Active Trials

What it shows

Active Trials shows how many free trials and intro offers are in progress over time: started, and not yet converted to paid, expired or refunded. It also shows Will Convert, the active trials that haven't been cancelled.

How to use it

Use this chart to see how many trials could turn into payments soon. Will Convert is the part still set to renew: those trials convert to paid when their trial period ends, unless billing fails. Watch the gap between the two lines to see how many people are cancelling during their trial.

Good to know

• A trial that was cancelled still counts until its trial period ends, because the customer keeps access until then. It only stops counting as Will Convert.
• Each point is the number of trials in progress at the start of that day, week or month, so the chart's total is the latest value, not a sum.
• Paid intro offers count as active trials, and also as Active Subscriptions.
• To split trials by whether they're still set to renew within a breakdown, break the chart down by Auto Renew Status.
• For trial starts, see New Trials. For the share of each start cohort that converted, see Trial Conversion.