Superwall
Stompers

How Stompers increased annual trials by 16% with a single-page paywall

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Overview

Intro

Stompers is a walking and fitness app that uses gamification to motivate users to walk more. The team needed a clear paywall structure that effectively communicated their premium value and encouraged users to opt into their high-value annual subscription. Stompers used Superwall to test whether a single, direct paywall was more effective at driving high-commitment trials than a multi-page flow.
StompersOverview

The challenge

Stompers needed help figuring out what type of paywall flow to use:

Trial commitment

The team needed to determine which structure—a multi-page flow or a simple, single page—was better at securing annual trials.

Unexpected behavior

Initial tests showed that the single-page paywall led to more annual free trials, while the multi-page paywall led to more monthly subscription trials.

Optimization priority

The goal was to boost the annual trial commitment, as annual subscribers represent the highest long-term value.

The solution

Stompers ran an A/B test comparing two paywall structures:

Single-page control

Presented the product value, features, and the annual/monthly price options on a single screen.

Multi-page variant

Multiple screens, guiding the user through feature benefits and a trial reminder before showing pricing.

Pricing comparison

Variants compared the monthly price of $9.99/mo against annual prices of $79.99/yr and $49.99/yr.

The team needed to prove that the single-page flow was the most effective conversion path for their highest-value subscription: the annual trial.

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The results

The test revealed that for Stompers' users, less friction led to higher commitment:

Conversion rate jumped

The single-page paywall increased the overall conversion rate by over 16%, showing it was more effective despite less information.

Annual trial increased

This option also led to a huge increase in yearly trial starts, proving that users preferred the direct presentation when committing to an annual plan.

Higher ARPU unlocked

By shifting users away from monthly trials and toward annual trials, the team maximized the long-term revenue potential of their subscriber base.

About

About Superwall

Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.

Overview Indies
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Now it’s your turn

Is your paywall flow adding too much friction? Start testing different paywall options today to see which one captures your highest value subscribers.

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