Intro
The challenge
Long-term commitment
The team needed a way to encourage users toward the high-value annual plan without eliminating the lower-commitment monthly option.
Pricing psychology
The hypothesis was that showing the annual plan's price would make the monthly plan seem too expensive by comparison.
Measuring net revenue
They needed analytics to track conversion volume and proceeds per user (PPU) to confirm that the strategy led to financial gain.
The solution
Preu AI utilized Superwall to execute an A/B test:
Monthly trial only
Featured a single monthly subscription option with a "Try Free" button.
Monthly plus annual anchor
Featured a monthly subscription plus an annual plan at 60% of the monthly price.
The paywalls highlighted the urgency of success by contrasting the risks of failing the exam with the benefits of immediate access.
The results
PPU soard
The variant featuring the discounted annual plan resulted in a massive 80% increase in proceeds per user (PPU).
Conversion improved
The strategy significantly improved trial quality, leading to a 22% increase in the trial conversion rate.
Anchoring validated
The results confirmed the hypothesis that by providing a strong annual anchor, the team maximized revenue.
About Superwall
Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.
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