influencer links, email, or a campaign landing page.
* **Quiz-style onboarding** that collects goals, experience level, preferences, or intent before app install.
* **Personalized plan builders** that branch users into different recommendations before checkout or download.
* **Web checkout flows** that let users purchase on the web, then redeem or activate access in your app.
* **Web-to-app funnel workflows** where Web Flows power the flow, checkout, targeting, testing, and app handoff from Superwall.
## How Web Flows work
A Web Flow combines campaign routing, flow screens, and web checkout:
1. [Web Checkout links](/docs/web-checkout/web-checkout-creating-campaigns-to-show-paywalls) make each campaign placement available as a URL, such as `https://yourapp.superwall.app/start`.
2. Flow-style navigation defines the multi-step experience, including pages, routes, branching, transitions, and analytics.
3. Campaigns, audience filters, and query string parameters let you target and personalize the flow for each traffic source.
When a user visits the URL, Superwall presents the paywall or Flow assigned to that placement. From there, the Flow behaves like any other route-based Flow: buttons can move users between pages, routes can branch based on conditions, and Flow Journey analytics can show where users drop off.
If the Web Flow includes a purchase, use [Web Checkout](/docs/web-checkout) to sell subscriptions or one-time products through Stripe. After checkout, use your configured [post-purchase behavior](/docs/web-checkout/web-checkout-configuring-stripe-keys-and-settings#post-purchase-behavior) to send the user to your app, a redemption flow, or a custom redirect URL.
## Create a Web Flow
> **Tip:** Need help setting up your first web funnel with Web Flows? We have options to help. Reach out to us at [support@superwall.com](mailto\:support@superwall.com).
### 1\. Set up Web Checkout
Create and configure your Web Checkout app first, even if your first version only sends users to download the app:
1. [Create a Web Checkout app](/docs/web-checkout/web-checkout-creating-an-app).
2. [Configure Stripe keys and settings](/docs/web-checkout/web-checkout-configuring-stripe-keys-and-settings).
3. [Add Stripe products](/docs/web-checkout/web-checkout-adding-a-stripe-product) if the flow will include a purchase.
4. [Create a campaign and placement URL](/docs/web-checkout/web-checkout-creating-campaigns-to-show-paywalls).
### 2\. Plan campaign targeting
Decide how each traffic source should enter the flow. You can use separate placements for major campaigns, or use query string parameters for campaign details:
```html
https://yourapp.superwall.app/start?utm_source=meta&utm_campaign=python-beginner&utm_content=video-a
```
Use those parameters in [audience filters](/docs/dashboard/dashboard-campaigns/campaigns-audience#using-user-properties-or-placement-parameters) or as [paywall variables](/docs/using-placement-parameters) to change copy, route users into different branches, or compare performance by source.
### 3\. Build the flow screens
Open the paywall assigned to the web placement and build the Web Flow:
1. Add a [Navigation element](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-navigation-component).
2. Switch the editor to Flow view.
3. Add pages for the flow steps, such as welcome, goals, preferences, commitment, offer, checkout, and app handoff.
4. Connect pages with [routes](/docs/dashboard/dashboard-creating-flows/linking-pages).
5. Use [conditional branching](/docs/dashboard/dashboard-creating-flows/how-flows-are-structured#branching) to personalize the path based on what the user selects.
For the full editor walkthrough, start with [Getting Started with Flows](/docs/dashboard/dashboard-creating-flows/getting-started).
### 4\. Design the web-to-app handoff
The final pages should make the next step clear. Depending on your setup, that might be:
* Starting [Stripe checkout](/docs/web-checkout/web-checkout-testing-purchases).
* Redirecting to the App Store, another app download page, or your own install instructions.
* Opening your app with a deep link or universal link.
* Sending the user through Superwall's web checkout redemption flow.
* Redirecting to your own account creation or activation page.
If you are using Redeem mode, make sure your app is ready to handle the post-checkout deep link. See [SDK setup for Web Checkout](/docs/web-checkout/web-checkout-sdk-setup).
## Attribute and target campaign traffic
For growth teams, the Web Flow URL is part of the campaign. Treat each URL as a trackable entry point:
* Use UTM parameters for traffic source, campaign, ad set, creative, and keyword.
* Pass known identifiers, such as `email` or `app_user_id`, when you already have them.
* Use audience filters to show different flows or offers by placement parameter.
* Use paywall variables to personalize headlines, quiz copy, offer framing, and handoff pages.
This keeps the acquisition workflow separate from in-app onboarding. A marketer can reason about traffic sources, targeting, creative, checkout, and drop-off without needing to think through native permission prompts or app state.
## What is different from app Flows?
Most editor behavior works the same way on the web. The main difference is context: a Web Flow runs in a browser, before the app can use native app capabilities.
That means app-only tap behaviors will not work in a Web Flow. Avoid actions that require the installed app or native permissions, such as requesting location, camera, contacts, photos, or notification permissions. If you need those permissions, ask for them later inside the app after the user installs or opens it.
Web Flows are best for web-safe steps:
* Multi-step education and onboarding.
* Multiple-choice questions.
* Personalization and branching.
* Ad attribution and campaign-specific targeting.
* Web checkout.
* Campaign-specific messaging.
* App download, app open, or account activation calls to action.
## Track performance
For route-based Flows, Superwall tracks Flow page views so you can inspect the user journey and identify drop-off. See [Flow Journey analytics](/docs/dashboard/dashboard-creating-flows/analytics) for details.
For acquisition campaigns, add query string parameters to the Web Checkout link and use them in audience filters or paywall variables. This is useful for paid ads, creator campaigns, lifecycle email, and other sources where you want the flow to adapt to the traffic source. See [query string parameters in Web Checkout links](/docs/web-checkout/web-checkout-creating-campaigns-to-show-paywalls#how-query-string-parameters-work).
## Related docs
* [Getting Started with Flows](/docs/dashboard/dashboard-creating-flows/getting-started)
* [How Flows are Structured](/docs/dashboard/dashboard-creating-flows/how-flows-are-structured)
* [Linking Pages](/docs/dashboard/dashboard-creating-flows/linking-pages)
* [Web Checkout](/docs/web-checkout)
* [Web Checkout Links](/docs/web-checkout/web-checkout-creating-campaigns-to-show-paywalls)
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Welcome
Welcome to the Superwall Dashboard documentation
## Dashboard Overview
/docs/dashboard/overview-metrics
Get up and running with the Superwall Dashboard
## Creating Paywalls
/docs/dashboard/dashboard-creating-paywalls/paywall-editor-overview
Learn to use the Paywall Editor
## Campaigns
/docs/dashboard/dashboard-campaigns/campaigns
Learn to setup and use Campaigns
## Web Checkout
/docs/web-checkout
Integrate Web Checkout with your app
## SDK Docs
/docs/getting-started-with-our-sdks
Documentation for the Superwall SDK
## Feedback
We are always improving our documentation!
If you have feedback on any of our docs, please leave a rating and message at the bottom of the page.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Account Management
Manage your Superwall account preferences, security settings, and authentication methods.
The Account Settings page allows you to manage your personal profile information, security preferences, connected accounts, and passkeys. You can access this page by clicking on the profile menu in the bottom left corner of the dashboard and selecting **Manage**:
The account management page is organized into four main sections:
1. **Profile Information:** Manage your account details and email preferences.
2. **Security Settings:** Configure password and two-factor authentication.
3. **Connected Accounts:** Link social accounts for easier sign-in.
4. **Passkeys:** Set up password-free authentication using passkeys.
## Profile Information
The Profile Information section displays your account details and email verification status.
### Name
Your account display name. This field can be edited to update how your name appears throughout the Superwall dashboard.
### Email
Your account email address is used for:
* Signing into your Superwall account.
* Receiving notifications about your apps and campaigns.
* Account recovery and security alerts.
#### Email Verification
If your email is not verified, you'll see a **Not Verified** badge next to your email address. To verify your email:
1. Click the **Resend verification email** link below the email field.
2. Check your inbox for a verification email from Superwall.
3. Click the verification link in the email to complete the process.
> **Note:** Verifying your email ensures you can receive important notifications and helps secure your account.
## Security Settings
The Security Settings section helps you protect your account with password management and two-factor authentication.
### Password
Manage your account password to keep your account secure. If you need to change your password:
1. Click the **Request Password Reset** button.
2. Check your email for a password reset link.
3. Follow the instructions in the email to set a new password.
> **Tip:** Use a strong, unique password for your Superwall account to maintain security best practices.
### Two-Factor Authentication (2FA)
Two-factor authentication adds an extra layer of security to your account by requiring a second form of verification in addition to your password.
When 2FA is **Disabled**, you'll see a **Disabled** badge and an **Enable 2FA** button. To enable two-factor authentication:
1. Click the **Enable 2FA** button.
2. Follow the setup wizard to configure 2FA using an authenticator app.
3. Save your backup codes in a secure location.
Once enabled, you'll need to provide a verification code from your authenticator app each time you sign in.
> **Warning:** Make sure to save your backup codes when setting up 2FA. These codes can be used to access your account if you lose access to your authenticator app.
## Connected Accounts
The Connected Accounts section allows you to link your Google or GitHub accounts for faster, more convenient sign-in to Superwall.
### Google Account
Connect your Google account to sign in to Superwall using Google authentication.
**When not connected:**
* You'll see a **Not Connected** badge.
* Click **Connect Google** to link your Google account.
* You'll be redirected to Google's authentication page to authorize the connection.
**After connecting:**
* You can use "Sign in with Google" on the Superwall login page.
* You can disconnect your Google account at any time.
### GitHub Account
Connect your GitHub account to sign in to Superwall using GitHub authentication.
**When not connected:**
* You'll see a **Not Connected** badge.
* Click **Connect GitHub** to link your GitHub account.
* You'll be redirected to GitHub's authorization page to approve the connection.
**After connecting:**
* You can use "Sign in with GitHub" on the Superwall login page.
* You can disconnect your GitHub account at any time.
## Passkeys
Passkeys provide a secure, password-free way to sign in to your Superwall account using your device's biometrics (like Face ID, Touch ID, or Windows Hello) or a security key.
### What are Passkeys?
Passkeys are a modern authentication method that:
* Eliminate the need to remember passwords.
* Provide stronger security against phishing and credential theft.
* Use your device's built-in biometric authentication.
* Work across your devices when synced through your operating system.
### Adding Your First Passkey
When you haven't set up any passkeys yet, you'll see an empty state with instructions. To add a passkey, click the **Add Passkey** button to open the passkey creation dialog:
#### Passkey Name
Give your passkey a descriptive name to help you identify it later, such as "MacBook Pro," "YubiKey," or "iPhone." This is especially helpful when managing multiple passkeys across different devices.
#### Authenticator Type
Choose between two authenticator types:
**Cross-Platform (Recommended)**
Use a physical security key like YubiKey that works across multiple devices. This option is ideal if you want to use the same passkey on different computers or need a portable authentication method.
**Platform Authenticator**
Use your current device's built-in biometrics (Touch ID, Face ID, or Windows Hello). This option ties the passkey to your specific device and is convenient for single-device use.
Once you've entered a name and selected your authenticator type, click **Add Passkey** to complete the setup. Your browser or device will prompt you to authenticate, and your new passkey will be ready to use.
### Managing Multiple Passkeys
You can add multiple passkeys to your account, which is useful if you:
* Sign in from different devices (work computer, personal laptop, tablet, etc.).
* Want backup authentication methods.
* Share access across different locations.
Each passkey will be listed in this section with options to remove or rename them.
> **Tip:** We recommend adding at least two passkeys to your account as a backup in case you lose access to one of your devices.
### Using Passkeys to Sign In
Once you've added a passkey:
1. Go to the Superwall login page.
2. Select the "Sign in with Passkey" option.
3. Your device will prompt you to authenticate using biometrics or your security key.
4. You'll be signed in immediately without entering a password.
> **Note:** Passkeys are tied to specific devices and browsers. If you clear your browser data or switch to a new device, you'll need to add a new passkey or use an alternative sign-in method.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Managing Localization Updates
> **Note:** If you're only dealing with one paywall, or trying to get started with localizing — read this
> [doc](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-localization) first.
When you make changes to a localized string referenced across more than one paywall, or one is changed via a localization platform provider — you can review those changes by **clicking** on the **Localization** button from the sidebar:
> **Tip:** You can also use the `⌘+5` keyboard shortcut to open the Localization page from the Overview
> screen.
When you open the Localization page, you'll see two primary sections:
1. **Missing Translations:** Any keys that are missing a localized value will show up here to address.
2. **Review & Publish:** Any localizations that have changed which are used on multiple paywalls (or changed from an external localization provider) show up here. Paywalls using any edited localization key here will continue to use the "old" value it had before it was changed, and you can publish the updates live for the other paywalls after reviewing them.
For example, here the key `dominate_the_pitch` had its value changed on Paywall A and it's now live. But, here, Paywall B also references the key `dominate_the_pitch`, so you can hover over each locale identifier and see its old and new value. From there, you can either ignore those changes or put them live for each paywall.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Overview
The Overview page gives you a holistic look at how your app is performing, complete with easy-to-find key metrics and top-level campaign data.
Once you've logged into Superwall, you'll be taken to the **Overview** page. Here, you can view key metrics and important campaign performance about your app.
You can toggle between your other apps to view with the Overview page too. Just use the toggle at the top left to choose another app.
### Quickstart
When you log in for the first time or add a new app, the Overview page displays a Quickstart wizard to help you get up and running. Complete the interactive checklist to finish your Superwall integration:
You can also get started with AI using our MCP and prompts:
### Dashboard sections
The overview dashboard is broken down between five main sections:
1. **Toggles:** Switch between new install or all users, and apply different time filters between them.
2. **Key Metrics:** Critical data about how your app is performing.
3. **SDK Alerts & News:** Alerts about new SDK versions available and company news.
4. **Campaigns:** Breakdowns of your active campaigns.
5. **Recent Transactions:** Displays the most recent transactions from the selected app.
### New installs versus all users
Using the toggles at the top, you can switch between viewing data about **New Installs** or **All Users**, along with changing date ranges between either of them:
Here's the difference between New Installs and All Users:
* **New Installs:** Represents users who installed your app within the selected time frame.
* **All Users:** Represents any user of your app, including returning and new users.
### Changing dates
Use the toggles at the top to change date ranges:
All of the key metrics and campaign data will be updated based on the range you select. If you need fine-grain control, choose **Custom** and choose any date range you like.
### Key metrics
View insightful metrics at the top of the overview page:
Here's what they mean, from left-to-right:
> **Note:** Each metric is representative of the data you've selected from the toggles above them.
| Name | Description |
| ----------------- | --------------------------------------------------------------------------------------------------------- |
| Users | The number of unique users who opened your app. |
| Paywall Opens | How many paywall presentations occurred. |
| Conversions | A total number of Conversions resulting from a presented paywall. |
| Paywalls Per User | The percentage of paywalls shown per user. Remember, each user may see more than one paywall per session. |
| Paywalled | The percentage of how many users were shown a paywall in total. |
| Converted | The percentage of users who converted (trial or paid). |
Use these metrics as a way to quickly get a sense of how your app is performing from a monetization standpoint.
> **Tip:** Click on any metric to view a chart breakdown with more details about it.
### Campaigns
The active campaigns section gives you a quick overview of how your selected app's campaigns are performing:
For each campaign, Superwall will show:
* The **[placements](https://youtube.com/shorts/lZx8fAL8Nvw)** in-use by the campaign.
* How many **opens** those placements resulted in. Put differently, how many paywall presentations have occurred for the campaign.
* How many **conversions** the campaign has produced.
* The **conversion rate** the campaign currently holds.
> **Note:** Like the metrics section, all the data here is representative of the users or new installs and
> time frame you've chosen from the toggles at the top of the Overview page.
Click on any campaign to dig deeper into them. If you would like to view all campaigns (active or paused), click **All Campaigns** at the top-right. Learn more about campaign [here](/docs/dashboard/dashboard-campaigns/campaigns).
### Recent transactions
To view recent transactions from your app, use the "Recent Transactions" view:
The transaction view displays:
* **User**: The user ID the event belongs to, along with an emoji flag representing their territory. Click on this value to quickly copy it to your clipboard.
* **Placement**: The placement that the event associates to. You can click this to open the campaign that the placement belongs to.
* **Paywall**: The paywall that the event took place on. Click this value to quickly open a modal preview of the paywall.
* **Product**: The product the event represents. Hover over this value to get a tooltip that will display the product's identifier.
* **Revenue**: Any revenue generated from the event.
* **Purchased**: The time the event occurred.
* **Type**: The event type. The list of events can be found below.
Keep in mind that Superwall displays transaction events based on the moment a server notification is received from the relevant store front. That means that the timing of the event may not necessarily be right when it actually occurred.
#### Transaction event types
Each of the following transaction types can show up in the transaction view:
| Event Name | Description |
| ------------------------- | ---------------------------------------------------------------------------- |
| **Main Events (Default)** | A collection of key subscription events for tracking purposes. |
| **All Events** | Includes every possible subscription-related event for complete tracking. |
| **Paywall Conversion** | Triggered when a user successfully converts or starts a trial via a paywall. |
| **Trial Start** | Indicates the beginning of a free trial period. |
| **Direct Sub Start** | A subscription starts without a trial period. |
| **One Time Purchase** | A non-subscription, single-payment transaction is completed. |
| **Intro Offer** | A user subscribes using an introductory offer. |
| **Trial Convert** | A trial that successfully converted into a paid subscription. |
| **Renewal** | An existing subscription renews for another billing period. |
| **Refund** | A user is refunded for a previous purchase. |
| **Trial Cancel** | A user cancels their trial before it converts to a paid subscription. |
| **Trial Expire** | A free trial ends without converting to a paid subscription. |
| **Cancel** | A user cancels their active subscription. |
| **Uncancel** | A previously canceled subscription is reactivated before expiration. |
| **Expire** | A subscription fully expires and is no longer active. |
You can filter the transaction view by any of these using the toggle at the top right:
> **Note:** If you see the paywall or placement values blank — don't worry. This means the user started a subscription, reactivated or whatever the event may be out *outside* of your app. Typically, this occurs when they visit their Apple ID's settings and change subscription or products there manually. Further, processing simply represents just that — Superwall received an event, but some of the details are still being fetched. Typically, this shouldn't make more than a few minutes.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Users
Get a snapshot view of users who recently triggered a placement in your app, see their user journey, revenue events and more.
To view information about users who've recently triggered a placement in your app, **click** on the **Users** button in the sidebar. Looking for a summary of how Superwall keeps subscription states in sync and where this data surfaces? See [Subscription Management](/docs/dashboard/subscription-management).
Once there, you'll see a list of users who've had a session within the last 24 hours by default (or you can filter them by a specific event):
### Searching by user identifier
If you need to find a specific user, use the search box at the top:
This will find users by their Superwall identifier (i.e. `$SuperwallAlias:44409AAF-244D-9F08-A18A-8F66B52FDZ01`). Hit **Enter** once you've copied or typed in an identifier, and the matched user's details will display.
### Filtering by event
Use the toggle at the right-hand side to toggle by a specific [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements) or [standard placement](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements) (such as session start, app close, app open, etc).
Below, Superwall displays all of the users who have opened a paywall the last 24 hours:
Any placements that are specific to your own app (i.e. ones that you've manually added to a campaign) will show with your app's logo next to it. All of Superwall's standard placements will have a Superwall logo.
> **Tip:** Another great use of the Users dashboard? Get a quick preview of how many times one of your
> placements has fired within the last day. Choose one from the placement toggle, and then you can
> quickly see how many times it's been hit by the resulting users Superwall returns.
### Viewing user profiles
To see more details about a user, click anywhere on one of the rows. Then, the user profile will be presented where you can review revenue events, SDK events, and more:
It's divided into these sections:
1. **Overview:** Displays key user information including App User ID, Country, Total Spent, SDK Version, and user registration/last seen dates.
2. **Recent Events:** View revenue events and conversions, SDK events, and see the overall breadcrumb of actions the user has taken. You can filter or search by certain events as well.
3. **Entitlements:** Displays any active entitlements the user has attached, how long they'll be active and their corresponding identifiers. See "Granting entitlements" below for more.
4. **Aliases:** Any alias that Superwall has assigned the user will show here. Read more about how user aliases are created [here](/docs/sdk/quickstart/user-management).
5. **Apple Search Ads:** If you have the [Apple Search Ads](/docs/integrations/apple-search-ads) integration activated, you'll see any A.S.A. data that relates to the user (such as the keywords used which led to install, etc).
6. **User:** This houses basic information about the user, such as their install date, user seed and more.
7. **Device:** The user's device details. All device attributes are searchable here as well.
The user profile contains a wealth of information. You can search events by name by using the **Search Events** textbox, and quickly filter by event domains using the toggle at the top-right of the event browser:
The domains of events you can search and filter by are:
1. **Overview:** The default option, this shows all of the key events from today.
2. **Superwall Events:** These are [events](/docs/sdk/guides/3rd-party-analytics/tracking-analytics) automatically tracked by Superwall.
3. **App Events:** Placements that you've manually added to a campaign.
4. **Subscriptions Events:** Any transactions, trial starts, and similar subscription events.
5. **All Events:** Displays every single event that's occurred today.
Click on any of them to see more information about the event:
### Granting entitlements
You can manually grant a user any entitlement your app offers. This is useful for activating pro features for someone, handling support issues, and more.
To grant an entitlement, **click** on the **+** icon:
Then, select an entitlement, expiration date, and optionally a reason for granting it:
**Click** on the **Grant Entitlement** button to save your changes.
To revoke any entitlement you've granted, **click** on the **Trash icon**:
> **Warning:** If you are using a purchase controller, take care to follow our [implementation guide](/docs/sdk/guides/advanced-configuration). For example, manually granted entitlements register in our SDK as web entitlements. If you aren't accounting for those in your purchase controller code, manually granted entitlements will not work. See the example linked above under "Complete example for iOS" for guidance.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Paywalls & Flows
Create, preview, duplicate, and archive paywalls and flows for the selected app.
The **Paywalls & Flows** section shows the paywalls and flows created for the selected app. Use this page to create new paywalls or flows, open existing ones, preview them, duplicate them, or archive them.
> **Note:** Campaign results are no longer viewed from this page. To review experiment performance, recent transactions, or paywall results, open the relevant [Campaign](/docs/dashboard/dashboard-campaigns/campaigns) instead.
## Browse paywalls and flows
Each card represents a paywall or flow in the selected app. The card shows its name, current status, last edited time, and a preview of the experience.
Use the status filters at the top of the page to narrow the grid:
| Filter | Description |
| -------- | ----------------------------------------------------------------------------------- |
| All | Shows every paywall and flow for the selected app. |
| Active | Shows paywalls and flows currently attached to active campaign traffic. |
| Inactive | Shows paywalls and flows that are not currently serving through an active campaign. |
| Archived | Shows paywalls and flows that have been archived. |
| Search | Finds paywalls and flows by name. |
> **Note:** Archived paywalls and flows can be restored at any point.
## Manage an existing paywall or flow
Below each card, you can:
* **Preview** the paywall or flow.
* **Duplicate** it to create a copy.
* **Archive** it when you no longer want it shown in the main grid.
Click the card itself to open it in the editor.
Once a paywall is open, you can also use [AI Chat Builder](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-ai-chat) to build or refine the draft, or [Editor MCP](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-mcp) to connect an external AI agent to the live editor session.
## Create a paywall or flow
Click **+ New** at the top-right of the page to open the creation menu:
The menu includes:
| Option | What it does |
| ------------------ | ------------------------------------------------------------------- |
| Use Template | Opens the template gallery so you can start from a prebuilt design. |
| New Paywall | Creates a blank paywall. |
| New Flow | Creates a new flow for multi-step experiences. |
| Editor Docs | Opens the editor documentation. |
| Request a Template | Lets you ask the Superwall team for a template. |
For a walkthrough of the paywall editor, start with [Creating Paywalls](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-overview#using-the-editor). For flows, start with [Getting Started with Flows](/docs/dashboard/dashboard-creating-flows/getting-started).
## View results in campaigns
Paywalls and flows are created here, but performance is reviewed in campaigns. Open the campaign that presents the paywall or flow, then use the campaign views to inspect audiences, experiments, transactions, and results.
For more, see [Campaigns](/docs/dashboard/dashboard-campaigns/campaigns), [Audiences](/docs/dashboard/dashboard-campaigns/campaigns-audience), and [Understanding Experiment Results](/docs/dashboard/dashboard-campaigns/campaigns-understanding-experiment-results).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Adding Products
Add your existing products from their respective storefront, such as the App Store or the Google Play Store, to an app so they can be used in one or more paywalls. For adding Stripe products, please view [this doc](/docs/web-checkout/web-checkout-adding-a-stripe-product). For iOS products purchased through your own billing system, see [Custom Store Products](/docs/ios/guides/custom-store-products).
> **Warning:** Before you attempt to test a paywall on iOS via TestFlight, make sure they are in the "Ready to Submit" phase if it's their initial launch. For local testing, you can use a [StoreKit configuration file](/docs/sdk/guides/testing-purchases) at any point.
> **Note:** Right now, Superwall for iOS does not support [Promotional
> Offers](https://developer.apple.com/documentation/storekit/in-app_purchase/original_api_for_in-app_purchase/subscriptions_and_offers/setting_up_promotional_offers),
> only [Introductory
> Offers](https://developer.apple.com/documentation/storekit/in-app_purchase/original_api_for_in-app_purchase/subscriptions_and_offers/implementing_introductory_offers_in_your_app).
> Superwall for Android only supports 1 billing phase per offer.
To get started, select an app. Then **click** the **Products** button from the sidebar. Choose **+ Add Product**:
From there, you have five fields to fill out:
| Field | Description |
| ------------ | ---------------------------------------------------------------------------------------------------------- |
| Identifier | The StoreKit, Google Play, or custom billing product identifier for your product. |
| Trial | The trial duration attached to the product, if any. |
| Price | The price attached to the product. Either type one in, or just the dropdown to select common price points. |
| Period | The length of the subscription. |
| Entitlements | The entitlements this product belongs to. |
When you're done, click **Save**.
Note that the pricing information you enter here is **only** used in the Paywall Editor for App Store and Google Play products. On device, that information is pulled directly from the App Store or Google Play Store and will be localized. For iOS Custom Store Products, the SDK uses the product metadata from Superwall and routes purchase attempts to your `PurchaseController`.
## Monthly billing plans for annual iOS subscriptions
Annual App Store subscriptions can offer Apple's monthly billing plan, where the customer is billed monthly with a 12-month commitment. Use this when the same annual subscription should be merchandised as either a monthly-installment plan or an up-front annual plan.
Before adding the plan in Superwall:
* Configure the monthly billing plan for the annual subscription in App Store Connect.
* Use an iOS App Store product with **Period** set to **1 year** in Superwall.
* Use iOS SDK `4.16.0` or later in your app.
To add the plan to a product:
1. Open the iOS App Store product in **Products**.
2. Make sure **Period** is set to **1 year**.
3. Click **Add monthly billing plan**.
4. Enter the **Monthly price**.
5. If the monthly plan has its own introductory offer, configure **Monthly trial**.
6. Click **Save**.
The monthly price and monthly trial values are used for Paywall Editor previews. On device, the iOS SDK reads the matching StoreKit pricing term and uses App Store localized pricing. If the device or storefront cannot use the monthly billing plan, the purchase falls back to Apple's default billing plan for the product.
After the product has a monthly billing plan, each paywall product slot can choose whether to present **Monthly installments** or **Up-front**. See [Products in the Paywall Editor](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-products#choosing-a-billing-plan-for-annual-ios-subscriptions).
> **Warning:** Take care to make sure your product identifier is correct and matches its storefront. This is the
> most common cause for products not working correctly when testing.
## Entitlements
Entitlements represent the amount of access or features users are entitled to. They can be used to offer different tiers of service, or just represent a single "active" subscription if your app only has one level of service (i.e. "Pro" unlocks everything). All products are granted a default entitlement.
> **Warning:** **Subscription status is determined by entitlements.**If a product has no entitlements then when a user purchases it their subscription status will be **Inactive**.
> Ensure each subscription product is linked to at least one entitlement.
If you don't have multiple tiers of service, you can use only the default `pro` entitlement — you don't need to create any additional entitlements.
To add an entitlement, **click** on the **Entitlements** tab within the products page. Then click **Add Entitlement**:
From there, give it a name, and click **Create**:
At this point, you can go back to your products and attach one or more entitlements to each one.
### Editing entitlements
To edit or delete an entitlement, click on the trailing pencil icon or the trash can icon to remove one. Note that if your entitlement is associated with any product, you'll need to remove it first before you can delete it.
## Getting product identifiers
*If you use RevenueCat to handle in-app subscriptions, skip to [Using RevenueCat](/docs/dashboard/products#using-revenuecat)*
### Using App Store Connect
On **App Store Connect**, head over to **Your App ▸ App Store ▸ Subscriptions ▸ *Your Subscription Group***:
Then, copy your **Product ID**:
Your products, whether live or pre-release, shouldn't be in the "Missing Metadata" state. If they are, you won't be able to test them on device. To fix this, make sure your products are in the "Ready to Submit" or "Approved" state. Superwall will automatically warn you if they are in this state when you have the [App Store Connect API set up](/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking#app-store-connect-api):
### Using Google Play Console
To add subscription products, on **Google Play Console**, head over to **Your App ▸ Monetize ▸ Products ▸
Subscriptions**:
You can also grab your **base plan id** and any offer ids if you're going to use
them.
To add in-app products, no base plan id is required. For **period**, select **None(Lifetime/Consumable)**:
#### Google Play Offers
Google play allows you to create multiple base plans and multiple offers for
each base plan. When using Superwall, you can either specify a specific offer
or let Superwall choose the best offer for the user.
**Automatically Choosing Offers**
Once Google has returned offers that are applicable for that user, Superwall
will use the following logic to choose the best offer for the user:
* Find the longest free trial the customer is eligible for
* If there is no free trial, find the cheapest introductory period the customer is eligible for
* If there is none, fall back to the base plan
* If you have an offer on one of your products that you never want to automatically be selected by this logic (for example, because it is a discount only used for a specific customer group), add the tag `sw-ignore-offer` to that offer in Google Play Console.
To add the `sw-ignore-offer` tag in **Google Play Console**:
1. Open the subscription offer you want to exclude and choose **Advanced settings**.
2. In **Tags**, add `sw-ignore-offer` (all lowercase) and click **Save**.
Superwall will ignore any offer that includes this tag when selecting the best offer for the user.
That means that if your eligibility criteria is set so that someone can use an
offer only once, we'll respect that and choose from the best remaining offers.
**Specifying Offers**
Let's say you have a base plan with two or more offers which differ in trial
duration. You may want to A/B test these offers to see which one performs best.
To achieve this, you can specify the offer id in the Superwall dashboard.
When we specify an offer id, we'll ignore the logic above and always use the
offer **if the user is eligible**. If the user is not eligible for the offer,
we'll fall back to the base plan. The [eligiblity criteria](https://support.google.com/googleplay/android-developer/answer/12154973?hl=en#:~\:text=or%20inactive%20states.-,Offer%20eligibility%C2%A0,-You%20can%20provide) is set in the Google
Play Console, and is based on the user's purchase history.
## Using products in paywalls
After you've added products to an app, you're ready to start using them in paywalls. Check out our [docs](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-products) for a step-by-step guide on how to do that.
## Understanding how consumable and non-consumable products work
Superwall uses entitlements to determine ongoing access. Consumables and non-consumables are both one-time purchases, but they should be configured differently:
* **Consumable products** (e.g., credits, tokens, energy boosts) should usually have **Period** set to **None (Lifetime / Consumable)** and **no entitlements** selected. Your app grants the benefit after the purchase event.
* **Non-consumable products** (e.g., a lifetime unlock) should use **Period** set to **None (Lifetime / Consumable)** and should be linked to the entitlement they unlock.
If a product has no entitlements, purchasing it will not make the user's subscription status active. This is expected for consumables.
Finish setup in the SDK guide for your platform:
* [iOS consumable products](/docs/ios/guides/consumable-products)
* [Android consumable products](/docs/android/guides/consumable-products)
* [Flutter consumable products](/docs/flutter/guides/consumable-products)
* [Expo consumable products](/docs/expo/guides/consumable-products)
On iOS, consumables also require `SKIncludeConsumableInAppPurchaseHistory` in your `Info.plist` as a Boolean set to `YES`. On pre-iOS 18 devices, StoreKit 1 will be used when this key is present. See the [iOS consumables guide](/docs/ios/guides/consumable-products) for the exact setup.
## Understanding paid offer types
Any **paid up front** or **pay as you go** product offer types will also be referenced using the `trial` variables. In Superwall, these are represented as "paid trials". For example, to reference the product's trial price of $3.99 in the image below, you'd use `products.selected.trialPeriodPrice`:
For more on setting customized text using Liquid Templating, visit this [doc](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-liquid).
## A note on StoreKit configuration files
If you're using a StoreKit Configuration file, pricing information will come from there during local testing. Therefore, it's important to keep your StoreKit Configuration file, Superwall, and the App Store products all in sync. Follow our [Setting up StoreKit testing](/docs/sdk/guides/testing-purchases) guide for more information.
> **Note:** Having an issue on device with products not appearing? Run through [this
> checklist](/docs/support/troubleshooting/products-not-loading) to make sure everything is configured
> correctly.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Subscription Management
See how Superwall manages subscription states end-to-end, surface that data in the dashboard, and distribute updates across your stack.
## Overview
* **One source of truth:** Superwall ingests purchase lifecycle events from the App Store, Play Store, and Stripe-powered web checkout flows. The platform reconciles those events into user entitlements that power paywall targeting, analytics, and access gates.
* **Entitlements-first:** Products attach to entitlements that represent access tiers. Learn more about configuring them in [Adding Products → Entitlements](/docs/dashboard/products#entitlements).
* **Real-time syncing:** When an event (purchase, renewal, cancellation, refund) lands, Superwall updates the user profile and campaign eligibility automatically.
## Dashboard
### Users Page
The Users page gives you a per-customer timeline that includes subscription events, paywall impressions, and entitlement snapshots. See [Users](/docs/dashboard/overview-users) for the full walkthrough.
* Confirm active entitlements and their expiration.
* Review recent renewals, cancellations, and billing issues.
* See paywall views, SDK events, and other analytics-style activity for that user.
### Audience Filters & Campaign Targeting
Campaigns can check entitlements directly, letting you show different paywalls or post-purchase experiences to subscribers vs. trials. See [Campaign Audience Filters](/docs/dashboard/dashboard-campaigns/campaigns-audience) for details on the filter capabilities.
## Web checkout
Web checkout purchases follow the same entitlement pipeline as native stores and surface throughout the dashboard:
* **Checkout and campaigns** – Configure Stripe credentials and connect campaigns that present web paywalls with [Configuring Stripe Keys and Settings](/docs/web-checkout/web-checkout-configuring-stripe-keys-and-settings) and [Creating Campaigns to Show Paywalls](/docs/web-checkout/web-checkout-creating-campaigns-to-show-paywalls).
* **Redemption** – After purchase, users receive a redemption email. Validate the flow using [Testing Purchases](/docs/web-checkout/web-checkout-testing-purchases) and share the manage URL pattern (`https://{your-domain}.superwall.app/manage`) for manual redemption.
* **Manage page** – Customers update billing, cancel, or request new redemption links from the manage portal documented in [Managing Memberships](/docs/web-checkout/web-checkout-managing-memberships).
* **Settings** – Brand the manage page and configure support contact info in **Settings → General → For Stripe apps**. See [General Settings](/docs/dashboard/dashboard-settings/overview-settings) for field descriptions.
## Integrations
Superwall emits webhook events for every subscription lifecycle change. Connect these via the Integrations page to power downstream systems:
* **Webhooks** – Review payloads and event types in [Integrations](/docs/integrations). Common uses include syncing CRM subscription status, triggering feature flags, or updating internal billing systems.
* **Slack** – Route high-value events into a revenue channel by enabling the [Slack integration](/docs/integrations/slack).
* **Analytics tools** – Send proceeds and lifecycle events into [Mixpanel](/docs/integrations/mixpanel) or other analytics tooling to correlate subscription momentum with product usage.
## SDK
Superwall's SDK tracks subscription status automatically based on your dashboard setup, so adding new products or entitlements does not require code changes. For platform-specific details, start with [Tracking Subscription State](/docs/sdk/quickstart/tracking-subscription-state).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Superwall AI
Ask questions about Superwall, your account, and your data with Superwall AI, the assistant built into the dashboard, the docs, and superwall.com.
Superwall AI is the assistant built into the dashboard. Ask it how anything in Superwall works, what's in your account, or what your data says, and it goes and finds out: it reads the docs, checks SDK source code, calls the Superwall API for your organization, and runs analytics queries, then answers with links so you can keep exploring.
It's also useful for more than troubleshooting: ask how a paywall is performing or where conversion dropped, and it will pull the data, chart it, and point out what stands out.
> **Note:** Superwall AI is different than [Superwall Agents](/docs/agents). This is built-in, with no setup or limits, and it's automatically aware of your context. You can use both services. Superwall Agents is great for more capabilities, while Superwall AI is perfect for in-context answers right in the moment.
## Opening it
Click the chat bubble in the bottom-right corner of the dashboard:
The assistant opens in a panel docked to the right, pushing the dashboard aside rather than covering it. Drag the panel's left edge to resize it; it stays with you as you move around the dashboard, and the ✕ in its top bar closes it.
## What you can ask
* **How Superwall works**: Concepts, setup, best practices, and SDK behavior. Answers are grounded in the live docs and the SDK source code, and include links to the pages it used.
* **Your account**: Projects, apps, campaigns, paywalls, products, and entitlements. The assistant reads them through the Superwall API, scoped to your organization.
* **Your data**: Plain-English analytics questions. It writes and runs queries against your organization's analytics data, the same data behind [Query ClickHouse](/docs/dashboard/guides/query-clickhouse). The suggested prompts in the panel are good starting points: ARPU by user attributes, cancellation timing, converters versus non-converters.
It can also link you directly to the right dashboard page, and search the web when a question needs outside information.
## Page context
The chip above the composer shows the page you're currently viewing:
Move somewhere else, like Products & Entitlements, and notice the chip updates on its own. The assistant is always looking at what you're looking at:
It uses that context to tailor answers to where you are, so "why is this empty?" means something. Remove the chip with its ✕ when you want a question answered without it. On the docs site it goes a step further and reads the content of the page you're viewing, so you can ask directly about whatever is on screen.
## Choosing a model
The composer's model picker switches the underlying AI model: Sonnet is the default, with Opus, GPT, Grok, and Kimi available, plus a reasoning-effort setting for harder questions. Superwall keeps each option pointed at the latest version of that model family automatically.
## Chats
Conversations persist: reopen the panel and your last chat is right where you left it. The list icon in the top bar shows your chat history, and the pencil starts a fresh chat. Chats are private to you and stored per browser: teammates never see them, and a different browser or device starts with a fresh history.
You can also share conversations with colleagues. Click the share icon to generate a public link:
## On the docs site and superwall.com
The same assistant is available outside the dashboard: the floating bubble in the bottom-right of the [docs](https://superwall.com/docs) and superwall.com, and the **Ask AI** button in the docs search dialog, which hands your search straight to it. Outside the dashboard it answers Superwall questions from the docs and SDK source; connect from the dashboard when you want it working with your account and analytics data.
## Related
* [Superwall Agents](/docs/agents): The separate superwall.ai workspace for hosted machines, automations, and webhook-driven work.
* [Query ClickHouse](/docs/dashboard/guides/query-clickhouse): Direct SQL access to the same analytics data Superwall AI queries for you.
* [Superwall Skill](/docs/dashboard/guides/superwall-skill): Give external coding agents the same Superwall knowledge.
* [Superwall MCP](/docs/dashboard/guides/superwall-mcp): Manage your account from MCP-compatible AI tools.
* [Vibe Coding](/docs/sdk/guides/vibe-coding): All the AI tools for working with Superwall in one place.
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Surveys
Adding a paywall exit or post-purchase survey is a great way to boost conversion and get feedback on why users declined or purchased from your paywall. Once you've configured a survey, it can be attached to multiple paywalls. A user will only ever see a specific survey once unless you reset its responses.
To attach a survey to a paywall, edit one or manage existing surveys, **click** the **Survey** button found on the sidebar:
Once selected, you'll see an overview of all of the surveys you've created:
There are two types of surveys you can present:
* **Close Survey:** When a user declines to transact with a paywall or closes it.
* **Post-Purchase Survey:** When a user successfully transacts with a paywall.
No matter the type, each one is bound to present within the presentation percentages you set for it (more on that below).
> **Note:** Our surveys present using the native controls for the given platform (i.e. on iOS, a
> `UIActionSheet`).
### Creating a new survey or editing existing ones
To create a new survey, click the **+ New Survey** button:
If you already have existing surveys, **click** the **+ Add Survey** button located at the top-right to make another one.
The survey editor will appear, and here you can edit all of the data for existing ones, or change the default options for a new one:
> **Note:** Superwall will provide sensible defaults for a new survey. If you're not quite sure what kind of
> questions to ask, the default options are a great place to start and will yield insightful data.
All of the edits you make will be reflected in the preview on the right-hand side.
**Title**
The title of the survey, which will appear at the top.
**Message**
The message displays below the title, and you can use it to provide more context about the survey.
**Response options**
Each option you add here will be a response the user can choose. You'll see data about which one was selected once the survey is live. You can remove an option by using the trash icon on the right side of the text field. To add another option, **click** the **Add Option** button at the bottom of the existing options.
> **Note:** All survey options are shuffled for each user. This helps combat any ordering bias. However, the
> "Other" button will always appear last.
**Using the "Other" button**
The "Other" button lets users type in a free text field. This is useful if users are willing to provide more context about why they declined (or purchased from) the paywall. If this is used, it will always display as the *last* option in the survey.
**Using the "Close" button**
You can also provide a "Close" button. Here, the user can exit the survey without providing a response. If you omit it, the user can only dismiss the survey by choosing a response.
**Toggling presentation percentages**
Use the percentage field to control how many users should receive the survey, from 0%-100%.
When you're done editing your survey, **click** the **Save** button at the top-right:
### Attach a survey to a paywall
Creating a survey *does not* mean it will start appearing. Instead, you choose which paywalls should present the survey. To attach a survey to a paywall, **click** the **Connect Paywall +** button in the bottom right of the survey editor:
Then, in the modal that's presented, select the paywall you wish to attach it to:
After you've selected a paywall, **click** the **Connect** button and you're all set. From there, each user will only see the survey **once** per paywall.
> **Tip:** You can also attach surveys from the paywall editor itself. This is also where you specify whether
> you want a close or post-purchase survey. Read how in this [doc](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-surveys).
### Managing surveys
**Deleting surveys**
To delete a survey, **click** the **Survey** button on the sidebar. Then, for the survey you wish to delete, click the **trashcan** icon:
**Duplicating surveys**
To duplicate a survey, **click** the **Duplicate** button at the top-right when inside the survey editor:
### Viewing survey stats and results
To see the results for any survey, click on one and then **click**
the **Stats** button at the top-right:
From there, you'll see the survey responses:
**Viewing "Other" responses**
If you've included the "Other" button in your survey, you can view the responses from users by **clicking** the **"View "Other" Responses"** button:
**Resetting survey stats**
Finally, if you wish to reset the survey results, **click** the **Reset Responses** button underneath the results:
> **Note:** Keep in mind that when you reset survey data, it also means that it will present to everyone once
> again (within your presentation percentages).
### Tip: showing a paywall based off of a survey response
One particularly useful technique to use with surveys is to show a paywall with a discounted price if the user indicated the pricing was too expensive in their response. You can easily do this using a [standard placement](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements) — and we have a step-by-step guide on how to do exactly this right [here](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements#using-the-survey-response-event).
# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Templates
Use our template library to jump-start your paywall design process. Either plug in your products, switch them up to fit your needs, or remix them altogether.
Click **Templates** from the **sidebar** to start your paywall design process with one of our templates:
We hand-select the paywalls these templates are based on, and each one is from a high-performing segment on the App Store or Google Play Store. We recommend picking one that matches your design goals the best, and then tweaking them to fit your branding and needs from there.
> **Tip:** Each template can be easily changed to support as many products as you need.
### Requesting a template
Superwall offers a complimentary white glove paywall design service for all users. Supply Superwall with either an existing paywall in production, a Figma link, Sketch file or anything else for Superwall's designers to use as a reference.
To get started, simply click **Request a Template** at the top, and fill out the form:
Turnaround is typically about 3-4 business days, but can also be up to a week depending on demand. Rest assured that Superwall's designers take the time to get these done right.
### Sorting paywall templates
To sort available templates by date (either newest to oldest, or vice-versa) or by recently updated — **click** the toggle in the top right and make a selection:
Superwall frequently updates existing templates, as well as adding new ones. Check back often!