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Meet Paywall Experiments

Get actionable paywall advice to boost revenue and conversion in seconds.

Jordan Morgan

Jordan Morgan

How many hours does it take to master a subject? About 10,000?

At Superwall, we've created a tool that blows beyond that mark. Drawing from over 1,824 lessons, across 422 unique experiments with tons of hours and time spent on each, we've created a tool that helps you make your paywall better. Point black, period.

Introducing paywallexperiments.com — live now, and free for everyone. It's the industry's most comprehensive tool and subject matter expert on paywalls, conversions, and how to help them grow revenue.

Ask for feedback

Here's how it works:

  1. Add a screenshot (one or more) of your app's paywall.

  2. Ask for advice (i.e. "How can I increase my annual trials here?), or about a specific goal you're after (i.e. "How do I make my plans more prominent?")

  3. That's it.

Next, our special flavor of GPT-5 will get to work. Using an in-depth prompt (it's over 120,000 tokens) and our homegrown data, it'll give you insights specific to your app and needs. Check out this "plan drawer" from my own paywall in my app, Elite Hoops:

There are pros and cons to using a plan drawer, and perhaps I want to dig in there. How do you do that, though? You need industry insights, you need tests, you need data, and you need users to run all of that against.

This is a perfect time to use our new tool:

Industry insight available instantly

Using Paywall Experiments, I can get virtually unlimited paywall advice. Here, I can ask it anything about the plan drawer design. Its pros, cons, areas I could test, and more. For context, in my implementation users tap a "View More Plans" button to see all the available plans. As an app founder, I would specifically want to know things like:

  • Does this structure work well to emphasize my annual plan?

  • How does the drawer perform as a confirmation step?

  • Are there any suggested design tweaks I should try based on industry patterns?

Asking our growth expert, Nick, is the best way to get answers to questions similar to those. But this? It's a close second, and here's what Paywall Experiments had to say:

Shareable tips

Curious to see the whole readout from my example? Every single insight and report is shareable, which means you can send them to your product manager, designer, developer, or anybody else. Just click the share button towards the bottom of your report:

You can check out the example from my own app and its plan drawer design right here.

Data that only Superwall can give you

When you need to improve your paywall, conversion rate, or get "unstuck" in terms of growth — Superwall is at its best. We have the data, we've ran the experiments, and we've done the homework. This new tool is a literal cheat code. Run it through all of your paywalls, or even the same one but frame it with a new question. We made this for all of you.

And, when you're ready to act fast on those tips? There's no better way than with Superwall, so go grab a free account today to get started.