Intro
The challenge
Release dependency
Any change to a paywall required the engineering team to deploy new code and wait for lengthy App Store review cycles.
Scale management
With multiple apps on the go, the team needed a scalable, centralized method to manage, test, and analyze many paywalls simultaneously.
Optimization gap
The team couldn't react quickly to market feedback or capitalize on successful experiments, limiting their overall growth.
The solution
Forms App used Superwall to decouple experimentation from app releases:
Remote A/B testing
The team tested different paywall designs, pricing tiers, and copy without updating the app, allowing product and marketing teams to iterate independently.
Proven templates
They instantly jump-started their testing roadmap with high-converting designs that they could easily customize with each app’s branding.
The ability to manage experiments remotely across multiple apps meant they were able to optimize all their products at once.
The results
Revenue growth
The team saw 40% overall revenue growth once they began testing and iterating faster across their app portfolio.
Testing velocity
Without having to wait on app release, the time required to complete an A/B test cycle was reduced from weeks to days.
Design optimization
The remote paywall editor let them quickly test different designs, like dynamic UI elements.
About Superwall
Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.
Check out other success stories
See case study
Cal AI
How Cal AI scaled paywall experimentation and grew monthly revenue 3x+ in 10 months
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Flirt AI
How Flirt AI achieved 83% monthly recurring revenue growth with audience targeting
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Daily Horoscope
How Daily Horoscope achieved a 183% trial start increase with localized paywalls
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