Intro
The challenge
Pricing uncertainty
They needed to identify the optimal price that accurately reflected the value of their huge, customizable furniture library.
Multivariate testing
They needed to test three pricing tiers simultaneously to compare their revenue impact, requiring an A/B/C testing environment.
Speed to insight
They needed results fast—waiting weeks for development and app store approval would delay revenue growth.
The solution
Planner 5D utilized Superwall’s experimentation suite to run a pricing test with three variants:
Identical design
All groups saw the same paywall design, which emphasized access to 7,549 customizable furniture items.
Three pricing tiers
The team tested three different pricing tiers (A, B, and C) shown to separate user groups.
Rapid deployment
The variants were live within minutes, immediately giving visibility into which price point performed best.
The results
Hello ARPU
The highest pricing tier showed an 83% increase in ARPU compared to the control, accumulating revenue faster than ever.
Goodbye underpricing
The test showed that the audience was willing to pay significantly more, proving they had been significantly underpriced.
Decisive data
The comparative chart allowed the team to track performance in real-time, informing data-driven decisions.
About Superwall
Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.
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