Product managers

The central engine for subscription product growth

Superwall is the single source of truth for your subscription product, providing the tools for rapid experimentation, cross-functional alignment, and data-backed validation of every monetization hypothesis.

Rapid iteration for subscription product success
Overview

Rapid iteration for subscription product success

As the hub for your subscription strategy, Superwall empowers you to own and iterate on the entire paywall experience. Launch pricing tests, validate new feature offers, and align every stakeholder around transparent, real-time performance metrics.

Key capabilities

Drive cross-team collaboration and maximize the velocity of your monetization roadmap.

Run paywall and pricing experiments simply

Control paywall content, design, and logic using the no-code builder and remote configuration, reserving developer time for core product features.

Quickly validate monetization ideas

Use powerful targeting and A/B testing to test hypotheses on specific user cohorts across iOS, Android, and other platforms to confirm market fit.

Align teams with one central tool

Provide all stakeholders with a unified platform for paywall management, analytics, and experiment execution, eliminating friction and conflicting data.

Dynamic paywall gating

Easily control which features are gated and which are free using remote feature flags, allowing you to test the optimal moment to present the paywall.

How Superwall works for you

Minimize time-to-market for pricing changes and new features, ensuring every product iteration is optimized for revenue.

Accelerated feature- to-revenue cycle

Accelerated feature-to-revenue cycle

Reduce the lead time between a new feature being ready and the optimal monetization strategy being discovered and deployed, maximizing LTV capture.

Data-driven UX  optimization

Data-driven UX optimization

Use A/B testing data to confirm that paywall placement and design don't degrade the core user experience, leading to better conversion and retention.

Standardized  integration and data flow

Standardized integration and data flow

Ensure a robust, well-documented SDK integration that acts as a consistent gateway for all subscription events and user trait data, simplifying the entire tech stack.

Testimonials

Testimonials

See how other leading apps used Superwall's experimentation engine to unlock massive revenue growth.

Targeting unsubscribed users with additional trial offer increased trial start by 240% and proceeds per user by 97%

Luke Longworth

Growth Product Manager, Unscripted

Visual paywall showing app feature previews significantly outperformed text-based paywalls

Shane Duggan

Founder, Unchaind

Single page paywall surprisingly outperformed multi-page paywall with huge increase in yearly trial starts

Josh Rozin

Cofounder, Stompers

Three-step Duolingo-style paywall showcasing app features significantly outperformed checkbox-style paywall

Riccardo Oliva

Co-founder, Speak4Me

Testing $44.99 vs $59.99 annual pricing showed lower price increased revenue per user by 10%

Tyler Ma

CTO, SellRaze

Switching from Freemium Paywall with Rewarded Ad to Superwall increased conversion from 0.08% to 1.2% and revenue by 158%

Aman Kumar

CEO, Ryn VPN

Strategic two-paywall onboarding approach boosted conversions by making subscription decisions more intentional

Pablo Ramon Sanchez Chisvert

Product Manager, Rizz God

Testing 3 subscription duration options vs 2 options significantly increased conversion metrics across the board

Braden Smith

Founder, Rash ID

Testing price increase from $6.99 to $9.99 significantly increased proceeds per user

Eyal Cohen

CEO, PropGPT

Adding annual plan with 60% discount alongside monthly plan increased proceeds per user by 80% and trial conversion by 22%

Martín Muñoz

Owner, Preu AI

Testing optimal pricing tiers significantly increased revenue per user

Matt Kryvashein

CMP, Planner 5D

Timeline style paywall vastly outperformed traditional paywalls, increasing LTV by 50%

Jake Aronskind

Founder, Pepper

Testing offer paywall on transaction fail increased conversion rate significantly

Allah Nawaz Qadir

Developer, Omni: AI Video Generator

Testing opt-in trial options vs default trial offerings increased trial conversion rate by 10%

Eoin Lyons

Chief Revenue Officer, Linearity Curve

Context-specific paywalls personalized to user journey increased conversion rates significantly

nikunj goyani

owner, JOURNEYSTAMP - GPS MAP CAMERA

Targeted paywalls for specific demographics significantly increased conversion rates and grew MRR substantially in just 30 days

Stefan Bokarev

Founder, Flirt AI

Testing introductory offers increased conversions by 20% through constant A/B testing enabled by Superwall

Sina Sinry

Founder, Flibbo: Ask AI chat Assistant

Country-specific localized paywalls significantly increased trial start rates compared to generic global versions

Yasarcan Kasal

Founder, Daily Horoscope - Astrology

Testing price optimization showed that overall proceeds per user increased significantly despite lower conversion rates

Aris Tyros

Founder, BuyBye - Save Money

Testing subscription plan durations significantly increased ARPU compared to our original paywall

Jisong Liu

CEO, BeFreed

Offering users the option to extend the free trial to 30 days increased our CVR to trial by 7%

Kai Koch

Founder, Ahead App

The visual editor and A/B testing capabilities allowed us to optimize our paywall without any developer time. Our conversion rates improved by 180% in just 3 weeks.

Michael Rodriguez

Product Manager, MediMind

Superwall transformed our subscription business. The A/B testing capabilities and real-time analytics helped us optimize our conversion rates by over 200%.

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Sarah Chen

Head of Growth, FitTrack Pro

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Ready to take control of your subscription revenue?