Are Paywall Events and Urgency Messaging App Store Compliant?

This guide covers common App Store compliance questions about paywall interaction tracking and urgency-based messaging.

Paywall Events Compliance

Paywall Dismissed and Transaction Abandoned events are compliant with Apple App Store guidelines. Tracking paywall interactions and purchase flow analytics is standard practice across the industry.

Follow-up Flows

Re-engagement flows triggered by these events are also compliant, such as:

• Showing a different paywall with a discount after a transaction is abandoned
• Presenting alternative offers when a paywall is dismissed
• Push notifications to users who showed purchase intent

Urgency Messaging Compliance

Apple does not explicitly ban urgency-style messaging on paywalls. Phrases like:

• "One-time offer"
• "You'll never see this again"
• "Limited time discount"

These are permitted, but with one key rule: the offer must be genuine.

What to Avoid

Apple prohibits deceptive practices under their bait-and-switch guidelines. If your "one-time offer" keeps reappearing to the same user, Apple may flag this as deceptive marketing.

Best Practices

1. Be honest - If an offer truly won't return, you can say so
2. Use genuine scarcity - Time-limited offers should have real deadlines
3. Track offer history - Use user attributes to avoid showing "one-time" offers repeatedly
4. Document your logic - Be prepared to explain your offer strategy if Apple requests clarification

Resources

For the complete App Store Review Guidelines, visit:

• Apple App Store Review Guidelines