Charts
Checkout Conversion
Learn what the Checkout Conversion chart measures and when to use it.
What it shows
Checkout Conversion shows the percentage of users who converted after starting checkout.
How to use it
Use this chart to spot purchase flow friction. If users start checkout but do not complete it, the issue may be closer to product selection, store purchase flow, payment state, or purchase restoration.
Good to know
Compare Checkout Conversion with Paywall Conversion. A drop in checkout conversion points later in the funnel than a drop in paywall conversion.
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