Intro
The challenge
Low conversion baseline
Relying on a single, generic paywall resulted in a conversion rate that the team knew could be improved through smarter targeting and messaging.
Contextual gap
The team realized that a user seeing a paywall during onboarding needs a different message than a user viewing it after using a core premium feature.
Testing complexity
Testing multiple prices, discounts, and styles based on in-app actions requires a flexible platform that decouples paywall deployment from code.
The solution
JourneyStamp utilized Superwall to test context-specific paywalls segmented by pricing, discount type, product relevance, and feature engagement:
Onboarding paywalls
The team tested single-step and multi-step paywalls to determine which style worked better for their user base.
Discount timing
They tested discounts that appeared to users during moments of high engagement, like after using a premium feature.
Price & product variants
They tested different price points and product bundles to determine the optimal combination to maximize profits.
Messaging
Copy for in-app paywalls was tailored to user intent, based on the different features that they had used.
The ability to deploy multiple paywall variations instantly based on user placement and behavior was essential to this high-velocity testing approach.
The results
Conversion rate jumped
After personalizing paywalls to the user journey, the conversion rate increased by 50%.
High overall conversion
The optimized paywalls achieved a strong overall conversion rate of 7.3%, generating a huge profit.
Trial volume confirmed
They saw a huge uptick in trial starts, proving the effectiveness of the contextual offers.
Strategy confirmed
Paywalls personalized to the user journey performed significantly better than static, generic options.
Testimonial
After integrating Superwall, we were able to test multiple paywalls, understand user behavior at a deeper level, and optimize our monetization strategy with precision. This helped us significantly increase our subscription conversion rate and overall revenue in a very short time. Superwall has become a key part of our growth and monetization stack.
About Superwall
Superwall is the centralized monetization suite that converts data into revenue. It provides product, growth, and engineering teams with a unified platform to deploy paywalls, manage subscriptions, and ensure every experiment is a profitable, data-backed decision.
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How Daily Horoscope achieved a 183% trial start increase with localized paywalls
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Flibbo
How Flibbo gained 20% growth by moving from static paywalls to instant A/B testing
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