# Superwall: Subscription Infrastructure for iOS, Android, and Web Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue. ## Pricing - **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge. - **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed. Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0. ## Scale $1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow. ## Infrastructure capabilities - **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN - **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows - **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe - **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation. ## Migration Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code). ## Paywall product (optional, separately billable) One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release. ## Architecture Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost. ## Docs * Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall * Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse * Webhooks: https://superwall.com/docs/integrations/webhooks * Pricing: https://superwall.com/pricing # Superwall as your MMP Use Superwall as your mobile measurement partner (MMP). Attribute installs to your ad campaigns, send conversion events back to ad networks, and measure ROAS without adding another SDK. A mobile measurement partner (MMP) attributes app installs to the ad campaigns that drove them and reports conversions back to ad networks so they can optimize delivery. Traditionally that means integrating a separate attribution SDK like AppsFlyer, Adjust, or Branch alongside your paywall tooling. Superwall does this for you. Because the SDK already sits at the start of your monetization funnel, it can attribute installs, send conversion events back to the ad network, and tie ad spend directly to trials and paid subscriptions. You get ROAS, cost per trial, and cost per paid user in [charts](/docs/dashboard/charts) with no extra SDK to install. In the dashboard, this lives under **Integrations** as **Performance Marketing**. ## Supported ad networks ## Meta Ads /docs/integrations/meta-ads Run Meta campaigns with Superwall as your MMP. Generate ad links, attribute installs to the campaign, ad set, and ad that drove them, and send conversion events back to Meta. Available today. **TikTok** and **Google Ads** are coming soon. Their cards appear in the dashboard under **Performance Marketing**, and you can register interest from there. ## How it works 1. Connect an ad network under **Integrations** > **Performance Marketing** and create a link for each ad. 2. When someone taps your ad and installs, the [Superwall SDK](/docs/ios) triggers a match on first app open and the install is attributed to the campaign, ad set, and ad that drove it. 3. Superwall sends conversion events, like trials started and subscriptions purchased, back to the ad network so it can optimize delivery. 4. Spend and results appear in [charts](/docs/dashboard/charts) as Ad Spend, ROAS, CPM, cost per trial, and cost per paid user, with breakdowns by network and campaign. > **Note:** We are gradually rolling out performance marketing. If you don't see > **Performance Marketing** under **Integrations**, reach out to us at > [support@superwall.com](mailto\:support@superwall.com) and we'll enable it for > your app.