Why Are Users Still Seeing a Removed Paywall?

Troubleshoot why some users continue to see a paywall that you have removed from all campaigns, and learn how to reset sticky assignments.

Symptoms

A user purchases through or sees a paywall that no longer exists in any active campaign.
You replaced an old paywall with a new one, but some users still see the old version.
100% of users should be seeing a new paywall, yet reports of the old paywall persist.

Superwall uses sticky assignments to ensure consistent user experiences during experiments. When a user is first assigned to a paywall variant, that assignment is stored on the server and persists indefinitely. This means:

Removing a paywall from a campaign does not automatically clear existing assignments.
Users who were previously assigned to the old paywall will continue to see it, even if it is no longer attached to any audience.
Changing presentation percentages or swapping paywalls only affects new users who have not yet been assigned.

This behavior is intentional. It preserves experiment integrity and allows you to keep existing users on old pricing while testing new pricing with new users. However, it can be surprising when you want all users to see a new paywall immediately.

Calling Superwall.shared.reset() clears on-device data but does not clear server-side assignments. The old assignment will be restored the next time the user triggers the placement.

Solution

To force all previously-assigned users onto your new paywall, you need to reset the assignments in the dashboard.

Open the campaign

Go to Campaigns in the Superwall dashboard and select the campaign where the old paywall was previously configured.

Navigate to the audience's experiment

Click the Paywalls tab for the relevant audience. You should see the old paywall variant listed, possibly with a count of assigned users still shown next to it.

Reset the assignments

Click the refresh icon next to the assignment count for the old paywall variant. This clears all stored assignments for that variant, forcing those users to be reassigned based on your current campaign configuration the next time they trigger the placement.

Resetting assignments also resets the experiment stats for that audience. If you need to preserve metrics, consider setting the old paywall's presentation percentage to 0% instead of resetting, then allowing new assignments to naturally flow to the new paywall.

Preventing This in the Future

When replacing a paywall in a campaign, keep these points in mind:

Swap, then reset. After adding the new paywall and removing the old one, reset assignments so existing users are reassigned.
Use presentation percentages. If you want a gradual rollout, set the old paywall to 0% and the new one to 100%. New users will see the new paywall, but existing users will keep their current assignment until you reset.
Remove vs. reset. Removing a paywall from an audience does not reset its assignments. You must explicitly reset assignments to clear them.