Exit Offer Paywalls

An exit offer is a paywall that shows right after a user closes another paywall without buying, often with a discount or a different plan. In Superwall, you build one with a campaign on the paywall_decline standard placement. It needs no code in your app.

Requirements

• A paywall to show as the offer, for example one with a discounted product.
• Nothing else. paywall_decline is registered by the SDK itself, on iOS, Android, Flutter and Expo.

Set up an exit offer

1. Open the campaign you want the offer in, or create a new one.

2. Add the paywall_decline placement. It's listed with the other standard placements when you add a placement.

   

3. In the campaign's audience, add a filter for the paywall the user closed, such as paywall_name equal to the name of your main paywall. Without a filter, the offer shows after any paywall is closed.

   

4. Add your offer paywall to the audience.

5. Publish, then close the main paywall on a test device. The offer paywall shows in its place.

Choose who sees the offer

These parameters describe the paywall the user closed, and you can use them in audience filters:

For every parameter, see paywall_decline. Parameters you passed to your own register call aren't available here.

To show the offer only once, or only to some users, add a limit to the audience, or split users between the offer and a holdout to measure whether the offer helps.

What counts as closing

paywall_decline fires when the user closes the paywall themselves without buying:

• tapping a button whose tap behavior is Close;
• swiping down a Modal or Drawer paywall;
• tapping outside a Popup paywall.

It doesn't fire when the user buys, restores, or when your app dismisses the paywall in code.

If the closed paywall has a close survey, the survey shows first, then the exit offer.

Things to know

• Exit offers don't chain. Closing a paywall that was itself shown by paywall_decline, transaction_abandon or transaction_fail just closes it. Users can't get stuck in a loop of offers.
• Offers after a cancelled purchase are different. To react when a user starts a purchase and then cancels the store's sheet, use Abandoned Transaction Paywalls.
• The discount must be real. The paywall only shows prices. Create the discounted product or offer in App Store Connect or Google Play first.

Related

• Standard Placements
• Abandoned Transaction Paywalls
• Presenting Paywalls from One Another
• Surveys