What is the difference between "Trial Cancel" and "Trial Expire" tags?

The "Trial Cancel" and "Trial Expire" tags represent different stages in a user's trial journey:

• "Trial Cancel" occurs when a user actively cancels their trial during the trial period, before it converts to a paid subscription.

• "Trial Expire" occurs when the trial period ends without the user converting to a paid subscription. This can happen for two reasons:

  • The user previously canceled their trial

  • A billing issue prevented the conversion to a paid subscription (read more here)

Example Timeline

Here's how these events would appear if a user signed up for a 1 week trial and cancels after a day:

• Day 0: Trial Start

• Day 1: Trial Cancel (user actively cancels)

• Day 7: Trial Expire (trial period officially ends)