Filters & Breakdowns

Segment your data by any property

Instantly filter and segment all your paywall and revenue metrics by campaign, placement, audience, device type, country, and any custom user property you track.

Overview filters
Overview

Dynamic data exploration

Filters and breakdowns allow your team to perform sophisticated segmentation directly within the Superwall dashboard to quickly uncover trends, anomalies, and optimization opportunities.

Key capabilities

Slice and dice your data instantly without exporting or writing SQL queries.

Filter by campaign and placement

Analyze performance based on the specific campaign or paywall trigger event.

Segment by custom user property

Drill down into metrics based on any custom trait like usage level, gender, or registration date.

Segment by device and country

Compare conversion and revenue performance across different device types and international markets.

Filter by audience and paywall

Isolate metrics for specific user segments and the exact paywall version they saw.

Unlock hidden opportunities

Turn broad data into actionable insights by seeing precisely which segments are over- or under-performing.

Targeted experimentation

Targeted experimentation

Quickly identify a low-performing segment (e.g., Android users in Country X) and launch a highly targeted experiment to fix it.

Localized user value

Localized user value

Understand how price and messaging relevance vary by geography and language to improve the experience for diverse audiences.

Self-service data analysis

Self-service data analysis

Empower product and growth teams to answer complex data questions without constant support from engineering or data science.

Testimonials

Customer success stories

See how other leading apps have used Superwall’s powerful analytics tools to monetize and grow with confidence.

Targeting unsubscribed users with additional trial offer increased trial start by 240% and proceeds per user by 97%

Luke Longworth

Growth Product Manager, Unscripted

Visual paywall showing app feature previews significantly outperformed text-based paywalls

Shane Duggan

Founder, Unchaind

Single page paywall surprisingly outperformed multi-page paywall with huge increase in yearly trial starts

Josh Rozin

Cofounder, Stompers

Three-step Duolingo-style paywall showcasing app features significantly outperformed checkbox-style paywall

Riccardo Oliva

Co-founder, Speak4Me

Testing $44.99 vs $59.99 annual pricing showed lower price increased revenue per user by 10%

Tyler Ma

CTO, SellRaze

Switching from Freemium Paywall with Rewarded Ad to Superwall increased conversion from 0.08% to 1.2% and revenue by 158%

Aman Kumar

CEO, Ryn VPN

Strategic two-paywall onboarding approach boosted conversions by making subscription decisions more intentional

Pablo Ramon Sanchez Chisvert

Product Manager, Rizz God

Testing 3 subscription duration options vs 2 options significantly increased conversion metrics across the board

Braden Smith

Founder, Rash ID

Testing price increase from $6.99 to $9.99 significantly increased proceeds per user

Eyal Cohen

CEO, PropGPT

Adding annual plan with 60% discount alongside monthly plan increased proceeds per user by 80% and trial conversion by 22%

Martín Muñoz

Owner, Preu AI

Testing optimal pricing tiers significantly increased revenue per user

Matt Kryvashein

CMP, Planner 5D

Timeline style paywall vastly outperformed traditional paywalls, increasing LTV by 50%

Jake Aronskind

Founder, Pepper

Testing offer paywall on transaction fail increased conversion rate significantly

Allah Nawaz Qadir

Developer, Omni: AI Video Generator

Testing opt-in trial options vs default trial offerings increased trial conversion rate by 10%

Eoin Lyons

Chief Revenue Officer, Linearity Curve

Context-specific paywalls personalized to user journey increased conversion rates significantly

nikunj goyani

owner, JOURNEYSTAMP - GPS MAP CAMERA

Targeted paywalls for specific demographics significantly increased conversion rates and grew MRR substantially in just 30 days

Stefan Bokarev

Founder, Flirt AI

Testing introductory offers increased conversions by 20% through constant A/B testing enabled by Superwall

Sina Sinry

Founder, Flibbo: Ask AI chat Assistant

Country-specific localized paywalls significantly increased trial start rates compared to generic global versions

Yasarcan Kasal

Founder, Daily Horoscope - Astrology

Testing price optimization showed that overall proceeds per user increased significantly despite lower conversion rates

Aris Tyros

Founder, BuyBye - Save Money

Testing subscription plan durations significantly increased ARPU compared to our original paywall

Jisong Liu

CEO, BeFreed

Offering users the option to extend the free trial to 30 days increased our CVR to trial by 7%

Kai Koch

Founder, Ahead App

The visual editor and A/B testing capabilities allowed us to optimize our paywall without any developer time. Our conversion rates improved by 180% in just 3 weeks.

Michael Rodriguez

Product Manager, MediMind

Superwall transformed our subscription business. The A/B testing capabilities and real-time analytics helped us optimize our conversion rates by over 200%.

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Sarah Chen

Head of Growth, FitTrack Pro

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Ready to take control of your subscription revenue?