Meta Conversion API
BetaTrack subscription events to Facebook Pixel via Meta Conversion API
What you can configure
access_token required Meta access token with ads_management permission from Meta Events Manager → Settings → Conversions API
pixel_id required Your Facebook Pixel ID from Meta Events Manager → Data Sources
sales_reporting required Whether to report Proceeds after store taxes & fees or Revenue
anonymous_user_behavior How to handle events from anonymous users (users without an app user ID)
sandbox_access_token Optional access token for sandbox events. Requires sandbox_pixel_id. Leave both blank to opt out.
sandbox_pixel_id Optional Pixel ID for sandbox events. Requires sandbox_access_token. Leave both blank to opt out.
test_event_code Optional test event code from Meta Events Manager → Test Events for validation
Related integrations
Adjust Tracks subscription events in Adjust via S2S. Use one app token per platform, reuse values if both platforms share them, and leave any event token blank to skip that event. 
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Appstack Forward Superwall subscription events to Appstack for analytics and attribution 
AppStance AppStance, formerly Search Ads Optimization (SAO), receives post install events of Apple Ads users from Superwall for ROAS optimization. Book a demo
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Meta Conversion API is on the way
Meta Conversion API is beta. Start building on Superwall today and it'll be ready to connect soon.
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