# Audience Segmentation & Targeting for Paywalls > Build audiences, score users by likelihood to convert, and target the right paywall, offer, and price to each segment from the Superwall dashboard — no app release required. Source: https://superwall.com/solutions/audience-segmentation-targeting --- Playbook # Audience Segmentation & Targeting for Paywalls Build audiences, score users by likelihood to convert, and target the right paywall, offer, and price to each segment from the Superwall dashboard — no app release required. Showing every user the same paywall is a compromise. Superwall lets growth teams target the right offer and price to each segment — building audiences, scoring users by likelihood to convert, and matching the right paywall to each user, all from the dashboard with no app release required. ## Why it matters One-size-fits-all paywalls leave money on the table. Your most likely buyers could convert on a premium offer; your hesitant users need a softer path; users in different countries, on different devices, or at different points in your funnel respond to different screens. The problem is that most teams hard-code who sees what, so every change to targeting means a ticket and a wait for the next build. Superwall moves targeting into a place growth and marketing teams control directly. You change which users see which paywall the same way you change the paywall itself — remotely, instantly, and measurably. ## What you can do with Superwall * **Build audiences from real signals.** Audiences let you set up simple or complex filtering rules to match users and show them a specific paywall. Filter on user attributes, device and app details, subscription status, registered events and placements, and event frequency — and distribute multiple paywalls across an audience with percentage splits. * **Combine conditions with rule logic.** Use AND/OR rule groups to express complex segments, and control the order Superwall evaluates audiences top-to-bottom. * **Score users by likelihood to convert.** Demand Score assigns every user a value from 1–100 indicating how likely they are to convert, computed automatically from device-level signals like device model, OS version, app-open frequency, and paywall interactions. * **Target by intent.** Read the conversion-rate charts to find natural breakpoints, then build audiences by score range — for example `demandScore >= 80 AND demandScore <= 100` for your high-intent segment. * **Let AI build the segment.** Describe your target segment and AI Audience generation creates the filter for you. * **Pass your own data.** Set any user data via `setUserAttributes()` and reference it directly in audience filters and paywall text. ## How it works * **Send Superwall the signals you have.** Set custom user attributes via `setUserAttributes()`, and register the events that mark moments in your funnel. Conditions become available for targeting as data is retrieved from the SDK via registering events or setting user attributes. * **Define your audiences.** In a campaign, add audiences with filtering rules. Superwall evaluates them top-to-bottom; once a user matches, they see the paywall for that audience, and assignments are sticky so the experience stays consistent. * **Layer in Demand Score.** Add the `demandScore` attribute to an audience to target users by likelihood to convert, optionally combined with country, platform, or app version. * **Launch and measure.** Use the one-click "Launch Experiment" flow from the Demand Score page to spin up a high-intent audience, then track matches, conversions, and per-audience performance — no app release needed at any step. ## Proof from customers Segmentation and targeting come up across customer conversations as a lever to make pricing and offers higher-leverage — customers consistently look for changes that can materially increase revenue, especially through platform, geography, or usage-based segmentation. The underlying capabilities here are documented in the product: Demand Score is explicitly a 1–100 likelihood-to-convert value per user, and Audiences support attribute, device, subscription-status, event, and frequency filters with AND/OR logic and AI-generated segments. > Showing every user the same paywall is a compromise — target the right offer and price to each segment, no app release required. ## Use cases * **High-intent vs. low-intent offers.** Show users scoring 70–100 a premium offer and give lower-intent users a softer path. * **Geo and localization.** Target paywalls and pricing by country alongside Demand Score ranges. * **Win-back and status-based flows.** Filter on subscription status to target lapsed, trialing, or auto-renew-off users with the right message. * **Funnel-stage targeting.** Use event frequency and registered events to target users by how often they've taken a key action. * **Personalized paywalls.** Reference user attributes in paywall text to tailor the screen to each segment. ## Get started Start building audiences in the Audiences documentation, explore Demand Score targeting, or install the SDK with the iOS quickstart. Create a free account at superwall.com. ## More solutions | [ App2Web: Keep More of Your iOS Revenue ](https://superwall.com/solutions/app2web-make-30-more-on-ios-app-revenue-with-superwall) | Add a Stripe checkout call to action to your iOS paywall and route eligible U.S. storefront buyers to an external browser checkout — so more of each sale stays with you, no new app release required. | Playbook | | ------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------- | | [ Attribute Influencer Revenue with Custom Web Checkout Links ](https://superwall.com/solutions/attribute-influencer-marketing-revenue-with-custom-web-checkout) | Give every creator a unique web checkout link, tag the source, and trace each paid conversion back to the influencer who earned it. | Playbook | | [ Automated Messaging & Winback Campaigns for Mobile Apps ](https://superwall.com/solutions/automated-messaging-and-winback-campaigns-for-mobile-apps) | Stream Superwall subscription lifecycle events to your messaging stack in real time, so growth teams can launch automated winback campaigns without an app release or the engineering backlog. | Playbook | Nothing matches. ## Book a demo Tell us a little about your app and we'll match you with the right person. * A personalized walkthrough of the paywall builder * Guidance on your monetization and pricing strategy * Custom implementation recommendations for your stack * A look at proven paywall templates * Revenue-optimization best practices ### Thanks — opening your calendar If a new tab didn't open, [click here to pick a time](#). Get started ## Build, test, and optimize your paywalls Join 10,000+ apps using Superwall to grow subscription revenue without shipping an app update. [Start for free](https://superwall.com/sign-up) No credit card required