Jordan Morgan

Most paywall A/B tests are statistical noise. Here's a playbook several subscription teams use along with what to test, what sample size you actually need, and the four metrics that should decide the winner.

A mobile app paywall is the in-app screen that asks users to subscribe or pay. Here's how paywalls work, the main types, real examples, and the metrics that decide if yours is making money.

What to do when your best paywall stops winning: three monetization strategies that still move ARPU for subscription apps in 2026.

MRR and ARR widgets, user transaction data, and every single chart — now in your pocket.

Create multi-page experiences like onboarding, cancellation surveys, and more using Superwall's Flows.

Take Figma designs and make them live, interactive paywalls in production with just a few clicks.

How Lotanna "Lotts" Ezeike turns underserved markets into profitable exits.

Learn the crazy story of how Eunice Lai became a startup CMO by doing the opposite of what everyone else was doing

Here's where we went in 2025, what worked in growth strategies, and where we're headed in 2026.

Reduce early churn by addressing cancellation anxiety and accelerating time-to-value

A practical guide to setting up Black Friday, Christmas, and New Year campaigns in Superwall.

The systematic approach that took Clear 30 from $10K to $30K monthly by obsessing over onboarding and user psychology.

Get actionable paywall advice to boost revenue and conversion in seconds.

Check out some of the latest enhancements to our SDKs.

Here's a recap of all that Jake and Nick shared in our recent growth session.

Three engineers cracked a repeatable format that generated 300M views and turned a basement project into a thriving fitness business

Build native Swift apps, use Superwall seamlessly, and go from idea in your head to App Store in record time

How Dan scaled Massive to $200K monthly revenue with UGC, influencer marketing, and a hard paywall strategy

Zuhair Lakhani built phone farms, raised $1M from A16Z, and generated $100k in a month using completely AI content.

These two trends are winning consistently in our internal testing, here' how to use them.

Meet Hunter Isaacson, who is responsible for 70 million app downloads

Ever wondered why Superwall powers millions of paywalls using HTML and CSS over native? Here's the answer.

How Bloom Built a $2M TikTok Growth Engine (And What You Can Learn From It)

Expo is a fantastic way to build with React Native, and Superwall's SDK will feel right at home

Here's how college students are outperforming million-dollar marketing budgets

Missed our Superwall Growth Session over capturing transaction abandoned revenue? No worries, here's some of the key takeaways.

Use data-driven growth hacks to reach over 1 million app downloads.

Get started with webhooks and meet our other 3rd party integrations.

Localizing paywalls now officially went from hours to minutes.

Track revenue and keep tabs on critical metrics for your Android apps

Showing a paywall right after a survey response can lead to more conversions, here's how it works.

Implement an interactive snippet from scratch, and learn how to create your own.

Looking to get started with Superwall using React Native? This guide will get you up and running in just a couple of steps.

Want to easily test subscriptions, parental approval states and more before you launch? Here's how using Xcode's Transaction Manager.

Apple's on-device, private large language models are open to developers, here's how to use them.

Our SDK makes it easy to show premium unlock elements based on whether or not a paywall presents.

Everything subscription app developers need to analyze ARR, MRR, subscriber retention, and revenue cohorts are now all available in Superwall's charts

We've tested more paywalls than anyone, here's what you should try.

See how easy it is to offer Stripe checkout from your existing paywalls

Starting with the iOS SDK 4.3.4, you can now send users straight to Stripe checkout from a paywall

Thanks to the Apple v. Epic ruling, developers can use external payment links in your iOS app starting today

From App Store Connect, to TestFlight and everything in-between, follow this all-in-one guide to get your next idea into production

Create seamless web2app paywalls: run tests and experiments backed by Superwall's subscription platform

Track app revenue with Superwall’s free analytics – use our SDK or our no-code integration to unlock powerful charts and insights to grow your business.

If you've got just under 10 minutes free, I'll get you up and running with our testable paywalls.

Get configurable paywalls presenting in just a few minutes in your Flutter apps by following these three steps.

Plus, powerful campaign filtering, observer mode, and more

See your metrics on the go, view revenue using widgets, and make Shortcuts with our brand new app.

Some practical tips for creating beautiful, high-converting paywalls that work seamlessly across devices and multiple sizes

Starting in iOS 18.2, new APIs can help Siri understand the contents of what's onscreen. Here's how to hook your apps into it.

Tips on how simplified pricing, engaging design, and aspirational CTAs can drive conversions

Boost sales with optimized paywalls, strategic product offers, or giveaways during the biggest shopping season of the year.

Unsure where to start with paywall or pricing tests for your indie app? Start with these three experiments to grow your revenue fast.

Learn about how consumable purchases, like in-app currency and credits, work with the Superwall SDK for more flexible monetization beyond subscriptions.

Learn how to show paywalls in an embedded call-to-action, navigation controllers, in custom sizes or containers, and more.

Lessons from unlocking 4x Revenue Growth, Boost Conversions with Feature-Based Paywalls, and iOS 18 Goodies

Showing a paywall because a user wanted to access a pro feature? Emphasize it on your paywall!

Wondering what's new with SwiftUI in iOS 18? Our new interactive app will show you examples for the major changes, along with code samples of each new API.

A step-by-step guide to creating multi-layered product offerings in a single paywall

Plus, several other date-based features to use in your designs

Boost revenue with 3 paywall patterns, a native macOS code editor and more.

Showing paywalls during certain events, like abandoning a transaction or after dismissing another paywall, can lead to more conversions

Learn how to make your first App Intent and then go deeper into advanced topics like Apple Intelligence, Spotlight and more.

Deep dives into crafting experiments, showing certain paywalls and more.

Optimizing subscription lengths, creating media assets and more.

Whether it's your first WWDC or you've been several times, here's some evergreen information to consider.

Have you wanted to use CloudKit, but didn't know where to start? Then check out CKSyncEngine, introduced with iOS 17, which makes it all much easier.

Need some paywall inspiration? Check out some of our favorite entries from our recent Apple Vision Pro giveaway to get the creative juices flowing.

New in iOS 17, the StoreKit framework introduced several ways to display your products and subscriptions. From showing a store to using advanced techniques, this post covers it all.

With Apple Vision Pro out in the wild, we begin to wonder — what does app monetization look like now?

With Swift and the new Observation framework, setting up subscriptions for your iOS app is easier than ever. We'll show you how from beginning to end.

Apple now allows links to external payment options outside of your app, sort of. Here's what the ruling means, and how it all works in practice.