Ad Spend
Learn what the Ad Spend chart measures and when to use it.
What it shows
Ad Spend shows the daily spend reported by your connected ad network accounts: Meta, Google Ads and Apple Search Ads (advanced search ads only).
How to use it
Track what your campaigns cost alongside what they return. Break down by Acquisition Campaign to compare campaigns, or view it next to ROAS.
Good to know
Spend syncs from each network once a day, starting from the date you connected that network (for Apple Search Ads, the day you turned on attribution). Earlier spend is not imported. Apple Search Ads spend only counts campaigns that advertise this app, even when your Apple Ads account runs campaigns for other apps. Spend in other currencies is converted to USD. Break down by Acquisition Network to compare networks.
See Meta Ads, Google Ads and Apple Search Ads to connect your ad account and set up performance marketing.
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