Charts

Subscriber Churn

Learn what the Subscriber Churn chart measures and when to use it.

Subscriber Churn chart

What it shows

Subscriber Churn shows the percentage of paid subscriptions that expired during each period.

How to use it

Use this chart to monitor retention risk and understand when paid subscriptions are dropping out. It is useful after pricing changes, product changes, offer changes, or onboarding updates.

Good to know

Compare Subscriber Churn with Auto Renew Status to see whether renewal risk is turning into actual expired subscriptions.

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