Recently on our YouTube channel, Joseph broke down how Bloom turned onboarding from a boring checklist into a conversion machine. Their secret? They didn’t just pile on features, instead they made each screen matter. Here, I'll breakdown the interview and cover the main points.
Making onboarding count
Onboarding can be a bit of boring affair, and it's easy to feel checklist-y. Users tends to want it just get it over with. Bloom didn't try and cram everything into one page to combat this, though. They leaned into more screens, not fewer. Why? Because users are already used to tapping through stories on Instagram, so spreading out the experience actually makes it feel lighter, not heavier.
The result? Each screen hits a key point: urgency (showing off the perks of starting early), what the app actually does (with slick animations), building trust (press and reviews), and topping it off with a free stock incentive for finishing modules. It’s a fantastic lesson in giving every tap a purpose.
The content engine behind bloom’s growth
Bloom’s rise isn’t just about clever onboarding, it just shows how the right execution pays off. They’re churning out lifestyle video content at scale with AI tools like Google’s V3 and Runway, plus a mix of in-house teams and agencies. For research, they’re using tools like SpyTalk to spot trends and Sideshift to connect with micro-creators who bring authenticity to the table. When something pops off, Bloom doesn’t just celebrate—they replicate it across 20+ accounts, using comment-based strategies instead of aggressive CTAs. The result? Viral moments that actually move the needle.
What you can steal for your own app
So, how does this translate if you’re not building a fintech app? Easy: Start by finding the cultural bridge that links your product to what people already care about. Build a network of micro-creators who can deliver real, consistent content—not just a one-off post. Use organic results as your testing ground before you put any money behind ads. And most importantly, treat onboarding like a story, not a form—guide users step by step instead of dumping everything up front. The key? Stick with it for at least 90 days, even when it feels like nothing’s working.
If you want to stand out, don’t just rely on AI tools or paid campaigns. The brands that win are the ones that blend creativity with real storytelling, connecting their product to the moments and movements people care about. Bloom’s playbook is proof: consistent, creative, and always evolving.
Wrapping up
As always, keep it locked to our YouTube channel to catch the next interview. If reading is more your speed, I'll always recap the episodes here too. As always, if you're new to Superwall, go grab a free account and start growing your app today.