Placements

Placements are the building blocks of a campaign. There are two types of placements:

1. Standard placements: These are placements you can use which Superwall already tracks and manages for you. Things like app installs, session start, failed transactions and more. We go into more detail about them here.
2. Placements you create: These are app-specific placements you create. They usually correlate to some “pro” action in your app, like “chartsOpened” or “workoutStarted” in a weight lifting app.

At their core, you register placements that, in turn, present paywalls. They can be as simple as that, or you can combine them with audiences to create specific filtering rules to control paywall presentations, create holdouts and more.

To see how they work with our SDK, check out the docs. For a quick example, here’s what it looks like on iOS:

Superwall.shared.register(event: "caffeineLogged") {
  // Action to take if they are on a paid plan
}

Don’t be shy about adding placements. If you think you might want to use a certain feature in your app with a placement — do it now. You can add the placement, and keep it paused. Then, if you ever want to feature-gate that particular flow, you can enable it. No app update required.

In short, add placements for everything you want to feature gate, and things you may want to in the future.

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The placements interface

Under the placements section, you can:

• Add new placements.
• Pause running placements.
• Delete existing placements.

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Adding a placement

To add a placement, click the ”+” button in the top-right side of the placements section:

A modal will appear, and from there you can add a placement via two different means:

1. Use an existing Superwall placement: Superwall automatically manages several events that can be used as placements. For example, the survey_response event could be used to show an entirely different paywall with a discounted offering if a user responded with a particular answer. See the list of the Superwall-managed placements to learn more.

2. Create your own, app-specific placement: Here, you type in whatever event you want to use as a placement in your own app. In a caffeine tracking app, one of them might be when a user logs caffeine — something like caffeineLogged.

Either way, once you’ve selected one from our existing events or typed in your own, click on Add Event to associate the placement to your campaign:

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Basic example of placement usage

Consider a caffeine tracking app. At a basic level, we want a paywall to show when a user tries to log caffeine, and they are not on a “pro” plan:

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Step One: Make the placement

We’d make a placement called caffeineLogged inside a campaign:

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Step Two: Assign a paywall

You can use the same paywall across different campaigns, placements, filters and more. In our case, we have one that we to show. So, since this campaign has a paywall linked to it already — we are good to go:

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Step Three: Register inside our app

Inside our caffeine tracking app, when the user taps a button to log caffeine, we would register the caffeineLogged event. This way, if the user is pro, the closure is called and the interface to log caffeine is shown. If they are not pro, then our paywall will show:

Button("Log") {
    Superwall.shared.register(event: "caffeineLogged") {
        presentLogCaffeine.toggle()
    }
}

And that’s it!

There are also several out-of-the box placements you can use, learn more about standard placements here.