To view charts breaking down your app’s performance, click the Charts button in the sidebar:

Check out a video overview of our charts on YouTube.

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Chart types

Choose between different charts by making a selection from the left sidebar:

Currently, we offer the following charts:

  1. Proceeds: Revenue after refunds, store fees, and taxes.
  2. Sales: Revenue before refunds, taxes, and fees.
  3. New Users: Count of new users.
  4. Active Users: Count of active users.
  5. Paywalled Users: Count of unique users who opened paywalls.
  6. Paywall Rate: Percent of new users who opened paywalls.
  7. Paywall Conversion: Percent of users who converted on a paywall.
  8. Initial Conversion: Percent of new users who converted on a paywall.
  9. Conversions: Count of paywall conversions (i.e. a completed transaction).
  10. New Subscriptions: New subscriptions, cohorted by subscription start date.
  11. New Trials: Trial starts, cohorted by trial start date.
  12. Trial Conversion: Percentage of trials that converted to paid subscriptions.
  13. Checkout Conversion: Percentage of users who converted after starting checkout.
  14. Refund Rate: Ratio of refunds to gross proceeds, cohorted by first purchase date.

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Filtering chart data

To filter data on a chart, click the Filter button at the top right:

Filter data by choosing a filter type and clicking on + Add Filter to apply it. You can add one, or several, filters:

When you’re done, click on the Apply button, and the chart will refresh with the data filtered by your selections:

To remove an individual filter, click on the trash can icon on the trailing side of it:

To remove an individual component that’s part of a filter (i.e. breaking down by “Application” and removing one of the included apps), click on the X button on its trailing side:

To remove all filters, click on the Clear Filters button:

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Breaking down chart data

To break down data in a chart, click the Breakdown toggle at the top right:

The breakdowns available are tailored to the type of chart you have selected. After you apply a selection, the chart will automatically update. At the bottom of the chart, the data displayed will also be updated according to your breakdown selection:

Breaking down a Proceeds chart by Placements is a powerful way to directly correlate features you make (or similar things you’ve paywalled) to your app’s revenue growth.

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Selecting time ranges

To customize the time span and level of detail of the data displayed on the chart, use the two date toggles at the top right:

These controls adjust the chart’s view interval and data range:

Display Interval (First Dropdown): Sets the interval at which data is displayed on the chart. Choose options like Hourly, Daily, Weekly, etc., to adjust how granular the data appears. Selecting “Auto” automatically optimizes the interval based on the selected date range.

Data Fetch Range (Second Dropdown): Defines the total date range from which data is fetched and displayed on the chart. Options include Yesterday, Last 7 Days, Last 30 Days, and more. The selected range determines the period of data used to populate the chart, regardless of the display interval setting.

You can also use natural language to set a data fetch range. For example, “last month”, “two weeks ago”, etc.

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Changing chart formats

Each chart type can display its data in different chart formats. To change the default display, click on the Chart button found at the top right:

You can toggle the chart format between Stacked Area, Line, Stacked Bar, or Bar. Here is the same chart data in each format:

Additionally, you can hover any chart element to see more details about the data point:

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Exporting chart data

You can export any chart data as a .csv file. Just click the Export button at the bottom-right of any chart:

Renaming PaywallsOverview