Charts
Sales
Learn what the Sales chart measures and when to use it.
What it shows
Sales shows gross revenue before refunds, taxes, and store fees are deducted.
How to use it
Use Sales to understand top-line purchase volume and demand. It is especially useful when you want to compare how much users purchased against what eventually became proceeds.
Good to know
If Sales is growing but Proceeds is not, look at refunds, store fees, taxes, and product mix to understand where the gap is coming from.
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