Charts
Proceeds
Learn what the Proceeds chart measures and when to use it.
What it shows
Proceeds shows the revenue your app keeps after refunds, store fees, and taxes.
How to use it
Use this as your grounded revenue view. It is the chart to reach for when you want to understand how much revenue is actually making it through after deductions, instead of only looking at top-line sales.
Good to know
Break proceeds down by renewal type, placement, product, or country when you need to understand which parts of the business are driving net revenue.
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