Device Tier Targeting

The deviceTier variable allows you to create targeted audiences based on device performance capabilities. This helps optimize paywall experiences by showing resource-appropriate content to different device types. You can reference this in campaign filters, dynamic values, or in paywall text via the device.deviceTier variable.

How device tier works

Device tier classification is based on several hardware factors:

• CPU performance
• Available RAM
• 4K/2K codec support
• Display quality

This automatic classification helps you deliver paywalls that perform well across the full spectrum of Android devices.

Matching device ranges

When creating device tier filters, you can use contains or equals for narrower matching:

• contains - Broader matching that includes partial matches. For example, deviceTier contains high matches both high and ultra_high devices.
• equals - Exact matching for precise targeting. For example, deviceTier equals high matches only high tier devices, not ultra_high.

Use contains when you want to target a range of similar device capabilities, and equals when you need precise control over which specific tier to target.

Device tier values

The device.deviceTier attribute returns one of these values:

• ultraLow - Entry-level devices with limited resources.
• low - Budget devices with basic performance capabilities.
• mid - Mid-range devices with moderate performance.
• high - Premium devices with strong performance.
• ultra_high - Flagship devices with top-tier specifications.
• unknown - Device tier couldn't be determined.

Creating device tier audiences

To target users by device tier, create an audience using the device.deviceTier attribute:

1. Navigate to Campaigns in your dashboard.
2. Click on the campaign you want to target.
3. Edit, or create, a new audience.
4. Add a filter where device.deviceTier contains your target tier(s).
5. Save your audience.

Optimizing for lower-end devices

Create lightweight paywalls for devices that may struggle with resource-intensive content:

device.deviceTier contains ultraLow OR device.deviceTier contains low

Show these users paywalls with:

• Static images instead of videos.
• Compressed media files.
• Simplified animations.