Superwall as your MMP
Use Superwall as your mobile measurement partner (MMP). Attribute installs to your ad campaigns, send conversion events back to ad networks, and measure ROAS without adding another SDK.
A mobile measurement partner (MMP) attributes app installs to the ad campaigns that drove them and reports conversions back to ad networks so they can optimize delivery. Traditionally that means integrating a separate attribution SDK like AppsFlyer, Adjust, or Branch alongside your paywall tooling.
Superwall does this for you. Because the SDK already sits at the start of your monetization funnel, it can attribute installs, send conversion events back to the ad network, and tie ad spend directly to trials and paid subscriptions. You get ROAS, cost per trial, and cost per paid user in charts with no extra SDK to install.
In the dashboard, this lives under Integrations as Performance Marketing.
Supported ad networks
TikTok and Google Ads are coming soon. Their cards appear in the dashboard under Performance Marketing, and you can register interest from there.
How it works
- Connect an ad network under Integrations > Performance Marketing and create a link for each ad.
- When someone taps your ad and installs, the Superwall SDK triggers a match on first app open and the install is attributed to the campaign, ad set, and ad that drove it.
- Superwall sends conversion events, like trials started and subscriptions purchased, back to the ad network so it can optimize delivery.
- Spend and results appear in charts as Ad Spend, ROAS, CPM, cost per trial, and cost per paid user, with breakdowns by network and campaign.
We are gradually rolling out performance marketing. If you don't see Performance Marketing under Integrations, reach out to us at support@superwall.com and we'll enable it for your app.
How is this guide?
Integrations
Use webhooks to get real-time notifications about your app's subscription and payment events. Integrate Superwall with other services.
Meta Ads
Run Meta ads with Superwall as your mobile measurement partner. Superwall attributes installs to your campaigns and sends conversion events back to Meta.