Webhooks

Webhooks connect a chat to other systems. Create a webhook from the chat you want to connect, then manage all of your webhook configurations from Settings -> Webhooks.

When you create a webhook from an existing chat, Superwall Agents preselects that chat for the webhook under the hood:

When you create one from Settings -> Webhooks, you can choose any of your previous chats to associate the webhook to.

Use incoming webhooks to send a message into a chat from an external service. Use outgoing webhooks to receive events as the agent works.

Incoming webhooks

An incoming webhook sends a new message to a chat.

Use it when an external system should trigger analysis:

• A data pipeline finishes an experiment export.
• A campaign metric crosses a threshold.
• A support issue references a billing or paywall problem.
• A deployment finishes and needs a Superwall integration check.
• A scheduled external job wants the agent to summarize new data.

Example request:

curl -X POST "$INCOMING_WEBHOOK_URL" \
  -H "Content-Type: application/json" \
  -d '{
    "text": "Analyze this experiment export and recommend the next three tests.",
    "attachments": [
      { "url": "https://example.com/experiment-results.csv" }
    ]
  }'

The text field is required. Attachments are optional.

Outgoing webhooks

An outgoing webhook sends chat events to your endpoint. Configure it when another system should receive agent progress or results.

Outgoing events include:

• turn_start
• message
• tool_result
• turn_end

Example event shape:

{
  "id": "evt_...",
  "type": "turn_end",
  "chatId": "chat_...",
  "turnId": "turn_...",
  "source": "user",
  "timestamp": 1760000000000,
  "turn": {
    "status": "success",
    "durationMs": 42000
  }
}

If you configure a secret, Superwall Agents sends it in the X-Superwall-Webhook-Secret header.

Create a webhook from a chat

1. Open the chat you want to connect.
2. Click the webhook control in the chat header.
3. Copy the incoming URL if another service should send messages into the chat.
4. Add an outgoing URL if your service should receive chat events.
5. Optionally add an outgoing secret.
6. Save the webhook.

Creating the webhook from the chat keeps the configuration attached to the right conversation from the start.

Manage webhooks from settings

Open Settings -> Webhooks when you want to review or edit every webhook in one place. From there, you can create a webhook for any eligible chat, copy URLs, edit outgoing settings, or delete a webhook.

Useful patterns

Experiment export pipeline

Send an incoming webhook when an export is ready:

{
  "text": "Analyze the attached experiment export. Create a readout with charts, conclusion, and next experiments.",
  "attachments": [
    { "url": "https://example.com/exports/onboarding-experiment.csv" }
  ]
}

Incident or anomaly triage

Send a webhook when a metric falls outside an expected range:

{
  "text": "Paywall conversion dropped below the alert threshold for the onboarding campaign. Investigate likely causes and recommend next steps."
}

Internal reporting

Use outgoing webhooks to send completed agent messages or turn-end events into your reporting pipeline.

Billing

Incoming webhooks require an active Superwall Agents subscription when they run through the hosted control plane.