Charts
Active Users
Learn what the Active Users chart measures and when to use it.
What it shows
Active Users shows the count of users who were active during each period.
How to use it
Use this chart to understand audience size and engagement. It helps explain changes in paywall exposure, conversion volume, and revenue that may be driven by app usage.
Good to know
Active Users is a useful denominator when reviewing monetization. If revenue is flat while active users grow, look at paywall exposure and conversion rates next.
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