Subscription Management

Overview

• One source of truth: Superwall ingests purchase lifecycle events from the App Store, Play Store, and Stripe-powered web checkout flows. The platform reconciles those events into user entitlements that power paywall targeting, analytics, and access gates.
• Entitlements-first: Products attach to entitlements that represent access tiers. Learn more about configuring them in Adding Products → Entitlements.
• Real-time syncing: When an event (purchase, renewal, cancellation, refund) lands, Superwall updates the user profile and campaign eligibility automatically.

Dashboard

Users Page

The Users page gives you a per-customer timeline that includes subscription events, paywall impressions, and entitlement snapshots. See Users for the full walkthrough.

• Confirm active entitlements and their expiration.
• Review recent renewals, cancellations, and billing issues.
• See paywall views, SDK events, and other analytics-style activity for that user.

Audience Filters & Campaign Targeting

Campaigns can check entitlements directly, letting you show different paywalls or post-purchase experiences to subscribers vs. trials. See Campaign Audience Filters for details on the filter capabilities.

Web checkout

Web checkout purchases follow the same entitlement pipeline as native stores and surface throughout the dashboard:

• Checkout and campaigns – Configure Stripe credentials and connect campaigns that present web paywalls with Configuring Stripe Keys and Settings and Creating Campaigns to Show Paywalls.
• Redemption – After purchase, users receive a redemption email. Validate the flow using Testing Purchases and share the manage URL pattern (https://{your-domain}.superwall.app/manage) for manual redemption.
• Manage page – Customers update billing, cancel, or request new redemption links from the manage portal documented in Managing Memberships.
• Settings – Brand the manage page and configure support contact info in Settings → General → For Stripe apps. See General Settings for field descriptions.

Integrations

Superwall emits webhook events for every subscription lifecycle change. Connect these via the Integrations page to power downstream systems:

• Webhooks – Review payloads and event types in Integrations. Common uses include syncing CRM subscription status, triggering feature flags, or updating internal billing systems.
• Slack – Route high-value events into a revenue channel by enabling the Slack integration.
• Analytics tools – Send proceeds and lifecycle events into Mixpanel or other analytics tooling to correlate subscription momentum with product usage.

SDK

Superwall's SDK tracks subscription status automatically based on your dashboard setup, so adding new products or entitlements does not require code changes. For platform-specific details, start with Tracking Subscription State.