"Testing $44.99 vs $59.99 annual pricing showed lower price increased revenue per user by 10%"
Tyler Ma
CTO at SellRaze
We were testing 2 different prices for our annual plan. One was $44.99 a year and the other was $59.99 a year. Everything else remained the same in the paywall. Result: The $44.99 paywall had a 10% increase in the revenue per user