Overview

Superwall is changing it's pricing from being based on conversions to being based on MAR (monthly attributed revenue).

If you're an existing customer you can choose to stay on the legacy plan or upgrade

New Pricing (MAR-based)

See our pricing page for the breakdown of our pricing tiers.

The new Superwall pricing offers different tiers of service for a monthly subscription, and charges based on a percentage of MAR, where under $10k MAR is free.

• Indie: $0 / month

• Startup: $49 / month

• Scale: $199 / month

• Enterprise: Custom, contact us!

Read more about our thinking with our CEO Jake's post on X.

What is MAR?

MAR is Monthly Attributed Revenue, which is not the same as Monthly Revenue. MAR is only revenue that is attributed to a Superwall paywall.

TL;DR: you only pay for revenue that Superwall has directly helped you get.

Legacy (Conversion-based)

Legacy pricing is only available for existing customers

Superwall offers different pricing tiers based on the number of paywall conversions. Understanding what counts as a conversion and how pricing works is important for choosing the right plan.

Superwall offers three pricing tiers:

• Indie (Free): Up to 250 free conversions per month

• Startup ($0.20/conversion): Pay-as-you-go pricing, with first 250 conversions free each month

• Growth (Flat-Rate): Custom flat-rate pricing with unlimited conversions

What is a Conversion?

A "conversion" in Superwall's pricing refers to when a user makes a purchase through a Superwall paywall. Here are specific examples of what counts as a conversion:

• A user starting a free trial for a subscription

• A user making a paid one-time in-app purchase through a paywall

• A user subscribing to a monthly plan directly through a paywall

Subscription renewals and trials converting to paid subscriptions do NOT count as conversions.

Pricing for High-Volume Apps

For apps using the Startup tier ($0.20/conversion) that exceed 5,000 conversions per month:

• You can continue using the Startup plan at the same rate of $0.20 per conversion

• However, at this volume it may make sense to explore to our flat-rate Growth plan. When you reach this size we'd love to talk!