Superwall
BuyBye

How BuyBye increased proceeds per user by 25% with a 50% price increase

Sign up
Book a demo
Overview

Intro

BuyBye is an app that uses gamification to help users limit spending and track savings. Suspecting they might be underpricing their subscriptions, the team wanted to see if their users were willing to pay a higher price for their product, maximizing revenue from every subscription. BuyBye used Superwall to run a direct price elasticity test to understand the financial impact of a price increase on paid subscriptions.
BuyByeOverview

The challenge

BuyBye's challenge was determining the optimal price for their subscriptions:

Maximizing revenue

They needed to see if the revenue gain from a substantial price increase would outweigh the drop in conversion.

Risk mitigation

A large price jump carries a high risk if the conversion drop is too sharp, which is why they needed to run an A/B test.

Key metric focus

The team needed to prioritize proceeds per user (PPU)—net financial gain—over raw conversion volume.

The solution

BuyBye utilized Superwall's remote configuration and A/B testing suite to execute a decisive price comparison test.
The experiment was structured as follows:

Control paywall

Featured the original yearly price with a trial offering.

Variant paywall

Featured a 50% higher price for the yearly plan with a trial offering.

Identical design

Both paywalls had the same design, ensuring that the only variable being tested was the price itself.

With Superwall, the team could confidently measure the net financial outcome, answering the question: Did the 50% price gain make up for the inevitable drop in conversion?

BuyByePreview1

The results

The experiment proved that BuyBye users were willing to pay more:

Conversion dropped

Just as the team expected, the variant with the 50% higher price saw conversions drop by 19%.

PPU increased

Despite the conversion drop, the 50% higher price point resulted in an increase of 25% in proceeds per user (PPU).

Profitability shot up

The results proved that the audience was willing to tolerate a higher price, allowing BuyBye to improve overall profitability.

About

About Superwall

Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.

Overview Indies
CTA Section Background shape

Now it’s your turn

Are you underpricing your high-value utility app? Stop guessing what your audience is willing to pay and start testing your way to a huge increase in proceeds per user.

Sign up
Contact sales
CTA Section Background shape top

Check out other success stories

FlirtAIThumb

See case study

Flirt AI

How Flirt AI achieved 83% monthly recurring revenue growth with audience targeting

DailyHoroscopeThumb

See case study

Daily Horoscope

How Daily Horoscope achieved a 183% trial start increase with localized paywalls

FlibboThumb

See case study

Flibbo

How Flibbo gained 20% growth by moving from static paywalls to instant A/B testing

PreuAIThumb

See case study

Preu AI

How Preu AI increased proceeds per user by 80% with strategic annual plan anchoring
See all