# Meta Conversion API integration

> Track subscription events to Facebook Pixel via Meta Conversion API

Source: https://superwall.com/integrations/meta

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![Meta Conversion API logo](https://superwall.com/assets/images/integrations/meta.jpg) 

#  Meta Conversion API 

 Beta 

Track subscription events to Facebook Pixel via Meta Conversion API

[ View documentation ](https://superwall.com/docs/integrations/meta-conversion-api) 

##  What you can configure 

`access_token` required 

Meta access token with ads\_management permission from Meta Events Manager → Settings → Conversions API

`pixel_id` required 

Your Facebook Pixel ID from Meta Events Manager → Data Sources

`sales_reporting` required 

Whether to report Proceeds after store taxes & fees or Revenue

`anonymous_user_behavior` 

How to handle events from anonymous users (users without an app user ID)

`sandbox_access_token` 

Optional access token for sandbox events. Requires sandbox\_pixel\_id. Leave both blank to opt out.

`sandbox_pixel_id` 

Optional Pixel ID for sandbox events. Requires sandbox\_access\_token. Leave both blank to opt out.

`test_event_code` 

Optional test event code from Meta Events Manager → Test Events for validation

##  Related integrations 

[ ![](https://superwall.com/assets/images/integrations/adjust.png) Adjust  Tracks subscription events in Adjust via S2S. Use one app token per platform, reuse values if both platforms share them, and leave any event token blank to skip that event. ](https://superwall.com/integrations/adjust)[ ![](https://superwall.com/assets/images/integrations/airbridge.png) Airbridge  Mobile measurement and attribution platform for performance marketing optimization ](https://superwall.com/integrations/airbridge)[ ![](https://superwall.com/assets/images/integrations/amplitude.svg) Amplitude  Product analytics for web and mobile applications ](https://superwall.com/integrations/amplitude)[ ![](https://superwall.com/assets/images/integrations/appsflyer.png) AppsFlyer  Mobile attribution and marketing analytics platform ](https://superwall.com/integrations/appsflyer)[ ![](https://superwall.com/assets/images/integrations/appstack.png) Appstack  Forward Superwall subscription events to Appstack for analytics and attribution ](https://superwall.com/integrations/appstack)[ ![](https://superwall.com/assets/images/integrations/appstance.svg) AppStance  AppStance, formerly Search Ads Optimization (SAO), receives post install events of Apple Ads users from Superwall for ROAS optimization. ](https://superwall.com/integrations/appstance) 

##  Book a demo 

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* A personalized walkthrough of the paywall builder
* Guidance on your monetization and pricing strategy
* Custom implementation recommendations for your stack
* A look at proven paywall templates
* Revenue-optimization best practices

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##  Meta Conversion API is on the way 

Meta Conversion API is beta. Start building on Superwall today and it'll be ready to connect soon.

[Start for free](https://superwall.com/sign-up) 

No credit card required