Charts

Initial Conversion

Learn what the Initial Conversion chart measures and when to use it.

Initial Conversion chart

What it shows

Initial Conversion shows the percentage of new users who converted on a paywall.

How to use it

Use this chart to evaluate the first monetization path for new users. It is useful when you are tuning onboarding, first-session paywalls, placements, or introductory offers.

Good to know

If Initial Conversion changes, compare it with New Users and Paywall Rate to make sure the shift is not just a change in acquisition volume or paywall exposure.

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