Charts
Paid Conversion
Learn what the Paid Conversion chart measures and when to use it.
What it shows
Paid Conversion shows the percentage of installs that became paying users.
How to use it
Use this chart to connect acquisition to paid outcomes. It is useful when you want to know whether new users are becoming customers at a healthy rate.
Good to know
Paid Conversion sits downstream of several steps. If it drops, compare it against Paywall Rate, Paywall Conversion, Trial Conversion, and Checkout Conversion to find where the funnel changed.
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